Vinfast TV commercials consistently convey a sense of luxury and modernity to viewers. In particular, the well-chosen camera angles showcasing the car's design, combined with catchy music and famous models and actors, have helped the brand's advertising videos reach a wide audience and leave a lasting impression. Let's explore some examples of Vinfast TV commercials in the following article.
The most impressive Vinfast TV commercials ever.
From an ambitious newcomer, Vinfast has made an incredibly impressive debut in the global automotive market. In just a few short years, the Vietnamese car brand has positioned itself as a smart electric vehicle manufacturer, competing head-to-head with international giants.
To achieve this remarkable success, in addition to a bold product strategy and superior quality, the role of communication campaigns cannot be overlooked. Among these, Vinfast's TV commercials have always been a highlight, creating strong appeal and spreading national pride.
Vinfast's commercials are not simply car introductions; they are statements about aspiration, technology, and a sustainable future of mobility. Each Vinfast TVC is meticulously produced, possessing a unique style, from spectacular footage at international exhibitions to relatable and emotional stories.
With each development stage and each new car model launched, Vinfast has released TV commercials with distinct messages and styles, but all sharing a common goal: to affirm its class and win over viewers. Below are some of the most impressive TV commercials:
1. VINFAST VF 3 – “Inspired by the world of comics”
Released in early 2024, the Vinfast TV commercial for the VF 3 mini electric car is a completely fresh take. Instead of the usual luxurious and elegant style, this TV commercial uses 3D graphics and a colorful comic book style.
The TV commercial opens with a fantasy world where the VF 3 is a tiny, agile "hero" weaving through crowded urban streets. The vibrant music, fast tempo, and dazzling visuals are aimed directly at young customers who appreciate uniqueness, individuality, and live in the digital age.
The message "Inspired by the world of comics" positions the VF 3 not just as a vehicle, but as a style icon, a cool tech accessory. This is a strategic move, demonstrating Vinfast's diversification in its approach to customers.
2. VinFast – “Breaking through all limits with you”
This is one of Vinfast's most powerful and impactful TV commercials about its complete transition to electric vehicles. Released in 2021, this commercial marked a historical milestone for the company. In just 15 short seconds, the commercial uses impressive cinematic special effects (CGI). The image shows a Lux A2.0 gasoline car shattering into thousands of pieces, from which the VF e34 – the first electric car model – rises and speeds forward.
The message "Together we break through all limits" not only speaks to the vehicle's performance capabilities but also to Vinfast's own breakthrough: abandoning internal combustion engines to venture into the future of the automotive industry. The sound of "I tried" resonates as an affirmation of effort and determination. This is a bold TV commercial, showcasing the brand's vision and strong commitment.
3. VinFast TVC – “Going Home for the Lunar New Year of the Rat”
Unlike typical technology-focused TV commercials, Vinfast also demonstrates a deep understanding of Vietnamese culture through its Tet (Lunar New Year) advertisements. The 2020 "Coming Home for Tet" TV commercial is a prime example. Without famous stars or extravagant special effects, this Vinfast commercial touches viewers' hearts with a simple story of reunion for those who have been away from home.
The Vinfast car (Lux SA2.0 and Fadil) appears as a reliable and safe companion, taking families home for Tet. Images of the car rolling along Vietnam's beautiful roads, amidst the vibrant atmosphere of spring, evoke feelings of kinship and reunion. This TV commercial helps Vinfast build an image of a brand that is close to and deeply connected to the family values of Vietnamese people.
4. VF e34 – “Vietnam’s first smart electric car”
As the official TV commercial introducing the "national" electric car model, the VF e34, this advertisement focuses on defining a new era of mobility. The TVC uses modern visual language, focusing on the car's technological details. The VF e34 is shown in close-up shots, gliding smoothly on the streets, highlighting smart features such as the ViVi virtual assistant and connectivity capabilities.
The message, "Vietnam's first smart electric car," directly appeals to national pride. This is not just a car; it's a high-tech product "Made in Vietnam." This Vinfast TV commercial successfully stimulates curiosity and a desire among domestic consumers to own a pioneering technological product.
5. “VF 9: A masterpiece of cutting-edge technology”
Positioned in the top-of-the-line E-segment SUV category, the VF 9's TV commercial had to showcase luxury, class, and cutting-edge technology. True to its name, "Leading Technological Masterpiece," this Vinfast TV commercial focuses on displaying the imposing beauty, sophisticated design, and opulent interior of the VF 9.
The slow-motion shots, combined with lighting and a modern urban setting, create a sense of ultimate luxury. The message "Choose to enjoy class" affirms the VF 9's position as a car for leaders, for those seeking the ultimate experience. This TV commercial doesn't just sell a car, it sells a luxurious lifestyle.
