{"id":9197,"date":"2026-09-12T14:04:13","date_gmt":"2026-09-12T07:04:13","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=9197"},"modified":"2026-10-03T21:29:55","modified_gmt":"2026-10-03T14:29:55","slug":"du-an-tvc-thach-trai-cay-pudding-cherish-lai-phu","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/fruit-pudding-cherish-lai-phu-tvc-project\/","title":{"rendered":"Lai Phu's Cherish fruit pudding TVC project"},"content":{"rendered":"
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Lai Phu produces confectionery, with products sold in major supermarkets and exported to many countries. Right Media produced a TV commercial for Lai Phu featuring fruit jelly for their Cherish pudding line. In 33 seconds, the commercial introduces four flavors and a message: delicious from real fruit. The challenge was how to make a small product with many flavors clear within such a short timeframe.<\/strong><\/p>\n

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Watch the project video here: Cherrish Pudding TV Commercial | Lai Phu x Right Media<\/a><\/em><\/strong><\/p>\n<\/blockquote>\n

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Project information<\/p>\n\n\n\n\n\n\n
Client<\/th>\nLai Phu Confectionery Company<\/td>\n<\/tr>\n
Product<\/th>\nCherish Fruit Pudding Jelly<\/td>\n<\/tr>\n
Service<\/th>\nProduct TVC<\/td>\n<\/tr>\n
Duration<\/th>\n33 seconds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Customer requirements<\/strong><\/h2>\n

Lai Phu wants to bring Cherish pudding jelly to more customers. The product comes in many flavors, each with its own packaging, so the TV commercial had to showcase all the flavors while maintaining the fast pace of a short advertisement.<\/p>\n

The key point to emphasize is where the flavor comes from: according to reviews, the jelly has a natural flavor, is rich in vitamins from real fruit, and does not use artificial sweeteners.<\/p>\n

Right Media's solution for a fruit jelly TV commercial.<\/strong><\/h2>\n

Right Media created the TV commercial based on the principle of "each flavor has its own color": each flavor has its own background and real fruit, so viewers can recognize the flavor even when the sound is muted.<\/p>\n

1. Four flavors, four color palettes<\/h3>\n

The TV commercial opens with the commentary, "Start your day feeling refreshed," then moves on to each flavor. The mango pudding packet stands on a yellow background next to sliced mangoes. The pineapple packet is placed next to a whole pineapple. Custard apple and coconut are on a green background, next to a halved pineapple. Each flavor has its own commentary: mango is refreshing, pineapple has a perfect balance of sweet and sour, custard apple is irresistibly delicious, and coconut is fragrant and creamy.<\/p>\n

\"Display<\/p>\n

Cherish jelly packets were displayed alongside real fruit before filming began.<\/em><\/p>\n

2. Fast tempo, lively movements<\/h3>\n

After each flavor, the jelly packets and fruit "fly" across an orange background. The shot quickly cuts to a close-up of an opened jelly packet, the jelly pieces arranged in rows, and then a clear jelly piece on a plate next to a slice of mango.<\/p>\n

3. Conclude with a sense of enjoyment.<\/h3>\n

The final scene is a close-up of the jelly cube being put into the mouth on a spoon, accompanied by the comment "delicious, full of flavor, refreshing." The TV commercial introduces Cherish as a snack for gatherings with family and friends.<\/p>\n

What should a TV commercial for fruit jelly show?<\/strong><\/h2>\n

For snack foods, a fruit jelly TV commercial needs to let viewers "see" the taste before tasting it. The Cherish TV commercial focuses on four elements:<\/p>\n