{"id":1641,"date":"2024-06-12T17:30:51","date_gmt":"2024-06-12T10:30:51","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=1641"},"modified":"2025-04-28T11:32:24","modified_gmt":"2025-04-28T04:32:24","slug":"video-marketing-va-nhung-so-lieu-ban-khong-nen-bo-qua","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/zh\/\u89c6\u9891\u8425\u9500\u4ee5\u53ca\u4f60\u4e0d\u5e94\u5ffd\u89c6\u7684\u6570\u636e\u3002\/","title":{"rendered":"\u89c6\u9891\u8425\u9500\u53ca\u4f60\u4e0d\u5bb9\u5ffd\u89c6\u7684\u6570\u636e"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1641&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Video Marketing v\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u8bf7\u4e3a\u6b64\u5e16\u5b50\u8bc4\u5206<\/span>\n    <\/div>\n    <\/div>\n<p><strong>\u89c6\u9891\u8425\u9500\u6b63\u6210\u4e3a\u5404\u884c\u5404\u4e1a\u6c9f\u901a\u7b56\u7565\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u51ed\u501f\u5176\u5f3a\u5927\u7684\u4fe1\u606f\u4f20\u9012\u80fd\u529b\u548c\u5438\u5f15\u53d7\u4f17\u6ce8\u610f\u529b\u7684\u6280\u5de7\uff0c\u89c6\u9891\u8425\u9500\u4e0d\u4ec5\u6709\u52a9\u4e8e\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u8fd8\u80fd\u4fc3\u8fdb\u9500\u552e\u589e\u957f\u3002\u7136\u800c\uff0c\u4e3a\u4e86\u4f18\u5316\u89c6\u9891\u8425\u9500\u7684\u6548\u679c\uff0c\u6570\u636e\u8ffd\u8e2a\u548c\u5206\u6790\u81f3\u5173\u91cd\u8981\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u4e0e Right Media \u4e00\u8d77\u63a2\u8ba8\u4e00\u4e9b\u60a8\u4e0d\u5bb9\u5ffd\u89c6\u7684\u91cd\u8981\u89c6\u9891\u8425\u9500\u6307\u6807\u3002<\/strong><\/p>\n<h2><b>\u89c6\u9891\u8425\u9500\u4e3a\u4f55\u5982\u6b64\u91cd\u8981\uff1f<\/b><\/h2>\n<h3><b>\u5e7f\u6cdb\u53ef\u53ca\u6027<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u89c6\u9891\u662fFacebook\u3001YouTube\u3001Instagram\u548cTikTok\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u5206\u4eab\u6700\u591a\u7684\u5185\u5bb9\u5f62\u5f0f\u4e4b\u4e00\u3002\u9ad8\u8d28\u91cf\u7684\u89c6\u9891\u53ef\u4ee5\u8fc5\u901f\u8d70\u7ea2\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u77ed\u65f6\u95f4\u5185\u89e6\u8fbe\u6570\u767e\u4e07\u89c2\u4f17\u3002<\/span><\/p>\n<p><iframe title=\"\u7cbe\u5f69\u9910\u996e\u89c6\u9891\uff1a\u6253\u5f00\u7089\u7076\uff0c\u9ad8\u6548\u70f9\u996a\u2014\u2014\u4eab\u7528\u7f8e\u5473\u4f73\u80b4 | CP\u96c6\u56e2 x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EzF1NILifrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>\u63d0\u9ad8\u8f6c\u5316\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u89c6\u9891\u80fd\u591f\u4ee5\u751f\u52a8\u5f62\u8c61\u7684\u65b9\u5f0f\u4f20\u9012\u4fe1\u606f\uff0c\u66f4\u5bb9\u6613\u8bf4\u670d\u5ba2\u6237\u91c7\u53d6\u884c\u52a8\u3002\u7814\u7a76\u8868\u660e\uff0c\u5305\u542b\u89c6\u9891\u7684\u7f51\u7ad9\u53ef\u4ee5\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8\u9ad8\u8fbe 80%\u3002<\/span><\/p>\n<h2><b>\u4f60\u4e0d\u5e94\u5ffd\u89c6\u7684\u89c6\u9891\u8425\u9500\u6570\u636e<\/b><\/h2>\n<h3><b>\u67e5\u770b\u8bc4\u5206<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u89c2\u770b\u7387\u662f\u6307\u89c2\u770b\u89c6\u9891\u7684\u4eba\u6570\u5360\u89c2\u770b\u8be5\u89c6\u9891\u603b\u4eba\u6570\u7684\u6bd4\u4f8b\u3002\u8fd9\u662f\u8bc4\u4f30\u89c6\u9891\u5438\u5f15\u529b\u53ca\u5176\u5438\u5f15\u89c2\u4f17\u6ce8\u610f\u529b\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\u3002\u8f83\u9ad8\u7684\u89c2\u770b\u7387\u8868\u660e\u2026\u2026 <a href=\"https:\/\/rightmedia.vn\/zh\/\u4ec0\u4e48\u662f\u7206\u6b3e\u89c6\u9891\uff1f\u6253\u9020\u9ad8\u8d28\u91cf\u7206\u6b3e\u89c6\u9891\u7684\u8981\u7d20\u3002\/\">\u75c5\u6bd2\u89c6\u9891<\/a> , <a href=\"https:\/\/rightmedia.vn\/zh\/tvc-la-gi-nhung-yeu-to-can-thiet-de-co-mot-tvc-chat-luong\/\">\u7535\u89c6\u5e7f\u544a<\/a>\uff0c \u6216\u8005 <a href=\"https:\/\/rightmedia.vn\/zh\/phim-doanh-nghiep-la-gi-nhung-ly-do-can-co-phim-doanh-nghiep\/\">\u4f01\u4e1a\u5ba3\u4f20\u7247<\/a> \u4f60\u7684\u8868\u6f14\u5f15\u4eba\u5165\u80dc\uff0c\u7b26\u5408\u89c2\u4f17\u7684\u9884\u671f\u3002<\/span><\/p>\n<h3><b>\u5e73\u5747\u89c2\u770b\u65f6\u957f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e73\u5747\u89c2\u770b\u65f6\u957f\u662f\u6307\u89c2\u4f17\u89c2\u770b\u89c6\u9891\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u3002\u8fd9\u662f\u8bc4\u4f30\u5185\u5bb9\u4e92\u52a8\u6027\u7684\u91cd\u8981\u6307\u6807\u3002\u5982\u679c\u5e73\u5747\u89c2\u770b\u65f6\u957f\u8f83\u4f4e\uff0c\u5219\u8bf4\u660e\u60a8\u7684\u89c6\u9891\u5185\u5bb9\u53ef\u80fd\u4e0d\u591f\u5438\u5f15\u4eba\uff0c\u6216\u8005\u65f6\u957f\u8fc7\u957f\u3002<\/span><\/p>\n<h3><b>\u5b8c\u6210\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u89c6\u9891\u89c2\u770b\u5b8c\u6210\u7387\u662f\u6307\u89c2\u770b\u5b8c\u6574\u89c6\u9891\u7684\u89c2\u4f17\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002\u8be5\u6307\u6807\u53cd\u6620\u4e86\u89c6\u9891\u5bf9\u89c2\u4f17\u7684\u5438\u5f15\u529b\u548c\u4ef7\u503c\u3002\u8f83\u9ad8\u7684\u89c2\u770b\u5b8c\u6210\u7387\u8868\u660e\u60a8\u7684\u89c6\u9891\u4ece\u5934\u5230\u5c3e\u90fd\u5f15\u4eba\u5165\u80dc\u3002<\/span><\/p>\n<h3><b>\u70b9\u51fb\u7387 (CTR)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u70b9\u51fb\u7387 (CTR) \u662f\u6307\u70b9\u51fb\u89c6\u9891\u5185\u94fe\u63a5\u6216\u884c\u52a8\u53f7\u53ec (CTA) \u6309\u94ae\u7684\u89c2\u4f17\u767e\u5206\u6bd4\u3002\u5b83\u662f\u8bc4\u4f30\u89c6\u9891\u80fd\u5426\u6709\u6548\u4fc3\u4f7f\u89c2\u4f17\u91c7\u53d6\u884c\u52a8\u7684\u5173\u952e\u6307\u6807\u3002\u9ad8\u70b9\u51fb\u7387\u8868\u660e\u60a8\u7684\u89c6\u9891\u4e0d\u4ec5\u5f15\u4eba\u5165\u80dc\uff0c\u800c\u4e14\u5177\u6709\u8db3\u591f\u7684\u8bf4\u670d\u529b\uff0c\u80fd\u591f\u9f13\u52b1\u89c2\u4f17\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n<h3><b>\u8f6c\u5316\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8f6c\u5316\u7387\u662f\u6307\u89c2\u770b\u89c6\u9891\u540e\u91c7\u53d6\u9884\u671f\u884c\u52a8\uff08\u4f8b\u5982\u8d2d\u4e70\u5546\u54c1\u3001\u6ce8\u518c\u670d\u52a1\u6216\u586b\u5199\u8868\u683c\uff09\u7684\u89c2\u4f17\u767e\u5206\u6bd4\u3002\u8fd9\u662f\u8bc4\u4f30\u89c6\u9891\u8425\u9500\u6700\u7ec8\u6548\u679c\u7684\u6700\u91cd\u8981\u6307\u6807\u3002<\/span><\/p>\n<h3><b>\u8ba2\u5a5a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e92\u52a8\u5305\u62ec\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u548c\u4fdd\u5b58\u89c6\u9891\u7b49\u884c\u4e3a\u3002\u8fd9\u662f\u8bc4\u4f30\u89c2\u4f17\u4e0e\u89c6\u9891\u4e92\u52a8\u7a0b\u5ea6\u7684\u5173\u952e\u6307\u6807\u3002\u9ad8\u4e92\u52a8\u7387\u8868\u660e\u60a8\u7684\u89c6\u9891\u80fd\u591f\u6fc0\u53d1\u89c2\u4f17\u7684\u5174\u8da3\u5e76\u5e26\u6765\u79ef\u6781\u7684\u4e92\u52a8\u3002<\/span><\/p>\n<h3><b>\u6d41\u5931\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8df3\u8fc7\u7387\u53cd\u6620\u