{"id":9105,"date":"2026-10-02T10:39:08","date_gmt":"2026-10-02T03:39:08","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=9105"},"modified":"2026-10-02T12:08:10","modified_gmt":"2026-10-02T05:08:10","slug":"du-an-phim-doanh-nghiep-nganh-thoi-trang-nguyet-fashion","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/nguyet-fashion-a-film-project-for-a-fashion-industry-company\/","title":{"rendered":"Fashion industry corporate film project: Nguyet Fashion"},"content":{"rendered":"
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Nguy\u1ec7t Fashion \u2013 a high-end women's office wear brand aiming to celebrate the beauty of Vietnamese women \u2013 chose Right Media to produce a corporate film for the fashion industry. This article analyzes how the film moves from the customer's "pain points" to the brand's solution.<\/strong><\/p>\n

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Watch the project video here: Nguyet Fashion x Right Media<\/a><\/em><\/strong><\/p>\n<\/blockquote>\n

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Project information<\/p>\n\n\n\n\n\n\n
Client<\/th>\nNguyet Fashion<\/td>\n<\/tr>\n
Branch<\/th>\nHigh-end women's office fashion<\/td>\n<\/tr>\n
Service<\/th>\nCorporate Film<\/td>\n<\/tr>\n
Version<\/th>\nVietnamese (7 minutes 48 seconds)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Customer requirements<\/strong><\/h2>\n

The fashion market offers many choices. The film needs to answer the question: why should customers choose Nguy\u1ec7t Fashion \u2013 through the craftsmanship, materials, and story of the product creators.<\/p>\n

Right Media's solution for corporate films in the fashion industry.<\/strong><\/h2>\n

1. Start by understanding customer pain points.<\/h3>\n

The film begins with the saying "eat for yourself, dress for others" and the dilemma: customers are willing to spend money but struggle to find high-quality, internationally-standard brands that are affordable and enhance the elegant beauty of Vietnamese women.<\/p>\n

2. The founder tells the story.<\/h3>\n

The founder shared 20 years of experience in the industry, having collaborated with designer Nguyen Cong Tri, young designer Lam Gia Khang, and Thuan Viet ao dai (traditional Vietnamese dress) before establishing Nguyet Fashion.<\/p>\n

\"Corporate<\/p>\n

Design and material selection process at Nguy\u1ec7t Fashion<\/em><\/p>\n

3. From design to testing<\/h3>\n

The film traces the entire process, from achieving perfect proportions in design and selecting materials from fabric to buttons, to limited-edition production for the collection and meticulous quality control of every stitch.<\/p>\n

What should a corporate video for the fashion industry showcase?<\/strong><\/h2>\n

Besides the main story, Nguy\u1ec7t Fashion's film explores the points that customers and partners will check when evaluating a business:<\/p>\n