Production houses are organizations that produce videos for marketing and communication campaigns targeting businesses' products and services. The video production process of a production house requires seamless coordination between multiple stages to deliver high-quality videos that meet client requirements.
What is a production house?
Simply put, a production house is a professional video production studio or company. They specialize in providing services including video production, filming and editing, and offering strategic video production solutions to businesses to enhance their marketing and advertising strategies.
Unlike an advertising agency, which provides a wide range of advertising services including advertising strategy consulting, design, content production, online advertising campaigns, and media campaign execution, a production house focuses solely on producing videos on demand, meeting all of the client's requirements.
Businesses often prefer choosing a production house over an agency to receive high-quality videos at a lower cost compared to producing them themselves or hiring an agency. This helps businesses save both time and money.
Prouction House's products and services
Each production house will have a different development direction, and they will focus on producing products and services that suit their strengths. However, generally speaking, a production house will be capable of producing the following five types of video (video production):
Corporate films
Corporate videos are one of Production House's strengths. This type of video is considered a profile built from the company's own materials, conveyed through sharp images, vivid sound, and easy-to-understand commentary.
Through corporate videos, viewers—who are potential customers looking to learn about a business—can easily grasp basic information such as its history, strengths in services and products, vision, mission, business philosophy, projects, and achievements.
TV commercial
Television commercials (TVCs) are a very popular type of video, often used by businesses as an important tool for conducting commercial advertising campaigns. TVCs are usually broadcast on television, during advertising time slots arranged by the broadcaster. In addition, 4.0 TVCs are also shown across multiple platforms on social media channels such as Facebook, YouTube, and websites.
TV commercials are produced by our production house based on the criteria requested by the business. We ensure that after being released, they achieve the desired communication effects, such as building or increasing brand awareness and product credibility thanks to their wide reach, without limitations in space or time.
Viral video
Viral videos are currently a new trend, and every business wants to have viral videos to increase brand awareness on online platforms. Successful viral videos are those with engaging and captivating content, unexpected situations, humor, or emotions that resonate with viewers… This encourages viewers to interact and share them on social media…
Depending on the intended use, video content may include the following elements:
- Funny videoThese are videos that contain humorous elements, bringing laughter to viewers. If they are engaging enough, the videos will be widely shared and go viral.
- Unintelligible videoThese are unscripted videos, accidentally recorded, that don't require high video quality but are well-received due to their engaging content.
- Video advertisementThis type of short video is intentionally produced to target viewers interested in the topic the business wants to promote. The message needs to be clear and easily understood by viewers, as viral videos are quite short. Once it has all the elements to go viral, this type of advertising video will be a very effective tool for increasing brand awareness and credibility.
Product introduction video
Product review videos are one of the most influential types of videos affecting the purchasing behavior of a large segment of consumers today. In the 4.0 era, a detailed video review of any product is highly beneficial in boosting sales and significantly increasing revenue.
Besides video reviews from the company itself, customer reviews are also a good advertising tool, easily achieving a strong media impact and attracting a lot of attention.
3D movies
3D films are videos that require 3D editing and special effects to create realistic and vivid images that captivate viewers. Currently, this technique is very popular and is chosen by many businesses to create videos introducing their companies and promoting their products.
Video news reports, events
These are videos with a general content, telling a story in a sequential manner, with each event logically connected, helping viewers grasp the intended message. This type of video is often used internally or to promote the reputable and professional image of a company or business.
Job titles and responsibilities of a professional Production House
A professional production house team comprises many different roles to ensure optimal performance. Below are some of the key positions that should be included:
Film Director
The director is ultimately responsible for coordinating the work of the production team. They decide on crucial elements such as creative ideas, acting guidance, and aspects of filming and editing, from camera angles and shots to special effects and visuals. Therefore, to create a high-quality video, the director plays the most important role.
Producer
Issues related to personnel coordination, schedules, filming times, budget, etc., will be the responsibility of the producer. This position is crucial to ensure the quality of the team's work and adherence to deadlines.
Creative
This team, consisting of editors and scriptwriters, is responsible for creating engaging video content. This job requires constant creativity and a continuous updating of new trends and unique content to deliver videos that appeal to viewers.
