{"id":2742,"date":"2024-11-04T18:20:23","date_gmt":"2024-11-04T11:20:23","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=2742"},"modified":"2024-11-04T18:20:23","modified_gmt":"2024-11-04T11:20:23","slug":"khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/khach-hang-muc-tieu\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong marketing"},"content":{"rendered":"
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\n \u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n <\/div>\n <\/div>\n

T\u00e2\u0323p trung va\u0300o nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 \u0111i\u00ea\u0300u ma\u0300 b\u00e2\u0301t ky\u0300 doanh nghi\u00ea\u0323p na\u0300o cu\u0303ng pha\u0309i th\u01b0\u0323c hi\u00ea\u0323n sa\u0301t sao nh\u0103\u0300m \u0111a\u0309m ba\u0309o s\u01b0\u0323 tha\u0300nh c\u00f4ng cho chi\u00ea\u0301n di\u0323ch marketing. \u0110i\u00ea\u0300u na\u0300y cho phe\u0301p sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 cu\u0309a ba\u0323n ti\u00ea\u0301p c\u00e2\u0323n \u0111u\u0301ng nho\u0301m \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng kha\u0301ch ha\u0300ng, t\u0103ng ty\u0309 l\u00ea\u0323 chuy\u00ea\u0309n \u0111\u00f4\u0309i, thu\u0301c \u0111\u00e2\u0309y doanh s\u00f4\u0301 va\u0300 vi\u00ea\u0323c kinh doanh no\u0301i chung.\u00a0<\/strong><\/p>\n

Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 gi\u0300?<\/h2>\n

Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 nho\u0301m kha\u0301ch ha\u0300ng ma\u0300 doanh nghi\u00ea\u0323p c\u00e2\u0300n xa\u0301c \u0111i\u0323nh ro\u0303 ra\u0300ng ngay t\u01b0\u0300 \u0111\u00e2\u0300u \u0111\u00ea\u0309 ti\u0300m mo\u0323i ca\u0301ch thu hu\u0301t ho\u0323 s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 do ba\u0323n cung c\u00e2\u0301p. \u0110\u00f4\u0300ng th\u01a1\u0300i, \u0111\u00e2y cu\u0303ng la\u0300 nho\u0301m kha\u0301ch ha\u0300ng ma\u0300 doanh nghi\u00ea\u0323p pha\u0309i t\u00e2\u0323p trung mo\u0323i ngu\u00f4\u0300n l\u01b0\u0323c \u0111\u00ea\u0309 phu\u0323c vu\u0323.<\/p>\n

\u0110\u00ea\u0309 thu hu\u0301t kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, co\u0301 th\u00ea\u0309 s\u01b0\u0309 du\u0323ng n\u00f4\u0323i dung la\u0300 video, hi\u0300nh a\u0309nh ch\u01b0\u0301a th\u00f4ng \u0111i\u00ea\u0323p h\u00e2\u0301p d\u00e2\u0303n ho\u0103\u0323c \u0111\u00ea\u0300 xu\u00e2\u0301t ca\u0301c sa\u0309n ph\u00e2\u0309m co\u0301 li\u00ean quan. \u0110\u00e2y la\u0300 hi\u0300nh th\u01b0\u0301c marketing hi\u00ea\u0323n \u0111a\u0323i, pha\u0301t tri\u00ea\u0309n nhanh cho\u0301ng tr\u00ean n\u00ea\u0300n ta\u0309ng ky\u0303 thu\u00e2\u0323t s\u00f4\u0301.<\/p>\n

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Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 nho\u0301m kha\u0301ch ha\u0300ng doanh nghi\u00ea\u0323p c\u00e2\u0300n t\u00e2\u0323p trung ngu\u00f4\u0300n l\u01b0\u0323c phu\u0323c vu\u0323, khuy\u00ea\u0301n khi\u0301ch ho\u0323 s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m<\/figcaption><\/figure>\n

\u0110\u00ea\u0309 xa\u0301c \u0111i\u0323nh \u0111u\u0301ng nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 ph\u00e2n ti\u0301ch d\u01b0\u0323a va\u0300o ha\u0300nh vi, s\u01a1\u0309 thi\u0301ch, \u0111\u0103\u0323c \u0111i\u00ea\u0309m cu\u0309a t\u01b0\u0300ng ca\u0301 nh\u00e2n \u0111\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n ca\u0301 nh\u00e2n ho\u0301a ca\u0301c chi\u00ea\u0301n di\u0323ch marketing sao cho hi\u00ea\u0323u qua\u0309.<\/p>\n

