Professional viral video production

Producing viral videos is more cost-effective than TV commercials and delivers better communication results, making it the preferred choice for many businesses today. Through social media, viral videos reach millions of viewers both domestically and internationally, helping businesses "elevate their brand" and increase conversion rates.

The benefits of viral video marketing for businesses.

Viral video marketing involves broadcasting videos online on social media platforms (Facebook, Instagram, etc.) or websites specializing in video uploads (TikTok, YouTube). When a video has good, engaging content, viewers are likely to share it on their personal pages, thereby making the video even more popular.

A video is considered viral when it experiences a sudden surge in views and shares, receives many comments and mentions, and appears on a variety of online platforms. In a marketing campaign, these factors help optimize product advertising to customers. Therefore, businesses are now investing in producing viral videos.

Having videos that engage viewers offers many benefits to businesses, including:

• Increase brand awareness: The more viral a video is, the more viewers it gets, reaching a huge audience. This presents an opportunity for businesses to promote their brand, bringing their name to millions of viewers both domestically and internationally, and increasing brand awareness.
• Cost optimization: Compared to TV commercials, producing viral videos is more cost-effective, allowing businesses to optimize their budgets during marketing campaigns.
• Connecting customers and brands: Reaching customers is easy through sharing and interacting on social media. Viewers can leave comments and give opinions directly below posts, creating a connection between the brand and customers.
• Increase conversion rates: The more people a video reaches, the greater the chance of selling a product. Currently, with the development of social media, posting videos to sell products has become common. Businesses leverage this advantage to boost sales and find potential customers.

In addition to the benefits mentioned above, viral videos also provide businesses with the opportunity to collect essential customer data through comments and feedback. This allows businesses to adjust and improve their products to better meet customer needs and build trust.

Viral Video Production Process

Producing a video for social media isn't too difficult. However, to make your video trend and get high engagement, your content needs to be more unique than others. So, what is a basic process for producing a viral video? Here are the main steps:

1. Research and planning:

• Determine the target audience for your video production, whether it's to increase awareness, generate engagement, or create conversions, etc.
• Learn about and analyze the preferences and behaviors of your target audience.
• Research and list current video production trends in the market. Draw inspiration from viral videos and then develop your own creative approach, avoiding imitation.

2. Developing the idea:

• Conduct brainstorming sessions to spark creative ideas.
• Select ideas that align with the campaign's objectives for implementation.

3. Develop a script, treatment, and storyboard (if needed).

• Draft a detailed script including dialogue, message, and action. Remember to focus on the main points and avoid making the script too long.
• Choosing camera angles, determining the number of shots needed, ensuring the footage is realistic, suggesting additional effects if necessary, etc.
• Creating a storyboard (if needed) after finalizing the complete script helps the team understand the video structure, the scenes to be filmed, and when to make transitions.

4. Editing and delivery

• Edit images and cut/spliced videos to ensure the content remains coherent, logical, and not unpleasant for viewers. Choose appropriate music and graphics to make the video more engaging.
• Insert necessary information into the video, such as your brand logo and contact information.

5. Release and promotion

• After finalizing the video, upload the product to the company's online platforms.
• Use methods to help videos reach more viewers, such as running paid ads or using images of celebrities, etc.

6. Monitoring and evaluating results

• Regularly check the number of views, shares, comments, etc.
• Evaluate the effectiveness of the video through viewer feedback and make adjustments as needed.

Current trends in creating viral videos in the Vietnamese market.

Keeping up with trends to produce viral videos gives your product a chance to reach a large audience. However, you need to prioritize creativity and avoid copying other people's ideas into your videos, as this can affect your brand's reputation.

Currently in the Vietnamese market, viral videos often feature cultural, technological, or social issues. The ideas are implemented in a unique and creative way, yet remain relatable to viewers. Below are the main trends:

Funny entertainment video

The trend of producing entertaining videos is spreading and gaining popularity. Videos containing humorous content are often preferred over those that simply provide information. Therefore, you can choose this trend when producing videos to convey product information to a wider audience.

Touching video

Besides funny videos, sad and touching videos are also trending these days. The video content resonates with viewers' emotions, especially when the story is realistic and relatable, reflecting the circumstances and experiences viewers have encountered.

Knowledge-sharing video

The trend of sharing knowledge on social media is growing, attracting a lot of attention. Popular viral content includes sharing recipes, beauty tips, home decor, foreign language knowledge, and cultural information.

Video about music and dance

This is a current trend that's attracting a lot of attention from young people. Many viral videos contain content such as dance routines and catchy, appealing songs. Businesses can capitalize on this current trend to produce videos and increase their chances of becoming a trending topic.

News and events videos

Videos provide breaking news and sensational stories from influential figures both domestically and internationally. Alternatively, videos reporting on prominent festivals and events can attract a large number of views.

Video calling for interaction

Videos that encourage viewers to contribute their opinions by commenting, taking on challenges, etc., and receiving rewards are attracting a lot of attention. To increase viewer engagement, you can connect with celebrities or influential social media personalities to act as narrators in your videos.

RIGHT MEDIA – Providing professional viral video production services.

If your business is looking for a professional and reputable viral video production company, come to us – RIGHT MEDIAWith over 10,000+ videos launched and having collaborated on video production for more than 200 domestic and international brands, we promise to deliver the highest quality video products for your business.

Right Media has a team of experienced personnel who provide professional and effective brand consulting and guidance for businesses. In addition, our company possesses all the necessary modern equipment for filming and editing, eliminating the need to outsource like some other production companies.

Right Media's production process strictly adheres to the 4 RIGHT principles: The right message, the right quality standards, the right production schedule, and the right visual vision.Aiming to create high-quality videos that benefit businesses. "Elevating the brand", attracting customers and boosting sales conversions.

Right Media's viral video production service is reasonably priced. Businesses will receive detailed and clear consultation before signing a cooperation agreement. A standard video costs approximately 10 million VND, a professional video costs around 19 million VND, and premium videos will have costs depending on the client's requirements.

Right Media is pleased to serve domestic and international businesses. Contact us today for support, strategic planning, positioning, and brand enhancement.

Conclude

Choosing a reputable and professional viral video production company gives businesses the opportunity to expand their market, reach a large potential customer base, and leave a lasting impression on viewers. A great and engaging video with unique content, visuals, and sound will connect the brand with customers, boost sales conversions, and bring significant value to the business.