{"id":3543,"date":"2025-06-16T14:37:31","date_gmt":"2025-06-16T07:37:31","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=3543"},"modified":"2025-06-16T14:37:31","modified_gmt":"2025-06-16T07:37:31","slug":"storyboard-tvc","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/storyboard-tvc\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 7 d\u1ea1ng Storyboard TVC qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t"},"content":{"rendered":"
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Storyboard TVC \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t storyboard \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. V\u1eady c\u00f3 bao nhi\u00eau Storyboard TVC?\u00a0<\/strong><\/p>\n

L\u00fd do v\u00ec sao Storyboard\u00a0 TVC \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau?<\/h2>\n

Storyboard, hay c\u00f2n g\u1ecdi l\u00e0 b\u1ea3ng ph\u00e2n c\u1ea3nh, l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o tr\u1ef1c quan th\u1ec3 hi\u1ec7n c\u00e1c khung h\u00ecnh ch\u00ednh c\u1ee7a m\u1ed9t TVC (television commercial). M\u1ed7i khung h\u00ecnh m\u00f4 t\u1ea3 c\u1ea3nh quay, l\u1eddi tho\u1ea1i, chuy\u1ec3n \u0111\u1ed9ng m\u00e1y quay v\u00e0 hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh (n\u1ebfu c\u00f3), gi\u00fap ekip s\u1ea3n xu\u1ea5t h\u00ecnh dung ch\u00ednh x\u00e1c nh\u1eefng g\u00ec s\u1ebd \u0111\u01b0\u1ee3c quay. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u00ean video hay, h\u1ea5p d\u1eabn.<\/p>\n

Trong s\u1ea3n xu\u1ea5t TVC, storyboard \u0111\u00f3ng vai tr\u00f2 nh\u01b0 b\u1ea3n thi\u1ebft k\u1ebf chi ti\u1ebft. N\u00f3 h\u1ed7 tr\u1ee3 c\u00e1c b\u00ean li\u00ean quan t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ea1o di\u1ec5n, quay phim cho \u0111\u1ebfn h\u1eadu k\u1ef3, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro sai s\u00f3t trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. M\u1ed7i TVC n\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf storyboard b\u00e0i b\u1ea3n c\u00f3 th\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian s\u1ea3n xu\u1ea5t video.<\/p>\n

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Storyboard \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m gi\u00fap qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n

Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i TVC n\u00e0o c\u0169ng c\u00f3 m\u1ed9t d\u1ea1ng motif storyboard gi\u1ed1ng nhau. Thay v\u00e0o \u0111\u00f3 ng\u01b0\u1eddi ta s\u1ebd d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch, \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra b\u1ea3n ph\u00e1c th\u1ea3o ri\u00eang cho t\u1eebng d\u1ef1 \u00e1n TVC. Vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e1c d\u1ea1ng storyboard gi\u00fap:<\/p>\n

    \n
  • \u0110\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch n\u1ed9i dung r\u00f5 r\u00e0ng theo m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng (c\u1ea3m x\u00fac, h\u00e0i h\u01b0\u1edbc, s\u1ea3n ph\u1ea9m,…).<\/li>\n
  • Ti\u1ebft ki\u1ec7m th\u1eddi gian brainstorm v\u00e0 ch\u1ec9nh s\u1eeda, tr\u00e1nh l\u00e3ng ph\u00ed c\u00f4ng s\u1ee9c trong kh\u00e2u ti\u1ec1n k\u1ef3.<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t khi ekip hi\u1ec3u r\u00f5 h\u01b0\u1edbng \u0111i tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh quay th\u1ef1c t\u1ebf.<\/li>\n
  • D\u1ec5 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng b\u1ea3n m\u00f4 ph\u1ecfng sinh \u0111\u1ed9ng, tr\u1ef1c quan.<\/li>\n<\/ul>\n

    Doanh nghi\u1ec7p d\u1ef1a v\u00e0o k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn storyboard ph\u00f9 h\u1ee3p. X\u00e2y d\u1ef1ng b\u1ea3n ph\u00e1t th\u1ea3o c\u1ea3nh quay c\u00e0ng chi ti\u1ebft c\u00e0ng gi\u00fap qu\u00e1 tr\u00ecnh quay v\u00e0 d\u1ef1ng video \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n, nh\u1ea5t l\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n

    T\u1ed5ng h\u1ee3p 7 d\u1ea1ng Storyboard TVC qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn<\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng d\u1ea1ng storyboard ph\u1ed5 bi\u1ebfn, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. T\u00f9y v\u00e0o ng\u00e0nh h\u00e0ng v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i, b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t \u00e1p d\u1ee5ng:<\/p>\n