Ph\u00e2n bi\u00ea\u0323t kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau va\u0300 kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng<\/h2>\n

\u0110\u00ea\u0309 xa\u0301c \u0111i\u0323nh ro\u0303 nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, ba\u0323n c\u00e2\u0300n ph\u00e2n bi\u00ea\u0323t thu\u00e2\u0323t ng\u01b0\u0303 na\u0300y v\u01a1\u0301i ca\u0301c thu\u00e2\u0323t ng\u01b0\u0303 li\u00ean quan, \u0111i\u00ea\u0309n\u00a0 hi\u0300nh nh\u01b0 kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng \u0111\u00ea\u0309 tra\u0301nh a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n m\u01b0\u0301c \u0111\u00f4\u0323 tha\u0300nh c\u00f4ng va\u0300 hi\u00ea\u0323u qua\u0309 cu\u0309a chi\u00ea\u0301n di\u0323ch marketing.<\/p>\n

Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau<\/strong><\/p>\n

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  • La\u0300 nho\u0301m ng\u01b0\u01a1\u0300i ma\u0300 c\u00f4ng ty h\u01b0\u01a1\u0301ng \u0111\u00ea\u0301n, t\u00e2\u0323p trung ngu\u00f4\u0300n l\u01b0\u0323c, pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 \u0111\u00ea\u0309 cung c\u00e2\u0301p cho ho\u0323.<\/li>\n
  • Ho\u0323 co\u0301 hi\u00ea\u0309u bi\u00ea\u0301t s\u00e2u s\u0103\u0301c, thi\u0301ch da\u0300nh th\u01a1\u0300i gian \u0111\u00ea\u0309 ti\u0300m hi\u00ea\u0309u sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 m\u00f4\u0323t ca\u0301ch chu\u0309 \u0111\u00f4\u0323ng.<\/li>\n
  • Lu\u00f4n lu\u00f4n s\u0103\u0303n sa\u0300ng mua ha\u0300ng va\u0300 pha\u0309n h\u00f4\u0300i ti\u0301ch c\u01b0\u0323c v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323.<\/li>\n<\/ul>\n

    Kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng<\/strong><\/p>\n

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    • La\u0300 nho\u0301m ng\u01b0\u01a1\u0300i co\u0301 kha\u0309 n\u0103ng cao tr\u01a1\u0309 tha\u0300nh kha\u0301ch ha\u0300ng cu\u0309a doanh nghi\u00ea\u0323p, s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 do doanh nghi\u00ea\u0323p cung c\u00e2\u0301p trong t\u01b0\u01a1ng lai g\u00e2\u0300n.<\/li>\n
    • Co\u0301 hi\u00ea\u0309u bi\u00ea\u0301t i\u0301t ho\u0103\u0323c ch\u01b0a ti\u0300m hi\u00ea\u0309u ky\u0303 v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323, chi\u0309 ti\u00ea\u0301p c\u00e2\u0323n th\u00f4ng tin thu\u0323 \u0111\u00f4\u0323ng t\u01b0\u0300 qua\u0309ng ca\u0301o, pr.<\/li>\n
    • Kh\u00f4ng th\u01b0\u0323c s\u01b0\u0323 co\u0301 nhu c\u00e2\u0300u mua ha\u0300ng ho\u0103\u0323c c\u00e2\u0300n pha\u0309i \u0111\u01b0\u01a1\u0323c thuy\u00ea\u0301t phu\u0323c b\u01a1\u0309i ca\u0301c chi\u00ea\u0301n di\u0323ch marketing cu\u0309a doanh nghi\u00ea\u0323p m\u01a1\u0301i c\u00e2n nh\u0103\u0301c \u0111\u00ea\u0301n vi\u00ea\u0323c mua ha\u0300ng.<\/li>\n<\/ul>\n

      Vi\u0300 sao doanh nghi\u00ea\u0323p c\u00e2\u0300n xa\u0301c \u0111i\u0323nh nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau?<\/h2>\n

      Trong marketing no\u0301i ri\u00eang va\u0300 kinh doanh no\u0301i chung, vi\u00ea\u0323c xa\u0301c \u0111i\u0323nh nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau r\u00e2\u0301t quan tro\u0323ng. No\u0301 quy\u00ea\u0301t \u0111i\u0323nh ty\u0309 l\u00ea\u0323 tha\u0300nh c\u00f4ng cu\u0309a chi\u00ea\u0301n di\u0323ch tri\u00ea\u0309n khai marketing sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323.<\/p>\n

