Some Aba TV commercials went viral and were well-liked.

Aba TV commercials are more than just product introductions. They are short skits, humorous stories, and sometimes even witty exchanges that go viral on social media. This unconventional strategy has helped Aba advertisements become one of the most searched keywords whenever the brand releases a new video. This article will delve into analyzing the most captivating viral Aba TV commercials and decipher the core elements that have contributed to the brand's lasting success.

The most captivating viral Aba TV commercials currently available.

To truly understand Aba's appeal, nothing beats analyzing its hugely successful commercials. Below are five exemplary Aba TVCs, each with its own unique style but all sharing a common "addictive" formula:

TVC Aba 1: "Oh, laundry detergent, let's return to the old path!"

Content: The husband had recently been coming home frequently to change clothes, which aroused his wife's suspicion. It turned out he came home because he discovered that his old clothes looked "spotlessly clean" and brand new when he wore them again.

The appealing element: The wife revealed the secret: she went back to using powder detergent for the washing machine. The TV commercial explained that washing machines have 3 stages, and unlike liquid detergent which is washed away, A3 powder detergent retains 30% in stage 2, ensuring optimal cleaning.

Analysis: This advertisement is very clever in reversing the issue: it's not the "old way" (laundry detergent) that's outdated, but rather that it's a more effective solution. The concluding line, "He chose his wife because she chose A3," is both humorous and emphasizes the correct choice.

TVC Aba 2: “Effective and economical”

Content: Two women complained about stubborn stains. One husband's clothes were stained yellow by "sweat oil," while the other's husband worked in the kitchen, his clothes covered in spices that wouldn't come clean in the washing machine.

The appealing element: They came to the conclusion that only washing powder Only then will it be strong enough to "remove stains effectively". A3 is mentioned as a solution that is both "effective at cleaning" and "cost-effective".

Analysis: This is a classic problem-solution advertising structure. It taps into the real pain points of housewives (stubborn stains) and positions A3 as a powerful, economical product.

TVC Aba 3: “Aba brings the joy of spring”

Content: A group of girls wearing traditional Vietnamese dresses (áo dài) went out to celebrate the Lunar New Year. One of them unfortunately got her dress stained and became irritable. Despite her bad luck, her friend dragged her to see a fortune teller and then to a lucky draw.

The appealing element: Contrary to her initial frustration, the girl unexpectedly won a big prize from A3.

Analysis: This TV commercial is closely associated with the Tet (Lunar New Year) atmosphere. It links A3 with good luck and vibrant colors. The stain (the problem) is merely a backdrop to highlight the message of "good fortune" that A3 brings at the beginning of the year.

TVC Aba 4: “Anxiety on New Year's Eve – Spending to achieve success in the new year”

Content: During the year-end meeting, the boss reprimanded a female employee for unilaterally cutting the advertising budget despite a 10% drop in sales.

The appealing element: This is a "meta" TV commercial (an advertisement about advertising itself). The boss explains that advertising generates sales (which is TV commercial A3). In the end, the boss gives the main employee... A3 laundry detergent as a New Year's gift.

Analysis: The script is very creative, humorous, and relatable to the year-end office setting. It confidently affirms the value of advertising while promoting the A3 product as a meaningful Tet gift, bringing "The Vibrant Colors of A3 for Spring Prosperity."

TVC Aba 5: “Washing machines aren't just for detergent” 

Content: The wife was annoyed because "the washing machine was designed to use detergent, so why didn't anyone tell me?"

The appealing element: The husband explained that even the washing machine's instruction manual has a compartment for detergent. He repeated his "scientific" argument about the three washing stages and added that the "dry enzymes" in the detergent activate their superior power when they come into contact with water. He revealed that he had bought the A3 a long time ago but kept it hidden because of his wife's "prejudice."

Analysis: This is the most direct version, directly addressing users' preconceptions. Using the image of a technically knowledgeable husband explaining things to his wife creates a sense of trust and strongly reinforces the message: A3 detergent is the optimal choice for washing machines.

