A good, high-quality video isn't just about the content. The intro and outro are also crucial to the video's overall effectiveness. While the intro focuses on engaging viewers to watch the entire video, the outro determines whether they pay attention and take the call to action you want them to.
What is an Outro Video?
If the intro is the beginning of a video, then the outro is the end. It's an indispensable part of most films, TV commercials, documentaries, etc. A good outro not only makes the video complete but also brings many benefits to businesses, enhancing brand value and increasing conversion rates.
The outro typically provides information about the brand logo, slogan, address, services, etc. Especially in TV commercials advertising products or services, the outro is extremely important, containing call-to-action (CTA) messages. For example, it encourages interaction such as liking, sharing, commenting, subscribing to social media platforms, or making a purchase.
Why is an outro necessary at the end of a video?
A quality outro adds significant value to a video, even becoming key to making it go viral and easily accessible to viewers. This is extremely important because many videos only prompt viewers to make a call to action (CTA) at the very end.
Therefore, creating an impressive outro is essential to impress viewers and help you achieve tangible results. For example:
- Measurable results include increased watch time on social media platforms like YouTube, Facebook, Instagram, etc., increased followers and subscribers to the channel, increased reach to target customer groups, and especially, accelerated conversion of potential customers into actual customers.
- An impressive outro can enhance brand value and lead viewers to form a positive impression of the business.
- The logical connection between the beginning, middle, and end of the video helps it flow smoothly, convey a clear message, and keep viewers engaged until the very last second.
- It helps make the video more engaging, covers essential information, and highlights the video's content.
- Furthermore, designing an outro in every video not only creates a striking impression but also helps to mark the video's copyright, preventing intellectual property infringement and making it easier for customers to recognize the brand, avoiding confusion with competitors.
How to create an outro that leaves a lasting impression?
The explosion of short videos has somewhat impacted longer videos on social media platforms. Therefore, whether your video is produced for online streaming on YouTube, Facebook, or as a product introduction, businesses need a quality outro. This will help your video receive more views and engagement.
To create an impressive outro for your video, try applying these tips:
Create an outro with high brand recognition.
Outros offer numerous benefits in shaping personal style or brand identity. The key step is to provide a complete brand identity and convey the message clearly, making it easy for viewers to remember.
Your brand is a collection of unique features such as images, logo, slogan, sound, colors, special effects, etc., creating consistency, uniformity, and helping viewers distinguish your channel from competitors. However, you shouldn't overdo it by stuffing your brand into the outro. Only allow distinctive elements to appear naturally, for a maximum of a few seconds, to achieve the best results.
Focus on the goal.
A high-quality, well-prepared outro not only makes the content look professional but also helps businesses achieve their goals. To do this, the key is to prioritize a clear idea of the video marketing objective and focus on this goal when building the outro. This will make the call to action (CTA) easier to implement.
Short and concise.
The biggest challenge for advertising videos is keeping viewers engaged until the outro with a call to action (CTA). Amidst the fierce competition of countless videos on online platforms, creating a concise and impactful outro while maintaining viewer interest is extremely difficult.
However, once you've done this, the success rate will be very high. It both reinforces the message and encourages viewers to interact before leaving. Therefore, make your outro as short and concise as possible.
Use powerful, unique calls to action (CTA).
A Call to Action (CTA) is a message that appears in most videos with an outro. After watching the main content until the end, the CTA is key to guiding the viewer to the next action. This could be a call to interaction, comment, like, share, click on a purchase link, or a link to a website to watch the next video.
Regardless of the call to action, it needs to focus on the specific marketing goal you set from the beginning. Ensure the following elements are included:
- ClearWhat action do you want viewers to take next? Sign up to buy something or watch new content? How do they sign up? Where? Email or phone number? Where is the access link? Whatever the action, it must be as clear as possible, using actionable and urgent language.
- UniqueIt's best to use only 1-2 CTAs in the outro, avoiding too many which can easily distract viewers. Just provide a specific action to easily achieve the desired effect.
- Easily visibleThe CTA button needs to be designed to be eye-catching, with attractive colors, graphics, and fonts to encourage viewers to click.
Outro Sync
Using the same outro for most of your channel's videos is crucial for brand consistency and coherence. This will help viewers recognize your brand more easily and increase brand awareness.
Use the same outro template, including the logo, slogan, colors, font, and images. Then, simply modify the CTA content to suit the video's objectives. This is both highly effective and saves time and effort, eliminating the need to create multiple outros for each video.
Check carefully.
Before publishing a video, you must continuously and thoroughly check it. Ask yourself questions like: Is the outro truly impressive? Is it persuasive enough to encourage viewers to click, increasing engagement or conversions? The more thoroughly you check the outro, the more optimized the video will be, leading to the best results.
Several other factors
- Designing an outro using professional editing software creates a high-quality product, polished in terms of visuals, sound, graphics, etc. Some tools you can use include Adobe Premiere, Final Cut Pro, or other free outro creation software and websites.
- Optimize for mobile devices by designing in various sizes, then testing them on multiple devices to ensure compatibility.
- Add background music with content that matches the outro, at a balanced volume that doesn't overpower the recorded voice, and at a moderate level so as not to distract the viewer.
- Gather feedback from viewers and encourage them to leave comments about your outro. Practical suggestions will help you refine your outro to be polished, professional, and appealing to your audience.
As you can see, the outro video plays a crucial role in attracting and retaining viewers until the very last second. It not only increases brand awareness and defines content style, but also encourages viewer interaction on your platform.
Hopefully, the useful information in the article above will help you understand the importance of outro videos and how to build and use them effectively. If you need a high-quality outro produced, you can contact Right Media for detailed advice and support using the following information:
- Ho Chi Minh City Branch: 311/70A No Trang Long Street, Ward 13, Binh Thanh District, Ho Chi Minh City, Vietnam
- Hanoi Branch: 105-E5 Trung Tu Street, Dong Da District, Hanoi
- Hotline: 0901 391 002
- Email: anhtai@rightmedia.vn
- government: rightmedia.vn
- Fanpage: FB.com/rightmedia.vn
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