{"id":4503,"date":"2025-11-28T17:34:04","date_gmt":"2025-11-28T10:34:04","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=4503"},"modified":"2025-11-28T17:34:20","modified_gmt":"2025-11-28T10:34:20","slug":"kich-ban-tvc-tet","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/kich-ban-tvc-tet\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft chi ti\u1ebft"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4503&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft chi ti\u1ebft&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n    <\/div>\n    <\/div>\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ecbch b\u1ea3n TVC T\u1ebft hay s\u1ebd t\u1ea1o ra video ch\u1ea5t l\u01b0\u1ee3ng, th\u1ed1ng nh\u1ea5t v\u1ec1 n\u1ed9i dung v\u00e0 c\u00f3 c\u01a1 h\u1ed9i l\u00ean xu h\u01b0\u1edbng cao, ch\u1ea1m \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n kh\u00f4ng kh\u00f3 c\u0169ng kh\u00f4ng d\u1ec5. B\u00e0i vi\u1ebft l\u1ea7n n\u00e0y, Right Media s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc t\u1ea1o ra k\u1ecbch b\u1ea3n c\u01a1 b\u1ea3n, \u0111\u01a1n gi\u1ea3n nh\u1ea5t.<\/strong><\/p>\n<h2><strong>V\u00ec sao doanh nghi\u1ec7p n\u00ean c\u00f3 TVC T\u1ebft chuy\u00ean nghi\u1ec7p?<\/strong><\/h2>\n<p data-path-to-node=\"7\">TVC T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi \u0111i\u1ec3m chuy\u1ec3n giao n\u0103m c\u0169 v\u00e0 n\u0103m m\u1edbi. Ngay t\u1eeb nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m nh\u01b0 hi\u1ec7n nay, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 T\u1ebft, trong \u0111\u00f3 t\u1eadp trong v\u00e0o video qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng.<\/p>\n<p data-path-to-node=\"7\">Nh\u1eefng l\u00fd do th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1edf h\u1eefu TVC T\u1ebft:<\/p>\n<h3><strong>1. T\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u1ea3m x\u00fac m\u00f9a l\u1ec5 h\u1ed9i<\/strong><\/h3>\n<p data-path-to-node=\"9\">T\u1ebft l\u00e0 m\u00f9a c\u1ee7a s\u1ef1 sum v\u1ea7y, \u0111o\u00e0n t\u1ee5, v\u00e0 ho\u00e0i ni\u1ec7m. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e2ng cao nh\u1ea5t, h\u1ecd d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u00e0 b\u1ecb lay \u0111\u1ed9ng b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n mang t\u00ednh nh\u00e2n v\u0103n, gia \u0111\u00ecnh, ho\u1eb7c v\u1ec1 h\u00e0nh tr\u00ecnh tr\u1edf v\u1ec1.<\/p>\n<ul>\n<li data-path-to-node=\"10,0,0\"><b>K\u1ebft n\u1ed1i s\u00e2u s\u1eafc:<\/b> M\u1ed9t k\u1ecbch b\u1ea3n TVC T\u1ebft \u0111\u01b0\u1ee3c vi\u1ebft kh\u00e9o l\u00e9o c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ed1t l\u00f5i n\u00e0y, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u00e0 \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o kh\u00e1c trong n\u0103m.<\/li>\n<li data-path-to-node=\"10,1,0\"><b>T\u1ea1o d\u1ea5u \u1ea5n t\u00edch c\u1ef1c:<\/b> Khi th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng c\u1ea3m x\u00fac t\u1ed1t \u0111\u1eb9p c\u1ee7a m\u00f9a T\u1ebft, n\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, l\u00e2u d\u00e0i v\u00e0 kh\u00f3 phai m\u1edd.