6. VinFast Klara S TVC – “I love green living”
Before creating a sensation with electric cars, Vinfast had already "electrified" the motorbike market with the Klara series. The 2019 TV commercial for the Klara S model focused on sustainable living trends. The commercial featured Miss H'Hen Niê, a representative face of the dynamic and modern younger generation.
The advertisement portrays a "green" lifestyle: gliding smoothly through clean streets on the Klara S, enjoying the fresh air without engine noise or dust. The message "I love living green" is timely, tapping into society's growing concern for the environment. The Klara S electric scooter is positioned as a smart choice for a civilized life.
7. VF 7 x Luong Thuy Linh – “Let passion lead the way”
To promote the VF 7, dubbed a "walking work of art," Vinfast collaborated with Miss Vietnam Luong Thuy Linh on a stylish Vinfast TV commercial. This TVC perfectly combines human beauty and technology. Miss Luong Thuy Linh, with her intelligent and sophisticated image, represents the spirit of the VF 7: powerful, individualistic, and passionate.
The advertisement uses strong contrasting colors and bold camera angles, focusing on the unique design lines of the VF 7. The message "Let passion lead the way" targets customers who are individualistic, daring, and see the car as a part of their identity, a way to express their personality.
Factors contributing to the success of the Vinfast TV commercial.
From analyzing the TV commercials above, we can deduce the core elements that have created the appeal and communication effectiveness of Vinfast's advertising campaigns.
1. National pride and the Vietnamese spirit
This is the most powerful emotional "weapon" that Vinfast always knows how to use skillfully. Most Vinfast TV commercials contain a message of pride: "Vietnam's first smart electric car," "The fierce spirit of Vietnam"...
The fact that a Vietnamese brand can produce high-class cars and export them to the US and Europe is an inspiring story in itself. Vinfast didn't miss this opportunity. They transformed each TV commercial into an affirmation of the intelligence, resilience, and ambition of the Vietnamese people to reach the world stage. This created a deep resonance with millions of domestic customers, making owning a Vinfast car not just a consumer decision, but also an act of patriotism.
2. International standards and global image
From the outset, Vinfast has positioned itself as a global brand. This is clearly demonstrated in Vinfast's TV commercials. The company has not hesitated to invest heavily in launch campaigns at prestigious auto shows such as the Paris Motor Show and the Los Angeles Auto Show.
Inviting world-class superstars like David Beckham to be brand ambassadors for the Lux A2.0 and SA2.0 launch TV commercials was a strategic move. It immediately put Vinfast on the global map, creating an image of class, luxury, and reliability. Subsequent TV commercials, even without superstars, maintained a very international feel, from the setting and camera angles to the music.
3. High Production Value
It's undeniable that each Vinfast TV commercial is a meticulously crafted work of art. Vinfast works with leading production houses, utilizing the most advanced filming and CGI technologies.
The image quality is consistently sharp, the colors are edited to a cinematic tone, and the sound is meticulously crafted. Even short 15-30 second TV commercials demonstrate attention to detail in every frame. This not only makes the advertisements more appealing but also subtly reinforces the quality and perfection of the product being promoted.
4. Focus on technology and the future (Electric vehicles)
With the announcement of becoming a purely electric vehicle brand (100%), Vinfast's TV commercial content strategy has undergone a significant shift. The advertisements focus strongly on "educating" the market about the benefits of electric vehicles: environmental friendliness, intelligent operation, and cost-effectiveness.
TV commercials like those for the VF e34, VF 8, and VF 9 consistently emphasize core technological features: the Vivi virtual assistant, advanced driver assistance systems (ADAS), and remote software updates (FOTA)... Vinfast is building an image as a technology-driven car manufacturer, leading the way in future mobility trends. They don't just sell a car; they sell a smart and sustainable mobility solution.
5. Diversify your messaging and emotions.
Vinfast understands that each car model and each customer segment requires a different approach. They are not confined to a single style.
- With its premium vehicle line (VF 9), the TV commercial exudes elegance and luxury.
- With the models targeting young people (VF 3, VF 7), the TV commercial is youthful, stylish, and strongly reflects a "lifestyle" vibe.
- For mass-market campaigns (like Tet), TV commercials are warm, emotional, and close to family values.
This flexibility allows Vinfast's TV commercials to reach a diverse range of customers, from successful business people and young families to trendy young people, while building a comprehensive brand image that is both sophisticated and approachable.
Vinfast's TV commercials have been successfully fulfilling their mission: not only introducing the product but also building a monument to the national automotive brand, a symbol of Vietnam's aspirations. Through a skillful combination of national pride, international standards, top-notch production quality, and emotional storytelling, Vinfast has created truly impressive and captivating commercials.
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