{"id":1700,"date":"2024-07-17T16:41:15","date_gmt":"2024-07-17T09:41:15","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=1700"},"modified":"2026-03-30T22:11:42","modified_gmt":"2026-03-30T15:11:42","slug":"tieu-chi-lua-chon-kols-kocs-trong-video-marketing-can-luu-y","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/\u89c6\u9891\u8425\u9500\u4e2dkol\u9009\u62e9\u7684\u5173\u952e\u6807\u51c6\uff1a\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\u3002\/","title":{"rendered":"\u5728\u9009\u62e9\u89c6\u9891\u8425\u9500\u7684\u5173\u952e\u610f\u89c1\u9886\u8896\/\u5173\u952e\u610f\u89c1\u9886\u8896\u65f6\uff0c\u5e94\u8be5\u8003\u8651\u54ea\u4e9b\u6807\u51c6\uff1f"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1700&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn KOLs\\\/KOCs trong video marketing c\u1ea7n l\u01b0u \u00fd?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n    <\/div>\n    <\/div>\n<p>\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u5229\u7528\u5173\u952e\u610f\u89c1\u9886\u8896 (KOL)\u3001\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005 (KOC) \u548c\u7f51\u7ea2\u8fdb\u884c\u89c6\u9891\u8425\u9500\u5df2\u6210\u4e3a\u8bb8\u591a\u4f01\u4e1a\u89c6\u9891\u8425\u9500\u7b56\u7565\u4e2d\u7684\u70ed\u95e8\u8d8b\u52bf\u3002\u7136\u800c\uff0c\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u4f5c\u7528\uff0c\u9009\u62e9\u5408\u9002\u7684 KOL \u548c KOC \u81f3\u5173\u91cd\u8981\u3002\u8ba9\u6211\u4eec\u8ddf\u968f Right Media \u4e00\u8d77\u63a2\u8ba8\u5728\u4e3a\u89c6\u9891\u8425\u9500\u9009\u62e9 KOL\/KOC \u65f6\u9700\u8981\u8003\u8651\u7684\u6807\u51c6\u3002<\/p>\n<h2>1. \u7406\u89e3KOL\u3001KOC\u548c\u5f71\u54cd\u8005\u7684\u6982\u5ff5<\/h2>\n<h3><strong>\u5173\u952e\u610f\u89c1\u9886\u8896<\/strong><\/h3>\n<p>\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u662f\u6307\u5728\u7279\u5b9a\u9886\u57df\u62e5\u6709\u6df1\u539a\u4e13\u4e1a\u77e5\u8bc6\u548c\u663e\u8457\u5f71\u54cd\u529b\u7684\u4eba\u58eb\u3002\u4ed6\u4eec\u53ef\u80fd\u662f\u4e13\u5bb6\u3001\u7814\u7a76\u4eba\u5458\u3001\u533b\u751f\u6216\u540d\u4eba\uff0c\u5177\u5907\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002KOL\u7684\u4fe1\u8a89\u548c\u77e5\u8bc6\u4f7f\u4ed6\u4eec\u80fd\u591f\u5bf9\u516c\u4f17\u7684\u8d2d\u4e70\u51b3\u7b56\u4ea7\u751f\u5f3a\u5927\u7684\u5f71\u54cd\u3002<\/p>\n<h3><strong>\u79d1\u5965\u516c\u53f8<\/strong><\/h3>\n<p>\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOC\uff09\u662f\u6307\u90a3\u4e9b\u901a\u8fc7\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u53d1\u8868\u771f\u5b9e\u8bc4\u4ef7\u548c\u53cd\u9988\uff0c\u5728\u5404\u81ea\u793e\u7fa4\u4e2d\u62e5\u6709\u5de8\u5927\u5f71\u54cd\u529b\u7684\u666e\u901a\u6d88\u8d39\u8005\u3002KOC\u5f80\u5f80\u88ab\u89c6\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u670b\u53cb\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5206\u4eab\u7684\u662f\u771f\u5b9e\u7684\u751f\u6d3b\u4f53\u9a8c\uff0c\u4e0d\u53d7\u5546\u4e1a\u5229\u76ca\u7684\u5de6\u53f3\u3002<\/p>\n<figure