Right Media's scientific video project on the fermented Cornus officinalis and Gastrodia elata health product aimed to comprehensively introduce the nutritional values and health benefits of the product. With their professional video production experience, Right Media successfully transformed dry scientific information into something lively and memorable, thereby reaching a diverse range of potential customers for the business.
Scientific video project on the health product Fermented Cornus officinalis and Gastrodia elata
Customer requirements
OVVA Import-Export Trading Co., Ltd., or OVVA Vietnam, specializes in importing and distributing high-quality health care products and functional foods from South Korea. The company focuses on building a community dedicated to the physical and mental well-being of the elderly, helping them maintain good health and live happily every day. With a customer-centric approach, OVVA continuously strives to improve the quality of its products and services.
This project aims to introduce OVVI's "Fermented Cornus officinalis and Gastrodia elata" product line in a scientific, easy-to-understand, and accessible way to customers.
In a science video project in collaboration with Right Media, OVVA Vietnam aims to introduce its Fermented Cornus and Gastrodia Elata Drink – a health supplement imported directly from South Korea. The video will present complete and accurate information about the product's ingredients and benefits, making it easy to remember and accessible to customers. Through this, the message is conveyed: "Everyday companionship with OVA – Fermented Cornus and Gastrodia Elata Drink – For your family to enjoy a healthy and high-quality life."
Right Media's solution
Right Media implemented the Ovvani fermented Cornus officinalis health product project by combining historical, scientific, and practical information storytelling with vivid images, motion graphics, and a slow, rhythmic VO (Voice of Vietnam) tempo. This approach makes scientific information easy to understand and remember, especially suitable for older adults interested in the product.
Right provides complete information and details about the product's uses in its TV commercial.
Specifically, Right Media's implementation plan is as follows:
- Introduction: Historical Value & Origins
- Featuring images of Gastrodia elata and Cornus officinalis, this product introduces fermented Cornus officinalis and Gastrodia elata.
- Emphasizing the 3,000-year history creates credibility and appeal.
- Middle section: Modern ingredients & technology
- Images depicting the fermentation process, Gastrodia elata extract, and precious herbs such as Cornus officinalis, Omija, ginseng, and Ganoderma lucidum.
- Infographics and motion graphics are used to illustrate how fermentation technology preserves nutrients, extends shelf life, and increases nutritional value.
- Middle section: Uses & health benefits
- Images of elderly people, healthy families, engaging in gentle, joyful exercise, and active substances (gastrodin, saponin, etc.) are presented in motion graphics to illustrate their effects in the body.
- List the product's benefits, such as support for cardiovascular health, brain function, kidney function, immunity, and vitality.
- Use animation to simulate the body and the effects of nutrients.
- Conclusion: Suggested uses & call to action
- The advertisement emphasizes "using 2 packets per day to improve health and enjoy a high-quality life with your family."
- The call-to-action uses images of the Ovvani product line and the product's message.
Right Media's workflow
At Right Media, every project is implemented through a professional, systematic, and transparent process, ensuring that the final product is both accurate in content and visually appealing and easy for the audience to understand. From product research and idea development to production and post-production, each step is carefully executed to deliver high-quality videos on time and to fully meet client requirements.
Right Media always takes the time to discuss and work closely with clients to develop the most suitable implementation plan.
The workflow at Right Media for the Fermented Cornus Officinalis and Angelica Sinensis health product video project is implemented in 7 steps as follows:
- Step 1 – Receive Brief: Right Media will understand the client's needs and provide advice on brand strategy, believing that getting it right is essential before creating anything new.
- Step 2 – Suggest ideas and a script for the video: Right Media presents creative ideas and detailed scripts for videos, including the concept, main message, and visual presentation, for clients to review and approve before production.
- Step 3 – Pre-production preparation: Based on the approved script, Right Media develops the treatment, shooting schedule, and shotlist for both parties to prepare. Simultaneously, they record the finalized script for production.
- Step 4 – Onset: The scientific video project for the fermented Cornus officinalis and Gastrodia elata health product was filmed in a studio to capture close-ups of the packaging, design, and some of the product's main ingredients.
- Step 5 – Post-production: Right Media performs post-production according to a standard process including Offline, Online, and Mastering, ensuring the quality of images, sound, and video rhythm.
- Step 6 – Review and revise: Follow the timeline closely and make a maximum of three revisions to ensure the final product meets the client's requirements.
- Step 7 – Completion and handover: Once the video is complete, the client will receive the full project via online link or hard drive, including all source files, original footage, and copyrighted music.
Achievements of the Scientific Video Project on Fermented Cornus Officinalis and Gastrodia elata Health Products
The 3-minute 40-second video introducing the Fermented Cornus Officinalis and Angelica sinensis product clearly and visually conveys information about the product's origin, ingredients, and uses, transforming complex scientific content into something easy to understand and remember for customers, especially the elderly. The video not only enhances Ovvani's credibility and professional image but also effectively supports its communication, consulting, and sales activities across multiple platforms.
The Fermented Cornus officinalis science video project is clear evidence of Right Media's ability to transform in-depth content into easily understandable and effective visual experiences. If your business is also looking for a video solution to enhance brand image and optimize communication effectiveness, Right Media is ready to partner with you to create high-quality and distinctive products.
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