<\/li>\n<\/ul>\n<h3><strong>2. Gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb ph\u1ea7n<\/strong><\/h3>\n<p data-path-to-node=\"12\">L\u01b0\u1ee3ng ng\u01b0\u1eddi xem truy\u1ec1n h\u00ecnh v\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong d\u1ecbp T\u1ebft t\u0103ng \u0111\u1ed9t bi\u1ebfn. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 TVC c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<ul>\n<li data-path-to-node=\"13,0,0\"><b>M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn:<\/b> TVC T\u1ebft th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 khung gi\u1edd v\u00e0ng, t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li data-path-to-node=\"13,1,0\"><b>Th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm:<\/b> M\u00f9a T\u1ebft l\u00e0 m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m. M\u1ed9t TVC hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm, g\u00f3p ph\u1ea7n tr\u1ef1c ti\u1ebfp v\u00e0o doanh thu cu\u1ed1i n\u0103m v\u00e0 \u0111\u1ea7u n\u0103m m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h3><strong>3. T\u1ea1o ra n\u1ed9i dung lan t\u1ecfa<\/strong><\/h3>\n<p data-path-to-node=\"15\">C\u00e1c TVC T\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Coca-Cola, Omo, Vinamilk&#8230; \u0111\u1ec1u ch\u1ee9ng minh kh\u1ea3 n\u0103ng lan t\u1ecfa m\u1ea1nh m\u1ebd c\u1ee7a ch\u00fang. M\u1ed9t TVC T\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u1ec1 m\u1eb7t k\u1ecbch b\u1ea3n TVC T\u1ebft v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 b\u00e0n lu\u1eadn, chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<ul>\n<li data-path-to-node=\"16,0,0\"><b>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c:<\/b> S\u1ef1 lan t\u1ecfa gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi qu\u00e1 nhi\u1ec1u cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 ng\u00e2n s\u00e1ch marketing.<\/li>\n<li data-path-to-node=\"16,1,0\"><b>X\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u:<\/b> TVC T\u1ebft kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u00f9a m\u00e0 c\u00f2n tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng trong nhi\u1ec1u n\u0103m ho\u1eb7c d\u00f9ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n<p data-path-to-node=\"17\">T\u00f3m l\u1ea1i, TVC T\u1ebft l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0 c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n<p><iframe title=\"Video qu\u1ea3ng c\u00e1o tai nghe T\u1ebft | SONY x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pRcWqCwJf-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Video qu\u1ea3ng c\u00e1o T\u1ebft c\u1ee7a SONY \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Right Media<\/em><\/p>\n<h2><strong>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft c\u01a1 b\u1ea3n<\/strong><\/h2>\n<p data-path-to-node=\"19\">X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft l\u00e0 