{"id":5073,"date":"2026-01-18T19:25:30","date_gmt":"2026-01-18T12:25:30","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=5073"},"modified":"2026-01-18T19:25:30","modified_gmt":"2026-01-18T12:25:30","slug":"du-an-seasonal-storytelling-commercial-soft-sell-b2b-dotaco","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/du-an-seasonal-storytelling-commercial-soft-sell-b2b-dotaco\/","title":{"rendered":"D\u1ef1 \u00e1n Seasonal Storytelling Commercial (Soft-sell B2B) Dotaco"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5073&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;D\u1ef1 \u00e1n Seasonal Storytelling Commercial (Soft-sell B2B) Dotaco&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p data-path-to-node=\"3\"><strong>Trong l\u0129nh v\u1ef1c B2B, vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng th\u01b0\u1eddng b\u1ecb coi l\u00e0 kh\u00f4 khan v\u00e0 kh\u00f3 ti\u1ebfp c\u1eadn c\u1ea3m x\u00fac. Tuy nhi\u00ean, v\u1edbi d\u1ef1 \u00e1n Seasonal Storytelling Commercial cho th\u01b0\u01a1ng hi\u1ec7u Dotaco, Right Media \u0111\u00e3 ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n \u0111\u00f3 b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p gi\u1eefa kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i \u1ea5m \u00e1p v\u00e0 nh\u1eefng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt \u1ea5n t\u01b0\u1ee3ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch &#8220;Soft-sell&#8221; \u0111i\u1ec3n h\u00ecnh, gi\u00fap s\u1ea3n ph\u1ea9m Uni Board \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ea7y tinh t\u1ebf.<\/strong><\/p>\n<p><iframe title=\"Seasonal Storytelling Commercial (Soft-sell B2B) | Dotaco x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VFzEu-h03NI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Video d\u1ef1 \u00e1n ho\u00e0n ch\u1ec9nh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Right Media<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p data-path-to-node=\"6\">Dotaco mong mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t \u0111o\u1ea1n qu\u1ea3ng c\u00e1o ng\u1eafn nh\u00e2n d\u1ecbp Gi\u00e1ng sinh v\u00e0 ch\u00e0o \u0111\u00f3n n\u0103m m\u1edbi 2026 v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li data-path-to-node=\"7,0,0\"><b>Ti\u1ebfp c\u1eadn theo m\u00f9a (Seasonal Marketing):<\/b> T\u1eadn d\u1ee5ng kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i g\u1ea7n g\u0169i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng B2B.<\/li>\n<li data-path-to-node=\"7,1,0\"><b>Chi\u1ebfn thu\u1eadt Soft-sell:<\/b> Kh\u00f4ng b\u00e1n h\u00e0ng tr\u1ef1c di\u1ec7n m\u00e0 th\u00f4ng qua m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ec3 \u0111\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi xem \u0111\u1ebfn v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li data-path-to-node=\"7,2,0\"><b>L\u00e0m b\u1eadt \u01b0u th\u1ebf c\u1ea1nh tranh c\u1ee7a Uni Board:<\/b> Ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2y l\u00e0 lo\u1ea1i t\u1ea5m v\u00e1n c\u00f3 gi\u00e1 th\u00e0nh h\u1ea5p d\u1eabn nh\u1ea5t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 b\u1ec1n l\u1ea1i v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ph\u00e2n kh\u00fac.<\/li>\n<li data-path-to-node=\"7,3,0\"><b>Ng\u00f4n ng\u1eef qu\u1ed1c t\u1ebf:<\/b> Video c\u1ea7n s\u1eed d\u1ee5ng ti\u1ebfng Anh \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h2><b>Gi\u1ea3i ph\u00e1p c\u1ee7a Right Media<\/b><\/h2>\n<p data-path-to-node=\"10\">Right Media \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean truy\u1ec1n th\u1ed1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a ph\u01b0\u01a1ng T\u00e2y: Boxing Day (Ng\u00e0y m\u1edf qu\u00e0).