Sales – Account
To have a successful video production project, the Sales-Account position is indispensable. They are the bridge between the company and the client, taking on many roles such as:
- Identifying and cultivating potential customers;
- Advise customers on the company's products and services;
- Company representatives conduct negotiations and sign contracts with clients.
- Closely follow up with and take care of clients, maintaining long-term relationships for future projects;
- Receive and process customer feedback to improve work processes and product/service quality;
Editor
This team consists of people who create and edit videos according to the script and the director's requirements. To transform the initial raw footage into a coherent and emotionally engaging story, the editor will cut, splice, and add effects and special effects to enhance the video's appeal.
A good video editor needs to be creative and strike a balance between film and reality. They must ensure the video conveys clear, logical content and is of high quality, providing an excellent viewing experience.
Other positions
- Audio and video technician
- Graphic design;
- Project Management Specialist
- …
Production House's video production process
The operational process of a video production company involves many stages. Below are some of the essential basic steps:
Pre-production phase
- Meet and discuss with clients about the purpose of using the video, the message content, and learn about the partner company's products/services.
- Develop video ideas and concepts based on what the client wants;
- Create scripts, storylines, and develop fresh ideas that align with customer insights. Then, create a scene treatment script (a detailed script for each shot and camera angle according to the director's vision);
- Develop a production plan (resources needed, budget, schedule, scope, etc.) and arrange logistics.
Production phase
- Prepare the equipment, including cameras, lighting, and sound, and set up at the previously surveyed location;
- Personnel will be closely supervised throughout the filming process to ensure sufficient quality shots are taken and the required duration is met.
- Audio can be recorded on set or appropriate sound effects can be added, ensuring consistency when incorporated into the video.
- After each scene is filmed, a client representative will sign a schedule document to confirm and ensure close monitoring throughout the filming process.
Post-production phase
Post-production is a crucial step involving numerous tasks such as data archiving and backup, video and audio processing, color grading, and special effects.
- Video editing: Import all the footage into editing software and link them together logically to create a compelling storyline. Combine this with special effects, graphics, and visuals to make the video more lively.
- Audio editing: Preserve the original audio, add appropriate sound effects, background music, voiceovers, and narration to ensure balance.
- Adjust the colors, ensure consistent color grading throughout the video, and maintain optimal brightness and saturation to achieve the desired aesthetic.
During the post-production phase, clients will have three opportunities to provide feedback and make specific revisions as follows:
- First attempt: Offline editing of elements such as image, sound, and rhythm;
- Second stage: Online editing involves receiving and submitting edited videos with elements such as VFX (effects, special effects), video color, text content, fonts, and graphics;
- Third revision: Master revision is the final revision, incorporating and refining all feedback from the previous two revisions to create the final official video.
Handover phase
Once the final product is complete, the production unit will proceed with handing over the data, including:
- 4K video in landscape format, 3-5 minutes in length, with voiceover available upon request;
- All recorded source material and purchased/used music files;
Why should you choose Right Media Production House?
If your business is looking to produce a high-quality video, choose a reputable and professional production house. Right Media is one of the leading production houses, with a highly skilled team and a vast library of quality videos from many major domestic and international brands.
With years of experience in video production, Right Media operates with the guiding principle of "Exactly what you need," working according to the 4 "RIGHT" standards: "RIGHT VIDEO MESSAGE - RIGHT QUALITY STANDARDS - RIGHT PRODUCTION SCHEDULE - RIGHT VISUAL THINKING," providing clients with high-quality video production services that meet their initial expectations.
Right Media provides services such as TV commercial production, video reviews, corporate films, viral videos, music videos, event videos, etc. With a professional workflow, Right Media always receives trust and confidence from its partners. We help thousands of businesses make their mark on the market, define their style, and build their brand.
If you need video production services, contact Production House Right Media for effective advice and support.
Contact information
- Ho Chi Minh City Branch: 311/70A No Trang Long Street, Ward 13, Binh Thanh District, Ho Chi Minh City, Vietnam
- Hanoi Branch: 105-E5 Trung Tu Street, Dong Da District, Hanoi
- Hotline: 0901 391 002
- Email: anhtai@rightmedia.vn
- government: rightmedia.vn
- Fanpage: FB.com/rightmedia.vn
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