    Storyboard d\u1ea1ng k\u1ec3 chuy\u1ec7n (Storytelling)<\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 d\u1ea1ng storyboard th\u01b0\u1eddng th\u1ea5y nh\u1ea5t trong c\u00e1c TVC c\u00f3 t\u00ednh ch\u1ea5t c\u1ea3m x\u00fac ho\u1eb7c \u0111\u00e1nh v\u00e0o nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng trong n\u0103m nh\u01b0 d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 T\u1ebft, L\u1ec5 h\u1ed9i, k\u1ef7 ni\u1ec7m. N\u1ed9i dung th\u01b0\u1eddng di\u1ec5n ti\u1ebfn theo m\u1ed9t c\u1ed1t truy\u1ec7n v\u1edbi nh\u00e2n v\u1eadt ch\u00ednh, t\u00ecnh hu\u1ed1ng, xung \u0111\u1ed9t, cao tr\u00e0o v\u00e0 c\u00e1i k\u1ebft c\u00f3 h\u1eadu, t\u1eeb \u0111\u00f3 l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n

    B\u1ea5t k\u1ef3 ng\u00e0nh ngh\u1ec1 n\u00e0o c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t storybord d\u1ea1ng k\u1ec3 chuy\u1ec7n. C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 l\u1ef1a ch\u1ecdn d\u1ea1ng storyboard TVC n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 trong video qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ed9t gi\u1eb7t OMO d\u1ecbp T\u1ebft, TVC c\u1ee7a Vinamilk, Samsung,… Th\u00f4ng qua n\u1ed9i dung video, ng\u01b0\u1eddi xem c\u00f3 nh\u1eefng c\u1ea3m x\u00fac vui, bu\u1ed3n, \u0111\u1ed3ng c\u1ea3m, h\u01b0\u1edfng \u1ee9ng,… nh\u1edd ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ghi nh\u1edb nh\u1eefng th\u00f4ng tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \"\"
    Ph\u00e1c th\u1ea3o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/figcaption><\/figure>\n

    Storyboard d\u1ea1ng li\u1ec7t k\u00ea t\u00ednh n\u0103ng (Product-benefit based)<\/strong><\/h3>\n

    \u1ede d\u1ea1ng n\u00e0y, storyboard t\u1eadp trung m\u00f4 t\u1ea3 tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo t\u1eebng \u0111i\u1ec3m m\u1ea1nh c\u1ee5 th\u1ec3. M\u1ed7i c\u1ea3nh trong storyboard th\u1ec3 hi\u1ec7n m\u1ed9t l\u1ee3i \u00edch, c\u00f4ng d\u1ee5ng ho\u1eb7c l\u00fd do \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn s\u1ea3n ph\u1ea9m. Thay v\u00ec \u0111\u01b0a c\u00e2u chuy\u1ec7n v\u00e0o trong TVC, v\u1edbi d\u1ea1ng storyboard n\u00e0y ng\u01b0\u1eddi xem s\u1ebd tr\u1ef1c ti\u1ebfp n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n

    D\u1ea1ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng TVC qu\u1ea3ng c\u00e1o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng hay \u0111\u1ed3 c\u00f4ng ngh\u1ec7,… B\u1edfi ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng d\u1ee5ng, t\u00ednh n\u0103ng, c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng. V\u1edbi d\u1ea1ng storyboard n\u00e0y n\u00ean \u01b0u ti\u00ean video c\u00f3 th\u1eddi l\u01b0\u1ee3ng ng\u1eafn, ch\u1ee9a th\u00f4ng \u0111i\u1ec7p ng\u1eafn ng\u1ecdn, x\u00fac t\u00edch, mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho ng\u01b0\u1eddi xem.<\/p>\n

    Storyboard d\u1ea1ng h\u00e0i h\u01b0\u1edbc \u2013 b\u1ea5t ng\u1edd (Humor\/Twist)<\/strong><\/h3>\n

    D\u1ea1ng storyboard n\u00e0y khai th\u00e1c y\u1ebfu t\u1ed1 g\u00e2y c\u01b0\u1eddi, t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd ho\u1eb7c “twist” \u1edf cu\u1ed1i TVC. Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t s\u1ef1 ki\u1ec7n b\u00ecnh th\u01b0\u1eddng, sau \u0111\u00f3 d\u1eabn d\u1eaft kh\u00e1n gi\u1ea3 \u0111i theo h\u01b0\u1edbng kh\u00e1c, r\u1ed3i “b\u1ebb cua” \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

