How is a commercial film produced?

Producing commercials is one of the most effective forms of marketing and promotion today. A high-quality TV commercial requires a good script and a professional production process. 

What is a commercial?

Television commercials (TVCs), also known as television advertisements, are short films that are scripted and produced with the aim of promoting services, products, or simply conveying a message to viewers.

Typically, a TV commercial (TVC) is between 15 and 60 seconds long. Despite its short duration, it can convey information very quickly thanks to the combination of sound, images, commentary, and graphics. It is often shown interspersed between television programs or on various other mass media platforms such as social media channels (Facebook, YouTube, Instagram, websites, etc.), public LED screens, etc.

Compared to other forms of marketing, TV commercials are highly regarded for their communication capabilities. For this reason, the cost of producing a TV commercial is usually very high.

The role and benefits of commercials

The advent of commercials has brought many benefits, such as:

• Increase brand awarenessA high-quality TV commercial subtly introduces a business. The more viral a TV commercial becomes, the greater the brand recognition in mass media, ensuring that viewers always remember the brand.
• Build a connection with customers.The harmonious combination of images, graphics, sound, and commentary creates an emotionally resonant commercial. This is also a current trend in commercial production, incorporating elements that evoke emotions to easily convey the message and create a connection with viewers.
• Promoting purchasing behaviorThrough TV commercials, highlighting the product's key features or the benefits of using a service can powerfully drive purchasing behavior. This is also one of the biggest goals when creating advertising films.
• Other benefitsUsing TV commercials correctly can also increase the credibility of a business, build trust, change consumer attitudes towards products and services, and create potential markets…

Great Commercial Film Ideas

The main idea is the core element that determines the success of a video advertisement. Nowadays, advertising ideas are becoming increasingly creative to meet viewers' tastes.

No longer are commercials just boring advertisements focusing solely on product descriptions; video advertising producers have adopted innovative ideas for their advertising videos. Below are 6 great advertising ideas for businesses looking to increase sales:

Idea 1: "Before and After" content

Most consumers want to see the effectiveness of a product before using it. Therefore, there are many TV commercials of this type, where the main content focuses on the difficulties encountered and how the product effectively solves those problems.

Idea 2: Question-answer format

Producing a product or service advertisement video that lists items and answers frequently asked questions is also a good idea to attract viewers. If successful, it can even encourage purchase.

Idea 3: Advertising based on customer testimonials.

Customer feedback is the clearest evidence of the products and services a business offers. This type of advertising video helps customers easily visualize the usage, advantages, price, etc., of the product in a realistic way.

Idea 4: The content consists of unexpected situations.

If you frequently watch commercials, you'll encounter many types of videos featuring unexpected situations mixed with humor to attract viewers. This is a key factor in keeping viewers engaged in the first few seconds. When it comes to product advertisements, customers are more likely to accept the information we present.

Idea 5: Videos containing realistic graphics and stunning special effects.

Compared to typical advertising videos that only contain images, sound, and commentary, incorporating special effects and graphics in a well-planned way will undoubtedly make the video more lively, engaging, and memorable for viewers.

Idea 6: Meaningful and touching content

In Vietnam, this type of video is very popular due to its clear message and ability to easily evoke emotions in viewers. Some familiar themes include family, mother-child relationships, father-child relationships, etc. Examples include Neptune cooking oil commercials and Vinasoy Tet (Lunar New Year) commercials.

In addition to focusing on the idea, the following points should also be considered when making a commercial:

• Accurate consumer insightBesides compelling content, the key to a successful TV commercial is accurately reflecting customer insights. Let them see themselves in the video advertisement.
• Short and concise.With only a few minutes to go, a TV commercial that wants to leave a lasting impression on viewers must be concise and brief.
• Sound, imagesTo increase the viral potential of a TV commercial, sound and visuals are crucial elements. Based on the core idea, the use of sound and visuals should be appropriate. Special effects or modern technology can be added to enhance realism, making it easier for viewers to remember your footage.
• Catchy and memorable slogansEvery TV commercial needs a slogan that's uniquely associated with the product or service. This makes communication easier and faster, and especially helps to engrave the message in the customer's mind.

Cost of producing a commercial

The cost of producing a commercial will vary, ranging from high to low, depending on the following factors:

• Production team
• Film duration
• Actor/KOL or brand ambassador
• Props, equipment, and filming locations.
• ...

Based on these factors, the production unit will carefully calculate to arrive at the final, accurate figure.

Currently, surveys show that the cost of a TV commercial ranges from 20-30 million VND or more, with some commercials costing hundreds of millions or even over a billion VND.

The process of making a commercial.

To produce a high-quality commercial, a well-structured and professional process is essential. This includes the following basic steps:

1. Brainstorming meeting

Based on information gathered from client meetings and team meetings, conduct a thorough analysis of the product/service, including customer preferences, tastes, and needs. From this, develop ideas and set specific goals for the TVC, such as product sales, changes in consumer attitudes, and increased brand awareness.

Developing and refining the script: A complete script must ensure engaging and coherent content, a clear message, an impressive slogan, etc. Furthermore, the more detailed the script, the smoother the production process will be.

2. Casting

Based on the character sketches in the script, suitable actors are selected. The casting process needs to have specific criteria as required by the director. It's essential to ensure that the chosen actors have the ability to act and convey the message naturally.

3. Set up the studio and prepare props.

This includes tasks such as selecting filming locations, preparing props, equipment, cameras, costumes, sound, lighting, etc.

4. Production phase

The TV commercial shoot requires seamless coordination between all stages, adhering strictly to the script and the director's instructions. Ensuring everything runs smoothly is crucial to creating high-quality footage.

5. Post-production phase

This stage involves receiving the source footage, editing, and finalizing it to create a complete advertising video with the agreed-upon duration. At this stage, it's crucial to ensure that visuals, sound, effects, color grading, and narration are all harmoniously integrated.

6. Export the final file and deliver it to the client.

Thoroughly reviewing the TV commercial multiple times before exporting the final file is crucial. This helps the production team avoid unnecessary mistakes and ensures that all agreed-upon standards are met. Finally, the final product file is delivered to the client.

Reasons for choosing Right Media as the advertising film production company.

Right Media proudly stands as a leading corporate film production company with 7 years of experience. We have partnered with over 200 brands and businesses, both large and small, domestically and internationally.

We specialize in providing the following services:

• Production of television commercials (TVCs)
• Corporate film production
• Viral Clips, Event Videos, Music Videos
• Photo Shooting, Review/ Testimonical, Livestream…

"Becoming a reliable partner and providing peace of mind to our clients" is the guiding principle of Right Media's operations. We consistently strive for excellence, continuously learn, work diligently, respect everyone, provide opportunities, and maintain honesty in every aspect of our work.

We are proud to have a leading team in the field, a skilled and professional crew, constantly creative and unafraid of challenges. We guarantee to deliver exactly what our clients want, transforming initial ideas into emotionally resonant films that clearly convey their message.

We are committed to completing production on schedule under any circumstances. No additional costs will be incurred after the initial quote. Furthermore, Right Media utilizes state-of-the-art equipment from filming to editing, ensuring the most authentic footage possible.

In short, producing a high-quality TV commercial that delivers effective communication requires many factors. From the production process to the costs, everything needs to be extremely clear. Choose wisely. Right Media For detailed consultation and to have your advertising film produced exactly as you want, ensuring maximum budget optimization.