When is the best time to produce a Lunar New Year commercial for the Year of the Snake (2015)?

What is the best time to produce a Lunar New Year (Year of the Snake) advertising film? This is a question many businesses are currently interested in, as a new spring is just around the corner. This article from Right Media will help answer this question.

Why is Tet (Lunar New Year) a "golden time" to boost sales for businesses?

The beginning of the year is a time when consumer purchasing power increases significantly, leading to revenue growth for many businesses. This is because it's the biggest holiday season of the year, with people taking long breaks from work and returning to their hometowns to celebrate Tet (Lunar New Year) with family, relatives, and friends. During this time, consumers tend to spend more, purchasing many necessary products to ensure a fulfilling Tet celebration.

Calling Tet (Lunar New Year) a "golden time" to boost sales for businesses is for that very reason, more specifically:

• Times when shopping demand increases: As mentioned, the major holiday season at the beginning of the year sees a surge in demand for all kinds of goods, especially food, clothing, and decorative items. This is an opportune time for brands to launch promotional programs and stimulate shopping.
• A relaxed spending mindset: Besides the reasons mentioned above, during holidays and Tet (Lunar New Year), consumers tend to spend more freely because they have worked hard all year and this is a time for them to rest and have fun. This creates opportunities for brands to push products to the market, and high-value products also become easier to sell.
• The demand for gifts has increased sharply: The Lunar New Year is a time for people to meet and reunite with their families, and during this time, they will have a need to buy products as gifts. Businesses can take advantage of this time to sell Lunar New Year gift sets and higher-end products to meet consumer demand.
• The best time to run promotional programs: Besides producing advertising videos, businesses also implement customer incentive programs that attract customers and change their purchasing decisions.
• The FOMO effect in year-end shopping: In addition to the reasons mentioned above, Tet (Lunar New Year) is also the best time to boost sales because buyers are easily affected by FOMO (fear of missing out) due to the end-of-year shopping mentality. Customers are afraid of missing out on good deals from brands, thus they become attracted and stimulated, leading to purchasing decisions.

Moreover, Tet is also an opportunity for entertainment, service, and beauty brands to thrive. This is because it's a time for many people to rest, refresh themselves, and relax after many stressful working days. Businesses can capitalize on the psychology of their target customers and implement appropriate campaigns to effectively boost revenue.

When is the best time to produce a Lunar New Year commercial for the Year of the Snake (2015)?

So, when is the right time to produce a Lunar New Year advertising film for the Year of the Snake? The starting time will vary depending on each company's marketing strategy. However, there are basically three stages corresponding to specific time points in the year:

• August – September: This is the ideal time to plan your Lunar New Year advertising video – not too early, not too late. Businesses need to conduct market research and analyze trends from previous Lunar New Year seasons to develop preliminary ideas. Gathering information and developing ideas early helps you understand consumer needs and create suitable product advertising videos.
• October: This is when the idea is expressed in detail through the script and production plan. The person in charge will directly communicate with the production team, select actors, and conduct surveys of suitable locations for filming the commercial.
• November – December: The videos have been filmed and are now in the post-production stage. Lunar New Year commercials need to be polished, with beautiful effects and vibrant colors and sound to attract viewers. Therefore, the production company needs time to address video-related issues and ensure the quality of the final product.
• Late December – Early January: This is the perfect time to launch a Lunar New Year commercial for the Year of the Snake, as the festive atmosphere of spring has spread throughout every home. Viewers are also potential customers of the business; they are attracted by a good commercial and are likely to change their minds and purchase the business's products during this Tet season.

These are the basic milestones for producing a Lunar New Year advertising video; however, each business will have a different implementation timeline. It's best to start early to allow sufficient time for production and adjustments, ensuring video quality in both content and form.

What preparations are needed to produce an effective Lunar New Year advertising film?

To create a highly effective Lunar New Year advertising video, businesses need to prepare everything from understanding the client and brainstorming ideas to execution and editing. The marketing department will coordinate with other departments to create a quality video, ensuring the year-end marketing campaign achieves significant success.

Essential tasks for making a Tet (Lunar New Year) advertising film include:

• Market and customer research: Understanding consumer trends, habits, and shopping preferences during holidays and Tet (Lunar New Year) is crucial for creating suitable advertising content.
• Brainstorm ideas and define the main message: Create video content based on familiar Tet themes such as family affection, reunion, gratitude, etc. Ensure the film's message is relatable, warm, fresh, and full of love. Express the message clearly and concisely so that viewers can easily remember it, while still leaving a lasting impression.
• Create a detailed script: Based on the outline, develop a detailed script including dialogue, character actions, etc.
• Production planning: Determine the investment budget, filming locations, production team, casting, etc.
• Filming and post-production: Filming scenes for Lunar New Year commercials, processing raw video into finished videos with sharp images and captivating sound.
• Promotion and effectiveness measurement: Release the Lunar New Year "Year of the Snake" advertising film on various platforms as planned, monitoring metrics such as reach, engagement, and sales. Adjust as needed to optimize effectiveness.

The above are the basic steps needed to produce a high-quality Tet (Lunar New Year) advertising film that delivers effective communication. For businesses lacking the manpower to produce their own advertising, they can choose reputable external production companies. These companies are willing to support and cooperate to create the best possible Tet advertising film, including... Right Media.

Right Media – A reputable production company for Tet (Lunar New Year) commercials.

Right Media We are one of the reputable Tet (Lunar New Year) advertising film production companies that businesses can choose. We are committed to delivering high-quality advertising videos and films in every aspect. Furthermore, our team of professionals... Right Media We will always be there to support businesses on their journey to brand development.

Here are the reasons why many domestic businesses have trusted and chosen us:

• Our team has extensive experience in the media and advertising industry, helping businesses generate groundbreaking ideas.
• The ability to grasp trends effectively ensures that the resulting video aligns with viewer preferences, connecting businesses with customers.
• Our professional advertising film production process is meticulous at every stage, ensuring high-quality results. "PEACE OF MIND" and "EFFECTIVE" for customers.
• Creative, outstanding, and distinctive Tet (Lunar New Year) advertising video content helps businesses increase their competitive edge over rivals.
• Come to Right MediaBusinesses will receive comprehensive support services, from idea consultation and production implementation to distribution and performance measurement, all at optimal and transparent costs.

Based on the above, we are confident that we can be the ideal partner for your business in producing Tet (Lunar New Year) advertising films, as well as other media services. Contact Right Media today for direct consultation:

• Ho Chi Minh City branch: 311/70A No Trang Long Street, Ward 13, Binh Thanh District.
• Hanoi branch: 105-E5, Trung Tu Street, Dong Da District.
• Email: anhtai@rightmedia.vn
• Hotline: 09-01-39-10-02

Hopefully, the above article has helped answer your question:When is the best time to produce a Tet (Lunar New Year) advertising film for the Year of the Snake? You should start preparing now to release your advertising film in time for the upcoming New Year and Lunar New Year 2025.