{"id":3696,"date":"2025-07-14T22:59:52","date_gmt":"2025-07-14T15:59:52","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=3696"},"modified":"2025-07-14T22:59:52","modified_gmt":"2025-07-14T15:59:52","slug":"bao-gia-quay-tvc","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/bao-gia-quay-tvc\/","title":{"rendered":"B\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t – Right Media"},"content":{"rendered":"
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Nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o. Right Media hi\u1ec7n \u0111ang c\u00f3 c\u00e1c g\u00f3i quay TVC t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn cao c\u1ea5p d\u00e0nh cho qu\u00fd kh\u00e1ch h\u00e0ng. Tu\u1ef3 v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p m\u00e0 ch\u00fang t\u00f4i s\u1ebd b\u00e1o gi\u00e1 chi ti\u1ebft tr\u01b0\u1edbc khi k\u00fd h\u1ee3p \u0111\u1ed3ng, qu\u00fd kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 y\u00ean t\u00e2m c\u00e1c chi ph\u00ed tr\u01b0\u1edbc, trong v\u00e0 sau khi quay s\u1ebd \u0111\u01b0\u1ee3c Right Media k\u00ea khai minh b\u1ea1ch, r\u00f5 r\u00e0ng.<\/strong><\/p>\n

T\u1ea1i sao c\u1ea7n m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 quay TVC r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u?<\/b><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, y\u00eau c\u1ea7u m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 chi ti\u1ebft l\u00e0 vi\u1ec7c l\u00e0m ph\u1ee9c t\u1ea1p. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y l\u1ea1i l\u00e0 b\u01b0\u1edbc \u0111i kh\u00f4n ngoan v\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn 50% s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n. M\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 s\u1ea3n xu\u1ea5t TVC chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 li\u1ec7t k\u00ea c\u00e1c con s\u1ed1.<\/p>\n

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B\u1ea3ng b\u00e1o gi\u00e1 chi ti\u1ebft cho m\u1ed9t TVC qu\u1ea3ng c\u00e1o r\u1ea5t quan tr\u1ecdng<\/figcaption><\/figure>\n

Khi c\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea3ng gi\u00e1 minh b\u1ea1ch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c chi ph\u00ed cho k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u1ee5 th\u1ec3 h\u01a1n:<\/p>\n

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  • Minh b\u1ea1ch h\u00f3a chi ph\u00ed, tr\u00e1nh ph\u00e1t sinh ngo\u00e0i \u00fd mu\u1ed1n:<\/b> M\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 chi ti\u1ebft s\u1ebd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c h\u1ea1ng m\u1ee5c, t\u1eeb chi ph\u00ed nh\u1ecf nh\u1ea5t nh\u01b0 \u0111\u1ea1o c\u1ee5, \u0103n u\u1ed1ng cho \u0111o\u00e0n phim \u0111\u1ebfn c\u00e1c kho\u1ea3n l\u1edbn nh\u01b0 ti\u1ec1n thu\u00ea di\u1ec5n vi\u00ean, thi\u1ebft b\u1ecb. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch ch\u1eb7t ch\u1ebd v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng “ph\u00e1t sinh chi ph\u00ed” kh\u00f4ng mong mu\u1ed1n trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/li>\n
  • Th\u1ed1ng nh\u1ea5t k\u1ef3 v\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t:<\/b> B\u00e1o gi\u00e1 ch\u00ednh l\u00e0 b\u1ea3n cam k\u1ebft v\u1ec1 ph\u1ea1m vi c\u00f4ng vi\u1ec7c. D\u1ef1a v\u00e0o \u0111\u00f3, c\u1ea3 hai b\u00ean \u0111\u1ec1u hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng s\u1ebd bao g\u1ed3m nh\u1eefng g\u00ec, ch\u1ea5t l\u01b0\u1ee3ng ra sao, th\u1eddi l\u01b0\u1ee3ng th\u1ebf n\u00e0o. S\u1ef1 r\u00f5 r\u00e0ng n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng tranh c\u00e3i v\u00e0 hi\u1ec3u l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/li>\n
  • L\u00e0 th\u01b0\u1edbc \u0111o s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a Production House:<\/b> M\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t uy t\u00edn nh\u01b0 Right Media s\u1ebd lu\u00f4n cung c\u1ea5p m\u1ed9t b\u1ea3ng gi\u00e1 chi ti\u1ebft, logic v\u00e0 d\u1ec5 hi\u1ec3u. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho kinh nghi\u1ec7m, s\u1ef1 t\u1eadn t\u00e2m v\u00e0 th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i.<\/li>\n<\/ul>\n

