{"id":2491,"date":"2024-10-08T14:48:00","date_gmt":"2024-10-08T07:48:00","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=2491"},"modified":"2024-10-08T14:48:00","modified_gmt":"2024-10-08T07:48:00","slug":"ooh-dooh","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/ooh-dooh\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t OOH, DOOH v\u00e0 c\u00e1ch t\u1ed1i \u01b0u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t"},"content":{"rendered":"
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OOH, DOOH l\u00e0 hai c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p ch\u00fang tr\u00ean \u0111\u01b0\u1eddng, b\u00ean ngo\u00e0i m\u1ed9t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay c\u00e1c t\u00f2a nh\u00e0 l\u1edbn,… Tuy \u0111\u1ec1u l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ngo\u00e0i tr\u1eddi, nh\u01b0ng OOH v\u00e0 DOOH c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1ec1 c\u00f4ng ngh\u1ec7, n\u1ed9i dung v\u00e0 t\u00ednh linh ho\u1ea1t. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, \u53f3\u7ffc\u5a92\u4f53<\/a> s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc ph\u00e2n bi\u1ec7t hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y.<\/strong><\/p>\n

\u0110\u1ecbnh ngh\u0129a OOH v\u00e0 DOOH<\/strong><\/h2>\n

OOH l\u00e0 g\u00ec?<\/strong><\/h3>\n

OOH l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Out-Of-Home, \u0111\u00e2y l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u00e0nh truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o, ch\u1ec9 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u00ean TV m\u00e0 l\u00e0 tr\u00ean c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o, m\u00e0n h\u00ecnh l\u1edbn,… \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng.<\/p>\n

OOH \u0111\u00e3 ra \u0111\u1eddi t\u1eeb l\u00e2u, cho \u0111\u1ebfn nay h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. B\u1ea1n c\u00f3 th\u1ec3 tr\u00f4ng th\u1ea5y nh\u1eefng bi\u1ec3n qu\u1ea3ng c\u00e1o \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 ghi nh\u1edb c\u00e1c th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng. Tuy nhi\u00ean tr\u00ean qu\u1ea3ng c\u00e1o c\u00e1c th\u00f4ng tin s\u1ebd \u1edf tr\u1ea1ng th\u00e1i t\u0129nh, kh\u00f4ng thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh, slogan,… cho \u0111\u1ebfn khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1edbi.<\/p>\n

DOOH l\u00e0 g\u00ec?<\/strong><\/h3>\n

DOOH l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Digital Out-Of-Home, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi. C\u0169ng gi\u1ed1ng nh\u01b0 OOH, DOOH \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean ngo\u00e0i c\u00e1c t\u00f2a nh\u00e0 l\u1edbn, tr\u1ea1m xe, n\u01a1i c\u00f4ng c\u1ed9ng v\u1edbi m\u00e0n h\u00ecnh LED, LCD,… gi\u00fap th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng, cu\u1ed1n h\u00fat.<\/p>\n

Kh\u00e1c v\u1edbi OOH, DOOH l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00f3 chuy\u1ec3n \u0111\u1ed9ng, c\u00e1c nh\u00e2n v\u1eadt, n\u1ed9i dung thay \u0111\u1ed5i linh ho\u1ea1t, th\u1eadm ch\u00ed l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. DOOH \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u1eefu \u00edch kh\u00e1c.<\/p>\n

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Qu\u1ea3ng c\u00e1o c\u1ee7a TP Bank tr\u00ean m\u00e0n SKY LED Th\u1ee7 Thi\u00eam, Q1, HCM<\/figcaption><\/figure>\n

Ph\u00e2n bi\u1ec7t OOH v\u00e0 DOOH<\/strong><\/h2>\n

OOH, DOOH c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang \u0111\u1ec3 ph\u00e2n bi\u1ec7t. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

