Corporate TV commercials offer numerous benefits to businesses, such as increased brand awareness, building customer trust, and reaching a wider range of potential customers. This is one of the fastest and most effective media channels for promoting businesses in today's information technology era.
What is a Corporate TV Commercial?
TV commercial Television video commercials (TVCs) are a form of advertising that uses video to promote a brand, product, or event to the public. These commercials are typically short, ranging from 15 to 60 seconds, and are broadcast on online platforms.
Corporate TV commercials are short, concise videos that introduce a business through visuals and content. The purpose of these videos is to help businesses increase brand awareness and pique the curiosity of potential customers about their products and services.
TV commercials (TVCs) often contain meaningful and relatable messages based on customer behavior. This gives businesses the opportunity to increase website traffic, boost revenue, and promote their brand image to customers both domestically and internationally.
TV commercials will be broadcast widely. For television channels, TV commercials are often shown interspersed between music, entertainment, and movie programs. These video products typically use vibrant colors, sounds, and images to attract viewers and make them remember the advertising content.
Corporate TV commercials are different from corporate films There are two main differences: length and content. TV commercials typically last 15-60 seconds, while corporate films range from 3-10 minutes. In terms of content, TV commercials focus on the product or service, while corporate films provide a more in-depth introduction to the company.
>> See details: Similarities and differences between corporate films and TV commercials
The benefits of shooting a TV commercial for your business.
TV commercials for businesses offer many benefits:
- Increase brand awareness: TV commercials contain information about products and services, are brand-specific, and create a positive impression on potential customers.
- Increase trust and credibility: TV commercials offer benefits in increasing a company's credibility and building trust with customers, especially when broadcast on mainstream television channels.
- Increase customer accessibility: This is one of the benefits of corporate TV commercials. These advertising videos, once broadcast on television, reach a large audience, including the target audience that the business aims for.
- Increase interaction with viewers: TV commercials help viewers remember the brand image. Furthermore, many impressive commercials influence viewers' perceptions and thoughts, increasing interaction between them and the company's products.
- Boosting revenue: TV commercials for businesses are one of the best communication channels, helping to effectively reach target customers. Besides introducing products, video commercials also help communicate special offers, stimulating demand for shopping and service experiences among target customers, ultimately boosting revenue for the business.
Popular types of corporate TV commercials in the Vietnamese market.
Corporate TV commercial production technology is constantly evolving, following global trends. Popular types of TV commercials in Vietnam today include:
TVC Ads (Television Commercials)
Television commercials (TVCs) contain information about the products and services that businesses want to convey to customers. Because TVCs are broadcast on mainstream Vietnamese media channels, brand recognition is quite high, along with a good reputation among viewers.
Television commercials are typically short, lasting only a few seconds. However, each video still contains complete, clear, and timely information about products and services, through vivid images and realistic sound.
Television viewers watch a huge number of shows daily, so TV commercials have the potential to reach a large target audience. Furthermore, because TV commercials are shown interspersed with other programs, viewers cannot actively skip the advertisement as they can on other media channels.
However, one drawback of TV commercials for businesses is the need to create a product that is both long enough and engaging for viewers. Therefore, TV commercials are usually meticulously produced and require a lot of effort.
TVC Online (Online Advertising)
Online TV commercials are a type of online advertising on social media. Their large reach offers many benefits to businesses, which is why online TV commercials are becoming increasingly popular and widely chosen.
Not only do online advertisements help businesses promote their brands effectively, but they are also often produced at a reasonable cost, lower than traditional advertising. In particular, online advertising is not constrained by time.
Furthermore, by using social media as a communication tool, businesses can more easily reach their target customers through online behavior, age, and gender of the audience.
Recruitment TVC (Recruitment Advertisement)
Besides the two common types of TV commercials mentioned above, recruitment TV commercials are also a frequently seen form of advertising on various media channels. Businesses use short TV commercials to introduce job openings and attract job seekers.
Internal communication TVC
With internal communication TVCs, as the name suggests, the communication products will be circulated within the company. The purpose of this type of communication is to disseminate necessary company information to all employees.