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 logic, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n sau:<\/p>\n<h3><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/strong><\/h3>\n<p data-path-to-node=\"21\">Tr\u01b0\u1edbc khi vi\u1ebft b\u1ea5t k\u1ef3 c\u00e2u ch\u1eef n\u00e0o, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng:<\/p>\n<ul>\n<li data-path-to-node=\"22,0,0\"><b>M\u1ee5c ti\u00eau:<\/b> TVC n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch g\u00ec? (T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, hay thay \u0111\u1ed5i nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u?).<\/li>\n<li data-path-to-node=\"22,1,0\"><b>Kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau:<\/b> B\u1ea1n mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi ai? (Ng\u01b0\u1eddi tr\u1ebb, ng\u01b0\u1eddi n\u1ed9i tr\u1ee3, ng\u01b0\u1eddi lao \u0111\u1ed9ng xa qu\u00ea, hay c\u1ea3 gia \u0111\u00ecnh?).<\/li>\n<li data-path-to-node=\"22,2,0\"><b>Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i:<\/b> Ch\u1ec9 c\u00f3 M\u1ed8T th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t b\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 ghi nh\u1edb l\u00e0 g\u00ec? (V\u00ed d\u1ee5: &#8220;T\u1ebft l\u00e0 nh\u00e0,&#8221; &#8220;T\u1ebft tr\u1ecdn v\u1ecb,&#8221; &#8220;Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00f9a T\u1ebft&#8221;). Th\u00f4ng \u0111i\u1ec7p n\u00e0y ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/li>\n<\/ul>\n<p data-path-to-node=\"23\"><b>M\u1eb9o x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p:<\/b> Th\u00f4ng \u0111i\u1ec7p TVC T\u1ebft c\u1ea7n mang t\u00ednh nh\u00e2n v\u0103n, l\u1ea1c quan, v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Tr\u00e1nh c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u00e1 n\u1eb7ng v\u1ec1 b\u00e1n h\u00e0ng.<\/p>\n<h3><strong>B\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 v\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o<\/strong><\/h3>\n<p data-path-to-node=\"25\">\u00dd t\u01b0\u1edfng l\u00e0 khung x\u01b0\u01a1ng \u0111\u1ecbnh h\u00ecnh k\u1ecbch b\u1ea3n TVC T\u1ebft. Concept ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng v\u1eabn quen thu\u1ed9c v\u1edbi kh\u00f4ng kh\u00ed T\u1ebft. C\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c bao g\u1ed3m:<\/p>\n<ul>\n<li data-path-to-node=\"26,0,0\"><b>H\u00e0nh tr\u00ecnh tr\u1edf v\u1ec1:<\/b> Khai th\u00e1c n\u1ed7i nh\u1edb qu\u00ea h\u01b0\u01a1ng, s\u1ef1 v\u1ea5t v\u1ea3 c\u1ee7a ng\u01b0\u1eddi con xa x\u1ee9 v\u00e0 ni\u1ec1m h\u1ea1nh ph\u00fac khi \u0111o\u00e0n t\u1ee5.<\/li>\n<li data-path-to-node=\"26,1,0\"><b>Sum h\u1ecdp gia \u0111\u00ecnh:<\/b> T\u1eadp trung v\u00e0o c\u00e1c nghi th\u1ee9c, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng c\u1ee7a gia \u0111\u00ecnh trong ba ng\u00e0y T\u1ebft (b\u00e0y m\u00e2m ng\u0169 qu\u1ea3, g\u00f3i b\u00e1nh ch\u01b0ng, ch\u00fac T\u1ebft).