{"id":2089,"date":"2024-08-16T19:15:19","date_gmt":"2024-08-16T12:15:19","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=2089"},"modified":"2024-08-22T18:21:06","modified_gmt":"2024-08-22T11:21:06","slug":"quang-cao-tren-truyen-hinh","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/quang-cao-tren-truyen-hinh\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh l\u00e0 g\u00ec? 6 loa\u0323i hi\u0300nh qua\u0309ng ca\u0301o truy\u00ea\u0300n hi\u0300nh hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. H\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng trong l\u00f2ng kh\u00e1n gi\u1ea3, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, k\u00edch c\u1ea7u ti\u00eau d\u00f9ng, mang v\u1ec1 doanh thu cho doanh nghi\u1ec7p.<\/strong><\/p>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 g\u00ec?<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hay TVC l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Ch\u00fang l\u00e0 nh\u1eefng \u0111o\u1ea1n video ng\u1eafn d\u00e0i t\u1eeb 15 gi\u00e2y \u0111\u1ebfn 60 gi\u00e2y gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o l\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng, g\u00e2y s\u1ef1 t\u00f2 m\u00f2 v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n

\"\"
H\u1eadu tr\u01b0\u1eddng quay qu\u1ea3ng c\u00e1o cho Sony \u0111\u01b0\u1ee3c Right Media th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n

Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng internet, video qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i, tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u00e0 \u0111\u1ecbnh danh th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, tuy nhi\u00ean c\u1ea7n c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch b\u1edfi chi ph\u00ed s\u1ea3n xu\u1ea5t c\u0169ng kh\u00f4ng h\u1ec1 th\u1ea5p.<\/p>\n

Vai tr\u00f2 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h2>\n

Vai tr\u00f2<\/strong><\/h3>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3:<\/p>\n

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  • T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1edfi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng r\u1ed9ng r\u00e3i, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem l\u1edbn.<\/li>\n
  • Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u1edbi \u00e2m thanh, h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng.<\/li>\n
  • Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hay, h\u1ea5p d\u1eabn g\u00e2y t\u00f2 m\u00f2, h\u1ee9ng th\u00fa, khi\u1ebfn ng\u01b0\u1eddi xem b\u1ecb k\u00edch th\u00edch d\u1eabn \u0111\u1ebfn nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/li>\n
  • Mang \u0111\u1ebfn t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/li>\n
  • G\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n

    \u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/h3>\n

    \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng n\u00e0y:<\/p>\n

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    • Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hay TVC m\u1eb7c d\u00f9 c\u00f3 th\u1eddi l\u01b0\u1ee3ng ng\u1eafn nh\u01b0ng doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 chi ph\u00ed cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n mu\u1ed1n ph\u00e1t s\u00f3ng trong c\u00e1c khung gi\u1edd v\u00e0ng hay tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh c\u00f3 l\u01b0\u1ee3t ng\u01b0\u1eddi xem l\u1edbn.<\/li>\n
    • Ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1n gi\u00e1 l\u1edbn, kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u1ed9 tu\u1ed5i, tr\u00ecnh \u0111\u1ed9, t\u1ea7ng l\u1edbp, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n do qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng r\u1ed9ng r\u00e3i.<\/li>\n
    • S\u1ef1 \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o gi\u00fap ng\u01b0\u1eddi xem kh\u00f4ng b\u1ecb nh\u00e0m ch\u00e1n, ng\u01b0\u1ee3c l\u1ea1i c\u00f2n tr\u1edf n\u00ean thu h\u00fat h\u01a1n. Ch\u1eb3ng h\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi xem, s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda ho\u1ea1t h\u00ecnh h\u1ea5p d\u1eabn,…<\/li>\n
    • So v\u1edbi c\u00e1ch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e1t t\u1edd r\u01a1i, truy\u1ec1n mi\u1ec7ng, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh gi\u00fap ng\u01b0\u1eddi xem c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh ch\u00e2n th\u1ef1c, s\u1ed1ng \u0111\u1ed9ng.<\/li>\n
    • Th\u1eddi l\u01b0\u1ee3ng m\u1ed7i qu\u1ea3ng c\u00e1o ng\u1eafn, do \u0111\u00f3 th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, \u0111\u1ea3m b\u1ea3o t\u00ednh ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch, kh\u00f4ng d\u00e0i d\u00f2ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c \u1ea9n \u00fd g\u00e2y kh\u00f3 hi\u1ec3u.<\/li>\n
    • C\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem.<\/li>\n<\/ul>\n