    \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t TVC qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 vi\u1ec7c b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 minh b\u1ea1ch ch\u00ednh l\u00e0 vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o<\/b><\/h2>\n

    Chi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t TVC kh\u00f4ng c\u1ed1 \u0111\u1ecbnh, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4, s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 m\u1ee9c \u0111\u1ed9 “ch\u1ecbu chi” c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t TVC c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 t\u1eeb v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng cho \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c con s\u1ed1 trong b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

    \u00dd t\u01b0\u1edfng & k\u1ecbch b\u1ea3n s\u00e1ng t\u1ea1o<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng, quy\u1ebft \u0111\u1ecbnh to\u00e0n b\u1ed9 h\u01b0\u1edbng \u0111i c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. C\u1ee5 th\u1ec3:<\/p>\n

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    • \u0110\u1ed1i v\u1edbi k\u1ecbch b\u1ea3n \u0111\u01a1n gi\u1ea3n:<\/b> T\u1eadp trung v\u00e0o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng, th\u01b0\u1eddng quay trong studio v\u1edbi b\u1ed1i c\u1ea3nh kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p. Chi ph\u00ed cho ph\u1ea7n \u00fd t\u01b0\u1edfng n\u00e0y th\u01b0\u1eddng kh\u00f4ng cao.<\/li>\n
    • \u0110\u1ed1i v\u1edbi k\u1ecbch b\u1ea3n ph\u1ee9c t\u1ea1p (Storytelling):<\/b> K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 chi\u1ec1u s\u00e2u, c\u1ea3m x\u00fac, c\u1ea7n nhi\u1ec1u b\u1ed1i c\u1ea3nh, di\u1ec5n vi\u00ean v\u00e0 k\u1ef9 x\u1ea3o h\u01a1n. Nh\u1eefng k\u1ecbch b\u1ea3n mang t\u00ednh viral, t\u1ea1o trend \u0111\u00f2i h\u1ecfi ch\u1ea5t x\u00e1m v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn c\u1ee7a \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o, do \u0111\u00f3 chi ph\u00ed s\u1ebd cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/li>\n<\/ul>\n

      Quy m\u00f4 ekip s\u1ea3n xu\u1ea5t\u00a0<\/b><\/h3>\n

      S\u1ed1 l\u01b0\u1ee3ng v\u00e0 kinh nghi\u1ec7m c\u1ee7a nh\u00e2n s\u1ef1 tham gia tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u00e1o gi\u00e1 s\u1ea3n xu\u1ea5t TVC. Ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

      V\u1edbi ekip c\u01a1 b\u1ea3n:<\/b> G\u1ed3m \u0111\u1ea1o di\u1ec5n, quay phim, tr\u1ee3 l\u00fd. Ph\u00f9 h\u1ee3p cho c\u00e1c d\u1ef1 \u00e1n nh\u1ecf, quay talkshow, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n.<\/p>\n

      V\u1edbi ekip chuy\u00ean nghi\u1ec7p:<\/b> Bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c v\u1ecb tr\u00ed ch\u1ee7 ch\u1ed1t nh\u01b0:<\/p>\n

