4+ Hottest Types of Corporate Videos in 2025

Corporate videos have proven their importance in brand communication campaigns. In 2025, the trend of producing corporate introductory videos will continue to rise thanks to personalization combined with modern communication technology. So, what types of corporate videos will be popular in the near future?

How will the corporate film production market develop in 2025?

The year 2025 holds many promising prospects for innovation, inclusion, and development across all sectors. Accordingly, the manufacturing market... corporate films It will also become more vibrant than ever. Because it is a useful tool to help businesses develop their brand, assert their position in the market, and create differentiation from competitors.

Emerging trends have led to significant changes in the way media videos are produced, including corporate films. More specifically, corporate introductory videos are increasingly moving towards:

• Personalize your content:

Focus on developing personalized videos tailored to specific customer groups. Videos serve both as brand promotion and as a tool to build trust with customers and partners through unique and authentic stories.

• Utilize new technology:

The development of AI and virtual reality technologies has become a powerful tool for corporate filmmakers. Artificial intelligence helps shorten production processes and generates new ideas, assisting filmmakers in creating high-quality products in terms of both content and visuals.

• Create a lasting connection with your viewers:

Combining business introductions with engaging stories creates a sense of closeness and authenticity for viewers. Utilizing video formats allows for maximum audience reach.

Creating connections between businesses and customers/partners.

Additionally, the length of the video will also contribute to viewer engagement. Videos that are too long can be boring, and viewers may not have enough time to watch them all. Choose appropriate, concise content that fully conveys the message you want to communicate.

• Demonstrating social responsibility and prioritizing sustainability:

This video introduces a community-oriented, environmentally friendly business, emphasizing the priority of sustainable values. This helps the business gain the trust of partners and customers.

• Multilingual, internationalized corporate films:

Expand your market reach by creating multilingual content that is culturally relevant to the local context. This will be the future trend in corporate video production, especially for businesses looking to expand beyond the domestic market.

Technological advancements will help optimize the cost of corporate video production, allowing small and medium-sized enterprises (SMEs) to participate in this trend. However, competition will also increase. Therefore, businesses need consulting support from professional production companies to minimize unwanted problems.

Types of corporate videos that have the potential to become trending.

As mentioned, corporate videos have now become an effective tool in brand communication and connecting with target audiences. In 2025, this form of marketing will continue to grow. Accordingly, the types of corporate videos with high potential to become trending include:

Overview film

Corporate videos, or company profiles, that provide an overview of a business, including its history, mission, vision, and core values, are a familiar genre. While traditionally styled, they have been modernized to be more relatable and engaging.

Corporate Film – Tim Đỏ x Right Media

Each film will last from 3-5 minutes and focus on the following main topics:

• History of formation
• Mission and Vision
• Core values
• Product/service
• Staff
• Outstanding achievements

Purpose: Building credibility, promoting brand awareness, increasing communication effectiveness, and supporting marketing campaigns.

Benefit: Saving time explaining the business demonstrates professionalism in the way we work, thereby creating a positive impression on customers and partners, expanding communication channels to reach customers, and increasing brand awareness.

Here are a few examples: 

• This video provides an overview of PNJ From its formation and development, its value in the jewelry industry, to its staff, and more...
• corporate video Viettel, highlighting the corporation's innovation and positive contributions to society.

>> See more: Corporate film production processFrom idea to finished product

Film about the event

One popular and prominent type of corporate video is a video about a major business event. These videos capture special moments and showcase the company's activities, such as anniversary celebrations, large conferences, exhibitions, branch openings, product launches, and more.

Corporate video – Celebrating 10 years of Pet Prince

For this type of film, the following key characteristics will apply:

• Focus on the special moments.
• The film is crafted with camera angles, music, and storytelling techniques to convey genuine emotions and atmosphere to the viewer.
• Video length can vary depending on the event; a compilation video can be up to 10 minutes or longer if it includes detailed footage.
• High-quality video footage, shot with state-of-the-art equipment, utilizing optimal camera angles, combined with the best sound.

Purpose: Corporate event videos serve as internal communication materials, while also promoting the brand to customers and partners. Furthermore, the video showcases the company's professionalism, making it easier for viewers to recognize the brand and understand the core values the business aims for.

Benefit: Increase brand awareness, create widespread value, build lasting trust, and strengthen the reputation and image of the business in the eyes of customers and partners.

Here are some specific examples:

• Video of the opening event of the new Vincom shopping mall by the corporation. VingroupOr, more recently, the launch event of VinFast's new electric vehicle models.
• A film about a running event. "HCMC Marathon" belong to Techcombank, promoting a spirit of movement and community engagement.

