{"id":8835,"date":"2026-09-23T20:15:59","date_gmt":"2026-09-23T13:15:59","guid":{"rendered":"https:\/\/rightmedia.vn\/?p=8835"},"modified":"2026-09-23T20:19:26","modified_gmt":"2026-09-23T13:19:26","slug":"du-an-video-thuong-hieu-ngay-8-3-yb-spa","status":"publish","type":"post","link":"https:\/\/rightmedia.vn\/en\/yb-spa-brand-video-project-for-march-8th\/","title":{"rendered":"Brand video project for International Women&#039;s Day (March 8th): YB Spa writes a letter to mothers."},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8835&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;D\u1ef1 \u00e1n video th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y 8\\\/3: YB Spa vi\u1ebft th\u01b0 cho m\u1eb9&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<h2><strong>Brand video project for International Women&#039;s Day (March 8th): YB Spa writes a letter to mothers x Right Media<\/strong><\/h2>\n<p><iframe title=\"Video: Writing a letter to Mom on March 8th | YB Spa x Right Media\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/E2ihF4dUyhc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<p><strong>For International Women&#039;s Day on March 8th, YB Spa didn&#039;t create a promotional video. Right Media, however, produced a brand video for March 8th using a completely different approach: they invited spa staff members to sit down, talk about their mothers, then write a letter and read it to their mothers over the phone.<\/strong><\/p>\n<h2><strong>The idea: starting from a very ordinary question.<\/strong><\/h2>\n<p>The video begins with simple questions: at home, do you usually confide in your father or your mother? Does your mother know all about your job? Does she support or oppose it?<\/p>\n<p>The students answered very honestly. Some said they were closer to their fathers. Some said their mothers supported them, but their fathers didn&#039;t. One student mentioned that her mother was relieved because she found the work environment pleasant, professional, and less strenuous than farming in the countryside.<\/p>\n<p>This dialogue doesn&#039;t mention the spa&#039;s services at all. But it shows viewers that YB Spa is a workplace for young people from diverse backgrounds \u2013 and that&#039;s the brand image.<\/p>\n<h2><strong>The crucial question: &quot;Do you ever write a letter to your mother now?&quot;<\/strong><\/h2>\n<p>Most of you answered no. The reasons you gave were surprisingly similar: <em>&quot;I&#039;m not good at expressing my feelings.&quot;<\/em>, <em>&quot;I know you love me, but I rarely express my love in words.&quot;<\/em>, <em>&quot;Nowadays, with modern technology, calling is much faster.&quot;<\/em>.<\/p>\n<p>This is where the video transitions. The host suggests that you write a letter right there, then call your mother and read it aloud.<\/p>\n<h2><strong>The hardest part of the project: capturing genuine emotions.<\/strong><\/h2>\n<p>There&#039;s no script for this part, because nobody knows in advance what you&#039;ll say and how Mom will respond.<\/p>\n<p>Some students wrote very short messages, and after reading them, I laughed out loud out of embarrassment. Others cried while reading, and their mothers on the other end of the line cried too, saying... <em>&quot;Don&#039;t cry.&quot;<\/em>There&#039;s a friend whose mother has passed away, and this letter is addressed to someone who can no longer receive it.<\/p>\n<p>For the crew, this situation required a completely different approach than a typical filming session:<\/p>\n<ul>\n<li><strong>The machine must be set up and running continuously.<\/strong>Because emotional moments only come once and can never be relived.<\/li>\n<li><strong>The team should be small and have minimal presence.<\/strong>, so that the character forgets about the camera and tells the truth.<\/li>\n<li><strong>Dual-channel audio recording<\/strong>Because what my mother said on the phone was the most important part.<\/li>\n<li><strong>Don&#039;t pressure them.<\/strong>Some said they &quot;couldn&#039;t speak,&quot; so the crew left that silence in the film instead of cutting it out.