\u0110i\u1ec3m gi\u1ed1ng nhau:<\/strong><\/p>\n

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  • Ti\u1ebfp th\u1ecb ngo\u00e0i tr\u1eddi:<\/strong><\/em> Hai h\u00ecnh th\u1ee9c tr\u00ean \u0111\u1ec1u l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb ngo\u00e0i tr\u1eddi, ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng ngay c\u1ea3 khi h\u1ecd \u0111ang di chuy\u1ec3n tr\u00ean \u0111\u01b0\u1eddng, kh\u00f4ng c\u00f3 \u1edf trong kh\u00f4ng gian s\u1ed1ng th\u01b0\u1eddng nh\u1eadt. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t c\u1ee7a OOH v\u00e0 DOOH.<\/li>\n
  • V\u1ecb tr\u00ed \u0111\u00f4ng ng\u01b0\u1eddi:<\/strong> <\/em>V\u1ecb tr\u00ed tri\u1ec3n khai qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau, \u0111\u1ec1u l\u00e0 nh\u1eefng n\u01a1i c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i \u0111\u00f4ng \u0111\u1ea3o, gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i. Nh\u1eefng khu v\u1ef1c th\u01b0\u1eddng c\u00f3 qu\u1ea3ng c\u00e1o OOH, DOOH k\u1ec3 \u0111\u1ebfn nh\u01b0 \u0111\u01b0\u1eddng cao t\u1ed1c, trung t\u00e2m th\u00e0nh ph\u1ed1, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, ng\u00e3 t\u01b0 \u0111\u01b0\u1eddng,…<\/li>\n
  • D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn:<\/strong> <\/em>OOH v\u00e0 DOOH \u0111\u1ec1u gi\u00fap g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi xem, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u0111i v\u00e0o tr\u00ed nh\u1edb m\u1eb7c d\u00f9 ch\u1ec9 ti\u1ebfp x\u00fac trong th\u1eddi gian ng\u1eafn.<\/li>\n<\/ul>\n

    \u0110i\u1ec3m kh\u00e1c nhau:<\/strong><\/p>\n

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    • V\u1ec1 c\u00f4ng ngh\u1ec7:<\/strong> <\/em>OOH s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u1ed1ng l\u00e0 nh\u1eefng bi\u1ec3n qu\u1ea3ng c\u00e1o t\u0129nh, \u0111\u01b0\u1ee3c in \u1ea5n, v\u1ebd,… Trong khi \u0111\u00f3 DOOH hi\u1ec7n \u0111\u1ea1i h\u01a1n, \u0111\u00e3 c\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 d\u00f9ng m\u00e0n h\u00ecnh LED, LCD, ho\u1eb7c c\u00e1c m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed kh\u00e1c.<\/li>\n
    • V\u1ec1 n\u1ed9i dung:<\/strong><\/em> Hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t n\u1ed9i dung, m\u1ed9t lo\u1ea1i l\u00e0 n\u1ed9i dung t\u0129nh, m\u1ed9t lo\u1ea1i l\u00e0 n\u1ed9i dung \u0111\u1ed9ng. C\u1ee5 th\u1ec3, OOH ch\u1ec9 ph\u00e1t \u0111i qu\u1ea3ng c\u00e1o t\u0129nh th\u00f4ng qua poster, b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c in \u1ea5n s\u1eb5n tr\u01b0\u1edbc \u0111\u00f3, kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i ho\u1eb7c chuy\u1ec3n \u0111\u1ed9ng trong su\u1ed1t chi\u1ebfn d\u1ecbch. Trong khi \u0111\u00f3, DOOH c\u0169ng l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0ng n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u1ea1i thay \u0111\u1ed5i linh \u0111\u1ed9ng. Do h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean m\u00e0n h\u00ecnh LED, LCD, nh\u00e2n v\u1eadt chuy\u1ec3n \u0111\u1ed9ng, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh c\u0169ng linh ho\u1ea1t thay \u0111\u1ed5i theo.<\/li>\n
    • V\u1ec1 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/strong><\/em> OOH l\u00e0 qu\u1ea3ng c\u00e1o t\u0129nh n\u00ean kh\u00f4ng c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c nh\u01b0 DOOH. M\u1ed9t s\u1ed1 m\u00e0n h\u00ecnh c\u00f3 t\u00edch h\u1ee3p c\u1ea3m bi\u1ebfn cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m tr\u00ean ch\u00ednh qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00fa nh\u1ea5p \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 DOOH mang \u0111\u1ebfn cho ng\u01b0\u1eddi xem, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o.<\/li>\n
    • V\u1ec1 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng:<\/strong><\/em> \u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f3 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c kh\u00f4ng cao. Ng\u01b0\u1ee3c l\u1ea1i DOOH l\u1ea1i d\u1ec5 d\u00e0ng h\u01a1n trong v\u1ea5n \u0111\u1ec1 \u0111o l\u01b0\u1eddng nh\u1edd v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i.<\/li>\n
    • V\u1ec1 chi ph\u00ed th\u1ef1c hi\u1ec7n:<\/strong><\/em> Chi ph\u00ed cho chi\u1ebfn d\u1ecbch OOH th\u01b0\u1eddng s\u1ebd kh\u00f4ng cao nh\u01b0 DOOH, do ch\u1ec9 c\u1ea7n in \u1ea5n sau \u0111\u00f3 thu\u00ea v\u1ecb tr\u00ed v\u00e0 l\u1eafp \u0111\u1eb7t. Trong khi \u0111\u00f3 DOOH \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 m\u00e0n h\u00ecnh LED, LCD hi\u1ec7n \u0111\u1ea1i, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean chi ph\u00ed s\u1ebd cao h\u01a1n.<\/li>\n<\/ul>\n