<\/li>\n<li data-path-to-node=\"26,2,0\"><b>S\u1ef1 thay \u0111\u1ed5i v\u00e0 hy v\u1ecdng:<\/b> K\u1ec3 v\u1ec1 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng (t\u00e0i ch\u00ednh, s\u1ee9c kh\u1ecfe, m\u1ed1i quan h\u1ec7) nh\u1edd s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u1ea1o ni\u1ec1m tin v\u00e0o m\u1ed9t n\u0103m m\u1edbi t\u1ed1t \u0111\u1eb9p.<\/li>\n<li data-path-to-node=\"26,3,0\"><b>C\u1ea3m \u01a1n v\u00e0 tri \u00e2n:<\/b> T\u00f4n vinh nh\u1eefng ng\u01b0\u1eddi h\u00f9ng th\u1ea7m l\u1eb7ng (ng\u01b0\u1eddi lao \u0111\u1ed9ng, ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c xuy\u00ean T\u1ebft).<\/li>\n<\/ul>\n<p data-path-to-node=\"27\"><b>L\u01b0u \u00fd:<\/b> D\u00f9 ch\u1ecdn ch\u1ee7 \u0111\u1ec1 n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u00ednh nguy\u00ean b\u1ea3n v\u00e0 kh\u00f4ng sao ch\u00e9p \u00fd t\u01b0\u1edfng \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn.<\/p>\n<h3><strong>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac k\u1ecbch b\u1ea3n v\u00e0 ph\u00e2n c\u1ea3nh chi ti\u1ebft<\/strong><\/h3>\n<p data-path-to-node=\"29\">M\u1ed9t k\u1ecbch b\u1ea3n TVC T\u1ebft chuy\u00ean nghi\u1ec7p, b\u1ea5t k\u1ec3 d\u00e0i hay ng\u1eafn, th\u01b0\u1eddng tu\u00e2n theo c\u1ea5u tr\u00fac 3 h\u1ed3i (ho\u1eb7c 4 h\u1ed3i) c\u1ee7a ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n.<\/p>\n<p><strong>C\u1ea5u tr\u00fac 3 h\u1ed3i c\u01a1 b\u1ea3n:<\/strong><\/p>\n<ul>\n<li data-path-to-node=\"31,0,0\"><b>Ph\u1ea7n m\u1edf \u0111\u1ea7u &#8211; 30% th\u1eddi l\u01b0\u1ee3ng:<\/b> Gi\u1edbi thi\u1ec7u b\u1ed1i c\u1ea3nh, nh\u00e2n v\u1eadt v\u00e0 thi\u1ebft l\u1eadp m\u00e2u thu\u1eabn\/v\u1ea5n \u0111\u1ec1. V\u00ed d\u1ee5: Ng\u01b0\u1eddi con kh\u00f4ng th\u1ec3 v\u1ec1 nh\u00e0 v\u00ec c\u00f4ng vi\u1ec7c.<\/li>\n<li data-path-to-node=\"31,1,0\"><b>Ph\u1ea7n n\u1ed9i dung &#8211; 50% th\u1eddi l\u01b0\u1ee3ng:<\/b> M\u00e2u thu\u1eabn l\u00ean \u0111\u1ebfn cao tr\u00e0o, nh\u00e2n v\u1eadt ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n. \u0110\u00e2y l\u00e0 l\u00fac s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t &#8220;gi\u1ea3i ph\u00e1p&#8221; ho\u1eb7c &#8220;ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh&#8221;.<\/li>\n<li data-path-to-node=\"31,2,0\"><b>Ph\u1ea7n k\u1ebft &#8211; 20% th\u1eddi l\u01b0\u1ee3ng:<\/b> M\u00e2u thu\u1eabn \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, c\u1ea3m x\u00fac th\u0103ng hoa (\u0111o\u00e0n t\u1ee5, vui v\u1ebb). Ch\u1ed1t l\u1ea1i b\u1eb1ng Logo, Slogan v\u00e0 Call-to-Action.<\/li>\n<\/ul>\n<p><strong>Ph\u00e2n c\u1ea3nh chi ti\u1ebft:<\/strong><\/p>\n<p data-path-to-node=\"33\">K\u1ecbch b\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c chia th\u00e0nh hai c\u1ed9t song song:<\/p>\n<ul>\n<li data-path-to-node=\"34,0,0\"><b>C\u1ed9t k\u1ef9 thu\u1eadt\/h\u00ecnh \u1ea3nh (Video):<\/b> M\u00f4 t\u1ea3 chi ti\u1ebft b\u1ed1i c\u1ea3nh, g\u00f3c m\u00e1y, \u00e1nh s\u00e1ng, h\u00e0nh \u0111\u1ed9ng c\u1ee7a di\u1ec5n vi\u00ean, v\u00e0 c\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1ed3 h\u1ecda.