{"id":423,"date":"2025-04-06T08:59:50","date_gmt":"2025-04-06T01:59:50","guid":{"rendered":"https:\/\/rightmedia.123websitedev.com\/?p=423"},"modified":"2025-04-06T17:54:46","modified_gmt":"2025-04-06T10:54:46","slug":"ooh-la-gi-the-nao-de-co-mot-chien-dich-ooh-hieu-qua","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/\u4ec0\u4e48\u662f\u6237\u5916\u5e7f\u544a\uff1f\u5982\u4f55\u5f00\u5c55\u6709\u6548\u7684\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\uff1f\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6237\u5916\u5e7f\u544a\uff1f\u5982\u4f55\u6253\u9020\u6709\u6548\u7684\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\uff1f"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;423&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;OOH l\u00e0 g\u00ec? Th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch OOH hi\u1ec7u qu\u1ea3?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - \uff081 \u7968\uff09    <\/div>\n    <\/div>\n<p><strong>\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u662f\u4e00\u79cd\u4f20\u7edf\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u81f3\u4eca\u4ecd\u7136\u6709\u6548\u3002\u5b83\u4e0d\u4ec5\u80fd\u63d0\u4f9b\u89c6\u89c9\u4f53\u9a8c\uff0c\u4e5f\u662f\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u7684\u6709\u6548\u5de5\u5177\u3002\u00a0<\/strong><\/p>\n<h2 id=\"1-ooh-la-gi-quang-cao-ooh-nghia-la-gi\" class=\"ftwp-heading\"><b>\u4ec0\u4e48\u662f\u6237\u5916\u5e7f\u544a (OOH)\uff1f\u00a0<\/b><\/h2>\n<p><strong>\u54e6<\/strong> \u201c\u6237\u5916\u5e7f\u544a\u201d\u662f\u201cOut-of-Home\u201d\u7684\u7f29\u5199\uff0c\u6307\u7684\u662f\u653e\u7f6e\u5728\u6237\u5916\u6216\u516c\u5171\u573a\u6240\uff08\u5982\u8857\u9053\u3001\u516c\u4ea4\u8f66\u7ad9\u3001\u5927\u578b\u5e7f\u544a\u724c\u3001\u706b\u8f66\u7ad9\u3001\u673a\u573a\u7b49\uff09\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u8fd9\u4e9b\u573a\u6240\u7684\u5171\u540c\u7279\u70b9\u662f\uff0c\u6d88\u8d39\u8005\u5728\u201c\u5916\u51fa\u201d\u65f6\u5f88\u5bb9\u6613\u770b\u5230\u5b83\u4eec\u3002<\/p>\n<figure id=\"attachment_6416\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-6416\">\n<p><figure id=\"attachment_6416\" aria-describedby=\"caption-attachment-6416\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6416\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/ooh-la-gi.png\" sizes=\"(max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/ooh-la-gi.png 2048w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/1_ooh-la-gi-768x512.png 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/1_ooh-la-gi-1536x1024.png 1536w\" alt=\"\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u6d41\u884c\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u5229\u7528\u56fe\u7247\u548c\u89c6\u9891\u8fdb\u884c\u5ba3\u4f20\u3002\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-6416\" class=\"wp-caption-text\">\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u6d41\u884c\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u4f7f\u7528\u56fe\u7247\u548c\u89c6\u9891\u3002<\/figcaption><\/figure><figcaption id=\"caption-attachment-6416\" class=\"wp-caption-text\">\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u6d41\u884c\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u4f7f\u7528\u56fe\u7247\u548c\u89c6\u9891\u3002\u00a0<\/figcaption><\/figure>\n<p>\u73b0\u4ee3\u6237\u5916\u5e7f\u544a\u6db5\u76d6\u5ba4\u5185\u548c\u5ba4\u5916\u8425\u9500\u3002<\/p>\n<ul>\n<li