      T\u00f3m l\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t OOH, DOOH d\u1ec5 d\u00e0ng. B\u1edfi m\u1ed9t lo\u1ea1i l\u00e0 qu\u1ea3ng c\u00e1o t\u0129nh, h\u00ecnh \u1ea3nh, n\u1ed9i dung kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i, m\u1ed9t lo\u1ea1i l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed9ng v\u1edbi c\u00e1c nh\u00e2n v\u1eadt, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc s\u1ed1ng \u0111\u1ed9ng, s\u1eafc n\u00e9t v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed9ng linh ho\u1ea1t.<\/p>\n

      \"\"
      B\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng cung \u0111\u01b0\u1eddng c\u00f3 nhi\u1ec1u xe c\u1ed9 qua l\u1ea1i<\/figcaption><\/figure>\n

      S\u1eed d\u1ee5ng OOH v\u00e0 DOOH qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

      S\u1eed d\u1ee5ng OOH, DOOH gi\u00fap qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i, m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean \u0111\u1ec3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn, \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i.<\/p>\n

      C\u1ee5 th\u1ec3, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng OOH, DOOH \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i:<\/p>\n

      S\u1eed d\u1ee5ng OOH qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n

      X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch:<\/strong><\/p>\n

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      • \u0110\u1ed1i v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n:<\/strong> <\/em>OOH tri\u1ec3n khai chi\u1ebfn d\u1ecbch trong th\u1eddi gian d\u00e0i. Qu\u1ea3ng c\u00e1o t\u0129nh \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y, nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i nh\u01b0 ng\u00e3 3, ng\u00e3 4, d\u1ecdc qu\u1ed1c l\u1ed9, khu vui ch\u01a1i, trung t\u00e2m mua s\u1eafm,… Vi\u1ec7c nh\u00ecn th\u1ea5y bi\u1ec3n qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean gi\u00fap ng\u01b0\u1eddi xem ghi nh\u1edb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
      • \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o cho \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3:<\/strong> <\/em>OOH s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c s\u1ef1 ki\u1ec7n gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 nh\u01b0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o t\u0129nh t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1edbi m\u1edf, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft \u1edf c\u00e1c tr\u1ea1m xe bus g\u1ea7n khu v\u1ef1c c\u1eeda h\u00e0ng,…<\/li>\n<\/ul>\n

        Ch\u1ecdn v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p:\u00a0<\/strong><\/p>\n

          \n
        • Nh\u1eefng n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i:<\/strong> <\/em>\u0110\u1eb7t qu\u1ea3ng c\u00e1o OOH \u1edf n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i nh\u01b0 \u0111\u01b0\u1eddng cao t\u1ed1c, s\u00e2n bay, trung t\u00e2m th\u00e0nh ph\u1ed1,… \u0111\u1ec3 h\u1ecd nh\u00ecn th\u1ea5y.<\/li>\n
        • Qu\u1ea3ng c\u00e1o t\u1ea1i s\u00e2n ga, tr\u1ea1m xe bus:<\/strong> <\/em>Nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y ng\u01b0\u1eddi ta th\u01b0\u1eddng ph\u1ea3i d\u1eebng l\u1ea1i \u0111\u1ec3 \u0111\u1ee3i xe trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, l\u00fac n\u00e0y h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y b\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

