{"id":4516,"date":"2025-11-30T19:04:12","date_gmt":"2025-11-30T12:04:12","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=4516"},"modified":"2025-11-30T19:04:12","modified_gmt":"2025-11-30T12:04:12","slug":"tvc-quang-cao-banh-keo-tet","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/tvc-quang-cao-banh-keo-tet\/","title":{"rendered":"D\u1ecbch v\u1ee5 l\u00e0m TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft tr\u1ecdn g\u00f3i gi\u00e1 t\u1ed1t"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4516&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;D\u1ecbch v\u1ee5 l\u00e0m TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft tr\u1ecdn g\u00f3i gi\u00e1 t\u1ed1t&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n    <\/div>\n    <\/div>\n<p data-path-to-node=\"5\"><strong>\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 tvc qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o t\u1ebft, kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c, c\u1ea5u tr\u00fac chi ph\u00ed, v\u00e0 gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p d\u1ecbch v\u1ee5 l\u00e0m TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft tr\u1ecdn g\u00f3i gi\u00e1 t\u1ed1t t\u1eeb Right Media \u2013 \u0111\u1ed1i t\u00e1c gi\u00fap b\u1ea1n bi\u1ebfn s\u1ea3n ph\u1ea9m th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a T\u1ebft Vi\u1ec7t.<\/strong><\/p>\n<h3><strong>T\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft<\/strong><\/h3>\n<p data-path-to-node=\"7\">T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 m\u00f9a ti\u00eau th\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u00f9a &#8220;\u0111\u1ecbnh v\u1ecb c\u1ea3m x\u00fac&#8221; cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 b\u00e1n m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t tr\u1ea3i nghi\u1ec7m sum v\u1ea7y, m\u1ed9t gi\u00e1 tr\u1ecb v\u0103n h\u00f3a.<\/p>\n<p data-path-to-node=\"9\">Th\u1ecb tr\u01b0\u1eddng T\u1ebft l\u00e0 cu\u1ed9c \u0111ua c\u1ee7a c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 b\u1ecb ph\u00e2n t\u00e1n b\u1edfi qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn. Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u00f9a T\u1ebft b\u1ecb chi ph\u1ed1i m\u1ea1nh m\u1ebd b\u1edfi c\u1ea3m x\u00fac, y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng v\u00e0 gi\u00e1 tr\u1ecb bi\u1ebfu t\u1eb7ng. TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u1ea1m t\u1edbi t\u1ea7ng c\u1ea3m x\u00fac n\u00e0y.<\/p>\n<p data-path-to-node=\"10\">TVC \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ed9i dung c\u1ed1t l\u00f5i, d\u1ec5 d\u00e0ng t\u00e1i s\u1eed d\u1ee5ng v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, bao g\u1ed3m TV truy\u1ec1n th\u1ed1ng, YouTube, Facebook, TikTok, v\u00e0 c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH). S\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c k\u00eanh n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p data-path-to-node=\"12\">\u0110\u1ec3 m\u1ed9t TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i t\u00edch h\u1ee3p s\u00e2u s\u1eafc nh\u1eefng gi\u00e1 tr\u1ecb sau:<\/p>\n<ul>\n<li data-path-to-node=\"13,0,0\"><b>Gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng:<\/b> Ph\u1ea3i g\u1ee3i l\u00ean \u0111\u01b0\u1ee3c kh\u00f4ng kh\u00ed T\u1ebft c\u1ed5 truy\u1ec1n, t\u1eeb \u00e2m nh\u1ea1c, b\u1ed1i c\u1ea3nh gia \u0111\u00ecnh qu\u00e2y qu\u1ea7n, \u0111\u1ebfn h\u00ecnh \u1ea3nh m\u00e2m c\u1ed7.