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      • Gi\u00e1m \u0111\u1ed1c s\u1ea3n xu\u1ea5t (Producer):<\/b> Qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 d\u1ef1 \u00e1n, t\u1eeb ng\u00e2n s\u00e1ch \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9.<\/li>\n
      • \u0110\u1ea1o di\u1ec5n (Director):<\/b> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1eb7t ngh\u1ec7 thu\u1eadt v\u00e0 di\u1ec5n xu\u1ea5t.<\/li>\n
      • \u0110\u1ea1o di\u1ec5n h\u00ecnh \u1ea3nh (DOP):<\/b> Quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, g\u00f3c m\u00e1y, \u00e1nh s\u00e1ng.<\/li>\n
      • T\u1ed5 quay:<\/b> Quay phim, \u0111i\u1ec1u khi\u1ec3n m\u00e1y m\u00f3c.<\/li>\n
      • T\u1ed5 \u00e1nh s\u00e1ng (Gaffer):<\/b> Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng chuy\u00ean nghi\u1ec7p.<\/li>\n
      • T\u1ed5 thi\u1ebft k\u1ebf m\u1ef9 thu\u1eadt (Art Director):<\/b> D\u1ef1ng b\u1ed1i c\u1ea3nh, chu\u1ea9n b\u1ecb \u0111\u1ea1o c\u1ee5.<\/li>\n
      • Chuy\u00ean vi\u00ean trang \u0111i\u1ec3m, l\u00e0m t\u00f3c, stylist…<\/b><\/li>\n<\/ul>\n

        Ekip c\u00e0ng l\u1edbn v\u00e0 c\u00e0ng kinh nghi\u1ec7m, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00e0ng cao v\u00e0 d\u0129 nhi\u00ean, chi ph\u00ed c\u0169ng s\u1ebd t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

        Di\u1ec5n vi\u00ean & KOLs<\/b><\/h3>\n

        Chi ph\u00ed di\u1ec5n vi\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n chi l\u1edbn nh\u1ea5t. C\u1ee5 th\u1ec3:<\/p>\n

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        • Di\u1ec5n vi\u00ean kh\u00f4ng chuy\u00ean\/ng\u01b0\u1eddi m\u1eabu:<\/b> Chi ph\u00ed h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u1eeba ph\u1ea3i.<\/li>\n
        • Di\u1ec5n vi\u00ean chuy\u00ean nghi\u1ec7p:<\/b> C\u00f3 kh\u1ea3 n\u0103ng di\u1ec5n xu\u1ea5t t\u1ed1t, truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p.<\/li>\n
        • KOLs\/Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng\/Sao h\u1ea1ng A:<\/b> Vi\u1ec7c m\u1eddi nh\u1eefng g\u01b0\u01a1ng m\u1eb7t c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn c\u00f3 th\u1ec3 t\u1ed1n t\u1eeb v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng m\u00e0 h\u1ecd mang l\u1ea1i l\u00e0 kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i.<\/li>\n<\/ul>\n

          Thi\u1ebft b\u1ecb quay phim<\/b><\/h3>\n

          M\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 quay TVC chuy\u00ean nghi\u1ec7p lu\u00f4n ghi r\u00f5 lo\u1ea1i thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thi\u1ebft b\u1ecb:<\/p>\n

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          • M\u00e1y quay:<\/b> C\u00e1c d\u00f2ng m\u00e1y quay k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u00f3 chi ph\u00ed thu\u00ea th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c d\u00f2ng m\u00e1y quay \u0111i\u1ec7n \u1ea3nh chuy\u00ean d\u1ee5ng nh\u01b0 ARRI, RED. C\u00e1c m\u00e1y n\u00e0y cho ra ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh ti\u1ec7m c\u1eadn phim chi\u1ebfu r\u1ea1p, m\u00e0u s\u1eafc s\u00e2u v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li>\n
          • Thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3:<\/b> Bao g\u1ed3m ch\u00e2n m\u00e1y, gimbal, dolly (thi\u1ebft b\u1ecb di chuy\u1ec3n m\u00e1y quay), flycam (quay tr\u00ean kh\u00f4ng), h\u1ec7 th\u1ed1ng \u0111\u00e8n chi\u1ebfu s\u00e1ng chuy\u00ean nghi\u1ec7p, m\u00e1y t\u1ea1o kh\u00f3i…<\/li>\n
          • \u00c2m thanh:<\/b> Micro thu \u00e2m tr\u1ef1c ti\u1ebfp, boom mic, c\u00e1c thi\u1ebft b\u1ecb l\u1ecdc ti\u1ebfng \u1ed3n…<\/li>\n<\/ul>\n
            \"\"
            Thi\u1ebft b\u1ecb quay video c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh chi ph\u00ed s\u1ea3n xu\u1ea5t TVC<\/figcaption><\/figure>\n

