Here are 6 tips for creating viral social TV commercials with great results.

Knowing the tips for creating viral social TV commercials helps brands easily reach customers on digital platforms. Especially in today's age, users are increasingly fond of social media, spending many hours watching videos on their phones, computers, etc. Producing social TV commercials that suit consumer tastes will contribute to boosting a company's brand promotion campaign.

Social TVC – Tapping into an endless customer base

With the development of social media, the advertising industry is gradually shifting its focus to reaching users through these platforms. Instead of traditional TV commercials, short advertisements are now available on social media sites such as Facebook, YouTube, TikTok, Instagram, etc.

Social TVC This is a new form of marketing that combines tradition and modernity, maximizing the potential customer base across platforms. Engaging and attractive video advertisements also have the potential to be widely shared, reaching diverse users and helping to raise brand awareness.

Therefore, businesses today are starting to pay attention to social TV commercials because they create many positive values, helping businesses develop a large customer community, increase interaction, and create connections with them. Investing in producing polished, creative advertising videos that contain emotional elements and a profound message will increase the effectiveness of brand communication.

Furthermore, broadcasting TV commercials on online platforms like social media can save businesses considerable costs compared to television broadcasts. This allows businesses to optimize their marketing budget while also creating opportunities for brands to reach a wider audience of potential customers.

Discover 6 tips for creating effective viral social TV commercials.

As mentioned above, we have discussed some key aspects of Social TVCs and highlighted their importance and practical benefits for businesses. However, producing successful, trending, and widely engaging social media advertising videos is not a simple task.

To help readers understand how to do it, below we present some tips for creating effective viral social TV commercials that many businesses are currently using. Check them out now:

Tip 1: Understand customer insights

Before creating a social TV commercial, it's essential to understand the insights of the target audience. Gather information about their shopping needs, behavior, and preferences to develop suitable ideas that resonate with customers.

Understanding customer insights will help marketing campaigns achieve high effectiveness, deliver a better customer experience, increase reach, and improve conversion rates on social media platforms. Video ads will then truly resonate with customers, easily grab attention, and increase their chances of trending.

Typical examples include advertising videos from famous brands such as Coca-Cola, OMO, and Kinh Do mooncakes. Their advertising campaigns exploit elements of family affection, connection, and reunion during Tet (Vietnamese New Year). This resonates with the Vietnamese psyche, making the advertisements more likely to go viral.

Tip 2: Create content, make a difference.

This is one of the important tips for creating a social TV commercial. Creative content and differentiation will help your advertisement stand out from other advertisements currently on the market. Key points to note are as follows:

• Exploiting unique ideas and offering a fresh perspective on events and things, avoiding repetition of competitors' approaches. Developing new ideas from the initial framework to make the message more engaging and distinctive.
• Adding a story to an advertisement grabs the audience's attention and creates a fresh, unique character image.
• Incorporating elements of humor, surprise, sadness, and emotional impact into advertising content helps videos leave a lasting impression on viewers.
• The brand message is cleverly integrated, focusing on core values while maintaining a natural feel, avoiding forced or blatant advertising that could easily bore viewers.
• Using eye-catching visuals and sounds, combined with socio-cultural elements, to convey meaningful and profound messages.

Tip 3: Keep up with trends, increase engagement.

Besides the tips for making social TV commercials go viral mentioned above, keeping up with youth trends on various platforms will help your advertising video go viral more easily. You should:

• Catch up with social media trends such as events, incidents, dances, memes, and other hot topics that are being discussed enthusiastically. Create content based on these trends, but be creative and integrate them appropriately to attract attention in a pleasant way.
• Create small challenges within the video and encourage viewers to participate to increase engagement. Also, use unique hashtags for the campaign so that when users share and include these hashtags, the video will easily trend.
• Implement live sharing sessions to interact with the audience, replay TV commercials, and organize mini-games and product exchanges to make viewers more interested and curious.
• Leverage the platform's tools and features to increase the effectiveness of reaching your target audience.

Tip 4: Incorporate emotional elements smoothly.

To make your social TV commercial engaging and impactful, don't forget to add emotion to the video. When an advertisement taps into the viewer's psychology and connects emotionally with them, they'll remember the message and brand image more easily. More specifically, you should:

• Identify the emotion that best suits the advertising message, such as joy, sadness, pride, or anxiety, etc. Develop content ideas that closely match the target audience.
• Use a true, meaningful story, starting with captivating images and sounds.
• Integrate the product into the story to address the audience's "pain points," conveying the value the product offers instead of just dryly mentioning its features.
• Creating surprises with climactic moments will be the highlight that helps connect emotionally with customers, encouraging them to share the video.

Tip 5: Collaborate with celebrities and influencers.

Another tip to help your social media TVC trend easily is to use images of celebrities to market your brand. Note:

• The chosen celebrity or influencer must have an image, style, and values that align with the brand.
• Choose influencers who have a strong voice and credibility in the field related to your product.
• This allows influencers the freedom to create product-related content in the way they typically communicate with their followers. The content that truly captures attention remains personal stories and real-life experiences with the product.
• Choose the platforms where celebrities are most active to run advertisements, and tailor the content to suit the platform.
• Create product marketing campaigns featuring celebrities, and provide opportunities for viewers to leave comments and reviews, such as organizing livestreams and sharing videos.

Tip 6: Choose the right release time.

After completing your TV commercial, you should choose the right release time. Leverage the power of social media to spread your brand's reputation. The "golden" time to release your advertising video is when most people are online; at this time, the video is more easily accessible to the audience and has the best chance of trending.

Additionally, you can choose times with special events or emerging trends on social media to launch your Social TVC. This is one of the tips many brands have adopted and achieved good communication results.

Some things to keep in mind when applying tips for making viral social TV commercials.

Above are some tips for creating viral social TV commercials that many businesses are currently using. However, when implementing a campaign, you should also keep the following points in mind:

• Avoid overusing viral elements, such as trying too hard to be funny or forcing emotions into the content.
• Ensure content is appropriate for the platform and adheres to community guidelines, respecting cultural norms and paying attention to language and imagery to avoid negatively impacting the communication campaign.
• Develop a clear brand message, seamlessly integrating storytelling with the advertised product.
• Thoroughly research the behavior and preferences of your target audience to create suitable advertising videos.
• Not all TV commercials need to go viral. Some campaigns may only need to target a specific audience with a clear message without needing to attract attention from too many people. Therefore, don't sacrifice quality, valuable content for your target audience in the pursuit of virality. Focus on developing sustainable values.
• When collaborating with influencers, choose the right ones and consistently monitor their content to avoid misunderstandings or brand controversies.
• Monitor viewer reviews and feedback, and make adjustments as needed.

Hopefully, this article has helped you understand the tips for making social TV commercials go viral and create a positive impact on your advertising campaign. Additionally, you should also pay attention to the issues mentioned above. Prioritize producing high-quality videos in terms of content and visuals, and delivering authentic messages that align with your brand's core values. Chasing trends too blindly is a double-edged sword that can lead to unwanted risks for your advertising campaign.