      M\u00f4\u0323t s\u00f4\u0301 l\u01a1\u0323i i\u0301ch cu\u0309a vi\u00ea\u0323c xa\u0301c \u0111i\u0323nh kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau ngay t\u01b0\u0300 \u0111\u00e2\u0300u nh\u01b0 sau:<\/p>\n

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      • T\u00f4\u0301i \u01b0u ho\u0301a ta\u0300i nguy\u00ean<\/strong>: Ta\u0300i nguy\u00ean \u01a1\u0309 \u0111\u00e2y bao g\u00f4\u0300m ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c v\u00ea\u0300 nh\u00e2n s\u01b0\u0323, th\u01a1\u0300i gian, chi phi\u0301… Chi\u0309 c\u00e2\u0300n xa\u0301c \u0111i\u0323nh ro\u0303 nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, doanh nghi\u00ea\u0323p cu\u0309a ba\u0323n chi\u0309 c\u00e2\u0300n d\u00f4\u0300n mo\u0323i ngu\u00f4\u0300n l\u01b0\u0323c va\u0300o phu\u0323c vu\u0323 nho\u0301m kha\u0301ch ha\u0300ng na\u0300y, v\u01b0\u0300a t\u00f4\u0301i \u01b0u ta\u0300i nguy\u00ean v\u01b0\u0300a t\u0103ng doanh s\u00f4\u0301 ba\u0301n ha\u0300ng, gia\u0309m thi\u00ea\u0309u s\u01b0\u0323 la\u0303ng phi\u0301.<\/li>\n
      • Khai tha\u0301c insight kha\u0301ch ha\u0300ng<\/strong>: Thay vi\u0300 pha\u0309i ti\u0300m hi\u00ea\u0309u va\u0300 ti\u00ea\u0301p c\u00e2\u0323n t\u00e2\u0301t ca\u0309 mo\u0323i nho\u0301m \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng kha\u0301ch ha\u0300ng, chi\u0309 c\u00e2\u0300n t\u00e2\u0323p trung va\u0300o m\u00f4\u0323t nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, ba\u0323n se\u0303 bi\u00ea\u0301t \u0111\u01b0\u01a1\u0323c nhu c\u00e2\u0300u, mong mu\u00f4\u0301n, s\u01a1\u0309 thi\u0301ch… cu\u0309a kha\u0301ch ha\u0300ng \u0111\u00ea\u0309 sa\u0309n xu\u00e2\u0301t va\u0300 cung c\u00e2\u0301p nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 t\u00f4\u0301t h\u01a1n, \u0111a\u0301p \u01b0\u0301ng v\u01a1\u0301i nho\u0301m kha\u0301ch ha\u0300ng na\u0300y.<\/li>\n
      • T\u0103ng l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh<\/strong>: Khi \u0111a\u0303 xa\u0301c \u0111i\u0323nh \u0111\u01b0\u01a1\u0323c nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, doanh nghi\u00ea\u0323p se\u0303 n\u0103\u0301m ro\u0303 kha\u0301ch ha\u0300ng cu\u0303ng nh\u01b0 ph\u00e2n khu\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng li\u00ean quan. K\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i nh\u01b0\u0303ng ph\u00e2n ti\u0301ch v\u00ea\u0300 \u0111\u00f4\u0301i thu\u0309 cu\u0300ng li\u0303nh v\u01b0\u0323c, ti\u0300m ra th\u00ea\u0301 ma\u0323nh va\u0300 \u0111i\u00ea\u0309m y\u00ea\u0301u cu\u0309a ho\u0323, t\u01b0\u0300 \u0111o\u0301 ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh b\u0103\u0300ng nh\u01b0\u0303ng \u01b0u \u0111i\u00ea\u0309m v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 cu\u0309a doanh nghi\u00ea\u0323p.<\/li>\n
      • T\u0103ng \u0111\u00f4\u0323 nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u<\/strong>: Chi\u00ea\u0301n di\u0323ch marketing nh\u0103\u0301m \u0111u\u0301ng nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau cu\u0303ng \u0111em la\u0323i hi\u00ea\u0323u qua\u0309 tuy\u00ea\u0323t v\u01a1\u0300i v\u00ea\u0300 ta\u0323o d\u01b0\u0323ng va\u0300 t\u0103ng \u0111\u00f4\u0323 nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u.Th\u00f4ng qua video, hi\u0300nh a\u0309nh, \u00e2m thanh ch\u01b0\u0301a th\u00f4ng \u0111i\u00ea\u0323p ro\u0303 ra\u0300ng g\u00e2\u0300n gu\u0303i giu\u0301p kh\u01a1i g\u01a1\u0323i ca\u0309m xu\u0301c va\u0300 t\u0103ng s\u01b0\u0323 li\u00ean k\u00ea\u0301t gi\u01b0\u0303a kha\u0301ch ha\u0300ng – doanh nghi\u00ea\u0323p.<\/li>\n<\/ul>\n

