Guide to building a script for a corporate introductory video.

Creating a well-written corporate video script helps brands make a positive impression on partners and customers. However, not every business has the ability to create a good, high-quality script. In such cases, they need the support of a professional corporate video production company to develop the script and handle the filming and editing. In this article, Right Media will provide some guidelines on creating a corporate video script for your reference.

What steps should be taken before creating a script for a corporate video?

You shouldn't immediately start "drawing" a script based on newly generated ideas. Instead, you need to carefully consider and plan to create the most polished and professional corporate video script possible. As a first step, you need to answer the following key questions to determine your goals, target audience, etc., before developing the script. Specifically:

1. Answer the question "Why?" (Define the goal)

First, clearly define: "Why are we making this video?", because different goals will lead to completely different scenarios. Perhaps you're creating this scenario to:

• How to increase brand awareness? The script will focus on an inspiring story and core values.
• To launch a new product? The script will revolve around the features and benefits of the product.
• How to attract investors? The scenario should emphasize growth potential, vision, and leadership team.
• How to recruit talent? The scenario will focus on company culture, work environment, and opportunities for development.

2. Understanding your target audience (Identifying your audience)

"Who is this video for?" This is a crucial question in the process of creating a corporate video script. You can't make a video that pleases everyone, so you need to determine:

• Are they B2B or B2C customers? The language and tone will vary.
• What are they interested in? What are their problems or pain points that your product/service can solve?
• Where do they usually watch videos? On websites, LinkedIn, YouTube, or at events? This affects the length and format of the video.

3. Identify the core message.

If viewers could only remember one thing after watching a video, what would it be? This is the "soul" of the script. The message needs to be concise, powerful, and memorable.

• For example: "We don't just sell coffee, we sell an experience."
• For example: "Our technology helps your business save time and money."

4. Choosing a “Big Idea” and a style of presentation

"Big Idea" is the main creative concept, the way you tell your story. For example, you want your video to be:

• Interview style: To encourage leaders and employees to share their stories authentically.
• Storytelling style: Build a story with characters, situations, and emotions.
• Animation style: Suitable for explaining complex concepts in a simple way.
• Cinematic style: Utilize striking camera angles and imagery that are rich in artistic quality.

The corporate video produced by Right Media has a youthful style that suits the brand.

How to build a corporate video script from A to Z

Once you have a solid strategic foundation, we'll begin the writing process. This involves sequential steps to ensure the script is both creative and well-structured. Below, we'll provide the basic steps to help you create your own corporate video script that reflects your unique style and personality:

Step 1: Develop the concept and structure for the three acts.

Every compelling story, from Hollywood movies to corporate videos, follows the classic three-act structure.

Episode 1: Introduction (The Hook – Approximately 10-15 minutes in length)

• Target: Make a strong impression in the first 5-10 seconds. Pose a question, present a problem, or show an intriguing image.
• Content: Introduce the "hero" (who could be a customer or your own business) and the problem they are facing.

Chapter 2: The Core (Approximately 70-80 minutes in length)

• Target: Present your solution and demonstrate your capabilities.
• Content: This is the main part of the story. Introduce your business/product as the solution to the stated problem. Present your process, technology, team, and the unique values that make you strong. Use evidence, data, or testimonials to enhance your persuasiveness.

Chapter 3: The Resolution (Approximately 10-15 minutes in length)

• Target: Summarize the message and call to action.
• Content: Reiterate the core message. Show the results, success, or bright future prospects that your solution offers. Most importantly, include a clear call to action (CTA).

Step 2: Write a literary script.

This script focuses on content, story, dialogue, and commentary. It helps everyone on the team understand the essence of the video before delving into the technical details.

Format: Presented simply, divided into scenes.

• [Scene Number] – [Context] – [Time]
• Briefly describe the actions and events taking place in the scene.
• COMMENTARY (VO): [Commentary content]
• CHARACTER A: [Dialogue content]

Step 3: Finalize the shooting script.

This is a detailed version of the literary script, serving as the primary working document for the director and production team. It accurately depicts what the audience will expect. see and listenThe most common format is a 2-column table.

• Column 1: IMAGES (VISUAL): Provide a detailed description of each shot, camera angle (wide, medium, close-up), character actions, and visual effects (text, graphic).
• Column 2: AUDIO Specify voiceovers, dialogue, sound effects (SFX), and suggestions for background music (mood, rhythm).

Here's an example of a technical script:

Step 4: Read and gather feedback

After completing the draft, hold a table read with key team members. Reading the commentary and dialogue aloud will help you get a feel for the rhythm, identify any confusing sentences, and estimate the actual length of the video.

Right Media produces high-quality corporate videos in multiple languages to meet client requirements.

Some things to keep in mind when writing a script for a corporate video.

Above, we've provided some basic guidelines to help you create a corporate video script. Here are a few important notes:

• "Show, Don't Tell" Instead of simply saying, "Our team is very enthusiastic," show your audience images of your team working diligently, smiling, and interacting with each other.
• Telling stories through emotion: Data and metrics are important, but emotions are what connect. Incorporate human elements, the stories of employees and the founder, to make the video more relatable.
• In short, it's gold: In an information-overloaded world, brevity is highly valued. An effective business video typically ranges from 90 seconds to 3 minutes. Estimated length.: A reader at a moderate pace can read approximately 150 words per minute.
• The call to action (CTA) must be specific: Don't end vaguely; instead, tell your audience exactly what you want them to do next: "Visit our website at…", "Contact us today for a free consultation", "Download the full report at…".
• Don't underestimate music and sound: Music plays a crucial role in determining the emotional tone of a video, so be sure to note in your script the desired musical mood (e.g., inspiring, energetic, or poignant).
• Reality with budget: A great script is meaningless if it can't be produced because it exceeds the budget. Always strike a balance between creative ideas and feasibility.

Writing a corporate video script isn't an easy task, but it's entirely achievable if you follow a structured and strategic process. A well-crafted script is the smartest investment, saving you countless hours and costs while ensuring the final product is a powerful communication tool that delivers real value to your business.