Shopping TV commercials have become a strategic marketing weapon for many brands in an era where everyone loves shopping, especially online. However, producing an effective shopping TV commercial isn't just about beautiful filming; it's about "filming correctly." Right Media, guided by the principle of customer peace of mind and trust, proudly offers a professional, all-inclusive shopping TV commercial production service at a competitive price, committed to adhering to the unwavering "4 Correct Principles."
TVC Shopping: An indispensable "deal-closing" tool in every campaign.
First, we need to understand why shopping TV commercials are different from traditional brand advertising TV commercials. While branding TV commercials build brand loyalty and recognition, shopping TV commercials have a single goal: to drive immediate purchase action.
This type of video is specifically designed to showcase a product in detail, highlighting its benefits, solving customer problems, and delivering a strong call to action.
Why is it essential for your business to invest in shopping TV commercials?
- Visualizing the benefits: Customers can "see and touch" the product firsthand through the screen. A video demonstrating how it works, before and after results, or unique features... is a thousand times more persuasive than words.
- Stimulate the emotion of purchasing: Professional shopping TV commercials know how to create a sense of urgency (FOMO), offer attractive deals, and build a script that hits the viewer's "pain point," making them feel, "This is exactly what I need."
- Optimize conversion rates: On e-commerce platforms (Shopee, Lazada, Tiki) or social media (Facebook, TikTok), video is king. A high-quality shopping TV commercial helps your store stand out, increases viewing time, and directly improves conversion rates.
- Use across multiple platforms: With just one production run, you can use this video to run ads on TV (home shopping channels), websites, Facebook Ads, TikTok Ads, and directly on your product page.
The market challenge: When "beauty" is no longer enough to sell.
Many businesses still mistakenly believe that simply investing in high-quality cameras and stunning visuals will guarantee a successful shopping TV commercial. The reality is much harsher. The market is flooded with expensive advertising videos that fail to generate sales.
- Wrong message: The script focuses too much on technical features and overlooks the core benefits that customers receive.
- Not up to standard: Unprofessional images, poor lighting, distorted sound… make the product look cheap and damage brand reputation.
- Out of schedule: Videos are often completed late compared to product launch or promotional campaign schedules, missing the "golden opportunity."
- Incorrect visual thinking: Try to create "artistic" videos like TV commercials for branding, instead of focusing on clear, attractive product demos to sell.
The consequences include wasted marketing costs, unresolved inventory, and lost opportunities falling into the hands of competitors. This is why businesses need a manufacturing partner who is not only ethical but also competent—a company that clearly understands your business objectives.
Right Media: TVC Shopping Production Solutions Guided by "PEACE OF MIND AND TRUST"
Amidst a diverse production house market, Right Media has chosen its own unique path: "Quality over quantity"We don't pursue mass video production; instead, we focus on becoming strategic partners, deeply understanding the specific challenges of each business.
With over 5 years of experience and having produced more than 10,000 videos for hundreds of large and small partners, Right Media understands that an effective video is not a "cheap" video, but one that generates profit. PEACE OF MIND and TRUST Customer satisfaction is the ultimate measure of our success.
To achieve that, Right Media operates based on the following philosophy: "4 Correct" Unwavering – the foundation that creates differentiation in each product.
1. Right Message
This is the first and most important "RIGHT" element. A failed shopping TV commercial often stems from a failure to convey the message effectively.
At Right Media, we're not just videographers. Our creative team will sit down with you, conduct in-depth analysis of your product, target audience, and competitive advantage (USP). We help you refine your strategy to find the most impactful sales message.
- We made sure the script answered the following: What problem are your customers facing? How does this product solve it? Why should they buy from you and not from someone else?
- Result: A clear, powerful, easy-to-understand, and highly persuasive message ensures viewers grasp the product's value within the first few seconds.
2. Right Standard (Meets quality standards)
A brand's professionalism is demonstrated through the quality of its videos. A well-produced video shows respect for the customer.
Right Media is committed to delivering the highest quality products within your budget. We call this “competitive pricing” – where every penny you spend is well spent.
- Pre-production & Production: We utilize a state-of-the-art, professional filming, lighting, and sound system. Our team, from directors and DOPs to technicians, are all highly experienced professionals with extensive practical experience in shopping and home shopping TVC projects.
- Post-production: The video was processed by a professional team of video editors, color graders, visual effects (VFX), and sound engineers. Every detail, from close-up shots of the product and transition speed to expressive voice-overs, was meticulously crafted to create a complete, smooth, and engaging product.
3. Right Time (Project on schedule)
In business, especially in sales campaigns, "time is money." A new product launch, a flash sale... all have golden opportunities that cannot be missed.
Understanding this, Right Media has built a professional, clear, and transparent workflow.
- We are absolutely committed to deadlines. From the moment the contract is signed, clients will receive a detailed roadmap for each stage: from script finalization and filming dates to draft approval and final product delivery.
- The PEACE OF MIND Customer satisfaction comes from knowing exactly where the project is and when it will be completed. We say no to delays and no to unreasonable additional costs.
4. Right Visual
This is the key factor that distinguishes an effective shopping TV commercial from a video that is "beautiful but useless." The visual approach for sales videos must be "CORRECT," not just "BEAUTIFUL."
- Right Media's mindset: Images must serve the purpose of selling.
- What do we do? If the product is cosmetics, the camera angle should be a close-up to clearly show the cream's texture and absorption into the skin. If it's a household item, there should be demo shots demonstrating its visual use and effectiveness with "before and after" shots. If it's fashion, the images should highlight the fabric and the fit when worn.
- The "right" visual thinking is knowing when to use slow motion to emphasize a point, when to use graphics to explain a feature, and when to use the model's emotions to close the sale. It's the perfect balance between information and emotion.
The process for a complete TV commercial production service at Right Media.
To bring about PEACE OF MIND Absolutely, Right Media standardizes its professional workflow, making it easy for clients to track and control projects.
- Receiving information: Receive detailed requirements, objectives, budget, and customer profile from the business.
- Consultation & Ideation: The Right Media team researches and proposes creative script ideas that align with sales goals.
- Quotation & contract: Submit a detailed, budget-optimized quotation (ensuring the most competitive cost) and sign a contract with clear terms and conditions, especially a commitment to the timeline.
- Detailed script & storyboard: Develop literary and visual scripts, ensuring the "Right Message" and "Right Visual".
- Pre-production: Casting actors/KOLs, scouting locations, preparing equipment, and scheduling production.
- Manufacture: Filming proceeded according to the approved plan, under the close supervision of the director and executive producer.
- Post-production: Film editing, color grading, special effects, sound design, voice-over. Submitting drafts for client approval.
- Acceptance and handover: Make revisions based on feedback (if any) and deliver the final product according to the “Right Standard” and “Right Time”.
Don't let your great product fail because of a poor-quality sales video. In a fiercely competitive market, investing in a professional shopping TV commercial isn't an expense, but the most profitable investment.
Choosing Right Media means choosing the right PEACE OF MIND in terms of quality, TRUST Regarding progress, and a commitment to a "4 Right" product: Right Message – Right Standards – Right Timeline – Right Visual Thinking.
Let us help you tell your product story in the most compelling way and turn viewers into customers.
Contact Right Media now for consultation using the following information:
- Ho Chi Minh City Office: 311/70A No Trang Long Street, Ward 13, Binh Thanh District, Ho Chi Minh City
- Hanoi Office: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Hotline: 0901 – 391 – 002
- E-mail: anhtai@rightmedia.vn
- government: https://rightmedia.vn/
Contact Right Media's team of experts today to receive free consultation and the most competitive pricing for your shopping TVC project.
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