      T\u00f3m l\u1ea1i, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y doanh s\u1ed1. Tuy nhi\u00ean ch\u00fang c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i n\u1ebfu c\u00f3 n\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng ph\u00f9 h\u1ee3p,… Ch\u00ednh v\u00ec th\u1ebf doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 t\u1ea1o ra video qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

      \"\"
      H\u1eadu tr\u01b0\u1eddng Right Media ki\u1ec3m tra b\u1ed1i c\u1ea3nh quay qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n

      \u01afu – Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h2>\n

      Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng s\u1ebd c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh:<\/p>\n

      V\u1ec1 \u01b0u \u0111i\u1ec3m:<\/strong><\/p>\n

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      • \u0110\u1ed9 ph\u1ee7 s\u00f3ng r\u1ed9ng, ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh.<\/li>\n
      • C\u00f3 kh\u1ea3 n\u0103ng ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem, k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm.<\/li>\n
      • Mang t\u00ednh gi\u1ea3i tr\u00ed khi\u1ebfn ng\u01b0\u1eddi xem h\u1ee9ng th\u00fa, \u00edt g\u00e2y nh\u00e0m ch\u00e1n.<\/li>\n
      • C\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao v\u00ec \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00e0i truy\u1ec1n h\u00ecnh, n\u01a1i m\u00e0 c\u00e1c n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t tr\u01b0\u1edbc khi ph\u00e1t s\u00f3ng.<\/li>\n
      • N\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng \u0111\u1ed9 uy t\u00edn trong l\u00f2ng ng\u01b0\u1eddi xem.<\/li>\n<\/ul>\n

        V\u1ec1 nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n

          \n
        • Ch\u00ed ph\u00ed s\u1ea3n xu\u1ea5t cao, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn.<\/li>\n
        • M\u1eb7c d\u00f9 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem nh\u01b0ng kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c doanh s\u1ed1 thu \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o.<\/li>\n
        • Th\u1eddi l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng h\u1ea1n ch\u1ebf khi\u1ebfn m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.<\/li>\n
        • Nhi\u1ec1u kh\u1ea3 n\u0103ng ng\u01b0\u1eddi xem b\u1ecf qua qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp t\u1ee5c xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c, nh\u1ea5t l\u00e0 khi qu\u1ea3ng c\u00e1o kh\u00f4ng thu h\u00fat, h\u1ea5p d\u1eabn.<\/li>\n
        • \u0110\u1ed9 ph\u1ee7 r\u1ed9ng, tuy nhi\u00ean qu\u1ea3ng c\u00e1o s\u1ebd g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n
        • C\u1ea1nh tranh cao v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o b\u1edfi hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u1ec1 m\u1ea3ng truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n

          Doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o ph\u00e2n t\u00edch \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, \u0111\u1ed1i chi\u1ebfu v\u1edbi t\u00ecnh h\u00ecnh kinh doanh th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n qu\u1ea3ng b\u00e1 t\u1ed1i \u01b0u. B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o c\u0169ng s\u1ebd c\u00f3 r\u1ee7i ro, tuy nhi\u00ean b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ec3 tr\u00e1nh g\u1eb7p ph\u1ea3i c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f4ng mong mu\u1ed1n, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

          6 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

          S\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh gi\u00fap kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng tin hi\u1ec7u qu\u1ea3 h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3. K\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