            B\u1ed1i c\u1ea3nh & thi\u1ebft k\u1ebf s\u1ea3n xu\u1ea5t<\/b><\/h3>\n

            \u0110\u1ecba \u0111i\u1ec3m quay phim \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn h\u1eadu c\u1ea7n v\u00e0 chi ph\u00ed. C\u1ee5 th\u1ec3:<\/p>\n

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            • Quay t\u1ea1i Studio\/Phim tr\u01b0\u1eddng:<\/b> D\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng, b\u1ed1i c\u1ea3nh. Chi ph\u00ed thu\u00ea th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh theo gi\u1edd ho\u1eb7c theo ng\u00e0y.<\/li>\n
            • Quay ngo\u1ea1i c\u1ea3nh:<\/b> Chi ph\u00ed s\u1ebd bao g\u1ed3m vi\u1ec7c xin gi\u1ea5y ph\u00e9p (n\u1ebfu c\u1ea7n), chi ph\u00ed di chuy\u1ec3n, \u0103n \u1edf cho c\u1ea3 \u0111o\u00e0n phim. N\u1ebfu quay \u1edf nhi\u1ec1u t\u1ec9nh th\u00e0nh ho\u1eb7c n\u01b0\u1edbc ngo\u00e0i, chi ph\u00ed s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/li>\n
            • Thi\u1ebft k\u1ebf, d\u00e0n d\u1ef1ng b\u1ed1i c\u1ea3nh (Set Design):<\/b> V\u1edbi nh\u1eefng k\u1ecbch b\u1ea3n y\u00eau c\u1ea7u b\u1ed1i c\u1ea3nh \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd ph\u1ea3i d\u1ef1ng m\u1edbi ho\u00e0n to\u00e0n, l\u00e0m t\u0103ng chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/li>\n<\/ul>\n

              H\u1eadu k\u1ef3<\/b><\/h3>\n

              \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n bi\u1ebfn nh\u1eefng c\u1ea3nh quay th\u00f4 th\u00e0nh m\u1ed9t TVC ho\u00e0n ch\u1ec9nh:<\/p>\n

                \n
              • D\u1ef1ng phim (Editing):<\/b> C\u1eaft gh\u00e9p, s\u1eafp x\u1ebfp c\u00e1c c\u1ea3nh quay theo k\u1ecbch b\u1ea3n.<\/li>\n
              • Ch\u1ec9nh m\u00e0u (Color Grading):<\/b> \u0110i\u1ec1u ch\u1ec9nh m\u00e0u s\u1eafc \u0111\u1ec3 t\u1ea1o mood & tone cho TVC.<\/li>\n
              • K\u1ef9 x\u1ea3o h\u00ecnh \u1ea3nh (VFX\/CGI):<\/b> T\u1ea1o ra c\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t, c\u00e1c nh\u00e2n v\u1eadt ho\u1eb7c b\u1ed1i c\u1ea3nh kh\u00f4ng c\u00f3 th\u1eadt. \u0110\u00e2y l\u00e0 ph\u1ea7n t\u1ed1n k\u00e9m b\u1eadc nh\u1ea5t trong h\u1eadu k\u1ef3.<\/li>\n
              • \u00c2m thanh:<\/b> D\u1ef1ng \u00e2m thanh, l\u1ed3ng ti\u1ebfng, x\u1eed l\u00fd ti\u1ebfng \u1ed3n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed mua b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c. S\u1eed d\u1ee5ng m\u1ed9t b\u00e0i h\u00e1t n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 t\u1ed1n m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u00f4ng nh\u1ecf.<\/li>\n<\/ul>\n