    D\u1ea1ng storyboard TVC n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong nh\u1eefng qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb, m\u1edbi kh\u1edfi nghi\u1ec7p,… Ngo\u00e0i ra, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Mirinda, H\u1ea3o H\u1ea3o,… c\u0169ng th\u01b0\u1eddng xuy\u00ean cho ra m\u1eaft nh\u1eefng qu\u1ea3ng c\u00e1o mang y\u1ebfu t\u1ed1 h\u00e0i h\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u1ea1o m\u1ed9t \u1ea5n t\u01b0\u1ee3ng th\u00fa v\u1ecb trong m\u1eaft ng\u01b0\u1eddi xem, t\u0103ng kh\u1ea3 n\u0103ng l\u00ean xu h\u01b0\u1edbng khi ph\u00e1t video l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    Storyboard d\u1ea1ng lifestyle (Phong c\u00e1ch s\u1ed1ng)<\/strong><\/h3>\n

    D\u1ea1ng n\u00e0y m\u00f4 t\u1ea3 ch\u00e2n th\u1ef1c c\u00e1ch s\u1ea3n ph\u1ea9m hi\u1ec7n di\u1ec7n trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u1ea3nh quay th\u01b0\u1eddng nh\u1eb9 nh\u00e0ng, t\u1ef1 nhi\u00ean, c\u00f3 th\u1ec3 \u0111i k\u00e8m gi\u1ecdng n\u00f3i n\u1ed9i t\u00e2m ho\u1eb7c nh\u1ea1c n\u1ec1n c\u1ea3m x\u00fac. T\u00e1c d\u1ee5ng c\u1ee7a storyboard TVC d\u1ea1ng n\u00e0y l\u00e0 t\u1ea1o n\u00ean s\u1ef1 g\u1ea7n g\u0169i, gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m, khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

    Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kho\u1ebb,… \u0111\u00e3 v\u00e0 \u0111ang khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ea1ng n\u1ed9i dung TVC n\u00e0y. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o s\u1eed d\u1ee5ng d\u1ea1ng b\u1ea3n ph\u00e1c th\u1ea3o theo h\u01b0\u1edbng phong c\u00e1ch s\u1ed1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00e2n th\u1ef1c, hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

    \"\"
    X\u00e2y d\u1ef1ng ph\u00e1c th\u1ea3o c\u1ea3nh quay chi ti\u1ebft gi\u00fap qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n

    Storyboard c\u1ea3m x\u00fac \u2013 truy\u1ec1n c\u1ea3m h\u1ee9ng (Emotional\/Inspirational)<\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 d\u1ea1ng storyboard ch\u00fa tr\u1ecdng \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n, th\u01b0\u1eddng \u00edt tho\u1ea1i, c\u00f3 h\u00ecnh \u1ea3nh c\u00f4 \u0111\u1ecdng v\u00e0 \u00e2m nh\u1ea1c c\u1ea3m x\u00fac. S\u1ea3n ph\u1ea9m th\u01b0\u1eddng ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf \u0111o\u1ea1n k\u1ebft nh\u01b0 m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a c\u00e2u chuy\u1ec7n. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 TVC qu\u1ea3ng c\u00e1o c\u00f3 storyboard c\u1ea3m x\u00fac nh\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a Vietnam Airlines, Prudential,… nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o hi\u1ec3m, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    Storyboard d\u1ea1ng \u0111\u1ed3 h\u1ecda CGI\/Animation<\/strong><\/h3>\n

    Storyboard d\u00e0nh cho c\u00e1c TVC s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda 2D\/3D ho\u1eb7c CGI ph\u1ee9c t\u1ea1p, gi\u00fap m\u00f4 ph\u1ecfng chuy\u1ec3n \u0111\u1ed9ng, b\u1ed1i c\u1ea3nh gi\u1ea3 t\u01b0\u1edfng ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 quay th\u1ef1c t\u1ebf. D\u1ea1ng n\u00e0y y\u00eau c\u1ea7u storyboard chi ti\u1ebft t\u1eebng khung chuy\u1ec3n \u0111\u1ed9ng v\u00e0 hi\u1ec7u \u1ee9ng, th\u00edch h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o cho ng\u00e2n h\u00e0ng, v\u00ed \u0111i\u1ec7n t\u1eed, tr\u00f2 game m\u1edbi, app c\u00f4ng ngh\u1ec7,… D\u1ea1ng storyboard hi\u1ec7n \u0111\u1ea1i, c\u00f3 nhi\u1ec1u s\u00e1ng t\u1ea1o, \u0111\u1ed3 ho\u1ea1 n\u1ed5i b\u1eadt gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