<\/li>\n<li data-path-to-node=\"13,1,0\"><b>Gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i:<\/b> G\u1eafn li\u1ec1n s\u1ea3n ph\u1ea9m v\u1edbi s\u1ef1 s\u1ebb chia, t\u00ecnh th\u00e2n, v\u00e0 s\u1ef1 tri \u00e2n trong m\u00f9a xu\u00e2n.<\/li>\n<li data-path-to-node=\"13,2,0\"><b>Gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9:<\/b> H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1eb9p m\u1eaft, sang tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh v\u00e0o bao b\u00ec \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua l\u00e0m qu\u00e0 bi\u1ebfu.<\/li>\n<\/ul>\n<p><iframe title=\"TVC th\u1ea1ch pudding Cherrish | Lai Ph\u00fa x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZCGUqnM_77E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Tham kh\u1ea3o m\u1ed9t TVC qu\u1ea3ng c\u00e1o th\u1ea1ch pudding Cherrish | Lai Ph\u00fa x Right Media<\/em><\/p>\n<h2><strong>TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft mang l\u1ea1i l\u1ee3i \u00edch g\u00ec?<\/strong><\/h2>\n<p data-path-to-node=\"16\">Vi\u1ec7c s\u1ea3n xu\u1ea5t TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3n chi ti\u00eau marketing m\u00e0 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n trong kinh doanh m\u00f9a T\u1ebft. N\u00f3 l\u00e0 nh\u00e2n t\u1ed1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i:<\/p>\n<ul>\n<li><b>T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Brand Recall v\u00e0 Top-of-Mind: <\/b>TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft th\u01b0\u1eddng k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng v\u1ec1 gia \u0111\u00ecnh, qu\u00ea h\u01b0\u01a1ng. Vi\u1ec7c g\u1eafn s\u1ea3n ph\u1ea9m b\u00e1nh k\u1eb9o c\u1ee7a b\u1ea1n v\u00e0o nh\u1eefng k\u00fd \u1ee9c t\u00edch c\u1ef1c n\u00e0y s\u1ebd bi\u1ebfn s\u1ea3n ph\u1ea9m t\u1eeb h\u00e0ng h\u00f3a tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a di s\u1ea3n v\u0103n h\u00f3a tr\u00ean b\u00e0n ti\u1ec7c ng\u00e0y T\u1ebft. Nh\u1eefng TVC hay, \u00fd ngh\u0129a d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng mi\u1ec5n ph\u00ed, gi\u00fap th\u00f4ng \u0111i\u1ec7p lan t\u1ecfa m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o banner hay text n\u00e0o. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed truy\u1ec1n th\u00f4ng.<\/li>\n<li><b>Vai tr\u00f2 trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng: <\/b>TVC kh\u00f4ng ch\u1ec9 qu\u1ea3ng c\u00e1o, n\u00f3 c\u00f2n h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i. Vi\u1ec7c ph\u00e1t s\u00f3ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft r\u1ea7m r\u1ed9 gi\u00fap t\u0103ng uy t\u00edn, khi\u1ebfn c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd tin t\u01b0\u1edfng v\u00e0o kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed tr\u01b0ng b\u00e0y \u0111\u1eafc \u0111\u1ecba h\u01a1n t\u1ea1i si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. H\u01a1n n\u1eefa, nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh t\u1eeb TVC \u0111\u01b0\u1ee3c ph\u00e1t t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y h\u00e0nh vi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<li><b>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac Qu\u00e0 bi\u1ebfu cao c\u1ea5p: <\/b>Ph\u1ea7n l\u1edbn doanh thu b\u00e1nh k\u1eb9o T\u1ebft \u0111\u1ebfn t\u1eeb nhu c\u1ea7u qu\u00e0 bi\u1ebfu\/gi\u1ecf qu\u00e0. TVC ph\u1ea3i \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m l\u00e0 m\u00f3n qu\u00e0 sang tr\u1ecdng, \u00fd