In the context of sustainable agriculture becoming a global trend, the image of fertilizer is no longer just dry packaging or technical specifications. With the Phu My Organic Fertilizer Branded Film project, Right Media has chosen a different approach: telling the story of "soil health" through the eyes of real farmers.
The completed project video was produced by Right Media.
Customer requirements
Phu My – a "national" brand with over two decades of partnership with Vietnamese farmers – presented a challenging task for the Right Media team:
- Changing perceptions: How can we make farmers understand that fertilizing is not just about "nourishing plants," but most importantly, "nourishing the soil"? Customers need a sufficiently strong message to warn them about the "tiredness" and compaction of the soil caused by the overuse of chemical fertilizers.
- Introducing Japanese technology: Phu My Organic 60 products are manufactured using modern technology from Japan. The requirement is that this technological element must be integrated naturally, without being overtly advertised.
- Intimate and authentic: The video needs to touch the emotions of the highland farmers, who have been connected to their fields and gardens for generations.
- Branded Film's Class: This isn't a quick 30-second commercial; it's a deep, compelling brand video that can convince farmers of a sustainable future.
Right Media receives requests from clients to implement filming plans.
Right Media's solution
To solve this problem, Right Media developed a script centered around Luong Van Doan – a tea farmer in Lam Dong with 10 years of experience.
The "Real People - Real Actions" strategy
Instead of using professional actors, we exploited Mr. Doan's candid and heartfelt confessions. Lines like... "Take care of the land as you would a child." good "You can tell if the soil is healthy just by looking at it." It carries a greater weight of belief than any staged scenario.
Visualizing the "rebirth" of the land.
Right Media uses close-up filming techniques to show the transformation of the soil from dry and compacted to loose and fertile after the application of organic farming. Footage of tea buds bursting forth with vibrant color and firmness is the most visual evidence of the product's effectiveness.
Every angle was meticulously captured to preserve the most beautiful moments of the tea garden.
Integrating technology through consultation
Instead of presenting dry images of factories, we incorporated elements of Japanese technology through dialogues between farmers and agricultural engineers. This approach made knowledge about "beneficial microorganisms" or "humus content" accessible and easy to understand.
Project implementation process
Right Media implemented the project with the utmost dedication, going through four rigorous stages:
Phase 1: Preliminary and Survey
We spent many days in the tea plantations of Lam Dong province listening to the real-life difficulties of farmers. Understanding that "even the land gets tired" helped the screenwriters create impactful dialogue that resonated deeply with the pain of those working in agriculture.
Phase 2: Production
- Natural light: To capture the full "vibe" of the highland landscape, the crew took advantage of prime time to film the sunrise and early morning sun on the tea hills, creating a peaceful, lush green atmosphere.
- Diverse camera angles: Using a drone to capture the vast tea hills, combined with handheld cameras, creates a natural movement that follows the footsteps of the farmers.
- Live recording: The sounds of the wind, the rustling of tea leaves, and the simple, rustic voices are carefully recorded to preserve the true "soul" of the Lam Dong region.
Phase 3: Post-production and color correction
We treated the film's color palette to be warm and clear. The green of the tea leaves and the brown of the soil are harmoniously blended, creating a sense of clean and safe agriculture.
Phase 4: Sound Design and Voiceover
The concluding commentary, delivered in a warm and authoritative voice, affirms the stature of Phu My: "When the soil is properly cared for, plants not only grow but also learn to protect themselves.".
Right Media meticulously handles post-production to achieve the image and color quality desired by the client.
Results achieved
The Phu My Organic Fertilizer Branded Film Project has yielded impressive results for the brand:
- Increase trust: The video resonated deeply with the farming community due to its authenticity. Viewers saw themselves in Mr. Doan's story.
- Positioning the product as a premium item: Phu My Organic 60 is more than just fertilizer; it's a "soil revitalization" solution that combines international technology with a deep understanding of the Vietnamese spirit.
- Long-term brand value: The film inspired a way of practicing ethical farming: "To live in harmony with the land is to live long-term." .
- Technical success: Right Media has proven its capabilities in producing branded films with a transparent process, dedication, and outstanding visual storytelling.
Does your business need a compelling brand story to connect with your customers? Let Right Media help you. We are committed to delivering videos that are not only visually stunning but also powerful in their message. Contact us at:
- Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
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