        H\u01b0\u01a1\u0301ng d\u00e2\u0303n ca\u0301ch xa\u0301c \u0111i\u0323nh kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau trong marketing<\/h2>\n

        \u0110\u00ea\u0309 xa\u0301c \u0111i\u0323nh kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau, doanh nghi\u00ea\u0323p c\u00e2\u0300n pha\u0309i th\u01b0\u0323c hi\u00ea\u0323n quy tri\u0300nh ph\u00e2n ti\u0301ch chi ti\u00ea\u0301t va\u0300 \u0111\u00e2\u0300y \u0111u\u0309 ca\u0301c b\u01b0\u01a1\u0301c sau:<\/p>\n

        B\u01b0\u01a1\u0301c 1: Th\u00f4\u0301ng nh\u00e2\u0301t d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng<\/h3>\n

        Tr\u01b0\u01a1\u0301c khi mu\u00f4\u0301n h\u01b0\u01a1\u0301ng \u0111\u00ea\u0301n nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau tha\u0300nh c\u00f4ng, ba\u0323n c\u00e2\u0300n pha\u0309i \u0111a\u0309m ba\u0309o r\u0103\u0300ng t\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng d\u01b0\u0303 li\u00ea\u0323u li\u00ean quan \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng \u0111\u00ea\u0300u pha\u0309i \u0111\u01b0\u01a1\u0323c t\u00e2\u0323p h\u01a1\u0323p \u0111\u00e2\u0300y \u0111u\u0309 tr\u00ean m\u00f4\u0323t n\u00ea\u0300n ta\u0309ng nh\u00e2\u0301t \u0111i\u0323nh. \u0110i\u00ea\u0300u na\u0300y r\u00e2\u0301t quan tro\u0323ng giu\u0301p ba\u0323n bi\u00ea\u0301t mo\u0323i th\u01b0\u0301 v\u00ea\u0300 kha\u0301ch ha\u0300ng ma\u0300 kh\u00f4ng bo\u0309 so\u0301t ca\u0301c chi ti\u00ea\u0301t quan tro\u0323ng.<\/p>\n

        B\u01b0\u01a1\u0301c 2: Xa\u0301c \u0111i\u0323nh ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng<\/h3>\n

        Khi \u0111a\u0303 co\u0301 d\u01b0\u0303 li\u00ea\u0323u v\u00ea\u0300 kha\u0301ch ha\u0300ng, ha\u0303y ph\u00e2n khu\u0301c \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng \u0111\u00ea\u0309 ti\u00ea\u0301p c\u00e2\u0323n \u0111\u01b0\u01a1\u0323c d\u00ea\u0303 da\u0300ng h\u01a1n. Mu\u0323c \u0111i\u0301ch cu\u0309a vi\u00ea\u0323c na\u0300y \u0111o\u0301 la\u0300 chia nho\u0309 nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau tha\u0300nh nhi\u00ea\u0300u nho\u0301m nho\u0309 h\u01a1n n\u01b0\u0303a, \u01a1\u0309 m\u00f4\u0303i nho\u0301m nho\u0309 na\u0300y chu\u0309 y\u00ea\u0301u la\u0300 nh\u01b0\u0303ng kha\u0301ch ha\u0300ng co\u0301 cu\u0300ng s\u01a1\u0309 thi\u0301ch, nhu c\u00e2\u0300u, ha\u0300nh vi… D\u01b0\u0323a va\u0300o \u0111o\u0301, doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 x\u00e2y d\u01b0\u0323ng t\u01b0\u0300ng chi\u00ea\u0301n di\u0323ch marketing phu\u0300 h\u01a1\u0323p.<\/p>\n

