A detailed guide on how to create a Tet (Lunar New Year) TV commercial script.

Brands that create a great Tet (Lunar New Year) TV commercial script will produce a high-quality video with consistent content and a high chance of trending and reaching a wider audience of potential customers. Creating a script isn't difficult, but it's not easy either. In this article, Right Media will help you understand the most basic and simple steps to creating a script.

Why should businesses have professional Tet (Lunar New Year) TV commercials?

Tet TV commercials are not just advertising expenses, but a strategic investment that brings long-term and sustainable benefits to businesses, especially during the transition from the old year to the new. Starting in the final months of the year like now, brands need to develop a Tet advertising strategy, with video advertising being a crucial tool.

Reasons why brands need a Tet (Lunar New Year) TV commercial:

1. Make the most of the holiday season's emotions.

Tet is a season of reunion, togetherness, and nostalgia. This is a time when consumers' emotions are at their peak; they easily empathize with and are moved by stories of humanity, family, or the journey home.

• Deep connection: A cleverly written Tet TV commercial script can leverage these core cultural values, helping brands connect with and penetrate customers' minds more easily than at any other time of year.
• Make a positive impression: When a brand is associated with the positive emotions of the Lunar New Year season, it creates a lasting and unforgettable positive impression.

2. Increase brand awareness and market share

Television viewing and social media usage surge during the Lunar New Year holiday. This creates a golden opportunity for your TV commercial to reach millions of consumers.

• Expand your reach: Tet (Lunar New Year) TV commercials are typically broadcast across multiple platforms and during prime time, maximizing brand recognition.
• Encouraging purchasing behavior: The Lunar New Year season is a peak shopping season. An effective TV commercial not only introduces products but also stimulates purchasing demand, directly contributing to the company's year-end and New Year revenue.

3. Create viral content

Successful Tet (Lunar New Year) TV commercials from major brands like Coca-Cola, Omo, and Vinamilk demonstrate their powerful reach. A well-produced Tet TV commercial, with a well-crafted script and high-quality production, can easily become a topic of discussion and sharing on social media.

• Enhance interaction: Viral marketing helps businesses achieve high levels of engagement without spending excessively on paid advertising, significantly saving on marketing budgets.
• Building brand assets: Tet TV commercials not only serve a single season but also become a brand asset, which can be reused for many years or used to reinforce the company's core values.

In summary, Tet TV commercials are a powerful brand statement, an effective sales tool, and an indispensable emotional bridge in the festive season communication strategy.

Sony's Lunar New Year advertising video was produced by Right Media.

Basic steps to creating a Tet TV commercial script.

Creating a script for a Tet (Lunar New Year) TV commercial is a creative and logical process, requiring a combination of market understanding, consumer psychology, and production techniques. This process typically includes the following five basic steps:

Step 1: Define the core objective and message.

Before writing anything, you need to answer this clearly:

• Target: What is the purpose of this TV commercial? (To increase sales, launch a new product, increase brand awareness, or change consumer perception of the brand?)
• Target audience: Who do you want to talk to? (Young people, housewives, migrant workers, or the whole family?).
• The core message: Is there only ONE message you want your audience to remember? (For example: "Tet is home," "Tet is full of flavor," "Taking care of your health during Tet"). This message must be aligned with your brand's values and products.

Tips for crafting your message: The message for Tet TV commercials should be humane, optimistic, and inspiring. Avoid messages that are too focused on sales.

Step 2: Choose a theme and creative ideas.

The idea is the framework that shapes the script for a Tet (Lunar New Year) TV commercial. The concept must be unique yet familiar to the Tet atmosphere. Popular themes you can explore include:

• The journey home: It explores feelings of homesickness, the hardships of those living far from home, and the joy of reunion.
• Family reunion: Focus on traditional family rituals and activities during the three days of Tet (arranging the five-fruit tray, wrapping banh chung, exchanging New Year greetings).
• Change and hope: Tell about a positive change in your life (financial, health, relationships) thanks to your product/service, creating confidence for a better new year.
• Thank you and appreciation: Honoring the unsung heroes (workers, the elderly, those who work throughout the Tet holiday).

Note: Regardless of the chosen theme, ensure it is original and does not copy ideas that are already too popular.

Step 3: Develop the script structure and detailed storyboard.

A professional Tet TV commercial script, regardless of length, typically follows the three-act (or four-act) structure of storytelling.

