Reliable TV commercial production service for Detergent (Detergent TVC).

Examples of Detergent TVCs in Vietnam include those by OMO, Surf, Sunlight, and others. These brands not only focus on product advertising but also utilize relatable elements to evoke emotions in viewers, stimulate purchasing desire, and increase credibility. Join Right Media in exploring these Detergent TVCs in the following article.

Detergent TVC – Making the ordinary extraordinary.

Detergents are a low-involvement product category, meaning consumers don't typically spend a lot of time researching them. Therefore, advertising must be exceptional to make a difference. Successful campaigns often follow one of these strategic approaches:

• Focus on the “Story” instead of the “Product”: Instead of just talking about enzymes or technology, they tell stories about motherhood, family love, kindness… in which stains are just a small part of a meaningful life experience.
• Dramatizing the problem and the solution: They present real, obvious problems like stubborn mud stains or grease stains after a big party. Then they directly introduce a product that effectively and quickly solves the problem, according to the viewer's wishes.
• Use striking images: This is a classic formula, but it always works. The power of the image of a yellowed shirt becoming sparkling white after just one wash is instantly convincing.
• By using images, influencers increase their credibility: Use expert images, scientific certifications, or testimonials from other consumers to build confidence in the product's effectiveness.

Introducing some examples Detergent TVC famous in Vietnam

The Vietnamese market has witnessed many classic Detergent TV commercials, reshaping how consumers perceive household products. Below are some well-known brands in the Vietnamese market:

1. OMO's Detergent TVC

When it comes to detergent advertisements, OMO is a name that cannot be overlooked. Instead of just talking about laundry, OMO has elevated its story into meaningful community campaigns, especially during Tet (Lunar New Year).

• Key strategy: Connecting stains with valuable life experiences for children ("Getting dirty does good," "Children learn good things, why be afraid of getting dirty?"). OMO is not the enemy of stains, but a companion to good deeds.
• Featured TV commercials: OMO's Tet (Lunar New Year) TV commercials often feature heartwarming stories about journeys back home, children getting dirty while helping others, or donating white shirts to children in mountainous regions. They don't sell detergent; they sell profound human values.
• Lessons learned: A brand can become a cultural icon when it knows how to connect its products with greater values and stories that resonate with society as a whole.

2. Surf – The joy of scent and color

While OMO focuses on emotional storytelling, Surf takes a different approach, focusing on sensory experiences, especially fragrance.

• Key strategy: It appeals to the joy and refreshment of wearing clean, fragrant clothes.
• Featured TV commercials: Surf's commercials are always bright, vibrant, and feature catchy, upbeat music. The images often depict families happily hanging out their laundry, enjoying the lingering fragrance. They sell "joy" and "excitement" in the daily chore of doing laundry.
• Lessons learned: Sometimes, focusing on excelling in one sensory aspect (fragrance) and making it a distinctive highlight is an incredibly effective strategy.

3. Comfort – The Detergent TVC is famous.

As a fabric softener product, Comfort positions itself in a higher-end segment, associating fragrance with luxury, sophistication, and memories.

• Key strategy: Transform fragrance into a “personal signature,” a part of your lifestyle. The “One-Rinse Comfort” campaign is a classic example of focusing on a single benefit (convenience).
• Featured TV commercials: Comfort commercials are often very fashionable, featuring beautiful actresses in glamorous outfits. They don't talk much about fabric softening, but rather about how fragrance can evoke memories, create allure, or provide a relaxing, spa-like experience.
• Lessons learned: Focusing on a superior functional benefit (water saving) or elevating an emotional benefit (luxurious fragrance) can create a significant impact on the market.

4. Sunlight – A leading cleaning brand

In the dishwashing liquid industry, Sunlight is a name that cannot be ignored. This brand has been very successful with its "challenge" advertising format.

• Key strategy: Demonstrate the superior strength of the product in the most visual way.
• Featured TV commercials: The familiar motif is the image of a mountain of dishes after a big party. While other products struggle, just one drop of Sunlight can remove grease, quickly restoring a sparkling clean finish. The distinctive "squeaking" sound has become a signature of the brand.
• Lessons learned: For products with clearly defined features, an impressive and credible product demonstration is the quickest way to convince consumers.

Above are some examples of Detergent TV commercials from well-known brands in Vietnam. To create an impressive advertising video, in addition to product quality, brands need to explore aspects of daily life, address customers' "pain points," and help them solve those problems with their product.

Right Media: Professional and creative Detergent TVC production services.

To create impactful Detergent TV commercials like the ones above, you need a partner who is not only a skilled filmmaker but also a brand strategist and a talented storyteller. Right Media We pride ourselves on being a media production company with a deep understanding of the FMCG industry, ready to partner with cleaning product brands to create groundbreaking advertising campaigns.

Storytelling skills – Emotional touchpoints

We understand that the primary target audience for this product line is women, especially mothers. They are not only concerned about cleanliness and fragrance, but also about the safety of their hands, the health of their children, and the joy of their families. Right Media's creative team knows how to weave authentic, relatable stories that celebrate the role of homemakers and touch their hearts.

Specialization in "Product Demonstration" 

How do you make stains dissolve in a visually stunning way? How do you make the soap foam look so smooth? How do you demonstrate the power of a single drop of dish soap? This requires special production techniques. Right Media possesses the specialized team and equipment (high-speed cameras, macro lenses, VFX) to create visually compelling, convincing, and beautiful "product demonstration" footage.

The "4 Right" Commitment – The Foundation for Success

At Right Media, every project is built on the solid "4 Right" philosophy:

• Right Message: Are we selling “peace of mind for mom” or “the joy of laundry”? The right message is the compass for all creative endeavors.
• Right Standard: We are committed to delivering bright, vibrant images and immersive sound, befitting a major brand.
• Right Time (On schedule): Ensure the TV commercial is completed on time to coincide with promotional campaigns and important seasons (such as the Lunar New Year).
• Right Visual: Build a consistent visual world that allows audiences to instantly recognize your brand through its colors and style.

We always deliver PEACE OF MIND, TRUST We are committed to providing exceptional service to all clients throughout their brand building and development journey. If you are looking for a professional Detergent TVC production company, Right Media is always ready to listen and help you find the perfect solution at a very attractive price.

The golden secret to creating a successful detergent TV commercial.

To create an effective Detergent TVC, in addition to focusing on the product's benefits, brands need to leverage various aspects of daily life and deliver the right, comprehensive message in the video. Below are some "secrets" to help you create a great and effective detergent advertisement:

• Identify the “Enemy” and the “Hero”: The "enemy" could be stains, bacteria, or even the boredom of housework. The "hero" is your creation. A story with clear conflict will always be compelling.
• Sell solutions and emotions: Instead of saying "contains optical whitening agents," say "restores the pristine white color to your child's first school uniform."
• Choose actors who are relatable and trustworthy: The actors in the cleaning product TV commercial need to be relatable, looking like mothers, fathers, or families that viewers can see themselves in.
• Music and sound are the secret ingredients: A catchy jingle or a distinctive sound effect (like a "squeaking" sound) can make all the difference, making your advertisement much more memorable.

A successful Detergent TV commercial can transform an ordinary household product into a beloved family friend, a brand cherished and trusted for generations. This requires a seamless combination of understanding consumer psychology, a sharp brand strategy, and top-notch production capabilities.