{"id":9217,"date":"2026-10-02T10:39:16","date_gmt":"2026-10-02T03:39:16","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=9217"},"modified":"2026-10-02T12:08:03","modified_gmt":"2026-10-02T05:08:03","slug":"du-an-tvc-banh-mi-viet-nam-banhmi-leeds","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/vietnamese-banh-mi-tvc-project-banh-mi-leeds\/","title":{"rendered":"Vietnamese sandwich TV commercial project for Banhmi shop in the UK."},"content":{"rendered":"
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Banhmi shop in Leeds, UK, chose Right Media to produce a TV commercial introducing Vietnamese banh mi to European customers. Behind the shop is the story of Hung \u2013 a retired Vietnamese lawyer in the UK who decided to start a banh mi business out of national pride. This article analyzes how the 50-second TV commercial weaves that story into each frame.<\/strong><\/p>\n

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Watch the project video here: Vietnamese Banh Mi TVC | Banhmi x Right Media<\/a><\/em><\/strong><\/p>\n<\/blockquote>\n

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Project information<\/p>\n\n\n\n\n\n\n
Client<\/th>\nBanhmi Sandwich Shop \u2013 85 Albion St, Leeds, United Kingdom<\/td>\n<\/tr>\n
Product<\/th>\nVietnamese bread<\/td>\n<\/tr>\n
Service<\/th>\nProduct TVC<\/td>\n<\/tr>\n
Duration<\/th>\n50 seconds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Customer requirements<\/strong><\/h2>\n

According to the project description, Hung was always puzzled: why is Vietnamese bread so delicious yet no Vietnamese person here has taken the initiative to exploit the market, while Europeans and Britons eat bread every day? He shared that it wasn't for money but for national pride, and also an opportunity to promote Vietnam to the world. He bought the machinery himself, learned the recipe, registered the trademark, rented a space, and opened a shop.<\/p>\n

The key difference to convey is the crust: Vietnamese bread is crispy, not hard like a baguette. The shop's slogan is therefore "The Crust Heaven."<\/p>\n

Right Media's solution for a bread TV commercial.<\/strong><\/h2>\n

The TV commercial has no dialogue. Right Media tells the story through close-up shots of the food against a dark background, leading viewers from the flour to the finished loaf of bread.<\/p>\n

1. Open with a crisp sound.<\/h3>\n

The opening scene shows a bite into a warm, crispy loaf of bread \u2013 perfectly conveying the message "The Crust Heaven" right from the first second, before recounting how the bread is made.<\/p>\n

2. From dough to filling<\/h3>\n

Next come the steps: the dough is placed on a floured surface, kneaded and shaped by hand, and the golden-brown loaf is taken out of the oven. The filling ingredients appear one by one against the dark background: shredded carrots, egg butter sauce, sausage, sliced cold cuts, shredded pork floss, and herbs.<\/p>\n

\"Spreading<\/p>\n

Spread the sauce on the inside of the bun before adding the filling.<\/em><\/p>\n

3. A complete loaf of bread<\/h3>\n

The sauce is spread evenly over the bread, the fillings are layered, and then the generously filled loaf of bread is placed on a wooden cutting board next to a jar of sauce and shallots. The TV commercial ends with the Banhmi logo and the slogan \u201cThe Crust Heaven,\u201d with the address 85 Albion Street, Leeds LS1 5AP running across the bottom of the frame.<\/p>\n

What should a TV commercial for bread targeting the international market focus on?<\/strong><\/h2>\n

A TV commercial for banh mi aimed at foreign customers should focus on something they don't know: how Vietnamese banh mi differs from a baguette. The Banhmi TV commercial answers this question with four visual elements:<\/p>\n