A Tet (Lunar New Year) TV commercial campaign is one of the biggest campaigns of the year for businesses, especially those in the food, fashion, or electronics industries. Investing in this marketing campaign, if successful, can bring breakthroughs in brand value, revenue, and the brand's position in the overall market within the same industry.
Tet TVC Campaign: A campaign you definitely shouldn't miss.
Tet Nguyen Dan (Lunar New Year) is one of the busiest shopping seasons of the year for Vietnamese people. In particular, goods such as food, fashion, and household items are brought to market in large quantities by businesses, using various new methods to attract customers. Therefore, businesses selling similar products face intense competition, requiring them to focus on advertising and marketing campaigns to reach a wider customer base.
In fact, shopping during Tet (Lunar New Year) is not simply a daily necessity but also serves to satisfy personal emotional needs and express affection for family. After a year of hard work and being away from home, everyone looks forward to Tet to return home and reunite with family, to shop for and decorate their house to make it warmer and more cozy, and to show off the fruits of their labor through new washing machines, refrigerators, beautiful clothes, or delicious food.
Tet (Lunar New Year) is not only an opportunity for businesses to clear out their year's inventory through sales and massive discounts, but also a "golden time" to launch new products or simply give old products a fresh look to suit the festive atmosphere. Implementing these campaigns is crucial. Tet (Lunar New Year) TV commercial The main purpose is to announce discount and promotional programs, as well as to introduce and promote new products that the business has just launched for the upcoming Tet holiday.
It can be said that major players in many industries such as Sony, Dien May Xanh (a Vietnamese electronics retailer), Coca-Cola, etc., release Tet (Lunar New Year) TV commercials every year and achieve great success in terms of sales, brand value, and enhancing their position compared to other businesses in the same industry. Therefore, building and implementing TV commercial campaigns during Tet is considered one of the major and important campaigns for any business.
In general, investing in Tet (Lunar New Year) TV commercial campaigns brings businesses growth in both revenue and brand recognition, as well as connection with potential customers. However, to achieve these results, the TV commercial must achieve a certain level of virality, so businesses need to build and implement this campaign early to achieve the desired outcome.
>> See more: Top 9 Inspirational Advertising Video For the Tet Campaign
Essential features for a Tet (Lunar New Year) TV commercial.
For a Tet (Lunar New Year) TV commercial to be successful, it must meet certain criteria regarding content, product, emotion, and the message conveyed to the customer. Throughout the entire process... TV commercial It's necessary to convey the vibrant and joyful atmosphere of Tet (Vietnamese Lunar New Year) to attract empathy and attention from viewers. In addition, businesses often aim to collaborate with KOLs (Key Opinion Leaders). Influencer It is well-known for its ability to reach a diverse customer base, delivering effective digital communication results for brands.
Every brand's Tet (Lunar New Year) TV commercial is filled with the atmosphere, colors, and images related to this holiday.
Specifically, some notable features of Tet TV commercial campaigns include:
- Colors and atmosphere of TetOf course, advertising videos released during Tet (Lunar New Year) need to convey the bright, vibrant, and joyful atmosphere of spring. Typical colors include the yellow of apricot blossoms, the pink of peach blossoms, and the red of traditional paper scrolls, etc. The atmosphere of the TVC also develops towards warmth, liveliness, and togetherness.
- Main content: Tet (Vietnamese Lunar New Year) is a time for family reunions, so most Tet TV commercials feature content related to family, connection, sharing, and sweetness, sometimes even structured like a short film. Interspersed throughout, they subtly introduce product information or the campaign's message. Some Tet TV commercials don't directly introduce the product but instead integrate product images appropriately into the scene. This makes the viewing experience more pleasant and creates a more seamless emotional connection compared to trying to cram in too many advertisements.
- Highly emotionalWatching Tet (Lunar New Year) TV commercials from various businesses, it's easy to see that they almost always evoke feelings of excitement and anticipation for Tet, or empathy and emotion through themes of family, reunion, and togetherness. Emotional elements are crucial in Tet TV commercials to connect with viewers, create a bond, and get closer to potential customers.
- Conveying the brand's message.Of course, regardless of the script, Tet TV commercials always aim to help businesses grow, especially in terms of revenue. Therefore, TV commercials will always incorporate messages about promotions, discounts, and gifts when purchasing the company's products during this period.
