How much does it cost to produce a corporate video?

"How much does it cost to produce a corporate video?" is a question Right Media frequently receives from clients. The specific cost depends on the project; clients will receive a detailed and transparent quote during the collaboration process. This article will provide the basic pricing currently offered by Right Media.

How much does it cost to produce a corporate video?

A customer immediately messaged us with this question after receiving our team's account details. Right Media I asked again: “What are your needs? What will the video be about? Do you already have a video you like?” Some people had answers, while others didn't.

This means: If you know exactly what you want, Right Media We can provide accurate pricing advice for producing a corporate video because each industry and purpose is different. However, for your convenience in setting a budget, you can refer to the following standard and professional video packages:

What factors determine the price of a video?

First: Video quality 

It usually depends on two factors:

• Technical factors: Video resolution, lighting, and color. The sound is clear and free from interference. Currently Right Meda We are incorporating 4K video quality standards into all our services to help customers enjoy them for the long term.
• Content elements: Is the content relevant to the target audience? What are their interests? Is the idea creative, unique, and engaging? Is the plot captivating and engaging? Is the script coherent, logical, clearly expressed, and does it convey the message concisely and easily understood? 
• The shorter the video, the more challenging it is because the message needs to be conveyed more concisely.

Second: Location for filming corporate videos

At the office, the factory, or both?

Case study: Right Media went into the forest in Dinh Quan to film a reforestation project by a corporation specializing in wood pellet production, then moved to five of their factories to film production scenes, and even went to the port to film the shipment of bulk cargo to South Korea.

Here, clients want their videos to include real footage and not use stock videos for illustration. In addition to production costs for equipment and personnel, travel and accommodation expenses are also factors affecting the price.

Third: Corporate video length

Are they 2-3 minutes long or 3-5 minutes long? Some corporate videos even last 8-10 minutes.

• Right Media's standard package: A 2-3 minute video, including scripting, filming, and editing, can be completed in one day at one location, while a 3-5 minute video requires two days of shooting.
• Case study: For the corporate video production project for ABC Bakery, Right Media filmed for two days at one location but at two different bakeries: one for the domestic market and one for export.

Corporate video introducing ABC Bakery (Vietnamese Version)

Fourth: Talent in corporate films

This is one of the factors that determines the cost of producing a corporate video. Does it use voiceovers? Does it use actors? Specifically:

• Talent is defined as "skilled individuals" or "actors" with specialized expertise. This can be divided into voice talent and male or female actors/actors. Voice talent, or voice actors, are individuals who provide narration for corporate films. In Vietnam, there are several well-known voice talents, such as: Uncle Trung Chau, Uncle Dat Phi, Brother Thien Bao… There are also some voice talents who are not yet famous but have very good voices.
• Additionally, if the corporate film is being screened for FDI clients or international trade fairs, you might consider adding English, Chinese, or Japanese dubbing. Typically, the cost of foreign voice talents (including translation) is double that of Vietnamese voice talents.
• Actors enhance the impact and provide corporate films with additional characters to convey their message. Along with the cost of hiring actors comes the cost of makeup, which includes applying makeup, styling hair, and staying on set to assist with hair and touch-ups, etc.

Case study: Golden Lotus Construction Joint Stock Company decided to select child actors, foreign actors (playing FDI clients), and male and female actors (playing GLC employees) to better convey the challenges investors face, thereby delivering a more realistic brand story.

Fifth: Special factors

For corporate videos, do you want any special camera shots, unique VFX, or specific cinematic techniques, or specific art design requirements? All of these requests will usually incur separate costs and significantly impact the price of the corporate video.

Because all of the above factors can affect the cost a business invests in to produce a corporate video that meets international standards, clients can optimize these costs by using their own staff to handle steps such as: brainstorming, developing the storyline and script, only filming at key locations, using stock video or images for the rest, employing internal actors instead of hiring professional actors, etc.

In summary, based on the above article, Right Media This has provided you with a comprehensive overview of the factors that determine the cost of producing a corporate video. With passion. "Enhancing corporate reputation"We believe that high-quality images will help you increase your competitiveness. Contact us today! Right Media Contact us for consultation and implementation of corporate videos with a standardized process!

Author: Tai Phan