List of impressive and unique Viettel TVC samples

Viettel TVCs are short commercials that carry a powerful message, making a strong impact and spreading widely. This article will take you deep into the world of Viettel advertising, deciphering the elements that contribute to the success of their TVCs, reviewing the most impressive commercials, and introducing a professional video production company that can help your business create such inspiring films.

What contributed to the success of Viettel's TV commercial?

It's no coincidence that every time a Viettel TV commercial is released, it quickly becomes a hot topic of discussion on social media and leaves a lasting impression on viewers. Behind that success lies a combination of strategic elements, meticulously invested in from concept to production. Below are the factors that make Viettel's advertisements so appealing:

1. Touching hearts with emotionally rich stories (Storytelling)

The core element that sets Viettel's TV commercial apart is its storytelling ability. Instead of focusing on introducing the product's dry features, Viettel chooses to tell everyday, relatable stories revolving around universal Vietnamese values such as family affection, love for one's homeland, and human connection.

These stories often lack complex plots but have the ability to touch the deepest emotions of viewers. Viettel isn't just selling a telecommunications service; they're selling connection, love, and hope. Viewers see themselves, their families, and their own stories in them, naturally creating empathy and affection for the brand.

2. Meaningful and consistent message

Throughout its development journey, Viettel's TV commercials have consistently conveyed meaningful messages. From the legendary slogan "Speak your way," encouraging individual expression, to the later "Technology with a heart," Viettel has always positioned itself as a service-oriented brand, putting people at its center.

These messages are not just empty words; they are concretized through each TV commercial script. The advertisements don't just talk about 4G and 5G speeds, but about how that speed helps farmers sell their produce and helps children in mountainous areas access knowledge. It is this consistency and depth in the messaging that has built a humane, trustworthy, and socially responsible brand image for Viettel.

3. Invest in top-quality production.

A great script needs to be brought to life through high-quality footage. Viettel understands this and consistently demonstrates serious investment in production. Each Viettel TVC is meticulously crafted visually, featuring beautiful camera angles, cinematic colors, and carefully selected settings, often showcasing the majestic and beautiful landscapes of Vietnam.

Music is also an indispensable element. The songs in Viettel's commercials are often specially composed, with catchy melodies, meaningful lyrics, and a perfect blend with the story's content. Many of the songs in their TVCs have become hits and have a life of their own outside of commercials, contributing to increased brand recognition and affection.

4. Deep understanding of Vietnamese culture and people.

Viettel's success stems from its understanding of the local market. Their TV commercials consistently celebrate traditional cultural values, especially during Lunar New Year campaigns. Images of green sticky rice cakes, apricot and peach blossoms, and the atmosphere of family reunion are always subtly and modernly incorporated.

They understand not only culture, but also people's thoughts and aspirations. Viettel knows that no matter how advanced technology becomes, the most basic human need remains connection, sharing, and love. Viettel's TV commercials have successfully tapped into this psychological need, transforming a technology service into an indispensable companion in life.

Impressive and unique Viettel TV commercials.

Let's take a look back at some of Viettel's typical TV commercials that have contributed to building the brand's reputation and affection in the hearts of millions of Vietnamese people.

1. TVC “Speak Your Way” – A legendary debut.

This is one of the first and most classic TV commercials, laying the foundation for Viettel's communication philosophy. Launched at a time when mobile phone charges were quite expensive and communication was still limited, Viettel appeared with a message encouraging people to freely express and share their emotions.

The TV commercial portrays authentic moments of communication in life: hesitant declarations of love, awkward apologies, the infectious laughter of friends… The message “Speak your way” broke down barriers, encouraged connection, and quickly made Viettel a relatable and understanding brand. It was not just an advertising slogan, but became an inspirational saying for an entire generation.

2. Tet TV commercials "Going Home for Tet" and "Tet Reunion"

Tet (Lunar New Year) is a golden time for emotionally charged advertising campaigns, and Viettel has always been one of the brands that does it best. Viettel's Tet-themed TV commercials often don't focus on the product but instead delve into the meaning of reunion and togetherness.

• The story of the mute father: One of the most touching and widely shared TV commercials tells the story of a mute father working far from home, always longing for news from his daughter through video calls. Although he cannot speak, his love is fully expressed through his eyes and gestures. The TV commercial brought tears to the eyes of millions of viewers, while also affirming Viettel's role as a bridge connecting families and bridging all distances.
• The "You Can" campaign: This TV commercial tells the story of a young man working far from home who, despite his busy schedule, is determined to return home to celebrate Tet (Lunar New Year) with his mother. The message, "Going home is not just an option, but a priority," has touched the hearts of those living far from home, reminding them of the sacred value of family.

These campaigns were successful because they resonated with millions of Vietnamese people, transforming Viettel from a service provider into a symbol of family reunion during Tet.

3. TV commercial "Technology with a heart"

As it transitioned to a new phase, Viettel introduced its philosophy of "Innovation for People" through a series of humanistic TV commercials. Instead of boasting about technology, these commercials showed how Viettel's technology has truly changed people's lives.

• The story of a classroom in the highlands: The TV commercial depicts a teacher in a mountainous region using Viettel's 4G network to connect with online lectures, bringing knowledge and opening up a brighter future for his students. The image of a simple classroom filled with laughter and hope conveys a powerful message: technology is only truly meaningful when it serves and improves the quality of human life.
• Applications in healthcare and agriculture: Other Viettel TV commercials in this campaign also showcase how the 4G and 5G revolutions and Viettel's digital solutions help doctors conduct remote consultations, and enable farmers to apply technology to cultivation, increasing productivity and income.

These TV commercials have successfully built the image of Viettel not only as a telecommunications corporation, but also as a responsible technology corporation that always strives to use its creativity to solve societal problems.

Right Media – A reputable company specializing in corporate video production.

After analyzing the success of Viettel's TV commercials, many businesses surely want to have advertising and promotional videos that have such widespread appeal and resonate with customers. To transform ideas into professional films, choosing a reputable production company is crucial.

Right Media We are proud to be one of the leading companies in Vietnam specializing in corporate video production, promotional films, and TV commercials. With a team of experienced, creative, and dedicated professionals, we are committed to delivering high-quality products that meet even the most demanding customer requirements.

Why choose Right Media?

• Professional creative team: We have a team of screenwriters, directors, cinematographers, and others who are well-trained and have many years of practical experience in the industry. Right Media is always ready to listen to your business story to create unique, distinctive scripts that convey the right message.
• The production process is clearly defined: From receiving the brief and brainstorming ideas to pre-production, post-production, and final product delivery, Right Media always maintains a transparent and professional workflow, ensuring project timelines and quality.
• Modern equipment: We invest in the most advanced camera, sound, lighting, and editing equipment, ensuring that every product we create has cinematic image and sound quality.
• Customer-centric thinking: Right Media is not just a producer; we are also a trusted partner. We always prioritize our clients' goals and interests, advising on the best solutions to ensure your videos are not only artistically excellent but also marketingly effective.
• Reasonable cost: We offer a range of flexible service packages to suit the budgets of businesses of all sizes, committed to delivering products that are worth your investment.

If you're looking for a reliable partner to produce promotional videos, corporate films, etc., don't hesitate to contact Right Media. We'll help you tell your brand story in the most impressive and persuasive way.

The journey of Viettel's TV commercials is clear evidence of the power of emotional communication and serious, systematic investment. By telling human stories, conveying meaningful messages, and understanding Vietnamese culture, Viettel not only successfully promotes its products but also builds lasting brand loyalty among the public. This is a valuable lesson for any business wanting to conquer the market and establish a strong position in the minds of customers.