A compilation of great advertising scripts that create a strong impression.

A compelling advertising script helps attract viewers and creates a highlight, making a brand's advertisement stand out from others. Therefore, when producing advertising videos, you shouldn't only focus on the visuals but also create a detailed script, exploring fresh and unique ideas to impress viewers and increase the chances of your advertising video going viral.

Why is a good advertising script important?

Many people often focus on investing in eye-catching visuals and spectacular videos, inadvertently overlooking the power of words. In reality, advertising dialogue is the soul, the invisible thread that connects the brand and the customer emotionally. A good advertising dialogue is not just empty words; it possesses far greater power than you might imagine. Examples include:

1. Build a unique brand identity.

In a sea of brands, how can you make customers remember you? The answer lies in your advertising message. Slogans, taglines, or memorable dialogues become the unique hallmarks of your brand.

For example: When you hear the slogan "Cherishing Vietnamese feet," what advertisement comes to mind? Certainly Biti's. With just five short words, Biti's encapsulates a story of understanding and commitment to quality specifically for Vietnamese consumers. This slogan has accompanied the brand for decades, becoming an inseparable part of the memories of many generations.

Biti's, with its slogan "Cherishing Vietnamese feet," has endured through many decades.

2. Create a deep emotional connection.

People make purchasing decisions largely based on emotions. A heartfelt advertising message is a thousand times more persuasive than a dry advertisement that merely lists product features. It can evoke joy, empathy, desire, or a feeling of being understood.

For example: Neptune's commercials, with the message "Go home for Tet, family comes first," always bring tears to the eyes of millions of viewers every spring. The simple, heartfelt dialogue in the commercials touches the deepest corners of the hearts of every person far from home, creating a powerful emotional connection and making Neptune an integral part of the Tet atmosphere.

3. Effectively convey the core message.

Your customers' time is money. You only have a few fleeting seconds to grab their attention and convey your message. A well-written, concise, and to-the-point advertising copy will help customers quickly grasp the core value your product offers.

For example: "You may not be tall, but others will have to look up to you." This confident and witty line from a fashion brand immediately conveyed the message: their products are not just clothes, but tools to help you express your personality and confidence, regardless of your appearance.

4. Encourage purchasing action (Call to Action)

The ultimate goal of advertising is to sell. An effective call to action must skillfully incorporate a message, transforming customer interest into a purchase decision. This call to action can be direct or indirect, but it must be powerful enough to motivate the listener.

For example: “Don’t hesitate, call 1900xxxx now to get this product at a special price today only!” This is a direct call to action, creating a sense of urgency and scarcity, prompting customers to act immediately.

In short, investing in creating a great advertising copy is never a waste of money. It's a smart investment to build a strong brand, win the hearts of customers, and ultimately boost sales.

A compilation of great and impressive advertising scripts.

To give you more ideas, here is a collection of impressive advertising script examples categorized by different styles and purposes. Please take a look:

1. The dialogue emphasizes the product's benefits.

This style focuses directly on addressing customer "pain points" and highlighting the product's superior benefits. Brands need to understand customer needs and the problems they face in order to deliver the right message, building trust and encouraging long-term product use. Some specific examples include:

• Hair care products: "Say goodbye to frizzy hair and welcome silky smooth locks after just one wash."
• Food delivery apps: "Stomach rumbling? Don't worry, [App Name] has you covered. Delicious, hot meals delivered right to your door in 30 minutes!"
• Sleeping mattress: “Every night is a dream. [Brand Name] – Giving you a restful, deep sleep.”
• Water purifier: “Don’t just drink water, drink pure water. [Brand Name] – Protect your family’s health through water.”

2. The dialogue is narrative and emotionally resonant.

These lines of dialogue are often placed within a context, a short story, to create empathy and intimacy. Instead of just writing clichés, you can tell viewers stories with plots and situations, infusing emotion into each line. This has helped many brands succeed in touching the emotions of their customers. For example:

• Milk for children (from a mother's perspective): "Mom can't be with you every step of the way, but she can give you the strongest foundation so you can grow up confidently."
• Life insurance: "Life is unpredictable. But the love you have for your family can be a solid foundation for the future. Let us help you."

3. Humorous, witty, and trendy dialogue.

Humor makes advertisements more memorable and shareable. Many brands are applying this formula to their advertising. Humorous situations, funny dialogue, surprises, and interesting moments will be highlights that help your advertisement easily trend and attract audience attention. For example:

• Milk tea: "Deadline looming? Grab a cup of [Milk Tea Name] right now, stay alert, and ideas will flow freely."
• Telecommunications services: "Browse the web without worrying about the price, [Network Provider Name] will take care of it when you run out of data. Speed as fast as an ex-lover changing their mind!"
• Deodorant products: "Confidently spread your wings in every situation. Don't let body odor prevent you from shining."

A Vinamilk commercial video.

4. Short dialogue, rhyming, creating slogans.

Rhyming phrases tend to resonate with people and be remembered longer. A good advertising slogan is often a catchy phrase, a short but catchy line that makes an immediate impression. Here are a few examples you can easily find in advertisements:

• Food: "Once you try it, you'll love it; if you don't like it, you don't have to pay."
• Fashion: "Looking stunning and confident as she walks down the street."
• Household appliances: "Exceptional durability, a lifelong commitment."
• Coffee: "One glass in the morning, energy all day."

5. Dialogue using rhetorical questions

Asking questions is a smart way to spark curiosity and force viewers to think about the problem your product can solve.

• Weight loss products: "Are you truly satisfied with your current physique?"
• Online course: "Would you like to double your income in just 6 months?"
• Tourism services: "How long has it been since you treated yourself to a trip to 'recharge' your energy?"

Here are some tips for creating great advertising copy:

• Understanding the customer: Who are you talking to? What are their interests? What language do they speak?
• Focus on a single message: Don't try to cram in too much information. Choose the most valuable benefit and focus on it.
• In short, it's power: Prioritize concise and memorable wording.
• A clear call to action: Let customers know exactly what you want them to do next (buy now, learn more, call...).
• Read aloud: Read your lines aloud. Does it sound natural? Is it easy to understand? If you stumble, so will your client.

Hopefully, with the above analysis and examples, you have gained valuable ideas to create effective and unique advertising copy. Remember, a successful advertisement not only helps you sell products but also helps you build a lasting brand.