"Is email marketing still effective?" is a question many people ask in the current era of booming social media and online advertising platforms. Although email marketing previously brought significant value to businesses, this article will provide a more detailed answer to this question.
Is email marketing still effective?
With the current development of information technology, many new online platforms have emerged, making message delivery faster than ever before. Large brands are starting to use these platforms to run product advertisements in order to reach the maximum number of potential customers.
The popularity of online advertising has led many to believe that email marketing has become outdated and is no longer used as it once was. As you may already know, email marketing is one of the marketing methods implemented in product promotion strategies.
So, given the current situation, is email marketing still effective? The answer is yes. This marketing method is not only not outdated, but it is still thriving alongside other advertising tools. Here are some reasons to elaborate on this:
- High profitability: Email marketing can be said to be one of the tools that yields a relatively high return on investment (ROI) for businesses. According to expert analysis in 2023, for every $1 spent on email marketing, an average return of $36 was generated. This shows that email advertising remains very effective.
- Personalization options: Besides the above explanation for the question: "Is email marketing still effective?", the element of personalization cannot be ignored. Email allows businesses to customize content to suit the customers and partners receiving the email. This will help advertisements easily reach the target audience, creating a bond between the brand and customers/partners.
- Easy to measure and evaluate: Unlike some other forms of advertising that struggle to measure performance, email marketing is much easier to track thanks to specialized tools that help monitor performance and optimize marketing campaigns.
Here are some more statistics to prove that email marketing is still effective:
- According to Litmus, 2023, more than 581 TP3T emails were opened on mobile devices. This indicates that users still frequently check this application on their personal devices.
- According to DMA, 2023, the average conversion rate from email was approximately 6,051 TP3T, which is higher than other marketing channels.
Furthermore, many experts predict that the number of email users will not decrease but will increase many times over in the coming years. This demonstrates that email marketing remains an essential strategy, widely applied both now and in the future.
How to build a successful email marketing strategy
To build a successful email marketing strategy, you need to plan, identify your recipient list, create content, implement, and track performance. Specifically, here are the basic steps to creating email marketing:
Define objectives
You need to define your initial goal: who you want to send the email to, and what action you want them to take after reading the email. Some common goals that many people set include:
- Send emails to your target audience, loyal customers, or partners to introduce new products, promote special offers and promotions to attract attention and increase sales conversions.
- Send emails to customers to share useful information and build strong relationships with loyal customers.
- Encourage customers to return to purchase items in their shopping cart, and remind them of any loyalty programs or special offers for repeat customers.
- Increase traffic to your website, blog, or other platforms.
Building a quality email list
Create a list of high-quality emails for your target customers, those who have signed up to receive content from your brand. A common example is using signup forms directly on your website or popular platforms to increase engagement.
Additionally, for emails collected from other sources, ensure that the email owner has consented to receive information from you. This demonstrates your compliance with privacy policies and also helps increase email read rates and engagement from the owner.
Don't forget to check that all the email addresses on your list are active accounts to avoid your messages going unnoticed. Therefore, regularly "clean up" your list, removing invalid accounts or accounts that haven't interacted for a long time.
Create engaging and personalized content.
Create valuable content by providing useful and interesting information to keep your audience engaged. Avoid sending emails incessantly without a specific message, focusing solely on product advertising. Instead, try sending content related to life hacks, educational stories, promotions, and special offers.
In addition, you should create personalized content to increase email open rates, and design visually appealing emails that are suitable for users reading on mobile phones. Choose harmonious colors, use high-quality images, and prioritize concise and easy-to-read content.
Use email automation.
Use automated emails for situations such as sending welcome messages, sending reminders when shopping carts are left unattended for too long, sending post-purchase notifications, etc., to make customers feel valued.
Email auto-streaming is commonly used for content such as introducing new products, sharing customer reviews, offering special deals, or providing discount codes to encourage customers to make purchases.
Measurement and Optimization
Regularly monitor metrics such as email open rates, click-through rates, and conversion rates to determine if your email marketing campaign is effective. If adjustments are needed, you can optimize the content, change the email sending time, or modify the recipient list to improve campaign performance.
Hopefully, the above information has answered your question: "Is email marketing still effective?". In today's era of advanced information technology, alongside other advertising tools, email marketing remains an indispensable form of marketing to help brands connect with customers and partners. Build a communication strategy that suits your target audience to achieve the desired results.
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