The marketing benefits of 2D animation videos for businesses.

In the competitive landscape of the digital industry, businesses are constantly seeking new ways to create content that captures audience attention. One effective tool for optimizing marketing strategies is leveraging the artistic power of 2D animation videos. 

Learn about 2D animation

Video animation, in general, is a special type of video with an artistic focus. In it, the images are designed, have a clear composition, and are captured in a sequence of photographs to create the illusion of character action. Simply put, video animation is a simulation of movement by displaying a series of consecutive photographs.

There are many types of video animation, such as cartoon, 2D animation, 3D animation, motion graphics, infographic animation, stop motion animation, whiteboard animation, etc. This article will focus on 2D video animation.

Define

2D animation videos are videos created in a two-dimensional space (width and height). They are a collection of individual images pieced together into a sequence arranged in a specific time order to create the illusion of real movement.

Production process

• Step 1: Develop ideas and concepts to build the storyline. Based on the storyline, create a storyboard with detailed visual designs for each section.
• Step 2: Design a character that fits the theme, reflecting the subject's unique appearance and personality.
• Step 3: Combine with sound and sound effects to increase vibrancy and enhance the viewer's experience.

The marketing benefits of 2D animation videos for businesses.

For businesses, 2D animation videos offer numerous benefits. They help businesses attract a large audience and provide them with engaging experiences. Whether it's a long video with a message or a short video with supplementary content, both have the potential to go viral in the field of marketing.

An effective tool for conveying messages.

Compared to a photograph or a text-heavy introduction, 2D animation videos are more effective at attracting viewers. A survey showed that animation videos are processed visually by the brain 6000 times more effectively than text. They have the ability to convey messages clearly and effectively, up to 90%, compared to any other form of communication such as text or speech.

Therefore, businesses using 2D animation videos to introduce products, services, or tell their company story helps simplify complex information, thereby achieving great benefits on digital marketing platforms.

Increase brand awareness

One of the advantages of 2D animation videos is their ability to capture attention and leave a lasting impression on viewers. Because animation videos are inherently dynamic and visually engaging, the vivid, realistically rendered images capture viewers' attention from the very first seconds and keep them watching until the end.

This is why it helps audiences remember the brand proactively and for longer through simple images, sounds, and storytelling.

Increase conversion rates and drive purchases.

By subtly incorporating character imagery, adding color, and creating a coherent and engaging storyline, businesses can build a strong emotional connection with their potential customer base.

Your product or service is described in detail, highlighting its unique features and advantages through the integration of 2D animation ideas. This increases conversion rates and encourages viewers to make purchases.

Optimizing marketing costs

Compared to other forms of video marketing, the cost of producing a 2D animation video is significantly lower. Businesses don't need to spend a lot of money hiring a large production team, actors, sets, props, equipment, machinery, logistics, etc.

For 2D animation videos, a team of just a few people is needed to brainstorm content and use animation design software proficiently to create a high-quality, professional video.

In summary, 2D animation videos are currently a modern marketing tool that delivers high effectiveness for business marketing campaigns. With many benefits such as the ability to tell emotional stories, simplify complex information, and increase interaction, they help differentiate brands from competitors in the market.