          \"\"
          H\u1eadu tr\u01b0\u1eddng set up s\u1ea3n ph\u1ea9m cho m\u1ed9t c\u1ea3nh quay qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n
            \n
          1. Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng:<\/strong> Video qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u0111an xen nh\u1eefng b\u1ed9 phim, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed c\u00f3 l\u01b0\u1ee3ng xem l\u1edbn. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn.<\/li>\n
          2. Qu\u1ea3ng c\u00e1o t\u00e0i tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh:<\/strong> Thay v\u00ec tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t video qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p s\u1ebd gi\u00e1n ti\u1ebfp qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3. Danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i, t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady t\u1eeb \u0111\u00f3 l\u1ea5y \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi xem. V\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u t\u00e0i tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh thi\u1ec7n nguy\u1ec7n, t\u00ecm ki\u1ebfm t\u00e0i n\u0103ng,…<\/li>\n
          3. Qu\u1ea3ng c\u00e1o logo:<\/strong> L\u1ed3ng gh\u00e9p logo th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, phim truy\u1ec7n v\u1eeba gi\u00fap ng\u01b0\u1eddi xem c\u00f3 tr\u1ea3i nghi\u1ec7m tho\u1ea3i m\u00e1i v\u1eeba cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m cho h\u1ecd. V\u00ed d\u1ee5 trong gi\u1edd ph\u00e1t s\u00f3ng ch\u01b0\u01a1ng tr\u00ecnh \u1ea9m th\u1ef1c – th\u00eam qu\u1ea3ng c\u00e1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n, ch\u01b0\u01a1ng tr\u00ecnh s\u1ee9c kh\u1ecfe r\u0103ng mi\u1ec7ng – th\u00eam s\u1ea3n ph\u1ea9m kem \u0111\u00e1nh r\u0103ng, n\u01b0\u1edbc s\u00fac mi\u1ec7ng,…<\/li>\n
          4. Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c:<\/strong> X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u00e3n h\u00e0ng v\u00e0 ng\u01b0\u1eddi xem. Ch\u1eb3ng h\u1ea1n qu\u1ea3ng c\u00e1o trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, t\u01b0 v\u1ea5n ti\u00eau d\u00f9ng,…<\/li>\n
          5. Qu\u1ea3ng c\u00e1o b\u1eb1ng Pop up: <\/strong>Th\u00f4ng tin doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u1ea1y song song v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111ang ph\u00e1t s\u00f3ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi l\u01b0\u1ee3ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3. Ng\u01b0\u1eddi xem v\u1eabn c\u00f3 th\u1ec3 xem ch\u01b0\u01a1ng tr\u00ecnh y\u00eau th\u00edch v\u1eeba nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o. Lo\u1ea1i h\u00ecnh n\u00e0y gi\u00fap tr\u1ea3i nghi\u1ec7m xem c\u1ee7a kh\u00e1n gi\u1ea3 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/li>\n
          6. Qu\u1ea3ng c\u00e1o ch\u1ea1y ch\u1eef, panel:<\/strong> Trong m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh b\u1ea1n s\u1ebd th\u1ea5y d\u00f2ng ch\u1eef ch\u1ea1y ph\u00eda d\u01b0\u1edbi m\u00e0n h\u00ecnh, \u0111\u1ea5y l\u00e0 th\u00f4ng tin qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p. Lo\u1ea1i h\u00ecnh ch\u1ea1y ch\u1eef, panel th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1eed d\u1ee5ng.<\/li>\n<\/ol>\n

            T\u00f9y v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p. Ngo\u00e0i ra b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t uy t\u00edn \u0111\u1ec3 cho ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn, \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

            C\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn<\/strong><\/h2>\n

            \u0110\u01b0a qu\u1ea3ng c\u00e1o l\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i v\u1edbi \u0111\u1ed9 uy t\u00edn cao. M\u1ed9t s\u1ed1 k\u00eanh \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn:<\/p>\n