<\/li>\n<li data-path-to-node=\"34,1,0\"><b>C\u1ed9t \u00e2m thanh (Audio):<\/b> Bao g\u1ed3m l\u1eddi tho\u1ea1i, l\u1ed3ng ti\u1ebfng (Voice-over), nh\u1ea1c n\u1ec1n (BGM), v\u00e0 c\u00e1c \u00e2m thanh hi\u1ec7u \u1ee9ng (SFX).<\/li>\n<\/ul>\n<p data-path-to-node=\"35\"><b>V\u00ed d\u1ee5 m\u1ed9t ph\u00e2n c\u1ea3nh:<\/b><\/p>\n<table data-path-to-node=\"36\">\n<thead>\n<tr>\n<td><strong>H\u00ecnh \u1ea3nh (Video)<\/strong><\/td>\n<td><strong>\u00c2m thanh (Audio)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"36,1,0,0\"><b>C\u1ea3nh 1:<\/b> G\u00f3c m\u00e1y C\u1eadn c\u1ea3nh (Close-up) gi\u1ecdt n\u01b0\u1edbc m\u1eaft l\u0103n d\u00e0i tr\u00ean m\u00e1 nh\u00e2n v\u1eadt A (ng\u01b0\u1eddi con xa qu\u00ea). \u00c1nh s\u00e1ng v\u00e0ng, bu\u1ed3n.<\/span><\/td>\n<td><span data-path-to-node=\"36,1,1,0\"><b>BGM:<\/b> Nh\u1ea1c n\u1ec1n d\u00e2n ca bu\u1ed3n, da di\u1ebft. <\/span><\/p>\n<p><span data-path-to-node=\"36,1,1,0\"><b>SFX:<\/b> Ti\u1ebfng th\u1edf d\u00e0i nh\u1eb9.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"36,2,0,0\"><b>C\u1ea3nh 2:<\/b> G\u00f3c m\u00e1y Trung (Medium Shot) nh\u00e2n v\u1eadt A nh\u1eadn \u0111\u01b0\u1ee3c tin nh\u1eafn video ch\u00fac T\u1ebft t\u1eeb gia \u0111\u00ecnh. S\u1ea3n ph\u1ea9m X \u0111\u1eb7t c\u1ea1nh m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i.<\/span><\/td>\n<td><span data-path-to-node=\"36,2,1,0\"><b>Voice-over:<\/b> &#8220;D\u00f9 T\u1ebft n\u00e0y kh\u00f4ng v\u1ec1, X v\u1eabn mang h\u01b0\u01a1ng v\u1ecb T\u1ebft \u0111\u1ebfn b\u00ean con.&#8221; <\/span><\/p>\n<p><span data-path-to-node=\"36,2,1,0\"><b>SFX:<\/b> Ti\u1ebfng chu\u00f4ng \u0111i\u1ec7n tho\u1ea1i, ti\u1ebfng c\u01b0\u1eddi v\u1ecdng t\u1eeb \u0111i\u1ec7n tho\u1ea1i.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>B\u01b0\u1edbc 4: T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tinh t\u1ebf<\/strong><\/h3>\n<p data-path-to-node=\"38\">Sai l\u1ea7m l\u1edbn nh\u1ea5t khi vi\u1ebft k\u1ecbch b\u1ea3n TVC T\u1ebft l\u00e0 c\u1ed1 g\u1eafng &#8220;nh\u1ed3i nh\u00e9t&#8221; s\u1ea3n ph\u1ea9m. S\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a c\u00e2u chuy\u1ec7n, kh\u00f4ng ph\u1ea3i l\u00e0 trung t\u00e2m.<\/p>\n<ul>\n<li data-path-to-node=\"39,0,0\"><b>S\u1ea3n ph\u1ea9m l\u00e0 ch\u1ea5t x\u00fac t\u00e1c:<\/b> \u0110\u1eb7t s\u1ea3n ph\u1ea9m v\u00e0o vai tr\u00f2 gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn ho\u1eb7c l\u00e0 c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac. (V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i gi\u00fap k\u1ebft n\u1ed1i, m\u1ed9t m\u00f3n qu\u00e0 T\u1ebft l\u00e0m \u1ea5m l\u00f2ng ng\u01b0\u1eddi nh\u1eadn).<\/li>\n<li data-path-to-node=\"39,1,0\"><b>Logo v\u00e0 Slogan:<\/b> Ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf ph\u1ea7n cu\u1ed1i. \u0110\u1ea3m b\u1ea3o Logo v\u00e0 Slogan c\u00f3 \u0111\u1ee7 th\u1eddi gian (th\u01b0\u1eddng 3-5 gi\u00e2y) \u0111\u1ec3 ng\u01b0\u1eddi xem ghi nh\u1edb.