<\/li>\n<\/ul>\n<h2><strong>Why are March 8th brand videos effective for the spa industry?<\/strong><\/h2>\n<p>A spa is a service industry where customers entrust their bodies to professionals. The deciding factor isn&#039;t the equipment or promotions, but... <strong>human<\/strong>.<\/p>\n<p>A video showing customers that the spa&#039;s team are kind, caring mothers, and shy about expressing their love verbally \u2013 creates a positive impression that no advertisement can achieve.<\/p>\n<p>At the same time, internally, this was a Women&#039;s Day gift for the employees themselves. Many said after the filming that it was the first time they had been able to express things they had kept inside.<\/p>\n<h2><strong>Notes when creating this type of content<\/strong><\/h2>\n<p>Right Media produces this type of content within the group. <a href=\"https:\/\/rightmedia.vn\/en\/dich-vu\/corporate-good\/\">corporate films<\/a> and <a href=\"https:\/\/rightmedia.vn\/en\/dich-vu\/review-testimonial\/\">customer testimonial video<\/a>A video expressing genuine emotions is only effective when it&#039;s authentic. If it&#039;s staged, viewers will immediately recognize it, and it will backfire. A crucial condition is that businesses must accept that they have no control over the final content and that some parts may be unusable.<\/p>\n<h2><strong>Behind-the-scenes images of the project.<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" class=\"aligncenter size-full wp-image-8834\" src=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa.webp\" alt=\"This March 8th brand video was produced by Right Media for YB Spa.\" srcset=\"https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa.webp 1200w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa-300x169.webp 300w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa-1024x576.webp 1024w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa-768x432.webp 768w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa-18x10.webp 18w, https:\/\/rightmedia.vn\/wp-content\/uploads\/2026\/09\/du-an-video-thuong-hieu-yb-spa-600x338.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>This March 8th brand video was produced by Right Media for YB Spa.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>See more projects <a href=\"https:\/\/rightmedia.vn\/en\/category\/du-an\/phim-thuong-hieu\/\">Brand film<\/a> Produced by Right Media, or in its entirety <a href=\"https:\/\/rightmedia.vn\/en\/category\/du-an\/\">project has been implemented<\/a>.<\/p>\n<p><strong>CONTACT US<\/strong><\/p>\n<ul>\n<li>Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City<\/li>\n<li>Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi<\/li>\n<li>Facebook: <a href=\"https:\/\/www.facebook.com\/rightmedia.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">FB.com\/rightmedia.vn\/<\/a><\/li>\n<li>Youtube: <a href=\"https:\/\/www.youtube.com\/@RightMediaVN\" target=\"_blank\" rel=\"nofollow noopener\">youtube.com\/@RightMediaVN<\/a><\/li>\n<li>Email: info@rightmedia.vn | anhtai@rightmedia.vn<\/li>\n<li>Hotline: <a href=\"tel:0901391002\">0901 391 002<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>D\u1ef1 \u00e1n video th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y 8\/3: YB Spa vi\u1ebft th\u01b0 cho m\u1eb9 x Right Media &nbsp; Nh\u00e2n ng\u00e0y 8\/3, YB Spa kh\u00f4ng l\u00e0m video khuy\u1ebfn m\u00e3i. Right Media th\u1ef1c hi\u1ec7n m\u1ed9t video th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y 8\/3 v\u1edbi c\u00e1ch l\u00e0m kh\u00e1c h\u1eb3n: m\u1eddi ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a spa ng\u1ed3i xu\u1ed1ng, tr\u00f2 chuy\u1ec7n v\u1ec1 m\u1eb9, r\u1ed3i [&hellip;]<\/p>","protected":false},"author":0,"featured_media":8834,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,47],"tags":[],"class_list":["post-8835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-an","category-phim-thuong-hieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y 8\/3: YB Spa x Right Media<\/title>\n<meta name=\"description\" content=\"Right Media th\u1ef1c hi\u1ec7n video th\u01b0\u01a1ng hi\u1ec7u 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