            \"\"
            L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n h\u00ecnh c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 cao ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n

            VTV – \u0110\u00e0i Truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam:<\/strong><\/p>\n

              \n
            • VTV1:<\/strong><\/em> Ph\u00e1t s\u00f3ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1eddi s\u1ef1, tin t\u1ee9c ch\u00ednh tr\u1ecb – x\u00e3 h\u1ed9i. Qu\u1ea3ng c\u00e1o ph\u00e1t s\u00f3ng tr\u00ean VTV1 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, ki\u1ec3m duy\u1ec7t ch\u1eb7t ch\u1ebd.<\/li>\n
            • VTV3:<\/strong> <\/em>\u0110\u00e2y l\u00e0 k\u00eanh tin t\u1ee9c, gi\u1ea3i tr\u00ed t\u1ed5ng h\u1ee3p, ph\u00e1t s\u00f3ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, phim v\u00e0 tin t\u1ee9c th\u1ec3 thao.<\/li>\n
            • VTV6:<\/strong><\/em> K\u00eanh d\u00e0nh cho gi\u1edbi tr\u1ebb v\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, th\u1ec3 thao, phim truy\u1ec7n \u0111a d\u1ea1ng.<\/li>\n<\/ul>\n

              HTV – \u0110\u00e0i Truy\u1ec1n h\u00ecnh Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh:<\/strong><\/p>\n

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              • HTV7:<\/strong><\/em> K\u00eanh ph\u00e1t s\u00f3ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed h\u1ea5p d\u1eabn, thu h\u00fat l\u01b0\u1ee3t xem l\u1edbn, do \u0111\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0m k\u00eanh ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o.<\/li>\n
              • HTV9:<\/strong><\/em> K\u00eanh th\u00f4ng tin t\u1ed5ng h\u1ee3p, ph\u00e1t s\u00f3ng th\u1eddi s\u1ef1 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tin t\u1ee9c, v\u0103n h\u00f3a.<\/li>\n
              • HTV2:<\/strong><\/em> K\u00eanh gi\u1ea3i tr\u00ed quen thu\u1ed9c c\u1ee7a nhi\u1ec1u gia \u0111\u00ecnh, \u0111\u00e2y l\u00e0 k\u00eanh ph\u00e1t s\u00f3ng nhi\u1ec1u qu\u1ea3ng c\u00e1o nh\u1ea5t v\u00ec c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.<\/li>\n<\/ul>\n

                THVL – Truy\u1ec1n h\u00ecnh V\u0129nh Long: <\/strong>\u0110\u00e2y l\u00e0 k\u00eanh truy\u1ec1n h\u00ecnh \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp m\u1ed7i ng\u00e0y r\u1ea5t l\u1edbn. K\u00eanh ph\u00e1t s\u00f3ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh v\u1edbi ch\u1ee7 \u0111\u1ec1 \u0111a d\u1ea1ng t\u1eeb th\u1eddi s\u1ef1 \u0111\u1ebfn c\u00e1c gameshow, phim, ca m\u00faa nh\u1ea1c.<\/p>\n

                K\u00eanh truy\u1ec1n h\u00ecnh c\u00e1p v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/p>\n

                  \n
                • VTVcab:<\/strong><\/em> N\u1ed9i dung ph\u00e1t s\u00f3ng phong ph\u00fa, \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn, trong \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t l\u00e0 VTVcab1, VTVcab 16.<\/li>\n
                • SCTV:<\/strong> <\/em>K\u00eanh truy\u1ec1n h\u00ecnh c\u00e1p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 k\u00eanh chuy\u00ean v\u1ec1 gi\u1ea3i tr\u00ed, phim v\u00e0 th\u1ec3 thao,… do \u0111\u00f3 s\u1ebd c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp l\u1edbn, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u kh\u00e1n gi\u1ea3.<\/li>\n
                • VTC:<\/strong> <\/em>C\u00e1c k\u00eanh \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nh\u01b0 VTC1, VTC3, VTC9.<\/li>\n<\/ul>\n

