To establish their brand and reach their valued customers and partners, corporate videos have long been considered a top choice for businesses. The effectiveness of corporate videos is well-known, and in line with modern trends, they not only solidify a company's position in the market but also serve as a powerful sales tool that businesses should consider in today's Industry 4.0 era.
1. What is a corporate video?
To gain a comprehensive understanding of a business, before approaching it, it's essential to have a corporate video so that customers and partners can get the most accurate and complete picture of the company. Corporate videos are considered a "breath of fresh air" and a "powerful tool" in today's technology-driven world for every business.
Good corporate films business video This is a comprehensive video introducing the business, combining vivid images and sounds to encompass all of the company's activities, from production and processing to product display, telling the story from its early days to its current resounding success.
2. The role and importance of corporate videos
It's undeniable that corporate videos have a huge impact on the community, but how many people know the benefits that these corporate videos bring?
Producing corporate videos offers numerous benefits to businesses, including:
2.1. Strengthening brand and image
To build credibility and trust in your brand, you need to invest in high-quality corporate videos, from visuals to sound. Images and videos are memorable and create a strong first impression, helping partners and customers recognize and remember your brand.
2.2. Expanding the reach
Reach can be expanded by sharing corporate videos across various platforms, allowing businesses to connect with more customers and partners, and ultimately broaden their customer base.
2.3. Create a lasting and profound impression.
Well-produced corporate videos, with carefully crafted content and visuals, will create a lasting impression on viewers from the very first moments, helping businesses stand out from the competition.
3. How to use corporate videos to "sell"?
Selling based on short clips or videos is a growing trend on social media platforms, focusing on the emotional aspects of consumer purchasing decisions. Using corporate videos for sales can be considered a smart move for businesses. Here are a few ways to use corporate videos as a sales tool, including:
3.1. Introduction of products and services
Corporate videos can be used to showcase products and services in a detailed and authentic way through videos with vivid images and sounds, relatable to the target audience. Such realistic images of products and services help customers understand the product better and build greater trust, leading to higher conversion rates.
Introductory video: Create videos showcasing your product or service, highlighting its features, benefits, and how to use it.
Product demo: Live video demos of how a product works or how a service is provided help customers better understand the product.
3.2. Creating instructional and frequently asked questions content
Use corporate videos to create content that guides customers on how to use the product, while also answering customer questions about the product or service. This not only helps existing customers who are having problems with the product or service but also attracts customers who are looking for solutions to their problems.
Instructions for use: Detailed video tutorials on how to use a product or service help customers feel comfortable and confident when making a purchase.
Tips and tricks: Provide tips and tricks to help you get the most out of your product or service.
3.3. Proof of the product's value and origin
Demonstrating the value and origin of a product is crucial in persuading customers to trust and purchase it throughout their purchasing decision journey.
Customer feedback: Create testimonial videos from satisfied customers who have used the product/service. This helps build trust and confidence with potential customers.
Case study: Videos showcasing specific success stories, demonstrating how the product or service solved a customer's problem.
3.4. Event videos, livestreams, and seminars
Recording videos during events and workshops will provide high-quality materials for post-event communication.
Livestream: Videos from events or workshops related to your product or service create interest and connect with customers.
Webinars: Organize online workshops and record them, then share the videos to educate and engage potential customers.
Conclude
With the current boom in video and short clip content, choosing the right communication method for businesses is crucial. It's essential to ensure brand awareness while simultaneously using it as a powerful sales tool. By effectively utilizing corporate videos, businesses can not only increase their reach to potential customers but also boost sales and build lasting customer relationships.
Right MediaWith over 7 years of experience in the advertising and media industry, and a highly skilled creative and production team, Right Media confidently positions itself as a reputable agency to partner with businesses and brands. Right Media will help our partners produce corporate videos that meet all the aforementioned standards and reach the target audience that brands desire!
Contact us today for advice on producing effective corporate videos!
English 
Vietnamese 