id=\"attachment_1893\" aria-describedby=\"caption-attachment-1893\" style=\"width: 1640px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1893 size-full\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung.png\" alt=\"\" width=\"1640\" height=\"924\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung.png 1640w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung-600x338.png 600w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung-300x169.png 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung-1024x577.png 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung-768x433.png 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2024\/07\/kol-koc-influencer-la-nguoi-truyen-cam-hung-1536x865.png 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><figcaption id=\"caption-attachment-1893\" class=\"wp-caption-text\">KOL\u3001KOC \u548c\u5f71\u54cd\u8005\u662f\u6307\u5728\u5a92\u4f53\u548c\u793e\u4ea4\u7f51\u7edc\u4e0a\u5177\u6709\u5f71\u54cd\u529b\u7684\u4e2a\u4eba\u3002<\/figcaption><\/figure>\n<h3><strong>\u5f71\u54cd\u8005<\/strong><\/h3>\n<p>\u201c\u5f71\u54cd\u8005\u201d\u662f\u4e00\u4e2a\u66f4\u5e7f\u6cdb\u7684\u6982\u5ff5\uff0c\u6db5\u76d6\u4e86KOL\u548cKOC\u3002\u4efb\u4f55\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\uff0c\u5e76\u80fd\u591f\u901a\u8fc7\u5206\u4eab\u5185\u5bb9\u5f71\u54cd\u7c89\u4e1d\u51b3\u7b56\u7684\u4eba\uff0c\u90fd\u53ef\u4ee5\u88ab\u79f0\u4e3a\u5f71\u54cd\u8005\u3002<\/p>\n<h2>2. \u9009\u62e9\u5173\u952e\u610f\u89c1\u9886\u8896\/\u5173\u952e\u610f\u89c1\u9886\u8896\u7684\u6807\u51c6<\/h2>\n<h3><strong>1. \u54c1\u724c\u517c\u5bb9\u6027<\/strong><\/h3>\n<p>\u9009\u62e9\u4e0e\u54c1\u724c\u4ef7\u503c\u89c2\u548c\u5f62\u8c61\u76f8\u7b26\u7684KOL\/KOC\u81f3\u5173\u91cd\u8981\u3002KOL\/KOC\u9700\u8981\u5177\u5907\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u6240\u5728\u9886\u57df\u7684\u70ed\u60c5\uff0c\u8fd9\u6709\u52a9\u4e8e\u63d0\u5347\u8425\u9500\u89c6\u9891\u7684\u611f\u67d3\u529b\u548c\u771f\u5b9e\u6027\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u662f\u5316\u5986\u54c1\u54c1\u724c\uff0c\u53ef\u4ee5\u9009\u62e9\u7f8e\u5bb9\u4e13\u5bb6\u6216\u5316\u5986\u54c1\u7231\u597d\u8005\u4f5c\u4e3aKOL\/KOC\u3002<\/p>\n<h3><strong>2. \u8986\u76d6\u8303\u56f4\u548c\u5f71\u54cd\u529b<\/strong><\/h3>\n<p>\u5173\u952e\u610f\u89c1\u9886\u8896\/\u5173\u952e\u610f\u89c1\u9886\u8896\u7684\u7c89\u4e1d\u6570\u91cf\u548c\u4e92\u52a8\u7387\u662f\u8861\u91cf\u5176\u5f71\u54cd\u529b\u7684\u91cd\u8981\u6307\u6807\u3002\u7136\u800c\uff0c\u6570\u91cf\u5e76\u975e\u4e00\u5207\uff0c\u7c89\u4e1d\u7684\u8d28\u91cf\u4e5f\u540c\u6837\u91cd\u8981\u3002\u52a1\u5fc5\u786e\u4fdd\u4ed6\u4eec\u7684\u7c89\u4e1d\u662f\u8d35\u516c\u53f8\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p><iframe title=\"\u6211\u4e5f\u6709\u8d85\u80fd\u529b | SONY