                  Ch\u1ecdn k\u00eanh ph\u00e1t s\u00f3ng c\u00f3 s\u1ed1 l\u01b0\u1ee3t xem cao l\u00e0 ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. K\u00eanh c\u00e0ng uy t\u00edn c\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi xem. Tuy nhi\u00ean doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, sau \u0111\u00f3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t m\u00e0 v\u1eabn t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed.<\/p>\n

                  \"\"
                  M\u1ed9t ph\u00e2n c\u1ea3nh trong video qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c Right Media th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n

                  Nh\u1eefng l\u01b0u \u00fd khi ch\u1ecdn qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h2>\n

                  Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t mang l\u1ea1i kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean khi l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh n\u00e0y c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 nh\u01b0 sau:<\/p>\n

                    \n
                  • X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> S\u1ea3n xu\u1ea5t video qu\u1ea3ng c\u00e1o h\u01b0\u1edbng t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn.<\/li>\n
                  • Ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ph\u00e1t s\u00f3ng:<\/strong> D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o nh\u01b0 k\u00eanh truy\u1ec1n h\u00ecnh hay c\u00e1c trang th\u00f4ng tin \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Khai th\u00e1c \u0111a k\u00eanh s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i h\u01a1n.<\/li>\n
                  • L\u1ef1a ch\u1ecdn khung gi\u1edd “V\u00e0ng”:<\/strong> Ch\u1ecdn khung gi\u1edd ph\u00e1t s\u00f3ng c\u00f3 t\u1ec9 l\u1ec7 ng\u01b0\u1eddi xem cao v\u00e0 \u1ed5n \u0111\u1ecbnh nh\u1ea5t.<\/li>\n
                  • S\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn d\u1ec5 hi\u1ec3u:<\/strong> X\u00e2y d\u1ef1ng n\u1ed9i dung d\u1ec5 hi\u1ec3u, r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh, lu\u1eadt ph\u00e1p, ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a. B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ea7n c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, s\u00e1ng t\u1ea1o \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng trong m\u1eaft ng\u01b0\u1eddi xem, t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
                  • C\u00e2n \u0111\u1ed1i chi ph\u00ed s\u1ea3n xu\u1ea5t:<\/strong> Doanh nghi\u1ec7p c\u1ea7n l\u1eadp ra k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch sao cho h\u1ee3p l\u00fd nh\u1ea5t.<\/li>\n
                  • Theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o:<\/strong> Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra, \u0111o l\u01b0\u1eddng v\u00e0 th\u1ed1ng k\u00ea ch\u1ec9 s\u1ed1 \u0111\u1ecbnh k\u1ef3, khi c\u1ea7n thi\u1ebft ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

                    Tr\u00ean \u0111\u00e2y l\u00e0 th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. \u0110\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao, doanh nghi\u1ec7p c\u1ea7n t\u00ecm \u0111\u1ebfn nh\u1eefng \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. H\u00e3y trao \u0111\u1ed5i nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi h\u1ecd m\u1ed9t c\u00e1ch chi ti\u1ebft, c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ec3 h\u1ecd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"

                    Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. H\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng trong l\u00f2ng kh\u00e1n gi\u1ea3, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, k\u00edch c\u1ea7u ti\u00eau d\u00f9ng, mang v\u1ec1 doanh thu cho […]<\/p>","protected":false},"author":3,"featured_media":2189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"\nQu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh l\u00e0 g\u00ec? 6 loa\u0323i hi\u0300nh qua\u0309ng ca\u0301o truy\u00ea\u0300n hi\u0300nh hi\u1ec7u qu\u1ea3 - Right Media<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rightmedia.vn\/zh\/quang-cao-tren-truyen-hinh\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh l\u00e0 g\u00ec? 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