Success followed success, and Chinsu TVCs are increasingly solidifying their position in the advertising market. Their videos, with eye-catching colors, captivating music, and a cast of famous actors, attract viewers. Right Media highlights some of Chinsu's hottest TVCs in the content below.
Compilation of Chinsu TV commercials that attract viewers.
Whenever a new Chinsu TV commercial is released, it's not just a simple product advertisement; it often quickly creates trends, becomes a topic of discussion, and even "haunts" viewers (in a positive sense) with its catchy music, visually appealing food images, and messages tailored to each customer segment.
From cozy family meals to vibrant youth parties, Chinsu knows how to make its brand the center of attention. Chinsu's TVC library is incredibly diverse, with each advertisement targeting a key product and a unique customer insight.
Below is a detailed analysis of 5 typical TV commercials you provided, clearly demonstrating Chinsu's multi-tiered marketing strategy:
1. Chinsu TVC – “CHIN-SU Chili Sauce | The centerpiece of every delicious meal!”
The TV commercial, with its vibrant colors and lively rhythm, and featuring the handsome singer Mono, captivated viewers. The advertisement not only focused on Chinsu chili sauce but also showcased the fresh and vibrant atmosphere of young people's parties. They enjoyed the cheerful atmosphere while savoring dishes seasoned with Chinsu chili sauce.
It was these images that captivated young audiences and drew their attention to the brand's products. This contributed to Chinsu's success in its product promotion and marketing campaign.
2. “CHIN-SU FISH SAUCE, FERMENTED FOR 365 DAYS | The centerpiece of every delicious dish to enjoy!”
With the appearance of Miss Tran Tieu Vy, Chinsu's TV commercial became even more appealing. The advertisement, showcasing Chinsu fish sauce fermented for 365 days, features close-ups of the product, allowing viewers to observe it visually. Not only the visuals, but the sound of the advertisement is also exceptional, with a powerful voiceover that instills confidence in the viewer.
Chinsu's fish sauce is delicious, has the right protein content, and is present at every party and in every family's kitchen. The TV commercial successfully promoted the product, leaving a lasting impression on viewers.
3. “CHIN-SU Naturally Fermented Soy Sauce - Rich and Aromatic in Every Drop (15s)”
The commercial, featuring Chinsu soy sauce naturally fermented for 120 days, uses catchy sound effects to create a particularly impressive visual impact. The camera angles shift from close-up to wide-angle shots, capturing every detail and making the video captivating. Unexpectedly, the opened box reveals Chinsu, an indispensable product in every meal.
The image of a delicious piece of fresh tuna dipped in naturally fermented Chinsu soy sauce evokes a craving and stimulates curiosity to taste it. These factors have contributed to the success of this long-standing and reputable brand.
4. “CHIN-SU Chili Sauce | Ignite a thousand joyful parties – Let's party with MONO!”
This is one of Chinsu's most popular TV commercials, thanks to the appearance of singer Mono. The image shows the guys enjoying a grand party, complete with Chinsu's special dipping sauce, enhancing the flavor of the food. The advertisement, with its catchy sound and eye-catching visuals, attracts viewers.
Discover the secrets behind Chinsu TVC's success.
The fact that these TV commercials, despite their different styles, all achieved their communication goals is no coincidence. Behind it lies a carefully calculated strategy, based on the "secrets" that have become part of Chinsu's brand DNA:
1. The art of "Food Porn" has been taken to a new level.
This is the most crucial and obvious element. Any Chinsu TV commercial is a "visual feast".
- Multisensory stimulation: Chinsu doesn't just let you "see" the delicious food. They let you "hear" the crisp, sizzling sound. They let you "feel" the glossy, rich consistency of the sauce.
- Top-notch cinematography techniques: They use macro lenses to capture close-ups of each piece of meat, each drop of chili sauce. Slow-motion techniques are frequently applied to the "golden moment"—when the sauce touches the food—creating an explosive visual effect that makes viewers instantly crave the dish.
2. Clear market segmentation (Audience Segmentation)
Chinsu doesn't try to "speak the same message to everyone." They understand who each of their customer segments is and what they want to hear.
- Gen Z (Young people): Using rappers, trending music, and slang (“Top of the Top”) for ketchup (URL 4).
- Homemaker/Family: Using emotions, images of a warm family meal, and a message of "love" for Fish Sauce (URL 3).
- Modern consumers with discerning tastes: Using luxurious imagery, collaborating with an international brand (Kikkoman – URL 5), and emphasizing "premium quality" (URL 1).
In this way, each Chinsu TVC "hits the nail on the head" for the target customer segment, maximizing communication effectiveness.
3. Chinsu TVC with a short, catchy, and constantly repeated slogan.
Chinsu is a master of catchy slogans. Their slogans always contain all three elements:
- Brief: Usually only 4-6 words.
- Easy to remember, catchy rhymes: "Any dish is amazing!", "The best of the best."
- Assertive: It strongly affirms the quality of the product.
In a 30-second Chinsu TV commercial, the slogan and brand name are repeated multiple times, both visually and audibly (voice-over), imprinting directly into the viewer's subconscious.
4. Catch trends and use KOLs/Celebrities intelligently.
Chinsu is extremely perceptive to pop culture. They don't just invite stars to endorse their products; they make the stars an integral part of the story.
They weren't afraid to experiment with new things. While other spice brands were still struggling with family-themed imagery, Chinsu created a "cool" rap music video. This set them apart and helped Chinsu TVCs go viral, with young people voluntarily sharing them as entertainment.
5. Storytelling and Emotion
Whether it's a modern or traditional TV commercial, Chinsu always knows how to incorporate emotion.
- It's the joy and satisfaction of enjoying delicious food.
- It's the warmth and love of a family meal.
- It's about personality, about being "stylish" and keeping up with trends.
They're not selling a bottle of chili sauce; they're selling "the joy of delicious food." They're not selling a bottle of fish sauce; they're selling "the warmth of family." This is what makes viewers feel connected to and love the brand.
The success of Chinsu TVC campaigns is a classic example in the Vietnamese marketing industry. It's a perfect combination of masterful taste-stimulating artistry, a deep understanding of the psychology of each customer segment, and a keen ability to "catch trends."
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