        \"\"
        Xa\u0301c \u0111i\u0323nh ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng la\u0300 vi\u00ea\u0323c quan tro\u0323ng trong qua\u0301 tri\u0300nh xa\u0301c \u0111i\u0323nh nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau<\/figcaption><\/figure>\n

        Checklist t\u01b0\u0300ng ph\u00e2n \u0111oa\u0323n cu\u0323 th\u00ea\u0309 nh\u01b0 sau:<\/p>\n

        Ph\u00e2n \u0111oa\u0323n ha\u0300nh vi<\/strong><\/p>\n

        Ph\u00e2n ti\u0301ch ha\u0300nh vi kha\u0301ch ha\u0300ng la\u0300 \u0111i\u00ea\u0300u c\u01b0\u0323c ky\u0300 quan tro\u0323ng, giu\u0301p thu\u0301c \u0111\u00e2\u0309y hi\u00ea\u0323u qua\u0309 quy\u00ea\u0301t \u0111i\u0323nh ha\u0300nh vi mua ha\u0300ng cu\u0309a kha\u0301ch ha\u0300ng. Ha\u0303y t\u01b0\u0323 \u0111\u0103\u0323t ra va\u0300 tra\u0309 l\u01a1\u0300i nh\u01b0\u0303ng c\u00e2u ho\u0309i sau:<\/p>\n

          \n
        • C\u00e2\u0300n th\u01b0\u0323c hi\u00ea\u0323n nh\u01b0\u0303ng \u0111i\u00ea\u0300u gi\u0300 \u0111\u00ea\u0309 \u0111a\u0301nh tru\u0301ng t\u00e2m ly\u0301 quy\u00ea\u0301t \u0111i\u0323nh mua ha\u0300ng cu\u0309a kha\u0301ch ha\u0300ng?<\/li>\n
        • Kha\u0301ch ha\u0300ng \u0111ang ti\u0300m ki\u00ea\u0301m nh\u01b0\u0303ng th\u00f4ng tin gi\u0300? Co\u0301 li\u00ean quan \u0111\u00ea\u0301n sa\u0309n ph\u00e2\u0309m hay kh\u00f4ng?<\/li>\n
        • Khi mua ha\u0300ng, kha\u0301ch ha\u0300ng co\u0301 tham kha\u0309o y\u0301 ki\u00ea\u0301n cu\u0309a ai kh\u00f4ng?<\/li>\n
        • Ly\u0301 do khi\u00ea\u0301n kha\u0301ch ha\u0300ng mua ha\u0300ng la\u0300 gi\u0300?<\/li>\n
        • S\u00f4\u0301 l\u01b0\u01a1\u0323ng ha\u0300ng, t\u00e2\u0300n su\u00e2\u0301t mua ha\u0300ng, th\u01a1\u0300i gian mua ha\u0300ng, n\u01a1i mua ha\u0300ng…?<\/li>\n<\/ul>\n

          Ph\u00e2n \u0111oa\u0323n t\u00e2m ly\u0301<\/strong><\/p>\n

          Chu\u0309 y\u00ea\u0301u t\u00e2\u0323p trung va\u0300o ph\u00e2n ti\u0301ch ca\u0301c y\u00ea\u0301u t\u00f4\u0301 v\u00ea\u0300 t\u00e2m ly\u0301 kha\u0301ch ha\u0300ng, bao g\u00f4\u0300m ti\u0301nh ca\u0301ch – s\u01a1\u0309 thi\u0301ch – ni\u00ea\u0300m tin – phong ca\u0301ch l\u00f4\u0301i s\u00f4\u0301ng. D\u01b0\u0323a va\u0300o \u0111o\u0301, doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 \u0111\u00ea\u0300 xu\u00e2\u0301t nh\u01b0\u0303ng gia\u0301 tri\u0323 ro\u0303 ra\u0300ng gi\u01b0\u0303a ch\u00e2\u0301t l\u01b0\u01a1\u0323ng va\u0300 gia\u0301 ca\u0309. Ngoa\u0300i ra, ca\u0301c v\u00e2\u0301n \u0111\u00ea\u0300 li\u00ean quan nh\u01b0 ca\u0301c \u0111i\u00ea\u0300u khoa\u0309n thanh toa\u0301n, li\u0323ch tri\u0300nh giao ha\u0300ng cu\u0303ng go\u0301p ph\u00e2\u0300n kh\u00f4ng nho\u0309 va\u0300o vi\u00ea\u0323c thu hu\u0301t nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau.<\/p>\n