ngh\u0129a. TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft ph\u00e2n kh\u00fac cao c\u1ea7n s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt quay \u0111i\u1ec7n \u1ea3nh, m\u00e0u s\u1eafc \u1ea5m \u00e1p, v\u00e0 di\u1ec5n vi\u00ean c\u00f3 th\u1ea7n th\u00e1i \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 trang tr\u1ecdng, x\u1ee9ng t\u1ea7m l\u00e0 m\u00f3n qu\u00e0 t\u1eb7ng quan tr\u1ecdng. Th\u00f4ng qua k\u1ecbch b\u1ea3n, TVC ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c t\u1eb7ng qu\u00e0, bi\u1ebfn h\u1ed9p b\u00e1nh k\u1eb9o tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i t\u00ecnh c\u1ea3m v\u00e0 l\u00f2ng bi\u1ebft \u01a1n s\u00e2u s\u1eafc.<\/li>\n<\/ul>\n<h2><strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft bao nhi\u00eau?<\/strong><\/h2>\n<p data-path-to-node=\"1\">Chi ph\u00ed s\u1ea3n xu\u1ea5t m\u1ed9t th\u01b0\u1edbc TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft c\u00f3 bi\u00ean \u0111\u1ed9 dao \u0111\u1ed9ng t\u1eeb v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng, ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li data-path-to-node=\"1\"><strong>\u00dd t\u01b0\u1edfng v\u00e0 k\u1ecbch b\u1ea3n:<\/strong> M\u1ed9t k\u1ecbch b\u1ea3n y\u00eau c\u1ea7u s\u1eed d\u1ee5ng nhi\u1ec1u k\u1ef9 x\u1ea3o \u0111i\u1ec7n \u1ea3nh (VFX\/CGI), thi\u1ebft k\u1ebf b\u1ed1i c\u1ea3nh c\u1ea7u k\u1ef3, ho\u1eb7c c\u1ea7n quay \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau s\u1ebd \u0111\u1ea9y chi ph\u00ed l\u00ean cao h\u01a1n so v\u1edbi k\u1ecbch b\u1ea3n \u0111\u01a1n gi\u1ea3n, quay t\u1ea1i studio.<\/li>\n<li data-path-to-node=\"2\"><strong>Quy m\u00f4 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e2n s\u1ef1:<\/strong> Vi\u1ec7c thu\u00ea \u0111\u1ea1o di\u1ec5n, gi\u00e1m \u0111\u1ed1c h\u00ecnh \u1ea3nh v\u00e0 \u00ea-k\u00edp chuy\u00ean nghi\u1ec7p, s\u1eed d\u1ee5ng m\u00e1y quay \u0111i\u1ec7n \u1ea3nh 4K\/6K cao c\u1ea5p, c\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng chuy\u00ean d\u1ee5ng s\u1ebd t\u0103ng chi ph\u00ed. \u0110\u1eb7c bi\u1ec7t, chi ph\u00ed cho di\u1ec5n vi\u00ean chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3; n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh m\u1eddi KOLs ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0m \u0111\u1ea1i di\u1ec7n, ng\u00e2n s\u00e1ch s\u1ebd t\u0103ng v\u1ecdt.<\/li>\n<li data-path-to-node=\"3\"><strong>H\u1eadu k\u1ef3:<\/strong> M\u1ed9t TVC c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o vi\u1ec7c ch\u1ec9nh m\u00e0u tinh t\u1ebf \u0111\u1ec3 t\u1ea1o kh\u00f4ng kh\u00ed T\u1ebft r\u1ef1c r\u1ee1, thi\u1ebft k\u1ebf \u00e2m thanh chuy\u00ean nghi\u1ec7p, ho\u1eb7c s\u00e1ng t\u00e1c nh\u1ea1c n\u1ec1n \u0111\u1ed9c quy\u1ec1n, s\u1ebd \u0111\u00f2i h\u1ecfi chi ph\u00ed h\u1eadu k\u1ef3 cao h\u01a1n. Vi\u1ec7c ph\u00e2n t\u00edch r\u00f5 r\u00e0ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y ngay t\u1eeb giai \u0111o\u1ea1n ti\u1ec1n k\u1ef3 gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch tvc qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o t\u1ebft c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><iframe title=\"Video qu\u1ea3ng c\u00e1o T\u1ebft | SONY x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HtxDqwI6680?