Testimonial video of the general contractor: Golden Lotus Construction

Testimonial video of the general contractor: Golden Lotus Construction x Right Media

Golden Lotus Construction (GLC) – Golden Lotus Construction Joint Stock Company – is a general contractor for industrial construction and a partner of many foreign investors in Vietnam. In this testimonial video for general construction contractors, a representative from Golden Lotus recounts the process of working with Right Media: from the first meetings where the two sides didn't understand each other, to the moment the film was screened in front of all employees and partners at the year-end party.

The first few meetings: not yet understanding the company's story.

The most candid part of the video is when the GLC representative recalls the initial, less-than-smooth working sessions.

“In the beginning, when working on the idea, in the first few meetings you really didn't yet understand the company's story. But after one or two meetings, once you understood the core principles and the company's needs, I found that you came up with very good content and ideas, exactly what Golden Lotus wanted.”

For a general construction contractor, the "business story" isn't about a product that can be showcased. It's about implementation capabilities, timelines, and how they coordinate with foreign investors on the construction site. A film production company entering this industry for the first time would find it difficult to grasp this immediately.

According to a GLC representative, it takes "one or two" exchanges for the team to understand what the company wants to say, and from there the content and ideas go in the right direction. Therefore, Right Media does not shorten the pre-production phase of corporate films: understanding the client correctly from the start saves you from having to redo things later.

The product is highly appreciated for its artistic merit.

"The resulting product is highly praised for its artistic merit, and the visuals and music you've chosen are excellent."

The client singled out the music for praise. In corporate films for the construction industry, background music sets the rhythm for the entire film. Many things are happening simultaneously on a construction site, and choosing the wrong music will make the construction scenes look disjointed. Music that's in sync helps the scenes flow seamlessly together.

The film was screened at the year-end party.

"And this TV commercial was screened at the Golden Lotus's year-end party. At that year-end party, almost all the partners and people at Golden Lotus felt very proud of where they work, and the partners were also very satisfied and had more trust in my company."

For Right Media, this segment is the most valuable in the general contractor's testimonial video, as it talks about results after release rather than stopping at the production process.

Corporate films are often thought of as a tool for external relations: sent to partners, shown at exhibitions, posted on websites. At GLC, the film serves both purposes simultaneously.

• Inside: Employees see their daily work meticulously documented on the screen, and feel proud of where they work.
• From the outside: Partners attending the year-end party watched the movie and gained more confidence in GLC's capabilities.

Choosing the year-end party as the film premiere was also a sensible decision: it's a rare occasion during the year when employees and partners can all sit in one room together. Besides this film, Right Media also worked with GLC on a profile video introducing the Core5 Quang Ninh project.

Comments on the production team

"With a very young and dynamic team, and with the expertise and experience to create such a good product, I believe that Right Media will be able to create even more excellent products like this for other businesses in the future."

This testimonial video for the general contractor concludes with a comment about the people: a young, dynamic team with sufficient expertise and experience. This comment aligns with the video's opening statement, where the GLC representative says the team worked "very meticulously and professionally" to produce the product for the company. Businesses accustomed to inspecting each item in a general contractor contract also evaluate their filmmaking partners in this way: by looking at the final product.

If you're unsure about the differences between testimonials and when to use each type, see the article. What is the difference between a testimonial and a review?.

Behind-the-scenes images of the project.

The Right Media team prepares equipment for the testimonial shoot at the Golden Lotus Construction office.

Check the lighting before filming the testimonial video for the general contractor.

Set up the camera and tripod in the GLC office.

The Right Media team prepares the recording equipment for the interview.

Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.

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