Brand story

Brand story videos will also be a hot type of corporate film in 2025. These films will focus on telling the story of the brand's formation and development. The content will help viewers understand the core values and vision of the business.

Video of the Tri Viet Phat Foods brand story.

Instead of providing a general overview like other corporate videos, this video will evoke more emotion, focusing on tapping into the audience's psychology. Key features include:

• The film uses emotions as its primary theme.
• Brand culture is expressed through the image of the founder, employees, or customers.
• Invest in the storyline; creativity keeps it engaging.
• Impressive visuals, music, and a well-crafted script.

Purpose: It helps convey the values behind the company's products/services more deeply, connects with customers, creates a sense of closeness, and helps them remember the brand more effectively. It builds loyalty and affirms differentiation from competitors.

Benefit: Strengthening connections with customers through real-life stories is crucial. Furthermore, corporate videos that delve deeply into the brand story showcase the unique philosophy and culture, increasing competitiveness and attracting customers. Simultaneously, this type of film generates high sharing rates, especially videos distributed across various social media platforms. Beyond customer engagement, these films also inspire motivation and pride in the company's employees.

Here are some specific examples:

• A film about his entrepreneurial journey. Dang Le Nguyen Vu with Trung Nguyen CoffeeAn inspiring message, aligned with the vision of bringing Vietnamese coffee culture to the world.
• Brand story video Highlands Milk With core values of love and passion, and a desire to preserve and develop Vietnamese coffee culture.

Factory promotional video

Corporate videos showcasing factories are probably no longer unfamiliar to you. In 2025 and beyond, this type of video will continue to prove its value in brand communication. The video content will focus on the factory, including its production process, production capacity, technology, product quality, and more.

Video introducing Viet Nhat Mechanical Company

Factory promotional videos, ranging from 3 to 10 minutes in length, feature realistic and clear images and sound. Communicating about your factory will help customers and partners understand your business better, increasing their trust and loyalty to your products/services.

Purpose: Focus on building brand image and attracting potential customers and partners by showcasing the factory's operations. In particular, presenting images of the inside of the production facility helps businesses affirm product quality and promote their corporate culture.

Benefit: These videos help increase attention, enhance brand recognition, open up new collaboration opportunities, make a strong impression, build lasting trust, and increase the company's credibility with customers and partners. Furthermore, nowadays, factory promotional videos are also a tool to support the recruitment process for companies.

Here are some specific examples:

• A film showcasing the corporation's factory. Samsung This allows viewers to see firsthand the enormous scale of the factory.
• Factory promotional video VinFast – The group's large-scale automobile manufacturing facility in Hai Phong. VingroupThis affirms the company's position and demonstrates its ability to manufacture automobiles on a global scale in Vietnam.

CSR Film (Corporate Social Responsibility Video) 

This is a type of corporate film focused on community and humanistic values. The film's content revolves around the company's activities and commitments to social responsibility. For example, projects contributing to the community, initiatives that bring positive value, environmental protection, support for disadvantaged groups in terms of living conditions and employment, etc.

CSR films have the following key characteristics:

• Delve deeply into themes related to society and corporate responsibilities towards the community.
• Aiming for sustainable values that have a positive impact on the environment and people.
• Creating an emotional connection with viewers through messages of humanistic value, while simultaneously inspiring a positive outlook on life for the community.
• Transparency and honesty are core elements that contribute to the success of CSR films.
• This reflects the company's vision, focusing not only on profit but also on other positive values outside of business.

Purpose: Building a positive brand image fosters trust and long-term loyalty between the business and its customers, investors, partners, and employees. Furthermore, CSR films support recruitment and talent acquisition for the company.

Benefit: Building a sustainable and reputable brand leaves a positive impression on customers, increases loyalty, expands partnerships, and creates connections to foster positive development in the community.

Here are some specific examples: 

• CSR film Dove named "Real Beauty" Aimed at women, it encourages them to be confident in their natural beauty, without forcing themselves into traditional beauty standards.
• CSR film Coca – Cola “The Coca – Cola Company: World Without Waste”, committed to minimizing plastic waste in the environment and promoting recycling.

Above are some prominent types of corporate videos that are likely to continue to be popular choices. In addition, there are many other types that businesses can explore; however, ensure they are appropriate. Contact us. Right Media If you need advice on corporate video production, please contact us at this address. E-mail: anhtai@rightmedia.vn or number Hotline: 0901-391-002 (Peter Phan).