Behind the Scenes (BTS) is a fairly common term in industries related to visuals, media, and art. Through authentic footage extracted from BTS, a lot of other interesting content can be created, offering perspectives that are just as interesting as, or even better than, the main products that are broadcast. viral than.
What does "Behind the Scenes" mean?
Behind the Scenes (often abbreviated as BTS) simply refers to behind-the-scenes footage and clips recorded during the making of events or the production of artistic products, performances, films, music videos, etc. BTS content usually doesn't require much editing, ensuring authenticity, naturalness, uniqueness, and great entertainment value.
Behind the Scenes has garnered over 25 million views on YouTube alone.
BTS footage can be long or short clips from various angles, including the main characters, supporting characters, extras, production team, work processes, rest periods, or natural interactions between members. The naturalness, comfort, authenticity, and intimacy are what make behind-the-scenes images easily resonate with viewers' emotions.
In fact, behind-the-scenes content, even if not as polished, is sometimes more anticipated than the finished product. For example, the Behind the Scenes footage of "Squid Game - Season 2," which fully documents the set construction process, camera angles, unedited shots, close-ups of actors, etc., has attracted over 25 million views on YouTube alone.
Behind-the-scenes footage from popular music stars like BTS and BlackPink is often just as eagerly anticipated by fans as the officially released music videos. Therefore, most media productions nowadays have professional teams dedicated to capturing behind-the-scenes images.
The role of Behind the Scenes
Authenticity and naturalness are key elements that make Behind the Scenes so appealing. Furthermore, these images are used directly in marketing campaigns, bringing many positive values to official products and businesses. Especially for visual and audio media products such as music videos, films, and television shows, BTS contributes to increased interaction and closer connection with the audience.
Behind the Scenes helps viewers understand the behind-the-scenes aspects of the production.
The prominent roles of Behind the Scenes are clearly demonstrated through the following aspects.
- Use in marketing campaigns.Behind-the-scenes content may be posted in its entirety or edited to create other content. social mediaProduct marketing. Not only the marketing team, but also the viewers and fans can directly help boost the product's communication by posting and editing interesting clips and images from BTS.
- Create a sense of closeness with the viewers.Many people are always curious about the process of creating a film or music video, and Behind the Scenes answers that question for viewers. The images and footage, filled with natural, intimate moments but also showcasing the efforts of the entire team, help viewers empathize and connect with the process. On the other hand, the authenticity of these "unpolished" images makes them even more appealing to the audience.
- Information storage: In some cases, BTS also serves as a way to store necessary information and content during the work process for use in needed situations. Additionally, behind-the-scenes images preserve memories and acknowledge the dedication and efforts of the unsung heroes working behind the scenes.
The significance of behind-the-scenes for businesses.
For businesses, "Behind the Scenes" can refer to activities such as manufacturing, packaging in the factory, employee training, operational processes, communication, etc. These are called "behind-the-scenes" activities because they are often not explicitly mentioned but play a crucial role in achieving the final product.
Behind the Scenes delivers value in communication, connecting businesses with customers and partners.
Businesses often build their BTS (Broadcasting Board of Trustees) from content within. corporate filmsTV commercials, images, and clips from groundbreaking ceremonies, new product launches, press conferences, annual company events, etc., allow businesses to clearly showcase their company culture, build trust with customers, and strengthen their brand value.
Behind the Scenes brings the following value to businesses:
- Reinforcing product reliability: Images of the factory, production line, packaging, or harvesting process—the "behind-the-scenes" area of a business—when presented authentically and transparently, help customers feel more secure about the product. This is especially important for businesses in the food or cosmetics industries to publicly disclose this information to build trust with customers, particularly in the context of widespread public concern about counterfeit/substandard goods.
- Showcase your company culture.Professional conduct; a clean and tidy workspace; appropriate attire; a friendly and sociable attitude among staff; and sustainable production all impact customer and partner trust in the business. Furthermore, corporate culture clearly demonstrates credibility, contributing to the positioning of a reputable, deep-rooted brand and showcasing its unique identity compared to competitors.
- Support in marketing: Behind the Scenes can be used to "tell brand stories," creating marketing content during the communication and promotion of products or businesses. This is also an extremely effective marketing method that can touch customers' emotions and is even more likely to go viral than dry, textbook-based content.
For the workforce, corporate behind-the-scenes photography also demonstrates a spirit of gratitude, recognizing the contributions of all employees – those who work behind the scenes but play an incredibly important role. They could be production workers, product research and development teams, communications teams, or even the photographers who create the company's behind-the-scenes footage.
How can you make a lasting impression with Behind the Scenes?
As mentioned, behind-the-scenes footage can be considered a crucial part of marketing campaigns, so creating impactful and viral content is no easy task. There is a wealth of BTS content that marketing teams can use to post on social media platforms to attract attention.
Several factors contribute to making Behind the Scenes impressive, engaging, and easily viral:
- The "natural" elementFor example, with BTS members on set or in music videos, the naturalness and authenticity of their work and interactions always make viewers feel entertained and connected. Even moments that are somewhat embarrassing, have filming errors, or recreate the enthusiastic spirit of the work process can evoke emotions in the viewer. Similarly, in businesses, images of work, production, and communication prioritize natural, simple moments rather than overly "perfect" ones, which can create a feeling of "acting" and lose the authenticity in the eyes of the viewer.
- Rotation angle factorChoosing interesting camera angles, from frontal shots to hidden angles or even shots in low light, or not capturing the entire scene, can still be acceptable for Behind the Scenes, sometimes even more trendy than polished video clips. However, for corporate behind-the-scenes footage, it's still crucial to prioritize aesthetically pleasing angles to ensure safety and professionalism during production, guaranteeing product quality in the eyes of clients and partners.
- Content elements: A behind-the-scenes video, even if blurry and not filmed from a frontal angle, can still go viral if it has interesting content. Therefore, using BTS for marketing purposes requires careful content selection to avoid being too lengthy, building on the initial idea while incorporating interesting effects during editing to engage viewers. Additionally, catchy headlines and impressive captions also contribute to making the behind-the-scenes content memorable.
"Behind the Scenes" are not just simple behind-the-scenes moments, but a powerful bridge between businesses and customers, between brands and emotions, offering significant value when used correctly. To maximize this effectiveness, businesses should collaborate with professional media agencies – those capable of generating ideas, creating content, and telling brand stories through authentic, vivid, and emotionally rich visuals.
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