<\/p>\n<ul>\n<li data-path-to-node=\"11,0,0\"><b>\u00dd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o:<\/b> Bi\u1ebfn t\u1ea5m v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng Uni Board th\u00e0nh m\u1ed9t m\u00f3n qu\u00e0 n\u0103m m\u1edbi \u0111\u1ea7y \u00fd ngh\u0129a cho c\u00e1c d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t di\u1ec5n vi\u00ean n\u01b0\u1edbc ngo\u00e0i trong b\u1ed1i c\u1ea3nh c\u00e2y th\u00f4ng Noel \u1ea5m \u00e1p gi\u00fap t\u1ea1o ra s\u1ef1 tin c\u1eady v\u00e0 phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li data-path-to-node=\"11,1,0\"><b>H\u00ecnh \u1ea3nh h\u00f3a th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt:<\/b> Thay v\u00ec li\u1ec7t k\u00ea b\u1ea3ng bi\u1ec3u, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c hi\u1ec7u \u1ee9ng so s\u00e1nh tr\u1ef1c quan ngay tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u01b0\u1eddng \u0111\u1ed9 ch\u1ecbu l\u1ef1c tr\u00ean 18 MPa v\u00e0 tr\u1ecdng l\u01b0\u1ee3ng nh\u1eb9 h\u01a1n c\u1ee7a Uni Board so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/li>\n<li data-path-to-node=\"11,2,0\"><b>Th\u00f4ng \u0111i\u1ec7p &#8220;Reliability for your new project&#8221;:<\/b> Ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 tin c\u1eady &#8211; gi\u00e1 tr\u1ecb quan tr\u1ecdng nh\u1ea5t trong m\u1ed1i quan h\u1ec7 B2B. Uni Board kh\u00f4ng ch\u1ec9 l\u00e0 v\u1eadt li\u1ec7u, m\u00e0 l\u00e0 n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc cho nh\u1eefng d\u1ef1 \u00e1n m\u1edbi trong n\u0103m 2026.<\/li>\n<\/ul>\n<h2><b>Quy tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n<\/b><\/h2>\n<p data-path-to-node=\"14\">D\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1ea7n t\u1ed1c nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1ec9 m\u1ec9 trong t\u1eebng khung h\u00ecnh:<\/p>\n<ol>\n<li data-path-to-node=\"15,0,0\"><b>Ti\u1ec1n k\u1ef3 &amp; bi\u00ean k\u1ecbch:<\/b> \u0110\u1ed9i ng\u0169 Right Media l\u1ef1a ch\u1ecdn k\u1ecbch b\u1ea3n k\u1ec3 chuy\u1ec7n xoay quanh kh\u00e1i ni\u1ec7m m\u00f3n qu\u00e0. L\u1eddi b\u00ecnh \u0111\u01b0\u1ee3c trau chu\u1ed1t \u0111\u1ec3 v\u1eeba mang t\u00ednh c\u1ea3m x\u00fac, v\u1eeba kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n s\u1ea3n xu\u1ea5t \u1ed5n \u0111\u1ecbnh c\u1ee7a Dotaco.<\/li>\n<li data-path-to-node=\"15,1,0\"><b>S\u1ea3n xu\u1ea5t hi\u1ec7n tr\u01b0\u1eddng:<\/b> Setup b\u1ed1i c\u1ea3nh Gi\u00e1ng sinh chuy\u00ean nghi\u1ec7p v\u1edbi \u00e1nh s\u00e1ng \u1ea5m \u00e1p. Ekip ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c c\u1ea3nh quay di\u1ec5n vi\u00ean m\u1edf h\u1ed9p qu\u00e0 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c t\u00f2 m\u00f2 v\u00e0 h\u1ee9ng kh\u1edfi cho ng\u01b0\u1eddi xem.<\/li>\n<li data-path-to-node=\"15,2,0\"><b>H\u1eadu k\u1ef3 &amp; k\u1ef9 x\u1ea3o (VFX):<\/b> \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin B2B. Ch\u00fang t\u00f4i l\u1ed3ng gh\u00e9p c\u00e1c chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ed3 h\u1ecda so s\u00e1nh \u0111\u1ed9 d\u00e0y (14mm c\u1ee7a Uni Board so v\u1edbi 16mm c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00e1c) nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng ch\u1ecbu l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i.