x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SvLUdde4Wqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>3. \u4e92\u52a8\u4e0e\u771f\u5b9e\u6027<\/strong><\/h3>\n<p>\u4e0e\u7c89\u4e1d\u4e92\u52a8\u9891\u7e41\u7684\u610f\u89c1\u9886\u8896\/\u610f\u89c1\u9886\u8896\u5f80\u5f80\u80fd\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u8054\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u4fe1\u606f\u7684\u771f\u5b9e\u6027\uff0c\u8fd8\u80fd\u9f13\u52b1\u7c89\u4e1d\u53c2\u4e0e\u4e92\u52a8\u5e76\u5206\u4eab\u89c6\u9891\u3002\u610f\u89c1\u9886\u8896\/\u610f\u89c1\u9886\u8896\u5185\u5bb9\u7684\u771f\u5b9e\u6027\u4e5f\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u4fe1\u4efb\u4e0d\u53d7\u5e7f\u544a\u5f71\u54cd\u7684\u8bda\u5b9e\u8bc4\u4ef7\u3002<\/p>\n<h3><strong>4. \u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6<\/strong><\/h3>\n<p>\u5728\u60a8\u7684\u9886\u57df\u62e5\u6709\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u7684\u5173\u952e\u610f\u89c1\u9886\u8896 (KOL) \u5c06\u6709\u52a9\u4e8e\u521b\u4f5c\u66f4\u6709\u4ef7\u503c\u3001\u66f4\u5177\u8bf4\u670d\u529b\u7684\u5185\u5bb9\u3002\u4ed6\u4eec\u7684\u7ecf\u9a8c\u548c\u6df1\u539a\u7684\u4e13\u4e1a\u77e5\u8bc6\u4f7f\u4ed6\u4eec\u80fd\u591f\u63d0\u4f9b\u6709\u7528\u4e14\u51c6\u786e\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u4e3a\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u4fe1\u4efb\u548c\u4fe1\u8a89\u3002<\/p>\n<p><iframe title=\"\u795e\u79d8\u7684\u9ed1\u76d2\u5b50 | \u7d22\u5c3c x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/e3wIK-mOl5k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>5. \u521b\u9020\u529b\u548c\u4e2a\u4eba\u98ce\u683c<\/strong><\/h3>\n<p>\u6bcf\u4e2aKOL\/KOC\u90fd\u6709\u81ea\u5df1\u72ec\u7279\u7684\u98ce\u683c\u548c\u65b9\u6cd5\u3002\u9009\u62e9\u90a3\u4e9b\u521b\u610f\u548c\u98ce\u683c\u4e0e\u60a8\u7684\u89c6\u9891\u8425\u9500\u7b56\u7565\u76f8\u5951\u5408\u7684\u4eba\u3002 <a href=\"https:\/\/rightmedia.vn\/zh\/\u4ec0\u4e48\u662f\u7206\u6b3e\u89c6\u9891\uff1f\u6253\u9020\u9ad8\u8d28\u91cf\u7206\u6b3e\u89c6\u9891\u7684\u8981\u7d20\u3002\/\">\u75c5\u6bd2\u89c6\u9891<\/a> \u60a8\u5728\u89c6\u9891\u5448\u73b0\u65b9\u5f0f\u548c\u5185\u5bb9\u4e0a\u7684\u521b\u610f\u5c06\u6709\u52a9\u4e8e\u60a8\u7684\u89c6\u9891\u8131\u9896\u800c\u51fa\uff0c\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<h3><strong>6. \u534f\u4f5c\u80fd\u529b\u548c\u5de5\u4f5c\u6001\u5ea6<\/strong><\/h3>\n<p>\u5173\u952e\u610f\u89c1\u9886\u8896\/\u5173\u952e\u610f\u89c1\u9886\u8896\u7684\u534f\u4f5c\u80fd\u529b\u548c\u804c\u4e1a\u9053\u5fb7\u4e5f\u662f\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u3002\u9009\u62e9\u90a3\u4e9b\u64c5\u957f\u56e2\u961f\u5408\u4f5c\u5e76\u613f\u610f\u643a\u624b\u5b9e\u73b0\u5171\u540c\u76ee\u6807\u7684\u4e13\u4e1a\u4eba\u58eb\u3002\u5f00\u653e\u7684\u6001\u5ea6\u548c\u79ef\u6781\u7684\u60f3\u6cd5\u5c06\u6709\u52a9\u4e8e\u5de5\u4f5c\u6d41\u7a0b\u66f4\u52a0\u987a\u7545\u9ad8\u6548\u3002<\/p>\n<h2>3. \u5728\u89c6\u9891\u8425\u9500\u4e2d\u4f7f\u7528KOL\/KOC\u7684\u597d\u5904<\/h2>\n<h3><strong>1. \u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/strong><\/h3>\n<p>\u610f\u89c1\u9886\u8896\/\u5173\u952e\u610f\u89c1\u9886\u8896\u80fd\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u5feb\u901f\u89e6\u8fbe\u5927\u91cf\u6d88\u8d39\u8005