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>M\u1ed9t d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o T\u1ebft &#8220;b\u00f9ng n\u1ed5&#8221; c\u1ee7a SONY h\u1ee3p t\u00e1c c\u00f9ng Right Media<\/em><\/p>\n<h2><strong>D\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i s\u1ea3n xu\u1ea5t TVC b\u00e1nh k\u1eb9o T\u1ebft c\u1ee7a Right Media<\/strong><\/h2>\n<p data-path-to-node=\"42\"><a href=\"https:\/\/rightmedia.vn\/zh\/\"><strong>\u53f3\u7ffc\u5a92\u4f53<\/strong><\/a> l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 l\u00e0m TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft tr\u1ecdn g\u00f3i gi\u00e1 t\u1ed1t, cam k\u1ebft mang l\u1ea1i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1i \u0111a tr\u00ean ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch T\u1ebft ph\u1ea3i d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa s\u00e1ng t\u1ea1o ngh\u1ec7 thu\u1eadt v\u00e0 m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<h3><b>Th\u1ebf m\u1ea1nh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Right Media<\/b><\/h3>\n<ul>\n<li data-path-to-node=\"44\"><b>T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o:<\/b> Right Media kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, ch\u00fang t\u00f4i l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00f9a T\u1ebft, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng viral, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u00e0 tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/li>\n<li data-path-to-node=\"45\"><b>Quy tr\u00ecnh tr\u1ecdn g\u00f3i:<\/b> Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n, \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh ph\u1ee9c t\u1ea1p: t\u1eeb nghi\u00ean c\u1ee9u, s\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng, s\u1ea3n xu\u1ea5t (quay phim), h\u1eadu k\u1ef3 (d\u1ef1ng, m\u00e0u, \u00e2m thanh, k\u1ef9 x\u1ea3o) cho \u0111\u1ebfn kh\u00e2u b\u00e0n giao c\u00e1c phi\u00ean b\u1ea3n t\u1ed1i \u01b0u cho t\u1eebng n\u1ec1n t\u1ea3ng (TV, YouTube, TikTok). \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd cho doanh nghi\u1ec7p.<\/li>\n<li data-path-to-node=\"46\"><b>\u0110\u1ed9i ng\u0169 chuy\u00ean gia v\u00e0 thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i:<\/b> S\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 \u0111\u1ea1o di\u1ec5n, DOP, Producer v\u1edbi kinh nghi\u1ec7m th\u1ef1c hi\u1ec7n h\u00e0ng tr\u0103m d\u1ef1 \u00e1n TVC cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG l\u1edbn, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh \u0111\u1ea1t chu\u1ea9n \u0111i\u1ec7n \u1ea3nh. Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb quay phim 4K\/6K v\u00e0 h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng chuy\u00ean nghi\u1ec7p \u0111\u1ec3 TVC c\u1ee7a b\u1ea1n c\u00f3 h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t v\u00e0 \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t.<\/li>\n<\/ul>\n<h3><b>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t trong h\u1eadu k\u1ef3 TVC T\u1ebft t\u1ea1i Right Media<\/b><\/h3>\n<p data-path-to-node=\"48\">H\u1eadu k\u1ef3 l\u00e0 linh h\u1ed3n c\u1ee7a TVC, Right Media t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac:<\/p>\n<ul>\n<li data-path-to-node=\"49,0,0\"><b>Color Grading &#8220;h\u01b0\u01a1ng v\u1ecb T\u1ebft&#8221;:<\/b> \u00c1p d\u1ee5ng b\u1ea3ng m\u00e0u \u1ea5m \u00e1p, r\u1ef1c r\u1ee1 (\u0111\u1ecf, v\u00e0ng, cam) k\u1ebft h\u1ee3p v\u1edbi \u00e1nh s\u00e1ng t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng kh\u00ed \u0111o\u00e0n vi\u00ean, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u00e0 may m\u1eafn.