<\/li>\n<\/ul>\n<h3><strong>B\u01b0\u1edbc 5: Ki\u1ec3m tra, \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n<\/strong><\/h3>\n<p data-path-to-node=\"41\">Sau khi ho\u00e0n th\u00e0nh b\u1ea3n nh\u00e1p, c\u1ea7n c\u00f3 m\u1ed9t bu\u1ed5i th\u1ea9m \u0111\u1ecbnh k\u1ecbch b\u1ea3n \u0111\u1ec3:<\/p>\n<ul>\n<li data-path-to-node=\"42,0,0\"><b>Ki\u1ec3m tra t\u00ednh logic:<\/b> \u0110\u1ea3m b\u1ea3o c\u00e2u chuy\u1ec7n c\u00f3 m\u1ea1ch l\u1ea1c, d\u1ec5 hi\u1ec3u.<\/li>\n<li data-path-to-node=\"42,1,0\"><b>Ki\u1ec3m tra th\u1eddi l\u01b0\u1ee3ng:<\/b> TVC T\u1ebft th\u01b0\u1eddng c\u00f3 th\u1eddi l\u01b0\u1ee3ng 15s, 30s ho\u1eb7c 60s. K\u1ecbch b\u1ea3n ph\u1ea3i \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh ch\u1eb7t ch\u1ebd theo th\u1eddi l\u01b0\u1ee3ng.<\/li>\n<li data-path-to-node=\"42,2,0\"><b>Ki\u1ec3m tra t\u00ednh kh\u1ea3 thi:<\/b> \u0110\u1ea3m b\u1ea3o c\u00e1c c\u1ea3nh quay c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong ng\u00e2n s\u00e1ch v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf (b\u1ed1i c\u1ea3nh, di\u1ec5n vi\u00ean, th\u1eddi ti\u1ebft).<\/li>\n<\/ul>\n<h2><strong>D\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t TVC T\u1ebft chuy\u00ean nghi\u1ec7p t\u1ea1i Right Media<\/strong><\/h2>\n<p data-path-to-node=\"45\">Vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, nh\u01b0ng \u0111\u1ec3 bi\u1ebfn k\u1ecbch b\u1ea3n \u0111\u00f3 th\u00e0nh m\u1ed9t th\u01b0\u1edbc phim c\u00f3 h\u1ed3n, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. <strong><a href=\"https:\/\/rightmedia.vn\/zh\/\">\u53f3\u7ffc\u5a92\u4f53<\/a><\/strong> t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t TVC T\u1ebft tr\u1ecdn g\u00f3i, uy t\u00edn, gi\u00fap doanh nghi\u1ec7p b\u1ea1n hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o nh\u1ea5t.<\/p>\n<p><iframe title=\"Behind the scene Tet series | SONY Vi\u1ec7t Nam x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/I4NqbM3xA3M?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Video Behind the scene Tet series c\u1ee7a SONY Vi\u1ec7t Nam x Right Media<\/em><\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 video behind the scene m\u1ed9t d\u1ef1 \u00e1n T\u1ebft c\u1ee7a SONY c\u1ed9ng t\u00e1c c\u00f9ng Right Media. Ch\u00fang t\u00f4i lu\u00f4n \u0111\u1ed3ng h\u00e0nh, h\u1ed7 tr\u1ee3 qu\u00fd kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n cho \u0111\u1ebfn khi ho\u00e0n thi\u1ec7n v\u00e0 c\u00f4ng chi\u1ebfu. Nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Right Media k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<h3><strong>1. S\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 v\u0103n h\u00f3a T\u1ebft v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/h3>\n<p data-path-to-node=\"47\">Right Media kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t video, ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n am hi\u1ec3u v\u0103n h\u00f3a.