          X\u00e2y d\u1ef1ng n\u1ed9i dung s\u00e1ng t\u1ea1o, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng:<\/strong><\/p>\n

            \n
          • \u01afu ti\u00ean s\u1ef1 ng\u1eafn g\u1ecdn, s\u00fac t\u00edch:<\/em><\/strong> L\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng n\u1ed9i dung s\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh ng\u1eafn g\u1ecdn, s\u00fac t\u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 hi\u1ec3u, d\u1ec5 ghi nh\u1edb th\u00f4ng tin c\u1ee7a nh\u00e3n h\u00e0ng.<\/li>\n
          • L\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt v\u00e0 c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn:<\/strong><\/em> \u0110\u00e2y s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y thu h\u00fat \u0111\u1ea7u ti\u00ean khi nh\u00ecn v\u00e0o b\u1ea3ng qu\u1ea3ng c\u00e1o t\u0129nh. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u01b0u \u00fd v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u1ea7n l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc sao cho ph\u00f9 h\u1ee3p, h\u00e0i h\u00f2a, d\u1ec5 nh\u1eadn bi\u1ebft \u1edf nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. Tr\u00e1nh vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh ph\u1ee9c t\u1ea1p, g\u00e2y kh\u00f3 hi\u1ec3u s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n

            Ph\u1ed1i h\u1ee3p \u0111a k\u00eanh: <\/strong><\/p>\n

            Ngo\u00e0i s\u1eed d\u1ee5ng OOH, doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u1eb1m gi\u00fap t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, n\u00e2ng cao t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a danh t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            S\u1eed d\u1ee5ng DOOH qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n

            X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch linh ho\u1ea1t:<\/strong><\/p>\n

              \n
            • Qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u1eddi gian th\u1ef1c:<\/strong> <\/em>DOOH ph\u00f9 h\u1ee3p cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 y\u00eau c\u1ea7u thay \u0111\u1ed5i n\u1ed9i dung theo xu h\u01b0\u1edbng, s\u00e1t v\u1edbi th\u1eddi gian th\u1ef1c t\u1ebf. V\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o theo m\u00f9a, chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo th\u00e1ng,…<\/li>\n
            • T\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm:<\/em> <\/strong>DOOH l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 y\u1ebfu t\u1ed1 linh ho\u1ea1t, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, qu\u00e9t m\u00e3 QR ho\u1eb7c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ed1t nh\u1eb1m gi\u00fap k\u00edch c\u1ea7u mua s\u1eafm \u1edf kh\u00e1n gi\u1ea3, nh\u1eefng ng\u01b0\u1eddi v\u00f4 t\u00ecnh nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n

              L\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1:<\/strong><\/p>\n

                \n
              • Khu v\u1ef1c nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i:<\/strong><\/em> T\u01b0\u01a1ng t\u1ef1 nh\u01b0 OOH, DOOH c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i v\u00e0 v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn th\u1ea5y nh\u1ea5t. Ch\u1eb3ng h\u1ea1n nh\u01b0 trung t\u00e2m mua s\u1eafm, nh\u00e0 ga, qu\u1ea3ng tr\u01b0\u1eddng,…<\/li>\n
              • Ch\u1ecdn v\u1ecb tr\u00ed c\u00f3 t\u01b0\u01a1ng t\u00e1c cao:<\/strong> <\/em>\u0110\u1eb7t qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c \u1edf nh\u1eefng v\u1ecb tr\u00ed ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn nh\u01b0 tr\u1ea1m ch\u1edd xe bus, s\u00e2n bay, ga t\u00e0u l\u1eeda,…<\/li>\n<\/ul>\n

                X\u00e2y d\u1ef1ng n\u1ed9i dung s\u00e1ng t\u1ea1o sinh \u0111\u1ed9ng:<\/strong><\/p>\n

                  \n
                • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng, video:<\/strong><\/em> DOOH \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean m\u00e0n h\u00ecnh l\u1edbn v\u1edbi h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng, m\u00e0u s\u1eafc thu h\u00fat gi\u00fap ng\u01b0\u1eddi xem “kh\u00f3” th\u1ec3 r\u1eddi m\u1eaft, th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t.<\/li>\n
                • N\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a theo th\u1eddi gian th\u1ef1c:<\/strong><\/em> D\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ea1ng nhanh ch\u00f3ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o DOOH. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o l\u1edbn xu\u1ea5t hi\u1ec7n \u1edf b\u1edd bi\u1ec3n n\u1eafng n\u00f3ng, ph\u00e1t h\u00ecnh \u1ea3nh, video v\u1ec1 kem ch\u1ed1ng n\u1eafng.<\/li>\n<\/ul>\n