          Ph\u00e2n \u0111oa\u0323n nh\u00e2n kh\u00e2\u0309u ho\u0323c<\/strong><\/p>\n

            \n
          • Gi\u01a1\u0301i ti\u0301nh na\u0300o, \u0111\u00f4\u0323 tu\u00f4\u0309i na\u0300o quan t\u00e2m nhi\u00ea\u0300u nh\u00e2\u0301t \u0111\u00ea\u0301n sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323?<\/li>\n
          • Tri\u0300nh \u0111\u00f4\u0323 ho\u0323c v\u00e2\u0301n, ti\u0300nh tra\u0323ng h\u00f4n nh\u00e2n, gia \u0111i\u0300nh, \u0111a\u0303 k\u00ea\u0301t h\u00f4n hay co\u0300n \u0111\u00f4\u0323c th\u00e2n, \u0111a\u0303 co\u0301 con hay cha\u0301u ch\u01b0a?<\/li>\n
          • M\u01b0\u0301c thu nh\u00e2\u0323p cu\u0309a nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 bao nhi\u00eau?<\/li>\n
          • Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau thu\u00f4\u0323c nho\u0301m na\u0300y co\u0301 nh\u01b0\u0303ng m\u00f4\u0301i quan t\u00e2m, s\u01a1\u0309 thi\u0301ch, nhu c\u00e2\u0300u na\u0300o \u0111\u0103\u0323c bi\u00ea\u0323t kh\u00f4ng?<\/li>\n<\/ul>\n

            B\u01b0\u01a1\u0301c 3: Giao ti\u00ea\u0301p va\u0300 thu th\u00e2\u0323p y\u0301 ki\u00ea\u0301n kha\u0301ch ha\u0300ng<\/h3>\n

            \u0110\u00ea\u0309 la\u0300m phong phu\u0301 v\u00ea\u0300 d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng, ha\u0303y ti\u00ea\u0301n ha\u0300nh nhi\u00ea\u0300u cu\u00f4\u0323c kha\u0309o sa\u0301t online, offline, pho\u0309ng v\u00e2\u0301n nho\u0301m, t\u00f4\u0309 ch\u01b0\u0301c ho\u0103\u0323c ca\u0301 nh\u00e2n, th\u00f4ng qua nhi\u00ea\u0300u hi\u0300nh th\u01b0\u0301c nh\u01b0 email, \u0111i\u00ea\u0323n thoa\u0323i ho\u0103\u0323c ca\u0301c n\u00ea\u0300n ta\u0309ng ma\u0323ng xa\u0303 h\u00f4\u0323i… Tu\u0300y theo s\u01a1\u0309 tr\u01b0\u01a1\u0300ng va\u0300 ta\u0300i nguy\u00ean doanh nghi\u00ea\u0323p \u0111\u00ea\u0309 cho\u0323n hi\u0300nh th\u01b0\u0301c phu\u0300 h\u01a1\u0323p v\u01a1\u0301i nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau.<\/p>\n

            \u0110\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n cu\u00f4\u0323c kha\u0309o sa\u0301t hi\u00ea\u0323u qua\u0309, \u0111em la\u0323i nhi\u00ea\u0300u d\u01b0\u0303 li\u00ea\u0323u co\u0301 i\u0301ch, ha\u0303y chu\u0301 y\u0301 nh\u01b0\u0303ng \u0111i\u00ea\u0300u sau \u0111\u00e2y:<\/p>\n