<\/p>\n<ul>\n<li data-path-to-node=\"48,0,0\"><b>K\u1ecbch b\u1ea3n ch\u1ea1m c\u1ea3m x\u00fac:<\/b> \u0110\u1ed9i ng\u0169 bi\u00ean k\u1ecbch gi\u00e0u kinh nghi\u1ec7m c\u1ee7a Right Media c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft nhanh c\u00e1c xu h\u01b0\u1edbng c\u1ea3m x\u00fac m\u1edbi, \u0111\u1ed3ng th\u1eddi th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng c\u1ee7a T\u1ebft Vi\u1ec7t. Ch\u00fang t\u00f4i bi\u1ebft c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa y\u1ebfu t\u1ed1 hi\u1ec7n \u0111\u1ea1i v\u00e0 truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ecbch b\u1ea3n TVC T\u1ebft v\u1eeba m\u1edbi m\u1ebb, v\u1eeba g\u1ea7n g\u0169i.<\/li>\n<li data-path-to-node=\"48,1,0\"><b>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng:<\/b> Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n t\u01b0 v\u1ea5n v\u1ec1 th\u1eddi \u0111i\u1ec3m ph\u00e1t s\u00f3ng, l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a video \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 lan t\u1ecfa cao nh\u1ea5t trong m\u00f9a l\u1ec5 h\u1ed9i.<\/li>\n<\/ul>\n<h3><strong>2. Quy tr\u00ecnh s\u1ea3n xu\u1ea5t TVC T\u1ebft kh\u00e9p k\u00edn, t\u1ed1i \u01b0u<\/strong><\/h3>\n<p data-path-to-node=\"50\">Right Media \u00e1p d\u1ee5ng quy tr\u00ecnh l\u00e0m vi\u1ec7c chu\u1ea9n qu\u1ed1c t\u1ebf, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng k\u1ef9 thu\u1eadt v\u01b0\u1ee3t tr\u1ed9i v\u00e0 ti\u1ebfn \u0111\u1ed9 nghi\u00eam ng\u1eb7t:<\/p>\n<p data-path-to-node=\"51,0,0\"><b>Ti\u1ec1n k\u1ef3:<\/b><\/p>\n<ul>\n<li data-path-to-node=\"51,0,1,0,0\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li data-path-to-node=\"51,0,1,1,0\">L\u00ean \u00fd t\u01b0\u1edfng, x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft chi ti\u1ebft, v\u1ebd Storyboard (n\u1ebfu c\u1ea7n) minh h\u1ecda.<\/li>\n<li data-path-to-node=\"51,0,1,2,0\">Tuy\u1ec3n ch\u1ecdn di\u1ec5n vi\u00ean, b\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng kh\u00ed T\u1ebft.<\/li>\n<\/ul>\n<p data-path-to-node=\"51,1,0\"><b>S\u1ea3n xu\u1ea5t:<\/b><\/p>\n<ul>\n<li data-path-to-node=\"51,1,1,0,0\">S\u1eed d\u1ee5ng trang thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/li>\n<li data-path-to-node=\"51,1,1,1,0\">\u0110\u1ed9i ng\u0169 \u0111\u1ea1o di\u1ec5n, quay phim, k\u1ef9 thu\u1eadt vi\u00ean c\u00f3 kinh nghi\u1ec7m d\u00e0y d\u1eb7n, \u0111\u1ea3m b\u1ea3o n\u1eafm b\u1eaft \u0111\u00fang c\u1ea3m x\u00fac T\u1ebft m\u00e0 k\u1ecbch b\u1ea3n \u0111\u1eb7t ra.<\/li>\n<li data-path-to-node=\"51,1,1,2,0\">Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh ngay t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p data-path-to-node=\"51,2,0\"><b>H\u1eadu k\u1ef3:<\/b><\/p>\n<ul>\n<li data-path-to-node=\"51,2,1,0,0\">D\u1ef1ng phim s\u00e1ng t\u1ea1o, ch\u1ec9nh m\u00e0u theo t\u00f4ng m\u00e0u \u1ea5m \u00e1p, t\u01b0\u01a1i vui c\u1ee7a T\u1ebft.<\/li>\n<li data-path-to-node=\"51,2,1,1,0\">Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng chuy\u00ean nghi\u1ec7p.<\/li>\n<li data-path-to-node=\"51,2,1,2,0\">Thu \u00e2m l\u1ed3ng ti\u1ebfng, h\u00f2a \u00e2m ph\u1ed1i kh\u00ed, s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c b\u1ea3n quy\u1ec1n \u0111\u1ec3 tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd khi ph\u00e1t s\u00f3ng.