- Collaborating with celebrities: In recent years, inviting KOLs (Key Opinion Leaders) to represent brands in Tet (Lunar New Year) campaigns has become extremely popular among businesses. Influencer-based Tet campaign This allows direct access to the representative's fan base, increasing the company's credibility and generating a surge in revenue.
In general, depending on the company's goals, Tet TVC campaigns can be implemented in many different ways. However, most corporate TVCs will share this common characteristic. Even so, marketing teams can completely rely on this "formula" to build scripts and campaigns with unique and unconventional ideas to impress and attract a wider range of customers.
When is the best time to launch a Tet (Lunar New Year) TV commercial campaign?
Given the success of Tet (Lunar New Year) TV commercial campaigns, most businesses now invest seriously, systematically, and meticulously in these campaigns to maximize benefits. Therefore, businesses in the same industry, already facing market competition, are now even more stressed about developing TV commercial ideas that are attractive, engaging, and appealing to customers better than their competitors.
The best time to launch promotions or products for Tet (Lunar New Year) is about 20-15 days before the holiday, as this is the period of highest shopping demand. Even if products are more expensive at this time, customers are forced to buy them to prepare for Tet. Nevertheless, businesses should still offer promotions, gifts, and appropriate pricing to remain competitive.
However, to attract shoppers during the aforementioned "golden period," TV commercials need to be run 1-2 weeks in advance. This means that Tet TV commercial campaigns also need to be prepared and implemented 1, 2, or even 3 months before the Lunar New Year. Many steps need to be prepared, such as scriptwriting, finding brand ambassadors, researching the product, packaging, and appropriate messaging. Therefore, if a campaign is only launched close to Tet, it is highly likely to fail.
However, as mentioned, TV commercial script It's still important to maintain a connection with real life to create an emotional link with viewers, so sometimes the script or even the previously chosen brand ambassador can be completely changed at the last minute. Nevertheless, businesses need to be prepared with the product, packaging, and slogan so they can implement the plan at any time.
Instructions: Construction method TV commercial script for Tet (Vietnamese Lunar New Year) detail
Other points to note when implementing Tet TVC campaigns.
Typical examples of successful Tet (Lunar New Year) TV commercials include prominent brands such as Coca-Cola, Bitis, Viettel, etc. Even if customers don't use these products, they still eagerly anticipate these brands' Tet TV commercials because of their engaging, meaningful, and unique content. This also confirms, to some extent, the success of brand positioning in the minds of customers.
Prioritize TV commercials that allow advertising across multiple platforms.
However, businesses still need to pay attention to a few issues after launching their Tet TV commercial campaigns:
- Combine multiple digital communication channels: Nowadays, Tet (Lunar New Year) TV commercials shouldn't be limited to television broadcasts; they should be released simultaneously across multiple digital channels to maximize their potential. For example, YouTube, TikTok, Facebook, etc. With people increasingly using social media over TV broadcasts, multi-platform marketing is essential.
- Limit controversial elements: Tet is a time for peace, warmth, and joy, so it's best to minimize controversial elements that could provoke negative emotions or reactions from customers. For example, certain cultural or spiritual elements related to a particular region, if not accurately identified, should not be included in the TV commercial.
- The message is easy to remember: Effectively conveying the brand's message to viewers is crucial for making an impression on customers; therefore, the slogan should be concise, simple, rhyming, and memorable. Furthermore, the message needs to be consistent with the script, product, or brand to create a connection in the viewer's mind.
- Working with a professional media team.A Tet (Lunar New Year) TV commercial is one of the biggest marketing campaigns of the year for businesses, so every step requires meticulous attention to detail to achieve the desired results. Therefore, businesses need to work with reputable agencies, especially in media and visuals, to obtain the best quality TV commercial. The media team is also fully involved in the production process, designing images and post-production to create a high-quality, polished video that can run the campaign across multiple platforms for the business.
Tet TVC Campaign Successful campaigns help businesses "upgrade" in both revenue and brand value in the market. Therefore, businesses need to prepare for these campaigns early, quickly updating themselves on market conditions, customer psychology, and products in order to develop ideas and plans that are ready and deliver the best results.
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