              \n
            • Thi\u00ea\u0301t k\u00ea\u0301 b\u00f4\u0323 c\u00e2u ho\u0309i phu\u0300 h\u01a1\u0323p sao cho vi\u00ea\u0323c kha\u0309o sa\u0301t thu\u00e2\u0323n l\u01a1\u0323i, thu th\u00e2\u0323p \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u th\u00f4ng tin c\u00e2\u0300n thi\u00ea\u0301t. T\u00f4\u0301t nh\u00e2\u0301t n\u00ean s\u01b0\u0309 du\u0323ng nh\u01b0\u0303ng da\u0323ng c\u00e2u ho\u0309i cu\u0323 th\u00ea\u0309, co\u0301 \u0111a cho\u0323n l\u01b0\u0323a ho\u0103\u0323c mong mu\u00f4\u0301n kha\u0301ch ha\u0300ng no\u0301i l\u00ean quan \u0111i\u00ea\u0309m ca\u0301 nh\u00e2n.<\/li>\n
            • T\u00f4\u0309 ch\u01b0\u0301c kh\u00e2u thu th\u00e2\u0323p y\u0301 ki\u00ea\u0301n phu\u0300 h\u01a1\u0323p, ti\u00ea\u0323n l\u01a1\u0323i \u0111\u00ea\u0309 kha\u0301ch ha\u0300ng d\u00ea\u0303 da\u0300ng tham gia va\u0300 chia se\u0309.<\/li>\n
            • X\u01b0\u0309 ly\u0301 d\u01b0\u0303 li\u00ea\u0323u thu th\u00e2\u0323p \u0111\u01b0\u01a1\u0323c va\u0300 ti\u00ea\u0301n ha\u0300nh ph\u00e2n ti\u0301ch \u0111a\u0301nh gia\u0301 th\u00f4ng tin d\u01b0\u0323a tr\u00ean ca\u0301c y\u00ea\u0301u t\u00f4\u0301 v\u00ea\u0300 ti\u0301nh chi\u0301nh xa\u0301c, kha\u0301ch quan, trung th\u01b0\u0323c va\u0300 d\u00ea\u0303 hi\u00ea\u0309u.<\/li>\n<\/ul>\n

              B\u01b0\u01a1\u0301c 4: X\u00e2y d\u01b0\u0323ng n\u00f4\u0323i dung marketing phu\u0300 h\u01a1\u0323p<\/h3>\n

              Co\u0301 r\u00e2\u0301t nhi\u00ea\u0300u hi\u0300nh th\u01b0\u0301c x\u00e2y d\u01b0\u0323ng n\u00f4\u0323i dung marketing nh\u01b0 hi\u0300nh a\u0309nh, video phim, video ng\u0103\u0301n… Chi\u0309 c\u00e2\u0300n d\u01b0\u0323a va\u0300o nh\u01b0\u0303ng \u0111\u0103\u0323c \u0111i\u00ea\u0309m va\u0300 l\u01a1\u0323i i\u0301ch t\u01b0\u0300 nh\u01b0\u0303ng th\u00f4ng tin, d\u01b0\u0303 li\u00ea\u0323u ba\u0323n thu th\u00e2\u0323p \u0111\u01b0\u01a1\u0323c \u0111\u00ea\u0309 x\u00e2y d\u01b0\u0323ng n\u00f4\u0323i dung phu\u0300 h\u01a1\u0323p, ch\u01b0\u0301a th\u00f4ng \u0111i\u00ea\u0323p ro\u0303 ra\u0300ng, cung c\u00e2\u0301p nh\u01b0\u0303ng th\u00f4ng tin co\u0301 gia\u0301 tri\u0323 giu\u0301p thu hu\u0301t, gi\u01b0\u0303 ch\u00e2n kha\u0301ch ha\u0300ng \u01a1\u0309 la\u0323i xem h\u00ea\u0301t video, cu\u0303ng nh\u01b0 cho\u0323n l\u01b0\u0323a mua ha\u0300ng.<\/p>\n

              B\u01b0\u01a1\u0301c 5: X\u00e2y d\u01b0\u0323ng Customer journey map<\/h3>\n

              B\u01b0\u01a1\u0301c cu\u00f4\u0301i cu\u0300ng chi\u0301nh la\u0300 x\u00e2y d\u01b0\u0323ng m\u00f4\u0323t Customer journey map (CJM) – m\u00f4\u0323t ba\u0309n s\u01a1 \u0111\u00f4\u0300 bao g\u00f4\u0300m \u0111\u00e2\u0300y \u0111u\u0309 nh\u01b0\u0303ng giai \u0111oa\u0323n ma\u0300 m\u00f4\u0323t kha\u0301ch ha\u0300ng pha\u0309i tra\u0309i qua, t\u01b0\u0300 khi bi\u00ea\u0301t \u0111\u00ea\u0301n th\u01b0\u01a1ng hi\u00ea\u0323u cho \u0111\u00ea\u0301n lu\u0301c mua ha\u0300ng va\u0300 tr\u01a1\u0309 tha\u0300nh m\u00f4\u0323t trong nh\u01b0\u0303ng kha\u0301ch ha\u0300ng trung tha\u0300nh cu\u0309a doanh nghi\u00ea\u0323p, th\u01b0\u01a1\u0300ng xuy\u00ean s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 m\u00f4\u0323t ca\u0301ch chu\u0309 \u0111\u00f4\u0323ng.<\/p>\n

