There are many ways to promote a brand. One of them is a factory movie, which introduces the factory, its production and assembly processes, its operation, or anything unique related to the factory. This can help businesses make a strong impression on viewers. It not only demonstrates professionalism and honesty but also helps businesses build trust and connection with customers.
What is a factory movie?
Factory movies are films that showcase a factory, used by businesses to introduce and promote their brand. Compared to marketing videos in the form of company profiles or images, factory movies are less frequently produced due to their niche audience.
Factory promotional videos are like a factory or production workshop tour for online viewers. The more engaging the content, the more viewers it attracts; sharper images, a clear and lively layout, and a visually appealing presentation will help viewers remember your brand for a long time.
This type of film typically lasts from 3 to 10 minutes, conveying content through images, sound, commentary or narration, and may include vivid graphics.
What benefits does a factory promotional video bring to a business?
A successful corporate video is one that is well-received by the audience and achieves all of the following benefits:
Showcase the stature and scale of the business: The videos vividly showcase the factory, its state-of-the-art machinery, and its efficient, automated operation. This allows viewers to easily appreciate the scale and scope of the business.
Build trust and reassurance.Seeing professional images of the production process, factory operations, and work environment, as well as visualizing how a product is created, helps customers feel confident in the business. This is a crucial element in connecting businesses with customers and encouraging purchasing decisions.
Demonstrate professionalism and honesty.Vivid footage, sharp images, and powerful sound effects easily captivate viewers. Panoramic views, both inside and outside modern factories and workshops, showcasing efficiency, functionality, state-of-the-art equipment, and smooth machinery operation, are compelling evidence of the company's professionalism and integrity.
Building and promoting the brand.Compared to thick documents or lengthy presentations, using a video to introduce the factory is far more effective. When videos are published on mass media and social platforms like websites, Facebook, and YouTube, they spread rapidly, easily go viral, and reach a large number of potential customers.
What elements should a factory promotional video include to stand out?
Creating a factory promotional video is a complex process requiring significant effort, time, and budget. Furthermore, to produce a high-quality video that meets business expectations, the following key elements must be ensured:
- ScriptwritingA script is a must-have. It details each main point, each shot, each camera movement, and each panning technique. The script needs to be accurate and precise, based on the available information provided by the company, and logically coherent to ensure easy understanding for the viewer.
- High-quality imagesFor a factory movie, the most important visuals to highlight are shots showcasing the scale and scope of the factory. This could be a complex spanning hundreds or thousands of hectares, or a system of advanced, modern machinery and equipment, and a professional operating team within the factory…
- Sound and special effectsIn the production phase, visuals must go hand in hand with sound, special effects, and graphics. These elements not only attract viewers but also greatly enhance the visuals, making them more realistic, creating emotion, and building trust with the audience. Regarding the audio, some factory promotional videos may also include interviews with the factory's leaders or managers to increase credibility and professionalism.
Some film factory tours produced by Right Media.
- ABC Bakery, a confectionery company, is a corporate video.
- Video introducing Đoàn Gia's refrigeration products and services.
- Corporate video introducing Viet Nhat Precision Engineering Company
- Far Eastern Polytex Vietnam corporate film
Right Media is a professional production house specializing in producing all types of marketing videos, including TV commercials, corporate videos, and factory videos. Depending on client needs, Right Media will conduct site surveys and develop a thorough script to produce high-quality videos that meet four key criteria. "The right video message – the right quality standards – the right production schedule – the right visual vision"
Contact information
- SAIGON OFFICE: 311/70A No Trang Long Street, Ward 13, Binh Thanh District, Ho Chi Minh City, Vietnam
- HANOI OFFICE: 105-E5-Trung Tu Street – Dong Da District – Hanoi
- Hotline (Mr. Tai): 0901 391 002
- Email: anhtai@rightmedia.vn
- government: rightmedia.vn
- Fanpage: FB.com/rightmedia.vn
It can be said that, for businesses operating in the manufacturing sector, factory movies are an important tool in marketing and PR strategies for brand promotion. Hopefully, the above information will help readers better understand factory movies and their benefits. If you wish to produce one, please contact Right Media for detailed advice.
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