<\/li>\n<\/ul>\n<h3><strong>3. Cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n<p data-path-to-node=\"53\">Right Media cam k\u1ebft mang l\u1ea1i TVC T\u1ebft kh\u00f4ng ch\u1ec9 \u0111\u1eb9p v\u1ec1 h\u00ecnh th\u1ee9c m\u00e0 c\u00f2n hi\u1ec7u qu\u1ea3 v\u1ec1 truy\u1ec1n th\u00f4ng:<\/p>\n<ul>\n<li data-path-to-node=\"54,0,0\"><b>Ch\u1ea5t l\u01b0\u1ee3ng 4K\/Full HD:<\/b> \u0110\u1ea3m b\u1ea3o video hi\u1ec3n th\u1ecb s\u1eafc n\u00e9t tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng.<\/li>\n<li data-path-to-node=\"54,1,0\"><b>S\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c quy\u1ec1n:<\/b> M\u1ed7i k\u1ecbch b\u1ea3n TVC T\u1ebft \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng l\u00e0 \u0111\u1ed9c quy\u1ec1n, th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh ri\u00eang c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li data-path-to-node=\"54,2,0\"><b>Cam k\u1ebft ti\u1ebfn \u0111\u1ed9:<\/b> D\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t TVC T\u1ebft th\u01b0\u1eddng c\u00f3 th\u1eddi gian g\u1ea5p r\u00fat \u0111\u1ec3 k\u1ecbp cho m\u00f9a qu\u1ea3ng c\u00e1o. Right Media cam k\u1ebft b\u00e0n giao s\u1ea3n ph\u1ea9m \u0111\u00fang h\u1ea1n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 th\u1eddi gian l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng.<\/li>\n<li data-path-to-node=\"54,3,0\"><b>H\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng phi\u00ean b\u1ea3n:<\/b> Cung c\u1ea5p c\u00e1c phi\u00ean b\u1ea3n TVC r\u00fat g\u1ecdn (15s, 6s) \u0111\u1ec3 t\u1ed1i \u01b0u cho c\u00e1c k\u00eanh Digital Ads (Google Ads, Facebook Ads).<\/li>\n<\/ul>\n<p data-path-to-node=\"55\">M\u1ed9t TVC T\u1ebft th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa m\u1ed9t k\u1ecbch b\u1ea3n TVC T\u1ebft s\u00e1ng t\u1ea1o, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p. H\u00e3y \u0111\u1ec3 Right Media \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng th\u01b0\u1edbc phim T\u1ebft \u1ea5n t\u01b0\u1ee3ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u00f9ng n\u1ed5 trong m\u00f9a l\u1ec5 h\u1ed9i quan tr\u1ecdng nh\u1ea5t n\u0103m.<\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ecbch b\u1ea3n TVC T\u1ebft hay s\u1ebd t\u1ea1o ra video ch\u1ea5t l\u01b0\u1ee3ng, th\u1ed1ng nh\u1ea5t v\u1ec1 n\u1ed9i dung v\u00e0 c\u00f3 c\u01a1 h\u1ed9i l\u00ean xu h\u01b0\u1edbng cao, ch\u1ea1m \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n kh\u00f4ng kh\u00f3 c\u0169ng kh\u00f4ng d\u1ec5. B\u00e0i vi\u1ebft l\u1ea7n n\u00e0y, Right Media s\u1ebd gi\u00fap b\u1ea1n [&hellip;]<\/p>","protected":false},"author":3,"featured_media":4508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft chi ti\u1ebft - Right Media<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n TVC T\u1ebft h\u1ea5p d\u1eabn, thu h\u00fat gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd trong d\u1ecbp l\u1ec5 l\u1edbn. 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