{"id":4656,"date":"2025-12-21T14:31:17","date_gmt":"2025-12-21T07:31:17","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=4656"},"modified":"2025-12-21T14:31:17","modified_gmt":"2025-12-21T07:31:17","slug":"mau-sac-tvc","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/mau-sac-tvc\/","title":{"rendered":"C\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 m\u00e0u s\u1eafc TVC qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn hi\u1ec7n nay"},"content":{"rendered":"
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\n \u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n <\/div>\n <\/div>\n

B\u1ea1n c\u00f3 bao gi\u1edd th\u1eafc m\u1eafc t\u1ea1i sao c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n th\u01b0\u1eddng c\u00f3 t\u00f4ng m\u00e0u \u0111\u1ecf v\u00e0ng \u1ea5m n\u00f3ng, hay qu\u1ea3ng c\u00e1o b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u1ea1i thi\u00ean v\u1ec1 s\u1eafc xanh trung t\u00ednh v\u00e0 sang tr\u1ecdng? \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ng\u1eabu nhi\u00ean. T\u1ea5t c\u1ea3 \u0111\u1ec1u n\u1eb1m trong nh\u1eefng ti\u00eau chu\u1ea9n v\u00e0 ngh\u1ec7 thu\u1eadt ph\u1ed1i m\u00e0u s\u1eafc TVC chuy\u00ean nghi\u1ec7p. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi m\u00e0u s\u1eafc \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 c\u00e1ch c\u00e1c nh\u00e3n h\u00e0ng \u0111ang s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 “th\u00f4i mi\u00ean” ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/p>\n

M\u00e0u s\u1eafc TVC l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady?<\/strong><\/h2>\n

Trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o, giai \u0111o\u1ea1n ch\u1ec9nh m\u00e0u (Color Grading) th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 b\u01b0\u1edbc “trang \u0111i\u1ec3m” cu\u1ed1i c\u00f9ng \u0111\u1ec3 bi\u1ebfn m\u1ed9t th\u01b0\u1edbc phim th\u00f4 th\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt. M\u00e0u s\u1eafc TVC kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c l\u00e0m cho h\u00ecnh \u1ea3nh \u0111\u1eb9p h\u01a1n, m\u00e0 n\u00f3 c\u00f2n \u0111\u1ea3m nh\u1eadn nh\u1eefng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n