What is TVC Animation? Advantages and some outstanding examples.

Animated TV commercials are widely used by businesses as a means of brand promotion. Thanks to their lively content and attractive graphic design, animated advertising videos are becoming increasingly popular. So what exactly is this type of TV commercial? What are its outstanding advantages?

What is TVC animation?

Definition of TVC Animation

TVC animation is a type of TV commercial that uses animation techniques. 2D, 3D, or motion graphics To simulate the content that needs to be conveyed to the viewer, instead of filming with real people and real settings like the traditional method, the development of graphic technology has transformed TV commercials into works of art with a vivid and attractive form.

This type of TV commercial can tell a story, introduce a product, explain a service process, or convey a brand message visually and vividly. TV commercials focus on graphics, sound, and visual movements created by professional software, which means video production is no longer dependent on actors, props, or filming locations as it was before.

This is an ideal choice for businesses that need creative, easy-to-understand content that can clearly convey a message. So, more specifically, compared to traditional live-action TV commercials with people and settings, what makes animated TV commercials different and outstanding?

Distinguishing it from a real-life TV commercial.

Traditional live-action TV commercials are usually filmed with real people and in real-life settings. In contrast, animated TV commercials rely on technology and digital techniques, allowing producers to build unlimited visual worlds.

Popular types of TVC animation today

TVC animation comes in many different forms, suitable for the communication goals of each specific campaign. Businesses can flexibly choose the appropriate TVC format according to their plan to boost their reach to potential customers. For example:

2D Animation TVC

This is the most common type of TV commercial, using flat images and 2D characters to tell a story. With reasonable costs and the ability to convey a vivid message, 2D TV commercials are suitable for most industries such as food, education, healthcare, technology services, etc.

For example: The animated TV commercial introduces the English language center with cute and memorable visuals.

3D Animation TVC

Widely used in fields such as technology, real estate, automotive, and interior design, 3D TV commercials allow objects and scenes to be displayed in three-dimensional space, providing a more realistic and premium feel.

For example: The TV commercial showcases car features with intuitive 3D simulations.

Motion Graphic TVC

This type of graphic design uses symbols, icons, text, and animated graphic elements to explain concepts or provide instructions for using a service. Motion graphics are commonly used in finance, banking, insurance, technology apps, and other fields.

For example: The TV commercial provides instructions on how to register for the MoMo e-wallet with simple, eye-catching animated icons.

Whiteboard Animation

This style mimics drawing directly on a whiteboard, making it highly effective for teaching, training, or explaining complex products. It conveys a sense of familiarity and trustworthiness.

For example: The TV commercial explains how to use traditional Chinese medicine using simple illustrations on a white background.

The outstanding advantages of animated advertising.

It's no coincidence that TVC animation is chosen by many brands, big and small. The following benefits help define the difference this format makes:

• Saving on production costs: Compared to hiring directors, actors, sets, and a production crew, TVC animation is significantly less expensive. Production processes such as storyboarding, character design, and animation can be done entirely on a computer while still ensuring professional quality.
• It's easy to convey complex content: Graphic design is capable of simulating abstract ideas, technical processes, or complex concepts into memorable and easily understandable images. This is extremely useful in fields such as technology, education, and healthcare, where communication needs to be precise and visual.
• High level of creativity and flexibility:With TVC animation, you can create imaginary worlds, fictional characters, fantastical settings, or anything that's impossible in real-life filming. This helps brands create a unique and memorable impression in the minds of viewers.
• Easy cross-platform compatibility: TVC animation has a flexible format, making it easy to use on platforms like YouTube, TikTok, Facebook, television, and websites. Additionally, you can easily edit it into a shorter version for story or reel-style advertisements.

Some popular TVC animation templates used today.

Here are some real-world examples to help you better understand the applications of TVC animation:

Sample TV commercials in the food and beverage industry.

For example:

• OvaltineUse fun cartoon characters to connect with children.

• MiloEnergetic cartoon images help increase students' interest.

These TV commercials are both lively and inspiring, evoking positive emotions.

TV commercial examples in the technology and finance industries.

For example:

• Shopee PhamUse motion graphics to illustrate the quick and easy payment steps.

• MoMo: Explain the features of the e-wallet using clear graphical icons.

The optimal solution ensures that new users can easily access and understand how to use it immediately.

Sample TV commercials for education and healthcare.

For example:

• Online learning appUse 2D animation to describe a flexible curriculum.

• International Hospital: Explaining the medical examination and treatment process using graphics helps viewers feel more at ease.

These industries require a high level of trust, so TVC animation helps to increase professionalism and friendliness.

When should you use TVC animation in your advertising campaign?

Animated TV commercials aren't always suitable for your business's marketing campaign. However, in the following cases, promoting your brand image with graphic video advertising is very appropriate:

• Businesses with limited budgets: Small businesses and startups want to create quality videos without spending too much.

• For abstract, hard-to-visualize products: Apps, software, digital solutions, processes…

• The goal is to convey information rather than to sell directly: Internal training, feature introductions, knowledge sharing…

Some things to keep in mind when producing animated advertising videos.

To ensure optimal product performance, you need to consider the following factors:

• Prepare a detailed script and storyboard: This is the most important part. A well-structured storyboard will speed up the production process, minimize revisions, and ensure the message is conveyed accurately.
• Choose a suitable animation style: 3D isn't always the best. Sometimes 2D or motion graphic TV commercials are more suitable for your communication goals and budget.
• Working closely with the production unit: Seek out experienced partners who are clear about the timeline, production stages, number of revisions, and ownership of the final video.

TVC animation is not just a passing trend, but a modern and effective communication solution for businesses in the digital age. With its ability to tell creative stories, convey complex content simply, and at a reasonable cost, TVC animation is gradually becoming a "strategic weapon" in marketing campaigns.