                B\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o t\u1ea1i Right Media<\/b><\/h2>\n

                Hi\u1ec3u r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p c\u00f3 m\u1ed9t nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch kh\u00e1c nhau, Right Media \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 linh ho\u1ea1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c g\u00f3i b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o tham kh\u1ea3o \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan:<\/p>\n

                L\u01b0u \u00fd:<\/b> C\u00e1c con s\u1ed1 d\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o. \u0110\u1ec3 c\u00f3 m\u1ed9t b\u00e1o gi\u00e1 ch\u00ednh x\u00e1c, h\u00e3y li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi Right Media \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n d\u1ef1a tr\u00ean k\u1ecbch b\u1ea3n v\u00e0 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

                G\u00f3i 1: Ti\u00eau chu\u1ea9n (10.000.000\u0111)<\/b><\/h3>\n

                Ph\u00f9 h\u1ee3p v\u1edbi:<\/b> C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng digital (Facebook, YouTube, TikTok).<\/p>\n

                Bao g\u1ed3m:<\/b><\/p>\n

                  \n
                • K\u1ecbch b\u1ea3n \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n
                • Ekip s\u1ea3n xu\u1ea5t tinh g\u1ecdn nh\u01b0ng chuy\u00ean nghi\u1ec7p.<\/li>\n
                • Quay trong 1 ng\u00e0y t\u1ea1i studio ho\u1eb7c 1-2 b\u1ed1i c\u1ea3nh \u0111\u01a1n gi\u1ea3n.<\/li>\n
                • S\u1eed d\u1ee5ng thi\u1ebft b\u1ecb m\u00e1y quay full-frame ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n
                • H\u1eadu k\u1ef3 c\u01a1 b\u1ea3n: D\u1ef1ng phim, ch\u1ec9nh m\u00e0u, \u00e2m nh\u1ea1c b\u1ea3n quy\u1ec1n c\u01a1 b\u1ea3n.<\/li>\n<\/ul>\n

                  M\u1ee5c ti\u00eau:<\/b> T\u1ea1o ra m\u1ed9t video qu\u1ea3ng c\u00e1o ch\u1ec9n chu, chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng online.<\/p>\n

                  G\u00f3i 2: Chuy\u00ean nghi\u1ec7p (19.000.000\u0111)<\/b><\/h3>\n

                  Ph\u00f9 h\u1ee3p v\u1edbi:<\/b> C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n.<\/p>\n

                  Bao g\u1ed3m:<\/b><\/p>\n

                    \n
                  • \u00dd t\u01b0\u1edfng, k\u1ecbch b\u1ea3n s\u00e1ng t\u1ea1o, c\u00f3 y\u1ebfu t\u1ed1 c\u00e2u chuy\u1ec7n (storytelling).<\/li>\n
                  • Ekip s\u1ea3n xu\u1ea5t \u0111\u1ea7y \u0111\u1ee7: \u0110\u1ea1o di\u1ec5n, DOP, Producer…<\/li>\n
                  • Tuy\u1ec3n ch\u1ecdn di\u1ec5n vi\u00ean chuy\u00ean nghi\u1ec7p, ph\u00f9 h\u1ee3p v\u1edbi nh\u00e3n h\u00e0ng.<\/li>\n
                  • S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng m\u00e1y quay \u0111i\u1ec7n \u1ea3nh v\u00e0 thi\u1ebft b\u1ecb \u00e1nh s\u00e1ng chuy\u00ean nghi\u1ec7p.<\/li>\n
                  • Quay trong 1-2 ng\u00e0y v\u1edbi nhi\u1ec1u b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p h\u01a1n.<\/li>\n
                  • H\u1eadu k\u1ef3 n\u00e2ng cao: D\u1ef1ng phim, ch\u1ec9nh m\u00e0u chuy\u00ean s\u00e2u, motion graphics, c\u00f3 th\u1ec3 c\u00f3 k\u1ef9 x\u1ea3o 2D\/3D nh\u1eb9.<\/li>\n<\/ul>\n