<\/li>\n<li data-path-to-node=\"15,3,0\"><b>Thi\u1ebft k\u1ebf \u00e2m thanh:<\/b> S\u1eed d\u1ee5ng nh\u1ea1c n\u1ec1n mang phong c\u00e1ch l\u1ec5 h\u1ed9i nh\u1eb9 nh\u00e0ng nh\u01b0ng v\u1eabn hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp \u0111\u1ed9 gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ol>\n<h2><b>K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/b><\/h2>\n<p data-path-to-node=\"18\">Chi\u1ebfn d\u1ecbch \u0111\u00e3 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho Dotaco:<\/p>\n<ul>\n<li data-path-to-node=\"19,0,0\"><b>Ph\u00e1 v\u1ee1 s\u1ef1 kh\u00f4 khan:<\/b> Video th\u00e0nh c\u00f4ng trong vi\u1ec7c bi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng tr\u1edf n\u00ean c\u00f3 c\u1ea3m x\u00fac v\u00e0 d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n th\u00f4ng qua c\u00e2u chuy\u1ec7n &#8220;m\u00f3n qu\u00e0 n\u0103m m\u1edbi&#8221;.<\/li>\n<li data-path-to-node=\"19,1,0\"><b>Kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng qua con s\u1ed1:<\/b> Nh\u1eefng th\u00f4ng s\u1ed1 nh\u01b0 &#8220;Strength over 18 MPa&#8221; v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m tr\u1ecdng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 n\u00e9t, gi\u00fap nh\u00e0 th\u1ea7u th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 thi\u1ebft k\u1ebf.<\/li>\n<li data-path-to-node=\"19,2,0\"><b>N\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u:<\/b> S\u1ef1 ch\u1ec9nh chu v\u1ec1 h\u00ecnh \u1ea3nh, di\u1ec5n vi\u00ean v\u00e0 ng\u00f4n ng\u1eef \u0111\u00e3 \u0111\u1ecbnh v\u1ecb Dotaco l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, s\u1eb5n s\u00e0ng cho c\u00e1c d\u1ef1 \u00e1n l\u1edbn v\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf trong n\u0103m 2026.<\/li>\n<li data-path-to-node=\"19,3,0\"><b>S\u1ef1 an t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> Right Media \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o trong c\u1ea3 nh\u1eefng l\u0129nh v\u1ef1c kh\u00f3 nh\u01b0 B2B, mang l\u1ea1i s\u1ef1 <b>an t\u00e2m<\/b> v\u00e0 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i cho \u0111\u1ed1i t\u00e1c Dotaco th\u00f4ng qua m\u1ed9t quy tr\u00ecnh <b>minh b\u1ea1ch<\/b> v\u00e0 <b>t\u1eadn t\u00e2m<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"21\">D\u1ef1 \u00e1n B2B c\u1ee7a b\u1ea1n \u0111ang c\u1ea7n m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u00e1c? H\u00e3y \u0111\u1ec3 Right Media gi\u00fap b\u1ea1n k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t. Li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i theo th\u00f4ng tin:<\/p>\n<ul>\n<li><strong>V\u0103n ph\u00f2ng t\u1ea1i TP. HCM:<\/strong>\u00a006 B\u00ecnh Qu\u1edbi, Ph\u01b0\u1eddng B\u00ecnh Qu\u1edbi, TP.HCM.<\/li>\n<li><strong>V\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i:<\/strong>\u00a0105-E5, Trung T\u1ef1, \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i<\/li>\n<li><strong>Facebook:<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/rightmedia.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">FB.com\/rightmedia.vn\/<\/a><\/li>\n<li><strong>Youtube:<\/strong>\u00a0<a href=\"https:\/\/www.youtube.com\/@RightMediaVN\" target=\"_blank\" rel=\"nofollow noopener\">youtube.com\/@RightMediaVN<\/a><\/li>\n<li><strong>Email:<\/strong>\u00a0info@rightmedia.vn | anhtai@rightmedia.vn<\/li>\n<li><strong>Hotline:<\/strong>\u00a0<a href=\"tel:0901391002\">0901 391 002<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Trong l\u0129nh v\u1ef1c B2B, vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng th\u01b0\u1eddng b\u1ecb coi l\u00e0 kh\u00f4 khan v\u00e0 kh\u00f3 ti\u1ebfp c\u1eadn c\u1ea3m x\u00fac. 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