\u3002\u901a\u8fc7\u89c6\u9891\u8425\u9500\uff0c\u60a8\u7684\u4fe1\u606f\u5c06\u5e7f\u6cdb\u4f20\u64ad\uff0c\u5e76\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002<\/p>\n<h3><strong>2. \u5efa\u7acb\u4fe1\u4efb\u548c\u58f0\u8a89<\/strong><\/h3>\n<p>\u610f\u89c1\u9886\u8896\/\u610f\u89c1\u9886\u8896\u7684\u4fe1\u8a89\u548c\u771f\u5b9e\u6027\u6709\u52a9\u4e8e\u5efa\u7acb\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u3002\u5f53\u4ed6\u4eec\u5206\u4eab\u5173\u4e8e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6b63\u9762\u4f53\u9a8c\u548c\u8bc4\u4ef7\u65f6\uff0c\u6d88\u8d39\u8005\u4f1a\u66f4\u52a0\u4fe1\u4efb\u60a8\u7684\u54c1\u724c\uff0c\u5e76\u66f4\u6709\u53ef\u80fd\u9009\u62e9\u5b83\u3002<\/p>\n<p><iframe title=\"\u6765\u81ea Leader Talk 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\u589e\u52a0\u9500\u552e\u989d<\/strong><\/h3>\n<p>\u610f\u89c1\u9886\u8896\/\u610f\u89c1\u9886\u8896\u80fd\u591f\u901a\u8fc7\u81ea\u8eab\u7684\u5f71\u54cd\u529b\u5de6\u53f3\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u4ed6\u4eec\u7684\u8bc4\u8bba\u548c\u63a8\u8350\u53ef\u4ee5\u8bf4\u670d\u5e76\u9f13\u52b1\u6d88\u8d39\u8005\u5c1d\u8bd5\u60a8\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u63d0\u5347\u9500\u91cf\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u5728\u89c6\u9891\u8425\u9500\u7b56\u7565\u4e2d\u9009\u62e9\u5408\u9002\u7684KOL\/KOC\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u76f4\u63a5\u5173\u7cfb\u5230\u80fd\u5426\u53d6\u5f97\u6700\u4f73\u6548\u679c\u3002\u901a\u8fc7\u4e86\u89e3\u76ee\u6807\u3001\u8c03\u7814\u76ee\u6807\u53d7\u4f17\u5e76\u8fd0\u7528\u5408\u9002\u7684\u7b5b\u9009\u6807\u51c6\uff0c\u60a8\u53ef\u4ee5\u5236\u4f5c\u51fa\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u4e14\u6548\u679c\u663e\u8457\u7684\u8425\u9500\u89c6\u9891\u3002<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/rightmedia.vn\">\u53f3\u7ffc\u5a92\u4f53<\/a> \u6211\u4eec\u4ee5\u6210\u4e3a\u60a8\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u800c\u81ea\u8c6a\uff0c\u968f\u65f6\u51c6\u5907\u534f\u52a9\u60a8\u7504\u9009\u5e76\u4e0e\u4f18\u8d28\u7684KOL\/KOC\u5408\u4f5c\u3002\u7acb\u5373\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u5728\u89c6\u9891\u8425\u9500\u7b56\u7565\u65b9\u9762\u53d6\u5f97\u6210\u529f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c s\u1eed d\u1ee5ng KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), v\u00e0 Influencer (ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng) \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn trong chi\u1ebfn l\u01b0\u1ee3c video marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang KOL, KOC ph\u00f9 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn KOLs\/KOCs trong video marketing c\u1ea7n l\u01b0u \u00fd? - Right Media<\/title>\n<meta name=\"description\" content=\"C\u00f9ng Right Media kh\u00e1m ph\u00e1 nh\u1eefng ti\u00eau ch\u00ed c\u1ea7n l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn KOLs\/KOCs \u0111\u00ea\u0309 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