    Storyboard d\u1ea1ng testimonial – Ng\u01b0\u1eddi th\u1eadt chia s\u1ebb<\/strong><\/h3>\n

    D\u1ea1ng n\u00e0y m\u00f4 t\u1ea3 TVC d\u1ea1ng ph\u1ecfng v\u1ea5n, chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00e2n v\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng, ho\u1eb7c KOLs. C\u00e1c c\u1ea3nh th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, quay trong studio ho\u1eb7c m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf. Th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a trung t\u00e2m ti\u1ebfng Anh, ph\u00f2ng kh\u00e1m nha khoa, vi\u1ec7n th\u1ea9m m\u1ef9,… TVC c\u00f3 s\u1ef1 chia s\u1ebb tr\u1ef1c ti\u1ebfp c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    M\u1ed9t v\u00e0i l\u01b0u \u00fd quan tr\u1ecdng khi x\u00e2y d\u1ef1ng Storyboard cho TVC qu\u1ea3ng c\u00e1o<\/h2>\n

    Storyboard TVC \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chi ti\u1ebft, logic theo c\u00e1c d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng h\u01a1n. Tuy nhi\u00ean \u0111\u1ec3 storyboard ph\u00e1t huy \u0111\u00fang vai tr\u00f2, b\u1ea1n c\u1ea7n ch\u00fa \u00fd:<\/p>\n

      \n
    • \n

      B\u00e1m s\u00e1t m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1ea1o nh\u1eadn di\u1ec7n, b\u00e1n h\u00e0ng hay thay \u0111\u1ed5i nh\u1eadn th\u1ee9c?<\/p>\n<\/li>\n

    • \n

      \u0110\u00fang th\u1eddi l\u01b0\u1ee3ng:<\/strong> V\u1edbi TVC truy\u1ec1n h\u00ecnh, storyboard n\u00ean g\u00f3i g\u1ecdn trong 30s ho\u1eb7c 60s.<\/p>\n<\/li>\n

    • \n

      Tr\u00ecnh b\u00e0y d\u1ec5 hi\u1ec3u:<\/strong> C\u1ea3nh v\u1ebd kh\u00f4ng c\u1ea7n qu\u00e1 chi ti\u1ebft, nh\u01b0ng c\u1ea7n r\u00f5 v\u1ecb tr\u00ed m\u00e1y quay, tho\u1ea1i, h\u00e0nh \u0111\u1ed9ng.<\/p>\n<\/li>\n

    • \n

      Chia s\u1ebb v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn:<\/strong> \u0110\u1ea3m b\u1ea3o \u0111\u1ea1o di\u1ec5n, kh\u00e1ch h\u00e0ng, s\u1ea3n xu\u1ea5t v\u00e0 h\u1eadu k\u1ef3 hi\u1ec3u th\u1ed1ng nh\u1ea5t.<\/p>\n<\/li>\n<\/ul>\n

      Storyboard kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc k\u1ef9 thu\u1eadt trong s\u1ea3n xu\u1ea5t TVC, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u00e0m ch\u1ee7 th\u00f4ng \u0111i\u1ec7p ngay t\u1eeb \u0111\u1ea7u. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t ch\u1ecdn d\u1ea1ng storyboard ph\u00f9 h\u1ee3p trong s\u1ed1 7 d\u1ea1ng ph\u1ed5 bi\u1ebfn k\u1ec3 tr\u00ean. H\u00e3y \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho storyboard \u2014 v\u00ec m\u1ed9t TVC th\u00e0nh c\u00f4ng lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t b\u1ea3n ph\u00e2n c\u1ea3nh ch\u1ec9n chu.<\/p>","protected":false},"excerpt":{"rendered":"

      Storyboard TVC \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t storyboard \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. V\u1eady c\u00f3 bao nhi\u00eau Storyboard TVC?\u00a0 […]<\/p>","protected":false},"author":3,"featured_media":3545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"\nT\u1ed5ng h\u1ee3p 7 d\u1ea1ng Storyboard TVC qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t - Right Media<\/title>\n<meta name=\"description\" content=\"Storyboard TVC \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chi ti\u1ebft gi\u00fap vi\u1ec7c s\u1ea3n xu\u1ea5t video qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. T\u00ecm hi\u1ec3u c\u00e1c d\u1ea1ng storyboard qua b\u00e0i vi\u1ebft sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rightmedia.vn\/zh\/storyboard-tvc\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng h\u1ee3p 7 d\u1ea1ng Storyboard TVC qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t\" \/>\n<meta property=\"og:description\" content=\"Storyboard TVC \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chi ti\u1ebft gi\u00fap vi\u1ec7c s\u1ea3n xu\u1ea5t video qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. 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