Branded Film NPK Chuyên Mía Phú Mỹ x Right Media
Request from the brand
Phu My is a brand with a long-standing commitment to Vietnamese agriculture, constantly providing practical solutions and accompanying farmers on their journey to enhance crop value and achieve sustainable development. With many years of experience in the fertilizer industry, Phu My is gradually affirming its role as a reliable provider of agricultural solutions, contributing to improved production efficiency for Vietnamese farmers.
The Branded Film NPK Sugarcane Project in Phu My aims for simplicity and avoids excessive advertising.
In the project Corporate films This time, NPK Phu My wanted to create a video that wasn't dry and product-oriented, but rather one that was intimate, authentic, and emotionally rich. The NPK Phu My product line appeared throughout as a silent companion, contributing to the nurturing of sugarcane fields and spreading the message of the enduring bond between the brand and Vietnamese agriculture.
At the same time, the Branded Film also needs to convey the core message of the business: "Phu My Fertilizer specializes in sugarcane – For a bountiful harvest – For healthy, sweet sugarcane – For a secure future for generations to come." This message should not only focus on immediate production efficiency but also reflect Phu My's long-term vision of partnering with sugarcane farmers, aiming for sustainable farming, enhancing the value of agricultural products, and creating a solid foundation for future generations.
Business solutions
Right Media was entrusted by the business to handle the entire project, from idea generation and script development to character casting, location selection, and filming and editing. The solution was implemented with a focus on storytelling through authentic and emotionally rich visuals, thereby celebrating the value of Vietnamese agricultural products, portraying brand pride, and spreading the image of Phu My as a steadfast partner in Vietnamese agriculture.
Right Media created a script with live scenes in the sugarcane field to highlight the hard work and diligence of the farmers.
For this corporate film project, Right Media chose to film directly in sugarcane fields, a place closely associated with the image of diligent farmers and the enduring rhythm of labor over the years. The video is told from a third-person perspective, through the son's narration of his father, thus unfolding a simple yet profound story about sugarcane farming, its inheritance, and faith in the future.
After surveying the main filming locations, Right Media proactively proposed filming options using drones, combined with carefully selected camera angles and color processing to fully recreate the rustic, vast countryside, thereby vividly portraying the arduous and persistent labor of farmers in the sugarcane fields. This Branded Film also primarily uses the green color scheme of Phu My to create a striking visual effect for viewers.
Right Media's workflow
Right Media's solution quickly gained the approval of Phu My, allowing the scriptwriting, casting, filming schedule, and final product completion processes to proceed smoothly, quickly, and on schedule. This Branded Film NPK Phu My Sugarcane project was filmed outdoors with the support of the brand's professional team, and filming was completed within 1-2 days, including travel time.
Throughout the implementation process, Right Media worked closely with the Phu My team, proactively updating progress, listening to feedback, and flexibly adjusting details to ensure the final product accurately conveyed the brand's goals and spirit. The finished video was delivered on schedule as agreed, ready to effectively serve the company's communication activities.
Achievements
Amidst the sprawling sugarcane fields, the story of a father and son is told at a slow pace, where sweat, experience, and faith are quietly passed down through each harvest season. The branded film, NPK Sugarcane Fertilizer from Phu My, doesn't follow a product introduction approach, but instead portrays a human story about the connection with the land and the continuity of generations. The Phu My NPK sugarcane fertilizer is subtly and naturally integrated, creating a sense of closeness and authenticity, without any awkward or dry advertising feel.
In addition to the Branded Film project for Phu My, Right Media also produces TV commercials and livestreams for businesses.
Since its launch, Branded Film NPK Phu My Sugarcane has been used throughout numerous communication campaigns, optimized for platforms ranging from television to Fanpages and Websites. Its authentic and relatable content has helped the video create strong empathy, attracting a large amount of positive interaction and sharing from the community.
Following the success of this project, Right Media has partnered with Phu My on numerous other media projects, from filming TV commercials and livestreaming product introductions to filming events, etc. This is the clearest evidence affirming the reputation, capabilities, and trust that the company places in Right Media.
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