4e86\u89c2\u4f17\u4f55\u65f6\u5f00\u59cb\u79bb\u5f00\u89c6\u9891\u3002\u8fd9\u662f\u8bc6\u522b\u89c6\u9891\u4e2d\u7f3a\u4e4f\u5438\u5f15\u529b\u6216\u8da3\u5473\u6027\u7247\u6bb5\u7684\u5173\u952e\u6307\u6807\u3002\u901a\u8fc7\u5206\u6790\u8df3\u8fc7\u7387\uff0c\u60a8\u53ef\u4ee5\u6539\u8fdb\u89c6\u9891\u5185\u5bb9\u548c\u7ed3\u6784\uff0c\u4ece\u800c\u5ef6\u957f\u89c2\u4f17\u7684\u89c2\u770b\u65f6\u95f4\u3002<\/span><\/p>\n<h3><b>\u80a1\u4efd\u6570\u91cf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5206\u4eab\u6b21\u6570\u662f\u8861\u91cf\u89c6\u9891\u4f20\u64ad\u8303\u56f4\u7684\u5173\u952e\u6307\u6807\u3002\u89c6\u9891\u5206\u4eab\u6b21\u6570\u8d8a\u591a\uff0c\u8868\u660e\u60a8\u7684\u5185\u5bb9\u8d8a\u5438\u5f15\u4eba\u3001\u8d8a\u6709\u4ef7\u503c\uff0c\u4e5f\u8d8a\u6709\u52a9\u4e8e\u60a8\u89e6\u8fbe\u65b0\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/span><\/p>\n<h2><b>\u5982\u4f55\u4f18\u5316\u89c6\u9891\u8425\u9500\u6307\u6807\uff1f<\/b><\/h2>\n<h3><b>\u4ece\u4e00\u5f00\u59cb\u5c31\u521b\u4f5c\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u5438\u5f15\u89c2\u4f17\uff0c\u52a1\u5fc5\u786e\u4fdd\u89c6\u9891\u4ece\u4e00\u5f00\u59cb\u5c31\u5f15\u4eba\u5165\u80dc\u3002\u8fd0\u7528\u8d4f\u5fc3\u60a6\u76ee\u7684\u753b\u9762\u3001\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u548c\u6e05\u6670\u660e\u4e86\u7684\u4fe1\u606f\u6765\u6293\u4f4f\u89c2\u4f17\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<h3><b>\u89c6\u9891\u8981\u7b80\u77ed\u660e\u4e86\u3002<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u89c2\u4f17\u5f80\u5f80\u5bf9\u5197\u957f\u7684\u89c6\u9891\u7f3a\u4e4f\u8010\u5fc3\u3002\u56e0\u6b64\uff0c\u8bf7\u4fdd\u6301\u89c6\u9891\u7b80\u6d01\u660e\u4e86\uff0c\u805a\u7126\u6838\u5fc3\u4fe1\u606f\uff0c\u76f4\u5954\u4e3b\u9898\u3002\u7f51\u7edc\u5e7f\u544a\u89c6\u9891\u7684\u7406\u60f3\u65f6\u957f\u901a\u5e38\u5728 30 \u79d2\u5230 1 \u5206\u949f\u4e4b\u95f4\u3002<\/span><\/p>\n<h3><b>\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4e86\u4f18\u5316<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\uff0c\u5927\u591a\u6570\u7528\u6237\u90fd\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u89c2\u770b\u89c6\u9891\u3002\u8bf7\u786e\u4fdd\u60a8\u7684\u89c6\u9891\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u5177\u6709\u5408\u9002\u7684\u5c3a\u5bf8\u548c\u5bbd\u9ad8\u6bd4\uff0c\u5e76\u6dfb\u52a0\u5b57\u5e55\uff0c\u4ee5\u4fbf\u89c2\u4f17\u5373\u4f7f\u5728\u6ca1\u6709\u58f0\u97f3\u7684\u60c5\u51b5\u4e0b\u4e5f\u80fd\u8f7b\u677e\u89c2\u770b\u3002<\/span><\/p>\n<h3><b>\u4f7f\u7528\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u884c\u52a8\u53f7\u53ec (CTA) \u65e8\u5728\u5f15\u5bfc\u89c2\u4f17\u5728\u89c2\u770b\u89c6\u9891\u540e\u91c7\u53d6\u884c\u52a8\u3002\u8bf7\u786e\u4fdd\u60a8\u7684 CTA \u6e05\u6670\u3001\u6613\u61c2\u4e14\u5f15\u4eba\u5165\u80dc\u3002\u60a8\u53ef\u4ee5\u5c06 CTA 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V\u1edbi kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3, video marketing kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video Marketing v\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua - Right Media<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t video marketing \u0111\u00e2y l\u00e0 nh\u01b0ng ch\u1ec9 s\u1ed1 m\u00e0 marketer hay doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua. 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