                    M\u1ee5c ti\u00eau:<\/b> X\u00e2y d\u1ef1ng m\u1ed9t TVC qu\u1ea3ng c\u00e1o \u0111\u1eb3ng c\u1ea5p, gi\u00e0u c\u1ea3m x\u00fac, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 g\u00f3i d\u1ecbch v\u1ee5 c\u00f3 b\u00e1o gi\u00e1 s\u1ea3n xu\u1ea5t TVC \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a Right Media l\u1ef1a ch\u1ecdn nh\u1ea5t.<\/p>\n

                    G\u00f3i 3: Cao c\u1ea5p (Theo y\u00eau c\u1ea7u)<\/b><\/h3>\n

                    Ph\u00f9 h\u1ee3p v\u1edbi:<\/b> C\u00e1c t\u1eadp \u0111o\u00e0n, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m bom t\u1ea5n ho\u1eb7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

                    Bao g\u1ed3m:<\/b><\/p>\n

                      \n
                    • T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t.<\/li>\n
                    • K\u1ecbch b\u1ea3n \u0111\u1ed9c \u0111\u00e1o, t\u1ea7m c\u1ee1 \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o b\u1edfi c\u00e1c bi\u00ean k\u1ecbch h\u00e0ng \u0111\u1ea7u.<\/li>\n
                    • M\u1eddi KOLs, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u1ea1ng A tham gia.<\/li>\n
                    • Ekip s\u1ea3n xu\u1ea5t l\u1edbn, c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia n\u01b0\u1edbc ngo\u00e0i.<\/li>\n
                    • S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng thi\u1ebft b\u1ecb t\u1ed1i t\u00e2n nh\u1ea5t (ARRI, RED), k\u1ef9 thu\u1eadt quay ph\u1ee9c t\u1ea1p.<\/li>\n
                    • D\u00e0n d\u1ef1ng b\u1ed1i c\u1ea3nh ho\u00e0nh tr\u00e1ng, quay t\u1ea1i nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m, th\u1eadm ch\u00ed \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/li>\n
                    • H\u1eadu k\u1ef3 \u0111\u1ec9nh cao v\u1edbi k\u1ef9 x\u1ea3o VFX\/3D ph\u1ee9c t\u1ea1p, \u00e2m thanh chu\u1ea9n \u0111i\u1ec7n \u1ea3nh.<\/li>\n<\/ul>\n

                      M\u1ee5c ti\u00eau:<\/b> T\u1ea1o ra m\u1ed9t “bom t\u1ea5n” qu\u1ea3ng c\u00e1o, g\u00e2y ti\u1ebfng vang l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi g\u00f3i n\u00e0y, m\u1ed9t b\u00e1o gi\u00e1 quay TVC chi ti\u1ebft v\u00e0 \u0111\u01b0\u1ee3c “may \u0111o” ri\u00eang cho t\u1eebng d\u1ef1 \u00e1n l\u00e0 b\u1eaft bu\u1ed9c.<\/p>\n

                      \"\"
                      Right Media lu\u00f4n t\u01b0 v\u1ea5n v\u00e0 c\u00f4ng khai chi ph\u00ed quay TVC cho kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n

                      Quy tr\u00ecnh s\u1ea3n xu\u1ea5t & b\u00e1o gi\u00e1 quay TVC minh b\u1ea1ch t\u1ea1i Right Media<\/b><\/h2>\n

                      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i cho kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n, Right Media lu\u00f4n tu\u00e2n th\u1ee7 quy tr\u00ecnh l\u00e0m vi\u1ec7c 5 b\u01b0\u1edbc r\u00f5 r\u00e0ng:<\/p>\n