              \u0110\u00f4\u0301i v\u01a1\u0301i doanh nghi\u00ea\u0323p, vi\u00ea\u0323c x\u00e2y d\u01b0\u0323ng va\u0300 s\u01b0\u0309 du\u0323ng s\u01a1 \u0111\u00f4\u0300 na\u0300y m\u00f4\u0323t ca\u0301ch hi\u00ea\u0323u qua\u0309 se\u0303 \u0111em la\u0323i ca\u0301i nhi\u0300n t\u00f4\u0309ng qua\u0301t, giu\u0301p ba\u0323n d\u00ea\u0303 hi\u0300nh dung v\u00ea\u0300 tra\u0309i nghi\u00ea\u0323m mua s\u0103\u0301m cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng. T\u01b0\u0300 \u0111o\u0301 \u0111\u01b0a ra nh\u01b0\u0303ng chi\u00ea\u0301n di\u0323ch marketing phu\u0300 h\u01a1\u0323p v\u01a1\u0301i nhu c\u00e2\u0300u va\u0300 s\u01a1\u0309 thi\u0301ch cu\u0309a kha\u0301ch ha\u0300ng.<\/p>\n

              To\u0301m la\u0323i, hi\u00ea\u0309u ro\u0303 va\u0300 xa\u0301c \u0111i\u0323nh nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 nhi\u00ea\u0323m vu\u0323 quan tro\u0323ng cu\u0309a doanh nghi\u00ea\u0323p. \u0110i\u00ea\u0300u na\u0300y giu\u0301p doanh nghi\u00ea\u0323p t\u00e2\u0323p trung ti\u00ea\u0301p c\u00e2\u0323n va\u0300 pha\u0301t tri\u00ea\u0309n di\u0323ch vu\u0323 m\u00f4\u0323t ca\u0301ch t\u00f4\u0301t nh\u00e2\u0301t va\u0300o. Tuy nhi\u00ean, cu\u0303ng pha\u0309i l\u01b0u y\u0301 r\u0103\u0300ng t\u00e2\u0323p trung va\u0300o kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau c\u00e2\u0300n pha\u0309i linh hoa\u0323t, thay \u0111\u00f4\u0309i li\u00ean tu\u0323c sao cho phu\u0300 h\u01a1\u0323p \u0111\u00ea\u0309 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c hi\u00ea\u0323u qua\u0309 kinh doanh t\u00f4\u0301t nh\u00e2\u0301t.<\/p>","protected":false},"excerpt":{"rendered":"

              T\u00e2\u0323p trung va\u0300o nho\u0301m kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 \u0111i\u00ea\u0300u ma\u0300 b\u00e2\u0301t ky\u0300 doanh nghi\u00ea\u0323p na\u0300o cu\u0303ng pha\u0309i th\u01b0\u0323c hi\u00ea\u0323n sa\u0301t sao nh\u0103\u0300m \u0111a\u0309m ba\u0309o s\u01b0\u0323 tha\u0300nh c\u00f4ng cho chi\u00ea\u0301n di\u0323ch marketing. \u0110i\u00ea\u0300u na\u0300y cho phe\u0301p sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 cu\u0309a ba\u0323n ti\u00ea\u0301p c\u00e2\u0323n \u0111u\u0301ng nho\u0301m \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng kha\u0301ch ha\u0300ng, t\u0103ng ty\u0309 l\u00ea\u0323 chuy\u00ea\u0309n \u0111\u00f4\u0309i, […]<\/p>","protected":false},"author":4,"featured_media":2834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc"],"acf":[],"yoast_head":"\nKh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong marketing - Right Media<\/title>\n<meta name=\"description\" content=\"Kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau la\u0300 nho\u0301m kha\u0301ch ha\u0300ng doanh nghi\u00ea\u0323p c\u00e2\u0300n t\u00e2\u0323p trung ngu\u00f4\u0300n l\u01b0\u0323c phu\u0323c vu\u0323, khuy\u00ea\u0301n khi\u0301ch ho\u0323 s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rightmedia.vn\/zh\/khach-hang-muc-tieu\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? 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