Yamaha is one of the leading corporations in Japan, with a global presence, particularly in the fields of vehicles and audio equipment. In Vietnam, Yamaha is primarily known for its motorcycles and motorbikes with distinctive designs, powerful engines, and high durability. Possessing a global position, Yamaha always focuses on investing in meticulously crafted marketing campaigns and TV commercials. Let's explore some of the outstanding Yamaha TV commercials over the decades that have helped the brand become increasingly familiar to customers worldwide.
TVC Yamaha Exciter – “The King of Street”
Lasting just one minute, the "The King of Street" TV commercial helped make Yamaha Exciter the most searched keyword online. The commercial captivated viewers with its sharp visuals, vibrant sound, and sensory stimulation, particularly appealing to male viewers.
The "King of the Streets" message is emphasized throughout the TVC, positioning the Exciter as a powerful, sporty motorcycle for men. The fast pace, along with the engine sounds and bold colors, create a strong emotional impact, allowing the TVC to resonate with viewers and thus increase brand recognition and positioning in the motorcycle market.
Undeniably, the success of the TV commercial helped the Exciter 150 series truly explode in sales in 2014, helping Yamaha increase its position in the Vietnamese motorcycle market. In fact, to this day, the Exciter 150 series remains very popular and widely used by men.
Yamaha Motor Vietnam FZ150i
The Yamaha Motor Vietnam FZ150i TV commercial deserves a place among Yamaha's most impressive advertisements, even though it was launched a decade ago. The TVC introduces the FZ150i large-displacement motorcycle, targeting young customers who love a sporty, powerful style and value freedom.
Throughout the TV commercial, the image of the FZ150i is prominently displayed: a large-displacement motorcycle that isn't overly bulky, retaining its stylish look while remaining easy to control. This allows the message to reach a wider audience, from those new to manual motorcycles to enthusiasts passionate about sports bikes, speed, and exhilaration.
The Yamaha TV commercial effectively conveyed the message and positioning of this motorcycle line, striking a chord with male consumers, especially those considering large-displacement motorcycles but concerned about factors like height and the ability to handle the bike. The highly engaging commercial, with its lighting, camera angles, exhaust sound, and close-ups of each engine, made viewers eager to experience it immediately.
Yamaha Grande TVC – Ride with pride
The Yamaha Grande TV commercial completely shattered the notion that Yamaha motorcycles are only for men with its soft, elegant, and alluring image. True to its slogan "Ride with pride," this model impresses with its graceful, flowing design, European-inspired styling, and feminine appeal, perfect for fashionable and stylish women.
The TV commercial's gentle, classic color scheme makes viewers feel like they're watching a sweet movie, rather than feeling forced or overly commercial. The Yamaha Grande is portrayed as an elegant, smooth, and luxurious scooter designed for women. Every movement is depicted gently and gracefully, creating a feeling of confident gliding through the streets.
The Yamaha Grande TV commercial was a collaboration with Miss Pham Huong – a former icon of feminine beauty. The appeal of the beauty queen at the time, especially her fans, helped the TV commercial achieve massive engagement on social media platforms, bringing the brand to a diverse range of potential customers.
𝐘𝐚𝐦𝐚𝐡𝐚 𝐉𝐚𝐧𝐮𝐬 𝟏𝟐𝟓 𝐇𝐨𝐚̀𝐧 𝐨𝐚̀𝐧 𝐅𝐫𝐞𝐚𝐤 – J System Anomalies”
As aesthetics become increasingly important, vehicles are no longer just means of transportation but also tools for individuals to express their style, personality, and unique mark. With its super-stylish appearance, vibrant colors, and diverse features, the Yamaha Janus perfectly meets these requirements. This is a model that Yamaha targets at young customers, commonly known as Gen Z and Gen J.
What's impressive about this TV commercial is that throughout its one-minute duration, the colors are extremely eye-catching, distinctive, and youthful, perfectly reflecting the brand's motto, "Match your Freak." The music, colors, uniqueness, and the young people in the video create a sense of connection and empathy with young people who are always eager to express their individuality and personal identity to those around them.
Despite the abundance of colors and effects in this Yamaha TV commercial, the Yamaha Janus motorcycle still stands out remarkably, appearing as a stylish and unique "accessory" that provides convenience in daily life. The strong, memorable slogan also contributed to its widespread reach, especially among the target audience for this campaign.
XS155R: Feel Your Ride – Ride with emotion and passion.
Unlike previous TV commercials, Yamaha's commercial focuses entirely on the main subject – the classic-styled XS155R motorcycle. For over a minute, Yamaha continuously delivers a visually stunning experience through sophisticated close-up shots, highlighting every line, detail, and engine of the bike. The deliberately chosen pace keeps viewers captivated, unable to take their eyes off the bike for even a second, allowing them to fully appreciate its beauty.
With this TV commercial, Yamaha conveys the message "Ride with emotion, with passion," targeting those who love classic motorcycles but still want to maintain a cool and edgy look. The design of the XS155R is also a major advantage because it's not too common, yet distinctive enough that anyone riding it will easily become the center of attention on the road. Perhaps that's why Yamaha chose to focus entirely on close-up shots, highlighting the beauty of the product instead of combining it with backgrounds or external elements like many other TV commercials.
Besides close-up shots, this TV commercial largely utilizes warm/yellow lighting and strong shadows to create a rugged, powerful, and edgy vibe, appealing to young motor enthusiasts. All these elements make the TV commercial impressive and just right for those who want to learn more about this motorcycle model.
Over the decades, Yamaha has consistently innovated in its TV commercials, from powerful sports bikes like the Exciter and FZ150i, to elegant and fashionable models like the Grande and Janus, and even classic and distinctive bikes like the XS155R. Each TV commercial not only promotes the product but also clearly conveys its message, showcasing the brand's style and positioning in the minds of consumers.
Lessons learned from Yamaha TV commercials.
TV commercials (TVCs) play a particularly important role in communication strategies, not only introducing products but also helping brands build their image and convey their story visually and vividly. The combination of images, sound, and rhythm allows TVCs to easily touch viewers' emotions, making the message clearer and more memorable than many other forms of advertising.
In a context where consumers consume thousands of content items daily, a well-produced TV commercial can become a powerful highlight, attracting attention and creating a ripple effect across digital platforms. This is precisely why major brands, including Yamaha, always consider TV commercials a crucial tool for enhancing brand recognition and strengthening their market position.
Through Yamaha's impressive TV commercials, the power of video advertising in reaching and connecting with customers is clearly evident. This shows that a successful advertising campaign relies not only on the product but also on creativity in storytelling, the selection of appropriate images, sounds, and rhythm. More importantly, the TV commercial must touch the emotions and psychology of viewers to create a sense of connection and leave a lasting impression on customers.
In general, the TV commercial Yamaha's products are a vivid example of effective marketing that combines art and strategy, helping to bring the brand closer to customers and leave a lasting impression on consumers. As a result, Yamaha not only enhances brand recognition but also creates a deep emotional connection with viewers, making each product a symbol of individuality and a unique lifestyle.
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