                        \n
                      • Ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u v\u00e0 t\u01b0 v\u1ea5n (mi\u1ec5n ph\u00ed):<\/b> Ch\u00fang t\u00f4i l\u1eafng nghe m\u1ee5c ti\u00eau, \u00fd t\u01b0\u1edfng v\u00e0 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn c\u1ee7a b\u1ea1n.<\/li>\n
                      • L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 g\u1eedi b\u00e1o gi\u00e1 s\u01a1 b\u1ed9:<\/b> D\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00e3 trao \u0111\u1ed5i, Right Media s\u1ebd ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng k\u1ecbch b\u1ea3n v\u00e0 g\u1eedi b\u1ea1n m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o s\u01a1 b\u1ed9 \u0111\u1ec3 b\u1ea1n h\u00ecnh dung v\u1ec1 c\u00e1c h\u1ea1ng m\u1ee5c chi ph\u00ed.<\/li>\n
                      • Th\u1ed1ng nh\u1ea5t k\u1ecbch b\u1ea3n v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng:<\/b> Sau khi hai b\u00ean th\u1ed1ng nh\u1ea5t v\u1ec1 k\u1ecbch b\u1ea3n chi ti\u1ebft v\u00e0 b\u00e1o gi\u00e1 cu\u1ed1i c\u00f9ng, h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c k\u00fd k\u1ebft.<\/li>\n
                      • Giai \u0111o\u1ea1n ti\u1ec1n k\u1ef3 v\u00e0 t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t:<\/b> Right Media ti\u1ebfn h\u00e0nh tuy\u1ec3n di\u1ec5n vi\u00ean, t\u00ecm b\u1ed1i c\u1ea3nh, chu\u1ea9n b\u1ecb thi\u1ebft b\u1ecb v\u00e0 ti\u1ebfn h\u00e0nh quay phim theo \u0111\u00fang k\u1ebf ho\u1ea1ch.<\/li>\n
                      • H\u1eadu k\u1ef3 v\u00e0 b\u00e0n giao:<\/b> \u0110\u1ed9i ng\u0169 h\u1eadu k\u1ef3 c\u1ee7a ch\u00fang t\u00f4i s\u1ebd bi\u1ebfn nh\u1eefng th\u01b0\u1edbc phim th\u00e0nh s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh, g\u1eedi cho kh\u00e1ch h\u00e0ng duy\u1ec7t v\u00e0 b\u00e0n giao s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n

                        Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t TVC qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u1ea3m t\u00ednh, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng. Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 trong m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 quay TVC s\u1ebd gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t \u0111\u00e1ng tin c\u1eady. \u0110\u1eebng \u0111\u1ec3 ng\u00e2n s\u00e1ch tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n cho s\u1ef1 s\u00e1ng t\u1ea1o. T\u1ea1i Right Media, ch\u00fang t\u00f4i tin r\u1eb1ng m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t TVC qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n t\u1eadn t\u00ecnh v\u00e0 m\u1ed9t b\u1ea3ng b\u00e1o gi\u00e1 quay TVC chi ti\u1ebft, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n!<\/p>","protected":false},"excerpt":{"rendered":"

                        Nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o. Right Media hi\u1ec7n \u0111ang c\u00f3 c\u00e1c g\u00f3i quay TVC t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn cao c\u1ea5p d\u00e0nh cho qu\u00fd kh\u00e1ch h\u00e0ng. Tu\u1ef3 v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p m\u00e0 ch\u00fang t\u00f4i s\u1ebd b\u00e1o gi\u00e1 chi ti\u1ebft tr\u01b0\u1edbc khi k\u00fd h\u1ee3p \u0111\u1ed3ng, qu\u00fd kh\u00e1ch […]<\/p>","protected":false},"author":3,"featured_media":3702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"\nB\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t - Right Media - Right Media<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n b\u1ea3ng b\u00e1o gi\u00e1 quay TVC qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t hi\u1ec7n nay. 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