<\/li>\n<li data-path-to-node=\"49,1,0\"><b>Sound Design c\u1ea3m x\u00fac:<\/b> S\u1eed d\u1ee5ng \u00e2m thanh \u0111\u1eb7c tr\u01b0ng c\u1ee7a T\u1ebft (ti\u1ebfng ph\u00e1o, ti\u1ebfng c\u01b0\u1eddi, ti\u1ebfng ch\u00fac t\u1ee5ng) c\u00f9ng v\u1edbi nh\u1ea1c n\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p ho\u1eb7c s\u00e1ng t\u00e1c ri\u00eang \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i c\u1ea3m x\u00fac v\u00e0 t\u00ednh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn TVC d\u1ec5 d\u00e0ng \u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi xem.<\/li>\n<li data-path-to-node=\"49,2,0\"><b>Product Highlighting:<\/b> S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt k\u1ef9 x\u1ea3o (Motion Graphics, Clean-up) \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh h\u1ed9p b\u00e1nh k\u1eb9o, khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u00f4ng h\u1ea5p d\u1eabn, cao c\u1ea5p v\u00e0 \u0111\u00e1ng th\u00e8m mu\u1ed1n h\u01a1n tr\u00ean m\u00e0n \u1ea3nh, th\u00fac \u0111\u1ea9y nhu c\u1ea7u mua l\u00e0m qu\u00e0 bi\u1ebfu.<\/li>\n<\/ul>\n<h3><b>Cam k\u1ebft gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 t\u1eeb Right Media<\/b><\/h3>\n<p data-path-to-node=\"51\">Right Media cam k\u1ebft mang l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i th\u00f4ng qua:<\/p>\n<ul>\n<li data-path-to-node=\"52,0,0\"><b>Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea3m b\u1ea3o:<\/b> Cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t, \u0111\u1ea1t chu\u1ea9n ph\u00e1t s\u00f3ng TV v\u00e0 Digital cao c\u1ea5p, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n cao.<\/li>\n<li data-path-to-node=\"52,1,0\"><b>Minh b\u1ea1ch chi ph\u00ed:<\/b> Cung c\u1ea5p b\u00e1o gi\u00e1 tr\u1ecdn g\u00f3i chi ti\u1ebft, kh\u00f4ng ph\u00e1t sinh chi ph\u00ed \u1ea9n trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch cho kh\u00e1ch h\u00e0ng.<\/li>\n<li data-path-to-node=\"52,2,0\"><b>T\u1ed1i \u01b0u \u0110a k\u00eanh:<\/b> Ngo\u00e0i TVC ch\u00ednh, ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 c\u1eaft gh\u00e9p v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c phi\u00ean b\u1ea3n TVC ph\u1ee5 ng\u1eafn (15s, 6s) v\u00e0 video h\u1eadu tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p data-path-to-node=\"54\">M\u00f9a T\u1ebft ch\u1ec9 \u0111\u1ebfn m\u1ed9t l\u1ea7n trong n\u0103m, v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh k\u1eb9o T\u1ebft c\u1ee7a b\u1ea1n b\u00f9ng n\u1ed5 l\u00e0 r\u1ea5t ng\u1eafn. Quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t TVC qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o T\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 chuy\u1ec3n h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh doanh s\u1ed1 th\u1ef1c t\u1ebf. V\u1edbi kinh nghi\u1ec7m, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 quy tr\u00ecnh tr\u1ecdn g\u00f3i hi\u1ec7u qu\u1ea3, Right Media t\u1ef1 tin l\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng th\u01b0\u1edbc phim kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 c\u00f2n mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i. H\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 h\u01b0\u01a1ng v\u1ecb T\u1ebft c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung video m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 tvc qu\u1ea3ng c\u00e1o b\u00e1nh k\u1eb9o t\u1ebft, kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. 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