Special effects are one of the tools that help filmmakers create products that captivate viewers. Not only are they applied in film and television, but special effects also contribute to creating unique effects in advertising, TV commercials, video games, or support education and training.
The importance of special effects in film
Visual effects (VFX) have contributed to the resounding success of many films worldwide. It is one of the crucial elements that makes a film appealing to audiences. This tool helps filmmakers transform unique ideas into reality, fostering creativity to its fullest potential.
Nowadays, besides seeing eye-catching special effects in films, you can also easily see them appearing in TV commercials and advertising videos of many brands. It has become a "secret weapon" that helps advertisers convey their message to the audience in the most vivid and engaging way, creating a lasting impression in the viewers' minds. So, what exactly are special effects?
What are special effects in film?
Visual effects (VFX) is a term referring to technologies that help create or edit images in films, videos, or other media products. These effects are used for scenes that are impossible to recreate in real life, such as recreating the past, future, or fictional scenes and characters.
To achieve this, manufacturers will use software such as:
- Adobe After Effects
- Autodesk Maya
- Houdini,…
They can turn "crazy" creative ideas into reality. However, not everyone can create captivating works of art using VFX. This tool requires the user to have specialized knowledge and a creative mind, with both logical and innovative thinking. 
A scene using Visual Effects
The role of special effects in film
Visual effects (VFX) play a crucial role in both film and advertising video production. They serve as both a technical tool and an enhancer of the artistic value of visual products. Below is an overview of VFX's role in the film and advertising media industries:
- This tool helps producers realize their creative ideas into artistic products through cinematic techniques.
- Conveying the message in films or advertising videos through impressive and profound imagery provides viewers with a fresh visual experience.
- In the film industry, VFX helps create surreal spaces that look incredibly realistic, immersing audiences in exciting adventures. Examples include films like Avatar and The Avengers.
- In the advertising field, producing videos with captivating special effects leaves a deeper impression on viewers. This allows brands to effectively convey their product/service message to their target audience. Examples include advertising videos with unique motion effects, products depicted through CGI, and the dynamic transformation of real-life green screen footage into a fictional setting.
Applications of Visual Effects
Visual effects (VFX) are not only used in blockbuster films but also applied in other fields, such as advertising. While VFX makes films more appealing and generates significant revenue from ticket sales, VFX in advertising also holds considerable value.
Accordingly, advertising is invested with innovative techniques that create a unique characteristic, making it easy for viewers to remember the brand. Products/services are vividly presented in real life or in virtual spaces, bringing viewers to new forms of them.
Video advertising has become more vibrant than ever, providing viewers with impressive visual experiences and pushing advertising beyond the boundaries of reality. Therefore, VFX is now an extremely important element, considered a "gateway" to many creative ideas for artists and media professionals alike.
Creating many visually appealing effects to attract the audience.
The development and application of VFX.
Special effects in blockbuster movies
- Bringing the virtual world into real life:
Visual effects (VFX) in blockbuster films take audiences from one surprise to another, potentially transporting them from the real world into a fictional one through visual interaction. For example, in the film... Santa, director James Cameron He led his audience into a planet. Pandora Absolutely stunning. Combined with the sound and other effects, it makes the footage more realistic than ever.
- The action sequences are incredibly exciting:
Visual Effects (VFX) not only create surreal spaces, but also help filmmakers create action sequences that are beyond human capabilities. For example, scenes of disappearing into space, earth-shattering explosions, battles between fictional characters, characters of unimaginable size, and more.
For example, The Avengers or Fast & Furious feature terrifying fight and explosion scenes. These scenes would be impossible to film in real life; they can only be created through special effects. Visual Effects (VFX) helps ensure the safety of actors and film crews by recreating dangerous scenes that would be difficult for humans to perform.
- Utilize modern technological tools:
Motion capture and matte painting techniques enhance the artistic value of many films. Motion capture technology recreates the actors' movements onto 3D characters, giving viewers a sense of realism. Matte painting, on the other hand, expands the visual space, creating incredibly grand and immersive scenes.
- Impact on audience and revenue:
The film's compelling plot and stunning visual effects attract a large audience, contributing to massive revenue. Many films have proven this point. 
A good, engaging film attracts audiences and increases box office revenue.
Special effects in advertising videos.
- Creativity and uniqueness in advertising videos.
Visual Effects (VFX) helps bring producers' unique ideas to life. For example, candy commercials use "dancing" effects to make them more lively. Combined with beautiful sound, color, and visuals, it leaves a lasting impression on viewers.
- Reduce costs and shorten production time:
For complex scenes, video advertisers streamline the set design by using Visual Effects (VFX) to recreate them. This significantly reduces video production costs.
For example, they can use a plain green screen to shoot product advertisements, then edit and add backgrounds using specialized software. This saves costs and shortens production time.
- Create an impressive product effect.
Detailed product descriptions, combined with stunning visual effects, create a particularly strong impression on viewers. They can remember the brand more deeply through watching advertising videos. For example, using product transformation effects and adding movement makes the product more lively and realistic.
- Create interaction and deliver new experiences:
Applying special effects to advertising videos provides viewers with an engaging experience. Nowadays, with the emergence of many video creation software programs, producing advertising videos has become easier and more convenient.
In addition, cinematic techniques are also applied to AR and VR advertisements, allowing customers to interact with products in a virtual space, simply through a smartphone or VR headset. This is an exciting experience for customers, helping them to be more impressed with the brand.
In summary, visual effects (VFX) are currently a widely used creative tool. Not only do they play a crucial role in filmmaking, but VFX has also become a powerful aid for media and advertising professionals, transforming unique and creative ideas into reality.
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