CGI Ads and FOOH are technologies used in current TV commercials and advertisements to create visual effects for viewers. Creating these visual impressions easily attracts attention and leaves a lasting impression on viewers, thereby increasing brand value for businesses.
What are CGI Ads and FOOH?
CGI Ads and FOOH are terms widely used in the advertising industry to create visually impressive effects and provide a unique experience for viewers. This technology has become quite popular in recent years, especially in campaigns requiring the use of virtual outdoor advertising spaces, and it consistently leaves a strong impression on viewers due to its uniqueness and surprising appeal.
CGI ads are used in television and online advertising, utilizing computer graphics technology.
Specifically, to better understand this, we need to understand the definitions of CGI Ads and FOOH:
- CGI Ads is an abbreviation for Computer Generated ImageryThis means that the animated images are created using computer graphics technology instead of actual footage or images. The most common and accessible examples are 2D and 3D technologies in theatrical films, which give viewers a realistic feeling as if they are experiencing something real.
- FOOH is an abbreviation for Fake Out-of-Home AdvertisingFOOH, defined as a form of outdoor advertising, is a technology that creates scenes and animated images using virtual technology combined with real-life footage, projected in an outdoor space, but providing viewers with an extremely realistic and vivid experience. You can see these advertisements on LED screens in large areas such as Landmark 81, Ben Thanh Market, Lotte Town Hanoi, etc. However, FOOH refers to unapproved, unofficial advertisements, often satirical or creative content and campaigns (in official, legal cases, it would be called DOOH – Digital Out-of-Home Advertising).
CGI ads are used for television and online advertising, especially in technology and electronics industries such as phones, cars, and games, and can also enhance FOOH (Outdoor Advertising) technologies for a more dynamic effect. Meanwhile, FOOH is a technology only used for outdoor advertising and is licensed for display in specific areas.
CGI ads and FOOH make advertising less boring.
Both CGI Ads and FOOH are forms of advertising that utilize virtual reality technology, and their use has been increasing in recent years because they truly deliver brand value and attract curiosity and attention from customers. This is all thanks to the extremely strong visual impressions that give viewers surprising, startling, yet exciting experiences.
FOOH (Front-on-the-Air) advertising is used in outdoor advertising in areas with modern LED screens.
CGI and FOOH ads deliver incredibly powerful, immersive visual experiences, drawing viewers into the advertisement and allowing their imaginations to soar. This technology brings breakthroughs in creativity, enabling the personalization of product messaging and direct interaction with viewers on both behavioral and emotional levels.
Some FOOH advertisements are extremely... viral Examples include Maybelline's mascara commercials, Lazada's 11.11 campaign, Samsung's Bespoke Jet AI vacuum cleaner, etc. While the number of CGI ads and outdoor FOOH advertisements isn't huge, they are all displayed on high-quality LED screens, providing an incredibly visually stunning display that leaves viewers amazed every time they see it. Many ads even startle customers with their realistic experience, like watching a 3D movie.
Because they all utilize computer graphics technology, brands can unleash their creativity in terms of visuals in advertising videos. Businesses can even change images, messages, and colors in advertisements to suit the context, time of broadcast, and target audience simply by manipulating the computer, instead of spending time and manpower on live filming as before.
CGI and FOOH ads create a strong visual impact because they produce incredibly unique effects that are impossible to achieve in reality. Furthermore, advertisements using this technology are primarily for promotional purposes, so the product images and background settings are designed with bright, eye-catching colors, easily stimulating the viewer's visual senses. The smooth animations combined with unexpected and unpredictable actions ensure that viewers cannot take their eyes off the screen.
CGI Ads, FOOH – current advertising trends
It can be said that CGI Ads and FOOH are currently trending advertising methods that will continue to be popular in the near future. These technologies not only attract viewers' attention but also create significant value for businesses using them for video advertising. In particular, CGI Ads and FOOH are suitable for all industries, especially those related to technology or electronics such as mobile phones, automobiles, games, etc.
CGI ads and FOOH will be the advertising technologies that will be widely used in the future.
Some advantages of utilizing CGI Ads and FOOH technology in advertising include:
- Optimizing some advertising costs for businesses.Instead of investing heavily in live advertising filming, applying graphic technologies can minimize costs related to labor, actors, sets, props, editors, etc. Of course, the production costs of CGI ads and FOOH are still significant, but optimizing and reducing these extraneous costs saves brands a lot of money.
- Attracting potential customersCGI ads are broadcast on television or online, while FOOH ads are mostly shown on large LED screens in densely populated areas with high pedestrian traffic, such as shopping malls and major intersections. Therefore, these ads always attract a large audience, directly reaching potential customers interested in the product or business in just a few short minutes.
- Direct interaction with customersAdvertisements using CGI Ads and FOOH technologies can easily interact directly with customer behavior and emotions. These ads can influence and change the message, images, or even bring viewers directly onto the LED screen in an instant. Furthermore, during the advertising campaign, the marketing team can directly increase the virality of the campaign by filming/photographing or interviewing viewers at the display locations, which is also very interesting.
- Unleash your creativity: An engaging advertisement always requires uniqueness and an element of surprise, and CGI Ads and FOOH are technologies that fulfill this. Businesses can freely express their creativity, uniqueness, and personality in each frame, creating a distinct impression on customers.
Generally, the cost of advertising using CGI Ads and FOOH technologies is not low because it requires a production team with expertise, technical skills, creativity, artistry, and flexibility in every step to create the most polished product. Nevertheless, given the effectiveness of this interesting technology, it is certain that in the future, this will be one of the advertising methods that large businesses will increasingly pursue.
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