This allows employees to stay informed about the company's culture, direction, and upcoming activities. At the same time, internal TV commercials serve as a bridge for employees to convey their thoughts and aspirations to their superiors, fostering a stronger bond between leadership and the company's workforce.
3D TV commercial
3D TV commercials are created using unique and vivid visual designs. These advertisements are displayed in high-traffic areas to increase brand awareness.
3D technology will take on the task of simulating products, services, etc., highlighting the advertised subject, helping viewers to be interested and remember information about the business. The cost of producing 3D TV commercials is reasonable, and the completion time is fast, optimizing many aspects compared to other types of TV commercials.
Corporate TVC Production Process
A corporate TV commercial production process involves many steps, and each advertising agency will have its own working methods and standardized procedures. Below are 7 essential steps when producing a TV commercial:
- Receiving information: Clients provide the TVC production company with detailed information about their business, products, services, video requirements, and imagery. Based on this information, the production company estimates costs, develops a plan, and creates a strategy to ensure the TVC production process runs smoothly.
- Coming up with ideas for a TV commercial: The production team discusses ideas with the client based on the information received, thereby developing the TVC script concept. This is a crucial step in the process of creating a corporate TVC.
- Script development: After finalizing the concept with the client, the production team proceeds to develop a more detailed script. Each script will have two main parts: the literary script and the storyboard. If there are any points the client is not satisfied with, the team is ready to discuss and make adjustments accordingly.
- Pre-production phase: After finalizing the TV commercial script, determine the filming location, actors, music, set design, and all necessary equipment and supplies.
- Filming commenced: Ensure sufficient staffing and that equipment and machinery are in good working order, avoiding errors before, during, and after operation.
- Post-production phase: After the video is ready, the production team will review and adjust it if necessary. They will continue to use the footage, cutting, splicing, and editing to make the images, transitions, sound, etc., lively and creative. Special effects are added to the TVC to increase its impact and uniqueness.
- Handover and broadcast: This is the final step in the corporate TV commercial production process. Clients get to preview the video before it's published and broadcast. If any adjustments are needed, the production team will replace or modify it accordingly.
>> See also: Top 7 units TV commercial production in Ho Chi Minh City reputable and famous
5 Factors for an Effective Corporate TV Commercial
A successful corporate TV commercial is one that gains widespread recognition, increases brand awareness, and boosts revenue. So, what factors contribute to an effective corporate TV commercial? Here are the key elements:
- The message is impactful: This is arguably one of the key factors determining whether a TV commercial is appealing and effective. An engaging commercial will leave a lasting impression on viewers. Therefore, TV commercials often include simple, easy-to-understand slogans that are also profound and memorable.
- TV commercials should be approachable and friendly: TV commercials with realistic images, sound, dialogue, and acting that resonate with viewers have a greater chance of success. In particular, if businesses know how to leverage these elements, they can reach a large number of potential customers.
- Targeting the right audience: From the outset, businesses need to identify this factor, then discuss it in detail with the production unit, who will then develop ideas and scripts that are most suitable.
- Ensure the information is accurate: When broadcasting TV commercials widely, failure to ensure high-quality content can negatively impact a company's reputation.
- Diverse communication channels: TV commercials for businesses that are broadcast on various media channels have the opportunity to reach a large customer base.
RIGHT MEDIA – The best corporate TVC production company in Vietnam
Right Media We are proud to be one of the leading and most reputable corporate TVC production companies in Vietnam. We have collaborated with numerous domestic businesses to create high-quality TVCs. With customer satisfaction as our guiding principle, Right Media constantly strives to provide the best possible experience for our clients.
We guarantee adherence to all agreements, especially ensuring no additional costs are incurred after the contract is finalized with the client. In addition to providing corporate TVC services, Right Media offers many other services at competitive prices. Contact us today for a discussion and prompt assistance.
Corporate TV commercials are an effective way to promote brands in today's information technology era. However, creating an effective TV commercial requires many steps and thorough preparation from both the company and the production unit. You need to find a reputable production company to collaborate with in order to optimize costs and deliver the highest quality and most effective advertising product.
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