Above are some examples of Aba TV commercials that have garnered much attention and popularity recently. Instead of simply introducing the product, the advertisements incorporate unexpected situations that pique viewers' curiosity. Furthermore, they tap into consumer psychology, raising issues and offering solutions through Aba's products. It can be said that each TV commercial is meticulously crafted by the brand, building trust and ensuring complete customer satisfaction.

Discover the factors behind the success of the Aba TV commercial.

An analysis of the five TV commercials above shows that Aba's success is not due to luck. Behind these viral ads lies a consistent and intelligent strategy. Below are the core elements:

1. The provocative "Overturning Prejudice" strategy.

This is the most unique and core element of this TV commercial series. Aba isn't just advertising a product; they're conducting a campaign to "re-educate" the market and directly "declaring war" on a deeply ingrained belief:

• Prejudice: "Washing machines (especially front-loading ones) require detergent."
• Aba's strategy: They created a "common enemy," which is that very prejudice. The TV commercials (like videos 1 and 5) build a situation where the character realizes they were "wrong" to believe in prejudice, and that returning to using A3 detergent is the "truth."
• Effect: This creates curiosity, debate, and a sense of "enlightenment" for the viewers. They feel as if they have just discovered a "secret" that they have long been misunderstood.

2. Humorous and dramatic scenarios

Aba's TV commercials are anything but boring. They transform ordinary laundry situations into dramatic "short films":

• An awkward situation: Wife suspects husband of having an affair because he keeps changing clothes when he gets home (Video 1), boss scolds employee for cutting advertising budget (Video 4), wife annoyed because "nobody told me" about laundry detergent (Video 5).
• Humorous and relatable: The actors' dialogue and expressions are humorous, very "realistic," and close to the communication culture of Vietnamese people.
• The element of surprise (Twist): The knot of every "drama" is always untied by… A3 laundry detergent. The contrast between the "serious" problems (adultery, job loss) and the solution (laundry detergent) creates humor.

3. The convincing "pseudoscience" explanation.

To bolster her "overturning stereotypes" strategy, Aba uses arguments that sound highly technical and scientific. This immediately increases her credibility:

• Technical terms: "The washing machine has 3 stages," "The detergent is completely washed away in stage 1," "The detergent powder remains for stage 2," "The dry enzyme only activates when it comes into contact with water."
• Effective: Viewers don't necessarily need to understand the mechanism, but they have "reason to believe" that A3 is indeed optimally designed for washing machines, even better than liquid detergent.

4. Closely linked to culture and the time (Tet)

Aba skillfully integrates the product into larger cultural contexts, especially Tet (as seen in Videos 3 and 4):

• A message of good luck: "Vibrant colors," "Spring brings prosperity to every home."
• Insights for Tet (Vietnamese New Year): The need to do laundry, clean, and refresh clothes and bedding to welcome the new year.
• Context: TV commercials for company year-end parties, groups of friends going on spring outings wearing traditional Vietnamese ao dai... these are all very familiar images that evoke a great sense of empathy.

5. The core message is clear and repeated.

All TV commercials, regardless of their scripts, revolve around a few key messages and repeat them repeatedly:

• Aba works well for washing machines. (Breaking down stereotypes).
• Aba is exceptionally clean. (Removes stubborn stains and yellowing).
• Aba is effective and economical. (Video 2).
• Slogan: "Aba is spotlessly clean" is reiterated as a "seal" to define the brand.

From the above analysis, it's clear that Aba's TV commercials are not just simple advertisements. They are a comprehensive marketing strategy, a carefully calculated media "explosion," perfectly combining "drama," "insight," and "viral marketing." The appeal of Aba's TV commercials comes from the bold combination of a content strategy that breaks down stereotypes with a humorous, dramatic, and relatable presentation style. They're not just selling detergent; they're selling a new "truth," and they do it in a very entertaining way.