aria-level=\"1\"><strong>\u6237\u5916\u8425\u9500\uff1a<\/strong> \u4f8b\u5982LED\u5c4f\u5e55\u3001\u8f66\u8f86\u3001\u5e7f\u544a\u724c\u7b49\u5f62\u5f0f\u3002<\/li>\n<li aria-level=\"1\"><strong>\u5ba4\u5185\u8425\u9500\uff1a<\/strong> \u7535\u5f71\u9662\u3001\u8d85\u5e02\u3001\u5ba4\u5185\u4f53\u80b2\u573a\u3001\u7535\u68af\u2026\u2026<\/li>\n<\/ul>\n<p>\u5728\u8d8a\u5357\uff0c\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u968f\u5904\u53ef\u89c1\uff0c\u5f62\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u4f8b\u5982\u9ad8\u67b6\u5e7f\u544a\u724c\u4fe1\u606f\u3001\u7e41\u5fd9\u8def\u53e3 LED \u5c4f\u5e55\u4e0a\u64ad\u653e\u7684\u89c6\u9891\u7b49\u7b49\u3002<\/p>\n<p><strong><a href=\"https:\/\/rightmedia.vn\/zh\/tin-tuc\/quy-trinh-san-xuat-tvc-quang-cao-5-buoc-chuan-quoc-te.html\/\">&gt;&gt; \u60a8\u719f\u6089\u56fd\u9645\u6807\u51c6\u7684\u7535\u89c6\u5e7f\u544a\u5236\u4f5c\u6d41\u7a0b\u5417\uff1f<\/a><\/strong><\/p>\n<h2 id=\"2-tam-quan-trong-cua-ooh-trong-marketing\" class=\"ftwp-heading\"><b>\u6237\u5916\u5e7f\u544a\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u597d\u5904\u3002<\/b><\/h2>\n<p>\u6237\u5916\u5e7f\u544a\u5177\u6709\u8bf8\u591a\u4f18\u52bf\uff0c\u5e76\u5728\u4f17\u591a\u54c1\u724c\u7684\u8425\u9500\u7b56\u7565\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6237\u5916\u5e7f\u544a\u5e26\u6765\u7684\u90e8\u5206\u4f18\u52bf\u5305\u62ec\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/strong> \u6237\u5916\u5e7f\u544a\u901a\u8fc7\u5728\u5438\u5f15\u5927\u91cf\u8def\u4eba\u6ce8\u610f\u529b\u7684\u6218\u7565\u4f4d\u7f6e\u6295\u653e\u5e7f\u544a\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8ba4\u53ef\u5ea6\u3002<\/li>\n<li aria-level=\"1\"><strong>\u6210\u672c\u4f18\u5316\uff1a<\/strong> \u4e0e\u5176\u4ed6\u5e7f\u544a\u5f62\u5f0f\uff08\u4f8b\u5982\u7535\u89c6\u5e7f\u544a\u6216\u7f51\u7edc\u5e7f\u544a\uff09\u76f8\u6bd4\uff0c\u6237\u5916\u5e7f\u544a\u7684\u521d\u59cb\u6295\u8d44\u6210\u672c\u901a\u5e38\u8f83\u4f4e\uff0c\u4f46\u5374\u80fd\u5e26\u6765\u663e\u8457\u7684\u6548\u679c\u3002\u6237\u5916\u5e7f\u544a\u6bcf\u5929\u53ef\u4ee5\u89e6\u8fbe\u6570\u767e\u4e07\u4eba\u3002<\/li>\n<li><strong>\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u968f\u7740\u79d1\u6280\u7684\u8fdb\u6b65\uff0c\u6237\u5916\u5e7f\u544a\u4e0d\u518d\u4ec5\u4ec5\u662f\u9759\u6001\u56fe\u50cf\uff0c\u8fd8\u53ef\u4ee5\u4e0e\u89c6\u9891\u6280\u672f\u76f8\u7ed3\u5408\uff0c\u521b\u9020\u72ec\u7279\u7684\u4e92\u52a8\u4f53\u9a8c\uff0c\u5438\u5f15\u987e\u5ba2\u7684\u6ce8\u610f\u529b\u3002<\/li>\n<\/ul>\n<h2 id=\"3-cac-hinh-thuc-quang-cao-ooh-pho-bien-tai-viet-nam\" class=\"ftwp-heading\"><b>\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u7684\u5206\u7c7b\u00a0<\/b><\/h2>\n<p>\u76ee\u524d\uff0c\u8d8a\u5357\u4e00\u4e9b\u6d41\u884c\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u5305\u62ec\uff1a<\/p>\n<h3 id=\"transit\" class=\"ftwp-heading\">\u4ea4\u901a<\/h3>\n<p>\u6211\u4eec\u7ecf\u5e38\u5728\u8857\u5934\u3001\u516c\u5171\u4ea4\u901a\u5019\u8f66\u533a\uff08\u6700\u5e38\u89c1\u7684\u662f\u5728\u51fa\u79df\u8f66\u3001\u516c\u4ea4\u8f66\u7ad9\u3001\u706b\u8f66\u3001\u8f6e\u8239\u7b49\u5730\uff09\u770b\u5230\u8fd9\u7c7b\u5e7f\u544a\uff0c\u54c1\u724c\u5305\u62ec\u65f6\u5c1a\u3001\u98df\u54c1\u7b49\u3002<\/p>\n<p>\u8fd9\u7c7b\u5e7f\u544a\u5728\u5236\u4f5c\u548c\u8bbe\u8ba1\u65b9\u9762\u90fd\u6709\u7279\u5b9a\u7684\u89c4\u5b9a\uff0c\u4f8b\u5982\u901a\u5e38\u8d34\u5728\u8f66\u8eab\u4fa7\u9762\u7684\u516c\u4ea4\u8f66\u5e7f\u544a\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5e76\u8f7b\u677e\u7ed9\u76ee\u6807\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n<h3 