Is making a corporate video expensive? In this article, Right Media will provide you with the most comprehensive and detailed overview of current corporate video production pricing in the market, and analyze the factors affecting costs so you can make the smartest and most effective investment choice.
Is making a corporate video expensive?
This is the first question any manager or marketing head asks. The answer is: there's no specific number, because it depends on factors related to your project.
A simple, short corporate video filmed in an office will cost significantly more than a meticulously produced film with a well-developed script, professional actors, advanced visual effects, and filming in multiple complex locations.
The benefits corporate films It delivers results that are well worth the investment:
- Enhance brand recognition: A professional video helps to make your company's image more reputable and trustworthy in the eyes of customers and partners.
- Effective customer outreach: Video is the most popular content format on digital platforms, making it easy for your message to spread across websites, social media, events, and more.
- Increase conversion rates: A video that visually showcases a product or manufacturing process can accelerate customer purchasing decisions.
- A powerful internal communication tool: Corporate videos are also an effective means of training new employees, conveying company culture, and building pride within the team.
Instead of viewing corporate video production as an expense, consider it a strategic investment in your brand's image and future growth. The question isn't "is it expensive?", but "how to invest most effectively and optimally."
A project undertaken by Right Media (Hoang Kim Precision x Right Media)
Latest corporate video production price list
In Right MediaWe strive to provide high-quality corporate video production solutions at optimal costs, suitable for various budget sizes. We understand that each business has its own unique story and goals, so our service packages are designed to be flexible and best meet your needs.
Below is a price list for corporate video production, ranging from Basic to Premium packages:
- Basic Package: Starting costs from 59,000,000 VNDThis package is suitable for small and medium-sized businesses and startups that want a company overview video, product/service introduction video with professional 4K image quality, and a duration of 2-3 minutes. The package includes basic items such as script ideation, filming with professional equipment, editing, and basic color correction.
- Professional Package: Starting costs from 149,000,000 VND This is for businesses that want to invest more deeply in visuals and content, with higher demands for special effects, motion graphics, drones, etc.
- Premium Package: This is a comprehensive solution for large corporations and businesses requiring the highest level of production, in-depth scripts, the participation of professional actors and MCs, diverse settings, and complex post-production. Costs vary depending on the specific project the business wishes to undertake.
To receive detailed advice and a quote best suited to your project, please contact our team today. Right Media!
Factors that determine the cost of corporate video production
So, what accounts for the significant cost differences between projects? Here are the key factors that determine the final quote you receive:
- Ideas and Script: This is the soul of the film. A simple, narrative script will cost less than a creative script with a complex plot, situations requiring multiple settings and actors. The cost of the creative team and screenwriters is the first and most important investment.
- Production team size: A professional production team includes not only cameramen but also directors, assistants, directors of photography (DOP), sound engineers, lighting technicians, set designers, makeup artists, and more. The larger and more experienced the team, the higher the cost, but the higher the quality of the final product.
- Filming equipment and technology: Video quality (Full HD, 4K, 6K) depends heavily on the camera system, lenses, and supporting equipment such as gimbals, dollies, drones, and jibs. Using modern, expensive equipment will produce more cinematic, smooth, and impressive footage, but this also comes with a higher cost.
- Actors and Voice-overs: Costs will vary significantly depending on whether you use your own company staff, amateur actors, professional actors, or celebrities (KOLs, Influencers). Celebrity fees can account for a substantial portion of the total budget. A professional, engaging voiceover will elevate your video. Costs will also vary depending on the voice actor's popularity and experience.
- Setting (Filming location): Costs will be minimal if filming is done only at the company's existing offices or factories. However, if the script requires filming at multiple locations, renting sets (cafes, film studios, villas), or traveling to other provinces or cities, the costs will increase significantly, including location rentals, travel, and accommodation for the entire crew.
- Post-production: This is the magical stage that transforms raw footage into a finished product. This stage includes: editing, color grading, special effects, graphics, and sound.
Corporate video production is an investment process that requires careful preparation in terms of goals and budget. Costs can range from tens of millions to hundreds of millions, or even billions of Vietnamese dong. Most importantly, businesses need to understand the components of the cost in order to work effectively with production companies.
In Right MediaWe are committed to providing transparent pricing and dedicated consultation to help you build a production plan that best fits your budget while ensuring effective communication. Let us work with you to tell your brand story in the most impressive and compelling way!
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