Basic three-act structure:

• Introduction – 30% duration: Introduce the setting, characters, and establish the conflict/problem. For example: The son cannot come home because of work.
• Content section – 50% duration: The conflict escalates, and the characters face difficulties. This is where your product/brand emerges as a "solution" or "partner."
• The ending – 20% duration: Conflicts are resolved, emotions are uplifted (reunion, joy). The finale includes a logo, slogan, and call-to-action.

Detailed scene breakdown:

The script needs to be divided into two parallel columns:

• Technical/Video Column: Provide a detailed description of the setting, camera angles, lighting, actors' actions, and graphic effects.
• Audio column: This includes dialogue, voice-overs, background music (BGM), and sound effects (SFX).

Here's an example of a scene:

Step 4: Integrate the brand and product subtly.

The biggest mistake when writing a Tet TV commercial script is trying to "cram" the product in. The product should be a natural part of the story, not the center of attention.

• The product acts as a catalyst: Position the product to resolve conflicts or act as an emotional bridge. (For example: A phone that facilitates connection, a New Year's gift that warms the recipient's heart).
• Logo and Slogan: They should only appear at the end. Ensure the logo and slogan have enough time (usually 3-5 seconds) for viewers to remember them.

Step 5: Check and adjust if necessary.

After completing the draft, a script review session is needed to:

• Check for logic: Make sure the story is coherent and easy to understand.
• Check the duration: Tet (Lunar New Year) TV commercials typically have a duration of 15, 30, or 60 seconds. The script must be carefully adjusted to fit the length.
• Feasibility test: Ensure that the scenes are feasible within budget and given realistic conditions (location, actors, weather).

Professional Tet TVC production services at Right Media

Creating a script for a Tet (Lunar New Year) TV commercial is the first step, but transforming that script into a soulful, professionally produced film is essential. Right Media We are proud to be a reputable provider of comprehensive Tet TVC production services, helping your business perfectly realize your creative ideas.

Video Behind the scene Tet series by SONY Vietnam x Right Media

Above is a behind-the-scenes video of a Lunar New Year project by SONY in collaboration with Right Media. We always accompany and support our clients throughout the entire project process, from completion to release. Right Media's strengths include:

1. A deep understanding of Tet culture and Vietnamese psychology.

Right Media is more than just a video production team; we are culturally insightful storytellers.

• An emotionally resonant script: Right Media's experienced scriptwriting team is able to quickly grasp new emotional trends while deeply understanding the traditional values of Vietnamese Tet (Lunar New Year). We know how to balance modern and traditional elements to create a Tet TV commercial script that is both fresh and relatable.
• Communication strategy consulting: We not only produce content but also advise on broadcast timing, platform selection, and video optimization to achieve the highest reach during the festive season.

2. A closed-loop, optimized production process for Tet TV commercials.

Right Media applies international standard workflows, ensuring superior technical quality and strict deadlines:

Pre-production:

• Conduct market and competitor research.
• Develop ideas, create a detailed script for a Tet (Lunar New Year) TV commercial, and draw storyboards (if needed) for illustration.
• Select actors and settings that are appropriate for the Tet holiday atmosphere.

Manufacture:

• Use modern equipment.
• Our team of directors, cinematographers, and technicians are highly experienced, ensuring they accurately capture the Tet (Lunar New Year) emotions envisioned in the script.
• Strictly control image quality right at the scene.

Post-production:

• Creative film editing, color grading in the warm, cheerful tones of Tet (Vietnamese Lunar New Year).
• Professional motion graphics design.
• Recording voiceovers, arranging and mixing music, and using copyrighted music help avoid legal issues when broadcasting.

3. Commitment to quality and effectiveness of communication

Right Media is committed to delivering Tet TV commercials that are not only visually appealing but also highly effective in terms of communication:

• 4K/Full HD quality: Ensure video displays sharply on all platforms.
• Innovative and exclusive: Each Tet TV commercial script is created exclusively, reflecting the unique personality of each brand.
• Commitment to deadlines: TV commercial production services for Tet (Lunar New Year) often require tight deadlines to meet advertising season demands. Right Media is committed to delivering products on time, giving businesses ample time to plan their marketing campaigns.
• Supports multiple versions: We offer shortened versions of TV commercials (15s, 6s) optimized for digital advertising channels (Google Ads, Facebook Ads).

A successful Tet (Lunar New Year) TV commercial is the perfect combination of a creative, emotionally resonant script and professional production techniques. Let Right Media partner with your business to create impressive Tet videos that will help your brand shine during the most important holiday season of the year.