id=\"posm-points-of-sales-material\" class=\"ftwp-heading\">POSM\uff08\u9500\u552e\u70b9\u7269\u6599\uff09<\/h3>\n<p>\u6211\u4eec\u7ecf\u5e38\u5728\u6e38\u4e50\u56ed\u6216\u5927\u578b\u8d85\u5e02\u770b\u5230\u4ee5\u5c55\u793a\u67b6\u5f62\u5f0f\u51fa\u73b0\u7684\u9500\u552e\u70b9\u7269\u6599 (POSM)\u3002\u6839\u636e\u6bcf\u6b21\u6d3b\u52a8\u7684\u9884\u7b97\u548c\u76ee\u7684\uff0cPOSM \u7684\u4f7f\u7528\u65b9\u5f0f\u4f1a\u975e\u5e38\u7075\u6d3b\u3002\u4f8b\u5982\uff0c\u4f20\u5355\u3001\u5c55\u793a\u67b6\u3001\u4ea7\u54c1\u6302\u7ef3\u3001\u5c55\u793a\u67dc\u7b49\u7b49\u3002<\/p>\n<p>\u9500\u552e\u70b9\u7269\u6599\u4e3b\u8981\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><strong>POS\uff1a<\/strong> \u9500\u552e\u70b9\u662f\u5356\u5bb6\u5411\u987e\u5ba2\u5c55\u793a\u3001\u4ecb\u7ecd\u548c\u9500\u552e\u4ea7\u54c1\u7684\u5730\u65b9\u3002<\/li>\n<li aria-level=\"1\"><strong>POP\uff08\u9500\u552e\u70b9\uff09\uff1a<\/strong> \u9500\u552e\u70b9\uff0c\u5373\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1\u7684\u5730\u65b9\u3002<\/li>\n<\/ul>\n<p>POS \u548c POP \u7cfb\u7edf\u6709\u5f88\u591a\u76f8\u4f3c\u4e4b\u5904\uff0c\u4f46\u5b83\u4eec\u7684\u4f7f\u7528\u65b9\u5f0f\u4f1a\u56e0\u4e70\u5356\u53cc\u65b9\u7684\u89c6\u89d2\u4e0d\u540c\u800c\u6709\u6240\u5dee\u5f02\u3002<\/p>\n<h3 id=\"billboard\" class=\"ftwp-heading\">\u5e7f\u544a\u724c<\/h3>\n<p>\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u662f\u73b0\u4ee3\u57ce\u5e02\u4e2d\u975e\u5e38\u6d41\u884c\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u5e7f\u544a\u724c\u6307\u7684\u662f\u5927\u578b\u6d77\u62a5\u6216\u6db2\u6676\u663e\u793a\u5c4f\u3001LED\u663e\u793a\u5c4f\u3001\u89e6\u6478\u5c4f\u7b49\u5e7f\u544a\u6807\u724c\uff0c\u901a\u5e38\u653e\u7f6e\u5728\u9ad8\u5904\uff0c\u4f8b\u5982\u7535\u7ebf\u6746\u6216\u5c4b\u9876\u4e0a\u3002<\/p>\n<figure id=\"attachment_6417\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-6417\">\n<p><figure id=\"attachment_6417\" aria-describedby=\"caption-attachment-6417\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6417\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/ooh-man-hinh-led.png\" sizes=\"(max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/ooh-man-hinh-led.png 2048w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/1_ooh-man-hinh-led-768x512.png 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/05\/1_ooh-man-hinh-led-1536x1024.png 1536w\" alt=\"\u5728LED\u5c4f\u5e55\u4e0a\u64ad\u653e\u7684\u6237\u5916\u7535\u89c6\u5e7f\u544a\u5728\u4f01\u4e1a\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-6417\" class=\"wp-caption-text\">\u5728LED\u5c4f\u5e55\u4e0a\u64ad\u653e\u7684\u6237\u5916\u7535\u89c6\u5e7f\u544a\u5728\u4f01\u4e1a\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002<\/figcaption><\/figure><\/figure>\n<p>\u5e7f\u544a\u724c\u901a\u5e38\u8bbe\u7f6e\u5728\u4eba\u6d41\u5bc6\u96c6\u533a\u57df\uff0c\u5e7f\u544a\u6295\u653e\u65f6\u95f4\u8f83\u77ed\u3002\u8fd1\u5e74\u6765\uff0c\u8fd9\u901a\u5e38\u662f\u8d8a\u5357\u6700\u53d7\u6b22\u8fce\u3001\u6548\u679c\u6700\u597d\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u3002\u4f01\u4e1a\u6301\u7eed\u6295\u5165\u8d44\u91d1\u5236\u4f5c\u89c6\u9891\u548c\u7535\u89c6\u5e7f\u544a\uff0c\u5e76\u5728\u8fd9\u4e9b\u7e41\u5fd9\u7684LED\u5e7f\u544a\u724c\u4e0a\u64ad\u653e\u3002<\/p>\n<p>\u5e38\u89c1\u7684\u5e7f\u544a\u724c\u7c7b\u578b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u53cc\u9762\u5e7f\u544a\u724c\uff1a<\/strong> 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