                  T\u00edch h\u1ee3p d\u1eef li\u1ec7u v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong><\/p>\n

                  T\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o nh\u1edd s\u1ef1 thay \u0111\u1ed5i linh \u0111\u1ed9ng c\u1ee7a DOOH. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m c\u00e1c kho\u1ea3n ph\u00ed v\u1ec1 in \u1ea5n v\u00e0 l\u1eafp \u0111\u1eb7t truy\u1ec1n th\u1ed1ng. Khi c\u1ea7n thay \u0111\u1ed5i qu\u1ea3ng c\u00e1o ch\u1ec9 c\u1ea7n \u0111\u1ed5i n\u1ed9i dung tr\u00ean m\u00e0n h\u00ecnh LED, LCD m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n c\u00f4ng th\u00e1o d\u1ee1 v\u00e0 l\u1eafp \u0111\u1eb7t m\u1edbi.<\/p>\n

                  \"\"
                  B\u1ea3ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u00edch th\u01b0\u1edbc l\u1edbn \u1edf Th\u1ee7 Thi\u00eam, Qu\u1eadn 1, HCM<\/figcaption><\/figure>\n

                  K\u1ebft h\u1ee3p OOH v\u00e0 DOOH\u00a0<\/strong><\/h3>\n

                  Ngo\u00e0i th\u1ef1c hi\u1ec7n ri\u00eang bi\u1ec7t, OOH v\u00e0 DOOH c\u0169ng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean doanh nghi\u1ec7p c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m m\u1ea1nh, h\u1ea1n ch\u1ebf c\u1ee7a hai h\u00ecnh th\u1ee9c \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn, th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. M\u1ed9t s\u1ed1 g\u1ee3i \u00fd khi k\u1ebft h\u1ee3p OOH, DOOH:<\/p>\n

                    \n
                  • T\u1ea1o ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n, \u0111a n\u1ec1n t\u1ea3ng.<\/li>\n
                  • S\u1eed d\u1ee5ng OOH cho giai \u0111o\u1ea1n \u0111\u1ea7u, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3 d\u00f9ng DOOH k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm ho\u1eb7c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/li>\n
                  • T\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng thay \u0111\u1ed5i th\u1eddi gian linh ho\u1ea1t c\u1ee7a DOOH \u0111\u1ec3 n\u00e2ng c\u1ea5p OOH.<\/li>\n
                  • K\u1ebft h\u1ee3p s\u1ef1 t\u01b0\u01a1ng t\u00e1c ngo\u00e0i \u0111\u1eddi th\u1ef1c v\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/li>\n
                  • T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng khi k\u1ebft h\u1ee3p OOH v\u00e0 DOOH h\u1ee3p l\u00fd.<\/li>\n<\/ul>\n

                    OOH, DOOH l\u00e0 hai h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. N\u1ebfu bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 c\u00f4ng h\u01b0\u1edfng m\u1ea1nh m\u1ebd, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u. Khi s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi hai h\u00ecnh th\u1ee9c n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c.<\/p>\n

                    <\/div>","protected":false},"excerpt":{"rendered":"

                    OOH, DOOH l\u00e0 hai c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p ch\u00fang tr\u00ean \u0111\u01b0\u1eddng, b\u00ean ngo\u00e0i m\u1ed9t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay c\u00e1c t\u00f2a nh\u00e0 l\u1edbn,… Tuy \u0111\u1ec1u l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ngo\u00e0i tr\u1eddi, nh\u01b0ng OOH v\u00e0 DOOH c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1ec1 c\u00f4ng […]<\/p>","protected":false},"author":3,"featured_media":2495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc"],"acf":[],"yoast_head":"\nPh\u00e2n bi\u1ec7t OOH, DOOH v\u00e0 c\u00e1ch t\u1ed1i \u01b0u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t - Right Media<\/title>\n<meta name=\"description\" content=\"OOH, DOOH l\u00e0 hai h\u00ecnh th\u1ee9c 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