What is an Agency? Things to Know Between Agencies and Production

An agency is the name given to companies that specialize in providing advertising and communication services to businesses. They are professionals with expertise in the field of communication, capable of offering solutions to help businesses build their brand, increase product awareness, and effectively reach their target customers.

What is an agency? What role does it play in a business?

In the field of advertising and media, the concept of "Agency" is very familiar. This is the name given to companies that specialize in providing advertising and communication solutions and strategies for businesses, playing an extremely important role in the development of a brand, especially new brands.

For an agency to operate effectively, it needs departments such as Account Management, Creative Department, Media Planning and Buying, and Strategy and Research. Each department is responsible for specific tasks to achieve the common goal and ensure client satisfaction.

• Helps save time and manpower: The emergence of agencies helps businesses plan strategies and implement plans to effectively promote their brands. Businesses can simply hire an external agency, eliminating the time spent on recruitment and personnel management, shortening advertising timelines, and saving time for the business. The outsourced media company will handle the tasks of a main department, addressing communication issues, allowing the business to focus on production and product development.
• The agency has the following expertise and experience: Modern advertising and media companies have highly skilled and professional staff. They can assist businesses in gathering customer information and data, and developing effective brand strategies.
• Modern and advanced technology and tools: Outsourced media services offer a full range of tools and technologies to meet business needs. For example, they provide tools for analyzing customer and consumer behavior, tracking advertising performance, and optimizing search engine results, helping businesses measure the performance and effectiveness of their advertising campaigns.
• Creativity, innovation, and multi-channel marketing: The agency boasts a young, enthusiastic team with keen creative minds, helping businesses develop fresh advertising ideas and innovative perspectives to attract audiences. Furthermore, multi-platform marketing helps brands gain wider recognition and expand their reach to potential customers.
• Effectiveness is easy to measure, and adjustments are flexible: Outsourced media companies regularly report on advertising campaign results using modern, professional analytical tools. You can monitor and measure the work progress, assess development potential, and provide feedback to the agency. Based on actual issues, they will suggest campaign adjustments as needed.

In summary, an agency not only helps businesses develop communication plans but also closely monitors the implementation process, reports results, and makes necessary adjustments. Businesses can save time and costs while also having the opportunity to develop their brand, increase conversion rates, and significantly boost sales.

10 Popular Types of Agencies Today

In the field of advertising and media, there are many types of agencies that serve the specific needs of businesses. Below are some of the main types:

1. Full-Service Agency

The agency provides comprehensive media and advertising services, encompassing all related services. Businesses will receive strategic advertising consulting, creative idea generation, and effective multi-platform communication. Unlike other media platforms, with a comprehensive service package, businesses will not need to find partners for each individual service.

The agency will then offer comprehensive solutions to help businesses develop their brand holistically. These services include:

• Conduct market research and provide market assessments.
• Communication strategy planning
• Content creation
• Media Management
• PR
• Brand development
• Digital advertising
• Event organization

2. Creative Agency

Unlike full-service agencies, creative agencies specialize in providing creative ideas and advertising content for businesses. They focus on developing communication messages, helping brands and products gain wider exposure. The content is carefully crafted to create differentiation and leave a lasting impression on customers. Services include:

• Developing creative ideas
• Graphic design
• Producing advertising videos
• Write creative content.
• Creative forms of communication

3. Media Agency

A media agency specializes in developing plans and purchasing advertising space for businesses to build their brands. They help optimize media costs, develop advertising messages that align with the business's goals, and ensure campaigns are implemented effectively. Services include:

• Develop a communication plan.
• Purchase and manage advertising on media channels such as TV, radio, newspapers, social media, etc.
• Running ads, managing media channels

4. Digital Marketing Agency

Focusing on developing online advertising strategies and providing digital marketing solutions, this type of agency helps businesses develop their brand in the digital environment, boost online business, and expand sales channels effectively. Services include:

• Search engine optimization (SEO)
• Search engine advertising (SEM)
• Social media advertising (Facebook Ads, Instagram Ads)
• Content Marketing
• Email Marketing
• Display advertising
• Website and e-commerce site management

5. Branding Agency

Branding agencies specialize in building and developing brands. They help businesses build brand identity, create a consistent brand image and message, build trust, and create differentiation. Main services:

• Brand strategy development
• Logo Design
• Create a brand identity.
• Brand positioning
• Strategic consulting, brand story building.

6. PR Agency (Public Relations Agency)

The agency is responsible for developing public relations and managing brand image, helping to build a positive public image, handle media crises, and expand relationships with media outlets and clients. Services include:

• Media Management
• Building relationships with media partners.
• PR Event Organization
• Media crisis management
• Organize a workshop
• Writing PR articles
• Brand image management

7. Social Media Agency

Social Media Agencies specialize in managing and developing a company's social media channels. They focus on building content strategies and managing advertising campaigns across social media platforms. Services include:

• Manage social media accounts such as Facebook, Instagram, TikTok, Twitter, etc.
• Content creation and content development
• Building a social media advertising campaign.
• Increase community interaction.
• Data analysis and reporting

8. Performance Marketing Agency

Performance Marketing Agencies focus on advertising campaigns with measurable performance and results. They prioritize business effectiveness by optimizing advertising campaigns based on data. Services:

• Pay-per-performance (PPC) advertising
• CPA advertising
• Optimize conversion rates
• Analysis and measurement of effectiveness
• Online advertising campaign management

9. Event Agency

Event agencies specialize in organizing and managing brand events, conferences, exhibitions, or product launches. They focus on building unique event experiences to promote products or brands. Services:

• Organizing events for businesses
• Organizing product launch events, seminars, exhibitions, and roadshows.
• Organizing live media events

10. Influencer Marketing Agency

This type of agency specializes in selecting and managing influencer marketing campaigns. They help businesses collaborate with influential social media personalities to promote their brands. Their services include:

• Find and contact influencers.
• Develop an Influencer Marketing Strategy
• Campaign management
• Measure and report results

Each type of agency has its own strengths, but their main goal is to help businesses communicate and advertise their brand. Businesses wanting to hire an external agency need to consider their budget and base their choice on their goals and needs to select the most suitable type, in order to optimize brand development effectiveness.

Things you need to know about Agency and Production

As mentioned above, an agency's role is to conceptualize and implement a brand development plan for the business. Meanwhile, "Production" refers to the activity of producing content for media products (video shooting, editing, and finalizing videos), helping businesses shape their brand and reach potential customers.

In the field of advertising and media, agencies and production companies are closely related, complementing each other to ensure effective advertising campaigns. To help readers better understand these two concepts, here is some analysis:

Agency:

• An agency acts as an intermediary between clients and creative services. The main tasks of an agency include strategy development, creative ideation, planning, and media and project management.
• Agencies are typically responsible for managing the entire project, including overseeing the production house's operations. The goal is to ensure the final product is completed on schedule and meets client requirements.

Production:

• Implementing creative ideas and producing them into films, videos, and images helps to enhance the effectiveness of mass media communication.
• As a partner with the Agency in content production, while the Agency provides the ideas and requirements, the Production team will handle the execution of the production according to those guidelines.

Some large companies now integrate these two models to optimize production and brand promotion. However, many companies also offer these services independently, and businesses should consider collaborating with them to build effective promotional strategies.

In summary, in the advertising and media industry, agencies play a crucial role in brand development and client engagement. Currently, agencies face numerous challenges in terms of competition, creative idea development, and the use of modern technology. The future of this industry demands continuous innovation, with a focus on digital technology and a deeper understanding of consumer behavior.